0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (30)
  • R250 - R500 (165)
  • R500+ (1,031)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Distributive industries

First and Last Editions - England's Second-Hand Bookshops (Paperback): Gordon Allan First and Last Editions - England's Second-Hand Bookshops (Paperback)
Gordon Allan
R1,739 Discovery Miles 17 390 Ships in 18 - 22 working days

This book, which is a mixture of fact, anecdote and quotation, describes the author's meandering exploration of some of the best of England's provincial second-hand bookshops, from Newcastle-upon-Tyne to the Isles of Scilly. Judged by the contents of the author's bookshelves, he has a strong but highly selective interest in sport, with rugby union, cricket and bowls foremost, and the odd place allowed to football and golf. There are biographies and autobiographies from Bernard Shaw to Alan Ross; a dozen volumes by W H Hudson, greatest of naturalists; travels with Henry James and Paul Theroux and Edwin Muir; books on cinema Westerns; essays by Ford Madox Ford and Edward Thomas; a novel or two; and a little poetry. The bulk of these books, as you may notice, are dependent, to a greater or lesser extent, on fact, suggesting, correctly, that their owner is a journalist.

E-Commerce - Fundamentals & Applications (Paperback): H Chan E-Commerce - Fundamentals & Applications (Paperback)
H Chan
R2,352 Discovery Miles 23 520 Ships in 18 - 22 working days

Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims.

It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building.

"highly recommendable ...The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. "
Fintan Clear , Brunel University

"the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and undergraduate e-commerce programmes."
Ian Chaston, Reader in Management University of Plymouth, UK

"a very comprehensive and up to date description of the use of the internet to buy and sell goods and services. It covers all the major types of e-commerce, Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C)."
David Wortley, Mass Mitec.

"the technical content is excellent"
Maxime Bombardier, Senior Computer Systems Analyst, Sintaks, a Canon USA Division

Business the Amazon.com Way - Secrets of the Worlds Most Astonishing Web Business (Paperback, New ed): Rebecca Saunders Business the Amazon.com Way - Secrets of the Worlds Most Astonishing Web Business (Paperback, New ed)
Rebecca Saunders
R620 R559 Discovery Miles 5 590 Save R61 (10%) Ships in 18 - 22 working days

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Fort Union and the Upper Missouri Fur Trade (Paperback): Barton H. Barbour Fort Union and the Upper Missouri Fur Trade (Paperback)
Barton H. Barbour
R706 Discovery Miles 7 060 Ships in 18 - 22 working days

In this book, Barton Barbour presents the first comprehensive history of Fort Union, the nineteenth century's most important and longest-lived Upper Missouri River fur trading post. Barbour explores the economic, social, legal, cultural, and political significance of the fort which was the brainchild of Kenneth McKenzie and Pierre Chouteau, Jr., and a part of John Jacob Astor's fur trade empire.

From 1830 to 1867, Fort Union symbolized the power of New York and St. Louis, and later, St. Paul merchants' capital in the West. The most lucrative post on the northern plains, Fort Union affected national relations with a number of native tribes, such as the Assiniboine, Cree, Crow, Sioux, and Blackfeet. It also influenced American interactions with Great Britain, whose powerful Hudson's Bay Company competed for Upper Missouri furs.

Barbour shows how Indians, mixed-bloods, Hispanic-, African-, Anglo-, and other Euro-Americans living at Fort Union created a system of community law that helped maintain their unique frontier society. Many visiting artists and scientists produced a magnificent graphic and verbal record of events and people at the post, but the old-time world of fur traders and Indians collapsed during the Civil War when political winds shifted in favor of Lincoln's Republican Party.

