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Books > Business & Economics > Industry & industrial studies > Distributive industries

Antiques Fairs in England (Paperback): William Arrowsmith Antiques Fairs in England (Paperback)
William Arrowsmith
R1,237 Discovery Miles 12 370 Ships in 12 - 17 working days

Every significant antique fair or market in England is detailed in this unique guidebook. Packed with details of great value to antique collectors and dealers, the book provides complete information for hunting down bargains across England. It is arranged by region and offers comments and ratings on every fair, together with information on opening hours, entry prices, and the number of stalls offering goods in any given category.

The Great Garage Sale Book - How to Run a Garage, Tag, Attic, Barn, or Yard Sale (Paperback): Sylvia Simmons The Great Garage Sale Book - How to Run a Garage, Tag, Attic, Barn, or Yard Sale (Paperback)
Sylvia Simmons
R295 R278 Discovery Miles 2 780 Save R17 (6%) Ships in 10 - 15 working days
Going for Broke - How Robert Campeau Bankrupted the Retail Industry, Jolted the Junk Bond Market, and Brought the Booming 80s... Going for Broke - How Robert Campeau Bankrupted the Retail Industry, Jolted the Junk Bond Market, and Brought the Booming 80s to a Crashing Halt (Paperback, illustrated edition)
John Rothchild
R1,002 Discovery Miles 10 020 Ships in 9 - 15 working days
European Cases in Retailing (Paperback): Marc Dupuis, John Dawson European Cases in Retailing (Paperback)
Marc Dupuis, John Dawson
R1,064 R916 Discovery Miles 9 160 Save R148 (14%) Out of stock

This casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. The cases have been contributed by some of the top European experts in the field and are based on companies familiar to students across Europe. While taking a practical approach, these cases are designed to illustrate the complex nature of retail activity and the importance of culture in retailing.

The cases are not simply stories of how these firms undertook particular activities. Each of them deals with a specific set of issues and is written to enable exploration of these issues. Some of the cases deal with conditions which no longer concern the particular firm but illustrate a general issue applicable to retail management. Companies discussed include Promodes, Ikea, The Body Shop, Shoe Express, Benetton, and Haagen-Dazs amongst others. The cases demonstrate some of the similarities and differences facing retailers from different countries, and include questions which enable exploration of key aspects of retail strategy or operations.

The Future of the Electronic Marketplace (Paperback, New Ed): Derek Leebaert The Future of the Electronic Marketplace (Paperback, New Ed)
Derek Leebaert
R1,079 Discovery Miles 10 790 Ships in 10 - 15 working days

The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

The Retailing Industry (Hardcover): John Benson, Professor Gareth Shaw The Retailing Industry (Hardcover)
John Benson, Professor Gareth Shaw
R20,807 Discovery Miles 208 070 Ships in 12 - 17 working days

The retailing industry has undergone revolutionary changes since the Second World War: the rise of large multiple companies, increasing store sizes, new technologies and the internationalization of retailing have all transformed the retailing environment. This comprehensive collection traces the evolution and development of the retailing industry from before the Industrial Revolution up to the dramatic changes of the 1990s. New retail methods, out-of-town retailing, town center management and the internationalization of retailing are among the topics covered.

No Sweat - Fashion, Free Trade, and the Rights of Garment Workers (Paperback): Andrew Ross No Sweat - Fashion, Free Trade, and the Rights of Garment Workers (Paperback)
Andrew Ross; Contributions by Alan Howard, Angela McRobbie, Carl Proper, Charles Kernaghan, …
R894 R836 Discovery Miles 8 360 Save R58 (6%) Ships in 10 - 15 working days

Are you aware that the T-shirt or running shoes you're wearing may have been produced by a 13-year-old children working 14-hour days for 30 cents an hour? The clothing sweatshop, as a recent string of media exposes has revealed, is back in business. Don't be fooled by a label which says the item was made in the USA or Europe. It could have been sewed on in Haiti or Indonesia--or in a domestic workshop, where conditions rival those in the third world. The label might tell you how to treat the garment but it says nothing about how the worker who made it was treated. To find out about that you need to read this book. "No Sweat" will show you:
How Michael Jordan earned more for endorsing Nike running shoes than the company's 30,000 Indonesian workers get between them in a year.
How Disney CEO Michael Eisner's annual pay and stock options, worth $200 million, are paid for out of profits from the sale of Pocahontas and Hunchback of Notre Dame T-shirts made by Haitian teenagers working for less than $10 per week and force-fed contraceptive pills.
How companies like the Gap and Wal-Mart (producer of the Kathie Lee Gifford line) have been forced into embarrassing concessions after successful campaigning by the New York-based National Labor Committee, the American garment workers union UNITE and the European-based Clean Clothes Campaign.
How you can join the growing global campaign of consumer groups, human rights activists, and international labor organizations to close down sweatshops and guarantee basic rights for those who cut and sew our clothes.
In hard-hitting words and pictures, "No Sweat" surveys the chasm between the glamor of the catwalk and the squalor of the sweatshop.
Don't go shopping without it

French Fur Traders and Voyageurs in the American West (Paperback): LeRoy R. Hafen French Fur Traders and Voyageurs in the American West (Paperback)
LeRoy R. Hafen; Introduction by Janet Lecompte
R780 R688 Discovery Miles 6 880 Save R92 (12%) Ships in 10 - 15 working days

"Frenchmen were far ahead of Englishmen in the early Far West, not only prior in time but greater in numbers and in historical importance," writes Janet Lecompte in her introduction to "French Fur Traders and Voyageurs in the American West." They were the first to navigate the Mississippi and its tributaries, and they founded St. Louis and New Orleans. Though France lost her North American possessions in 1763, thousands of her natives remained on the continent. Many of them were voyageurs for Hudson's Bay Company, whose descendants would join American fur trade companies plying the trans-Mississippi West. This volume documents the fact that in the nineteenth century Frenchmen dominated the fur trade in the United States. Twenty-two biographies, collected from LeRoy R. Hafen's classic ten-volume The "Mountain Men and the Fur Trade of the Far West," represent a variety of origins and social classes, types of work, and trading areas. Here are trappers who joined John Jacob Astor's ill-fated fur venture on the Pacific, St. Louis traders who hauled goods to Spanish New Mexico along the Santa Fe Trail, and those who traded with Indians in the western plains and mountains.

Strangers in Blood - Fur Trade Company Families in Indian Country (Paperback, Oklahoma paperbacks ed): Jennifer S.H. Brown Strangers in Blood - Fur Trade Company Families in Indian Country (Paperback, Oklahoma paperbacks ed)
Jennifer S.H. Brown
R805 Discovery Miles 8 050 Ships in 10 - 15 working days

"A long-needed comparative analysis of...the officer class of the Hudson's Bay and North West companies before and after their merger in 1821...Essential reading for all serious scholars of the fur trade."-Ethnohistory "The book makes a significant contribution to our understanding not only of the fur trade but also to anthropology and Indian-white relations." -Pacific Historical Review For two centuries (1670-1870), English, Scottish, and Canadian fur traders voyaged the myriad waterways of Rupert's Land, the vast territory charted to the Hudson's Bay Company and later splintered among five Canadian provinces and four American states. The knowledge and support of northern Native peoples were critical to the newcomer's survival and success. With acquaintance and alliance came intermarriage, and the unions of European traders and Native women generated thousands of descendants. Jennifer Brown's Strangers in Blood is the first work to look systematically at these parents and their children. Brown focuses on Hudson's Bay Company officers and North West Company wintering partners and clerks-those whose relationships are best known from post journals, correspondence, accounts, and wills. The durability of such families varied greatly. Settlers, missionaries, European women, and sometimes the courts challenged fur trade marriages. Some officers' Scottish and Canadian relatives dismissed Native wives and "Indian" progeny as illegitimate. Traders who took these ties seriously were obliged to defend them, to leave wills recognizing their wives and children, and to secure their legal and social status-to prove that they were kin, not "strangers in blood." Brown illustrates that the lives and identities of these children were shaped by factors far more complex than "blood." Sons and daughters diverged along paths affected by gender. Some descendants became Metis and espoused Metis nationhood under Louis Riel. Others rejected or were never offered that course-they passed into white or Indian communities or, in some instances, identified themselves (without prejudice) as "half breeds." The fur trade did not coalesce into a single society. Rather, like Rupert's Land, it splintered, and the historical consequences have been with us ever since. Jennifer S.H. Brown is a Professor of History at the University of Winnipeg. She is coauthor of The Orders of the Dreamed: George Nelson on Cree and Northern Ojibwa Religion and Myth, 1823, and coeditor of The New Peoples: Being and Becoming Metis in North America.