In 1865 Chouteau lost his trade license and sold Fort Union to new operators, who had little interest in maintaining the post's former culture.

eBusiness: A Beginner's Guide (Paperback): Robert Elsenpeter, Toby Velte eBusiness: A Beginner's Guide (Paperback)
Robert Elsenpeter, Toby Velte
R1,162 R996 Discovery Miles 9 960 Save R166 (14%) Ships in 18 - 22 working days

Integrate e-Business into Your Commerce Plans

Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacy

The Great Garage Sale Book - How to Run a Garage, Tag, Attic, Barn, or Yard Sale (Paperback): Sylvia Simmons The Great Garage Sale Book - How to Run a Garage, Tag, Attic, Barn, or Yard Sale (Paperback)
Sylvia Simmons
R258 R243 Discovery Miles 2 430 Save R15 (6%) Ships in 18 - 22 working days
Going for Broke - How Robert Campeau Bankrupted the Retail Industry, Jolted the Junk Bond Market, and Brought the Booming 80s... Going for Broke - How Robert Campeau Bankrupted the Retail Industry, Jolted the Junk Bond Market, and Brought the Booming 80s to a Crashing Halt (Paperback, illustrated edition)
John Rothchild
R908 Discovery Miles 9 080 Ships in 18 - 22 working days
The Future of the Electronic Marketplace (Paperback, New Ed): Derek Leebaert The Future of the Electronic Marketplace (Paperback, New Ed)
Derek Leebaert
R954 Discovery Miles 9 540 Ships in 18 - 22 working days

The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

Cases in Retailing: Operational Perspectives (Paperback): Hart Cases in Retailing: Operational Perspectives (Paperback)
Hart
R1,299 Discovery Miles 12 990 Ships in 18 - 22 working days

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


Marks and Spencer.
Sainsbury.
Post Office Counters.
Safeway.
Tesco.
CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Caught in the Middle - Korean Communities in New York And Los Angeles (Paperback, New): Pyong Gap Min Caught in the Middle - Korean Communities in New York And Los Angeles (Paperback, New)
Pyong Gap Min
R1,008 Discovery Miles 10 080 Ships in 18 - 22 working days

This text investigates the racial dynamics that exist between Korean merchants, the African American community, and white society in general. Focusing on hostility toward Korean merchants in New York and Los Angeles, the book shows how the "middle-man" economic role which Koreans often occupy, between low-income, minority customers on the one hand and large corporate suppliers on the other, leads to conflict with other groups. Further, the book shows how ethnic conflicts strengthen ties within Korean communities as Koreans organize to protect themselves and their businesses. The book scrutinizes the targeting of Korean businesses during the 1992 Los Angeles riots and the 1990 African American boycotts of Korean stores in Brooklyn. it explores Korean merchants' relationships with each other as well as with Latin American employees, Jewish suppliers and landlords, and government agencies. In each case, the book's analysis reveals how Korean communities respond to general scapegoating through collective action, political mobilization and other strategies.

Strangers in Blood - Fur Trade Company Families in Indian Country (Paperback, Oklahoma paperbacks ed): Jennifer S.H. Brown Strangers in Blood - Fur Trade Company Families in Indian Country (Paperback, Oklahoma paperbacks ed)
Jennifer S.H. Brown
R714 Discovery Miles 7 140 Ships in 18 - 22 working days

"A long-needed comparative analysis of...the officer class of the Hudson's Bay and North West companies before and after their merger in 1821...Essential reading for all serious scholars of the fur trade."-Ethnohistory "The book makes a significant contribution to our understanding not only of the fur trade but also to anthropology and Indian-white relations." -Pacific Historical Review For two centuries (1670-1870), English, Scottish, and Canadian fur traders voyaged the myriad waterways of Rupert's Land, the vast territory charted to the Hudson's Bay Company and later splintered among five Canadian provinces and four American states. The knowledge and support of northern Native peoples were critical to the newcomer's survival and success. With acquaintance and alliance came intermarriage, and the unions of European traders and Native women generated thousands of descendants. Jennifer Brown's Strangers in Blood is the first work to look systematically at these parents and their children. Brown focuses on Hudson's Bay Company officers and North West Company wintering partners and clerks-those whose relationships are best known from post journals, correspondence, accounts, and wills. The durability of such families varied greatly. Settlers, missionaries, European women, and sometimes the courts challenged fur trade marriages. Some officers' Scottish and Canadian relatives dismissed Native wives and "Indian" progeny as illegitimate. Traders who took these ties seriously were obliged to defend them, to leave wills recognizing their wives and children, and to secure their legal and social status-to prove that they were kin, not "strangers in blood." Brown illustrates that the lives and identities of these children were shaped by factors far more complex than "blood." Sons and daughters diverged along paths affected by gender. Some descendants became Metis and espoused Metis nationhood under Louis Riel. Others rejected or were never offered that course-they passed into white or Indian communities or, in some instances, identified themselves (without prejudice) as "half breeds." The fur trade did not coalesce into a single society. Rather, like Rupert's Land, it splintered, and the historical consequences have been with us ever since. Jennifer S.H. Brown is a Professor of History at the University of Winnipeg. She is coauthor of The Orders of the Dreamed: George Nelson on Cree and Northern Ojibwa Religion and Myth, 1823, and coeditor of The New Peoples: Being and Becoming Metis in North America.

The Company of Adventurers - A Narrative of Seven Years in the Service of the Hudson's Bay Company during 1867-1874... The Company of Adventurers - A Narrative of Seven Years in the Service of the Hudson's Bay Company during 1867-1874 (Paperback)
David Reed Miller; Isaac Cowie
R735 R664 Discovery Miles 6 640 Save R71 (10%) Ships in 18 - 22 working days

The Hudson's Bay Company had been operating for nearly two centuries when young Isaac Cowie joined it in 1867. He sailed from the Shetland Islands to Rupert's Land, finally reaching York Factory, where he awaited his assignment. Company of Adventurers describes the early, lusty history of the HBC and the years of Cowie's service, when manufactured goods were driving out the demand for furs and buffalo hides. It contains rare information about the Assiniboin and Plains Crees Indians during the period before their confinement to reservations.
Alive to the historical and ethnographic value of his writing, Cowie tells about his tenure as a clerk (later manager) at Fort Qu'Appelle in southern Saskatchewan, the colorful personalities who served with him, the wide-ranging fur brigades, remote outposts, and the Company's relations with Indian tribes. He was the first white man known to have set foot within the Swift Current District when in 1868 he hunted buffalo there. His dealings with the Metis during the Red River Rebellion placed him where history was being made.


In an introduction to this Bison Book edition, David Reed Miller discusses how Cowie fitted into a great commercial enterprise and how he became a victim of unpleasant circumstances that forced his retirement in 1891.

The Fur Trade of the American West - A Geographical Synthesis (Paperback, New Ed): David J. Wishart The Fur Trade of the American West - A Geographical Synthesis (Paperback, New Ed)
David J. Wishart
R504 R472 Discovery Miles 4 720 Save R32 (6%) Ships in 18 - 22 working days

"In stressing the exploitation and destruction of the physical and human environment rather than the usual frontier romanticism, David Wishart has provided for students of the trans-Mississippi fur trade a valuable service."--Journal of the Early Republic. A standard reference work [that] should be required reading for all students of the American west."--Pacific Historical Review. "The whole [fur trade] system is traced out from the Green River rendezvous or the Fort Union post to the trading houses of St. Louis and the auctions in New York and Europe. Such factors as capital formation, shifting commercial institutions, the role of advanced market information, and the nature, kinds, costs, and speed of transportation are all worked into the story, as is the relationship of the whole fur trade to national and international business cycles. This is an impressive achievement for a book so brief...[It] opens out onto new methodological vistas and paradigms in western history."--William H. Goetzmann, New Mexico Historical Review David J. Wishart is a professor of geography at the University of Nebraska-Lincoln. He is the winner of the John Brinckerhoff Jackson Prize for distin-guished books in American geography, sponsored by the Association of American Geographers for An Unspeakable Sadness: The Dispossession of the Nebraska Indians, also available from the University of Nebraska Press.