The Company of Adventurers - A Narrative of Seven Years in the Service of the Hudson's Bay Company during 1867-1874... The Company of Adventurers - A Narrative of Seven Years in the Service of the Hudson's Bay Company during 1867-1874 (Paperback)
David Reed Miller; Isaac Cowie
R840 R747 Discovery Miles 7 470 Save R93 (11%) Ships in 10 - 15 working days

The Hudson's Bay Company had been operating for nearly two centuries when young Isaac Cowie joined it in 1867. He sailed from the Shetland Islands to Rupert's Land, finally reaching York Factory, where he awaited his assignment. Company of Adventurers describes the early, lusty history of the HBC and the years of Cowie's service, when manufactured goods were driving out the demand for furs and buffalo hides. It contains rare information about the Assiniboin and Plains Crees Indians during the period before their confinement to reservations.
Alive to the historical and ethnographic value of his writing, Cowie tells about his tenure as a clerk (later manager) at Fort Qu'Appelle in southern Saskatchewan, the colorful personalities who served with him, the wide-ranging fur brigades, remote outposts, and the Company's relations with Indian tribes. He was the first white man known to have set foot within the Swift Current District when in 1868 he hunted buffalo there. His dealings with the Metis during the Red River Rebellion placed him where history was being made.


In an introduction to this Bison Book edition, David Reed Miller discusses how Cowie fitted into a great commercial enterprise and how he became a victim of unpleasant circumstances that forced his retirement in 1891.

The Fur Trade of the American West - A Geographical Synthesis (Paperback, New Ed): David J. Wishart The Fur Trade of the American West - A Geographical Synthesis (Paperback, New Ed)
David J. Wishart
R576 R529 Discovery Miles 5 290 Save R47 (8%) Ships in 10 - 15 working days

"In stressing the exploitation and destruction of the physical and human environment rather than the usual frontier romanticism, David Wishart has provided for students of the trans-Mississippi fur trade a valuable service."--Journal of the Early Republic. A standard reference work [that] should be required reading for all students of the American west."--Pacific Historical Review. "The whole [fur trade] system is traced out from the Green River rendezvous or the Fort Union post to the trading houses of St. Louis and the auctions in New York and Europe. Such factors as capital formation, shifting commercial institutions, the role of advanced market information, and the nature, kinds, costs, and speed of transportation are all worked into the story, as is the relationship of the whole fur trade to national and international business cycles. This is an impressive achievement for a book so brief...[It] opens out onto new methodological vistas and paradigms in western history."--William H. Goetzmann, New Mexico Historical Review David J. Wishart is a professor of geography at the University of Nebraska-Lincoln. He is the winner of the John Brinckerhoff Jackson Prize for distin-guished books in American geography, sponsored by the Association of American Geographers for An Unspeakable Sadness: The Dispossession of the Nebraska Indians, also available from the University of Nebraska Press.