Inside the Auction Game (Paperback): Frank Stefanick Inside the Auction Game (Paperback)
Frank Stefanick
R343 Discovery Miles 3 430 Ships in 18 - 22 working days
Timothy Eaton and the Rise of His Department Store (Paperback): Joy L Santink Timothy Eaton and the Rise of His Department Store (Paperback)
Joy L Santink
R1,157 Discovery Miles 11 570 Ships in 18 - 22 working days
Automation von Marketing und Sales fur B2B-Unternehmer - Mithilfe der digitalen B2B-Roadmap den Umsatz steigern (German,... Automation von Marketing und Sales fur B2B-Unternehmer - Mithilfe der digitalen B2B-Roadmap den Umsatz steigern (German, Paperback, 1. Aufl. 2022)
Marc Gasser, Laura Mader
R986 Discovery Miles 9 860 Ships in 18 - 22 working days

Die Automation von Marketing und Sales ist in Zukunft erfolgsentscheidend. Nur so koennen B2B-Unternehmen dem Wettbewerbsdruck weiterhin standhalten. Doch der Aufbau eines digitalen Marketing- und Salesprozesses ist aufwendig und komplex und stellt insbesondere kleinere B2B-Unternehmen vor die herausfordernde Frage: Wie kann die Digitalisierung moeglichst kosteneffizient vorangetrieben werden? Anhand von Erfahrungswerten aus uber 100 B2B-Digitalisierungsprojekten haben Laura Mader und Marc Gasser das Modell der digitalen B2B-Roadmap entwickelt - eine Schritt-fur-Schritt-Anleitung fur die Planung, Steuerung und Skalierung von digitalem Marketing und Sales. Mithilfe der digitalen B2B-Roadmap Leads automatisiert entlang der Customer-Journey fuhren, einen Wettbewerbsvorteil erreichen und den Umsatz steigern. Dieses Buch ist fur B2B-Unternehmer, Visionare und Impulsgeber, die veraltete Marketing- und Salesmodelle auf den Kopf stellen und Innovation effizient vorantreiben wollen.

Cowbells & Coffins - The Old General Store (Paperback): Mary Frances Beverley Cowbells & Coffins - The Old General Store (Paperback)
Mary Frances Beverley; Edited by Melissa Roberts; Foreword by Tumblewood Smith
R333 Discovery Miles 3 330 Ships in 18 - 22 working days

Take a trip back to old-time Texas when the local general store was both the social and economic hub for so many small towns. This book will take you to general stores all across East Texas, both opened and closed. For readers old enough to remember general stores, this will be a welcome trip down memory lane.

Style & Statistics - The Art of Retail Analytics (Hardcover): B Bullard Style & Statistics - The Art of Retail Analytics (Hardcover)
B Bullard
R1,075 R904 Discovery Miles 9 040 Save R171 (16%) Ships in 18 - 22 working days

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. * Learn how analytics can help you be better at your job * Dig deeper into the customer's needs, wants, and dreams * Streamline merchandise management, pricing, marketing, and more * Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

The Knights of Columbus - An Illustrated History (Hardcover): Andrew T. Walther, Maureen H. Walther The Knights of Columbus - An Illustrated History (Hardcover)
Andrew T. Walther, Maureen H. Walther
R869 R773 Discovery Miles 7 730 Save R96 (11%) Ships in 18 - 22 working days

On October 2, 1881, a small group of men met in thebasement of a church in New Haven, Connecticut.Gathered together by their priest, Father Michael J.McGivney, they formed a fraternal society called theKnights of Columbus in honor of the Catholic explorerwho had brought Christianity to the New World. Originallyconceived as a mutual aid society, the Knights of Columbuswas dedicated to helping Catholic families in need people in the community who, in many cases, wereexcluded from unions and other organizations that providedsocial services to so many others. The members alsovowed to be defenders of their nation and their faith.Well over a century later, the Knights of Columbus isgoing strong and, with over 1.8 million members, it hasextended its reach to embrace people around the world.Through fascinating text and photographs, The Knightsof Columbus: An Illustrated History tells the story of anorganization that, through war and peace, has remained the strong right arm of the Church, bringing help andhope to people everywhere."

Provisioning Paris - Merchants and Millers in the Grain and Flour Trade during the Eighteenth Century (Hardcover): Steven... Provisioning Paris - Merchants and Millers in the Grain and Flour Trade during the Eighteenth Century (Hardcover)
Steven Laurence Kaplan
R3,080 Discovery Miles 30 800 Ships in 18 - 22 working days

Dependence upon grain deeply marked every aspect of life in eighteenth-century France. Steven Kaplan focuses upon this dependence at the point where it placed the greatest strain on the state, the society, and the individual-on the daily supply of grain and flour that furnished the staff of life. He reconstructs the history of provisioning in pre-industrial Paris and provides a comprehensive view of a culture shaped by the subsistence imperative. Who were the agents of the provisioning trade? What were their commercial practices? What sorts of relations did they maintain with each other? How did the authorities regulate their business? To answer these questions, Professor Kaplan combed the archives and libraries of France. He maps out the elementary structures of the trade and shows how they were transformed as a result of cultural and political as well as commercial and technological changes. In rich ethnographic detail he evokes the dayto-day life of merchants, millers, bakers, brokers, and market officials. He shows how flour superseded grain and how the millers overtook the merchants in the provisioning process. He explores the tension between the suppliers' need for freedom and the consumers' need for security. Even as he weaves the intricate patterns of life inside and outside the marketplace he never loses sight of the immense interests at stake: the stability and legitimacy of the government, the durability of the social structure, and the survival of the people.

Experiential Retailing - Concepts and Strategies That Sell (Paperback): Pauline Sullivan, Youn-kyung Kim, Judith Forney Experiential Retailing - Concepts and Strategies That Sell (Paperback)
Pauline Sullivan, Youn-kyung Kim, Judith Forney
R3,048 Discovery Miles 30 480 Ships in 18 - 22 working days

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 6th edition): Richard Clodfelter Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 6th edition)
Richard Clodfelter
R1,372 Discovery Miles 13 720 Ships in 4 - 6 working days

"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." - Katherine Annette Burnsed, University of South Carolina, USA Learn the skills needed to become a successful buyer in any area of retail. This book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the professional. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media. STUDIO Resources -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets -Watch videos related to chapter concepts featuring step-by-step solutions to common retail buying math problems Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Amazon fur Entscheider - Strategieentwicklung, Implementierung und Fallstudien fur Hersteller und Handler (German, Paperback,... Amazon fur Entscheider - Strategieentwicklung, Implementierung und Fallstudien fur Hersteller und Handler (German, Paperback, 1. Aufl. 2020)
Christian Stummeyer, Benno Koeber
R1,597 Discovery Miles 15 970 Ships in 18 - 22 working days

Dieses Buch unterstutzt Hersteller und Handler, die fur sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erlautern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden koennen. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die noetige Aufmerksamkeit. Dies gilt nicht nur fur den B2C-Markt, sondern auch im B2B-Umfeld, fur das das Unternehmen aus Seattle unter Amazon Business die Moeglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie "Amazon - ja oder nein?" oder "Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?" sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite uber relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten. Die Themen Amazon verstehen und passgenaue Strategien entwickeln Exemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B) Optimierung der Produktdetailseiten Einsatz von Amazon Sponsored Ads Produktbewertungen auf Amazon Gesetzliche Anforderungen und Amazon-Richtlinien Logistikkompetenz als wesentlicher Treiber Produkt- und Markenschutz auf Amazon Amazon Readiness: Prozesse, Systeme und Organisation fur Profitabilitat und Skalierbarkeit Das OEkosystem rund um Amazon B2B- und B2C-Fallstudien "Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen fur Handel und Industrie. Deshalb kommt "Amazon fur Entscheider" zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Moeglichkeiten gleichermassen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjahriger Erfahrung scharfen den Blick auf Amazon."Jochen Krisch, excitingcommerce.de Aus dem Inhalt TEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELN Amazons Masterplan (Christian Stummeyer) Das Prinzip Amazon (Benno Koeber) Der E-Commerce-Treiberbaum beim Vertrieb uber den Amazon Marketplace (Christian Stummeyer) Entwicklung einer Amazon-Strategie (Ralph Ch. Hubner) Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hubner) TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIEREN Optimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszynski) Strategische Grundlagen fur den Einsatz von Amazon Sponsored Ads (Adrian Jaroszynski) Produktbewertungen auf Amazon: Relevanz und Handlungsfelder fur Unternehmen (Christian Driehaus) Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf uber den Amazon Marketplace (Sabine Heukrodt-Bauer) Logistik als wesentlicher Treiber des Erfolgs fur und mit Amazon (Oliver Lucas) Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel) Fulfillment by Amazon (Benno Koeber) Amazon Business fur den B2B-Markt (Lennart Paul) Produkt und Markenschutz auf Amazon (Jochen Schafer) Das OEkosystem rund um Amazon (Benno Koeber) TEIL III. FALLSTUDIEN Vom Amazon Pure Player zum Multi-Channel: Fahrradzubehoer von AARON (Hans Mina) Seller-Fallstudie: Bavaria Shop (Andreas Greipl) Vendor-Fallstudie: B/S/H Bosch und Siemens Hausgerate (Holger Holzapfel)

The JD Story - An e-Commerce Phenomena (Hardcover): Zhigang R Li The JD Story - An e-Commerce Phenomena (Hardcover)
Zhigang R Li
R727 R535 Discovery Miles 5 350 Save R192 (26%) Ships in 10 - 15 working days

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China's second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China's most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia's largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com's growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.

Shop Girl (Paperback): Mary Portas Shop Girl (Paperback)
Mary Portas 1
R366 R331 Discovery Miles 3 310 Save R35 (10%) Ships in 9 - 17 working days

* THE SUNDAY TIMES BESTSELLER * Young Mary Newton, born into a large Irish family in a small Watford semi, was always getting into trouble. When she wasn't choking back fits of giggles at Holy Communion or eating Chappie dog food for a bet, she was accidentally setting fire to the local school. Mary was a trouble magnet. And, unlike her brothers, somehow she always got caught... Britain in the 1970s was a world where R White's lemonade was drunk in secret, curry came in a cardboard box marked Vesta and Beanz meant Heinz. In Mary's family, money was scarce. Clothes were hand-me-downs, holidays a church day out to Hastings and meals were variations on the potato. But these were also good times which revolved around the force of nature that was Theresa, Mary's mum. When tragedy unexpectedly blows this world apart, a new chapter in Mary's life opens up. She takes to the camp and glamour of Harrods window dressing like a duck to water, and Mary, Queen of Shops is born...

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Robotic Sailing 2014 - Proceedings of…
Fearghal Morgan, Dermot Tynan Hardcover R3,990 Discovery Miles 39 900
Proceedings of 14th International…
Andrey Ronzhin, Vladislav Shishlakov Hardcover R5,310 Discovery Miles 53 100
Space-Time Continuous Models of Swarm…
Heiko Hamann Hardcover R2,651 Discovery Miles 26 510
Robotics and Automation in the Food…
Darwin G Caldwell Hardcover R4,945 Discovery Miles 49 450
Service Orientation in Holonic and…
Theodor Borangiu, Damien Trentesaux, … Hardcover R5,983 R4,851 Discovery Miles 48 510
Autonomic Network Management Principles…
Nazim Agoulmine Paperback R1,840 Discovery Miles 18 400
Proceedings of the 2015 Chinese…
Yingmin Jia, Junping Du, … Hardcover R5,276 Discovery Miles 52 760
Advances in Nature-Inspired Computing…
Shishir Kumar Shandilya, Smita Shandilya, … Hardcover R2,701 Discovery Miles 27 010
Bin-Picking - New Approaches for a…
Dirk Buchholz Hardcover R3,172 Discovery Miles 31 720
Modelling and Control for Intelligent…
Gerasimos Rigatos Hardcover R4,084 Discovery Miles 40 840

 

Partners