Inside the Auction Game (Paperback): Frank Stefanick Inside the Auction Game (Paperback)
Frank Stefanick
R392 Discovery Miles 3 920 Ships in 10 - 15 working days
Timothy Eaton and the Rise of His Department Store (Paperback): Joy L Santink Timothy Eaton and the Rise of His Department Store (Paperback)
Joy L Santink
R1,311 Discovery Miles 13 110 Ships in 10 - 15 working days
Experiential Retailing - Concepts and Strategies That Sell (Paperback): Pauline Sullivan, Youn-kyung Kim, Judith Forney Experiential Retailing - Concepts and Strategies That Sell (Paperback)
Pauline Sullivan, Youn-kyung Kim, Judith Forney
R3,184 Discovery Miles 31 840 Ships in 10 - 15 working days

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Style & Statistics - The Art of Retail Analytics (Hardcover): B Bullard Style & Statistics - The Art of Retail Analytics (Hardcover)
B Bullard
R1,229 R1,021 Discovery Miles 10 210 Save R208 (17%) Ships in 10 - 15 working days

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. * Learn how analytics can help you be better at your job * Dig deeper into the customer's needs, wants, and dreams * Streamline merchandise management, pricing, marketing, and more * Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

Cowbells & Coffins - The Old General Store (Paperback): Mary Frances Beverley Cowbells & Coffins - The Old General Store (Paperback)
Mary Frances Beverley; Edited by Melissa Roberts; Foreword by Tumblewood Smith
R380 Discovery Miles 3 800 Ships in 10 - 15 working days

Take a trip back to old-time Texas when the local general store was both the social and economic hub for so many small towns. This book will take you to general stores all across East Texas, both opened and closed. For readers old enough to remember general stores, this will be a welcome trip down memory lane.

Provisioning Paris - Merchants and Millers in the Grain and Flour Trade during the Eighteenth Century (Hardcover): Steven... Provisioning Paris - Merchants and Millers in the Grain and Flour Trade during the Eighteenth Century (Hardcover)
Steven Laurence Kaplan
R3,451 Discovery Miles 34 510 Ships in 10 - 15 working days

Dependence upon grain deeply marked every aspect of life in eighteenth-century France. Steven Kaplan focuses upon this dependence at the point where it placed the greatest strain on the state, the society, and the individual-on the daily supply of grain and flour that furnished the staff of life. He reconstructs the history of provisioning in pre-industrial Paris and provides a comprehensive view of a culture shaped by the subsistence imperative. Who were the agents of the provisioning trade? What were their commercial practices? What sorts of relations did they maintain with each other? How did the authorities regulate their business? To answer these questions, Professor Kaplan combed the archives and libraries of France. He maps out the elementary structures of the trade and shows how they were transformed as a result of cultural and political as well as commercial and technological changes. In rich ethnographic detail he evokes the dayto-day life of merchants, millers, bakers, brokers, and market officials. He shows how flour superseded grain and how the millers overtook the merchants in the provisioning process. He explores the tension between the suppliers' need for freedom and the consumers' need for security. Even as he weaves the intricate patterns of life inside and outside the marketplace he never loses sight of the immense interests at stake: the stability and legitimacy of the government, the durability of the social structure, and the survival of the people.

Retail Marketing Management - The 5 Es of Retailing (Paperback): Dhruv Grewal Retail Marketing Management - The 5 Es of Retailing (Paperback)
Dhruv Grewal
R1,327 Discovery Miles 13 270 Ships in 9 - 15 working days

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

The Corner Shop - A BBC 2 Between the Covers Book Club Pick (Paperback): Babita Sharma The Corner Shop - A BBC 2 Between the Covers Book Club Pick (Paperback)
Babita Sharma 1
R309 R281 Discovery Miles 2 810 Save R28 (9%) Ships in 9 - 15 working days

A BBC RADIO 4 BOOK OF THE WEEK 'Nuanced, human and engaging' Nikesh Shukla, Observer 'Full of life, characters, gossip and all the richness of the local community' Sir David Jason 'A delightful story of growing up "above the shop"' Nigel Slater, Observer 'Cleverly links her own memories of shop-bound life with the last 50 years of British history' Spectator 'I come from a hidden world: I am the daughter of shopkeepers. I've seen you on a Sunday morning, nipping out to get a pint of milk or to grab a newspaper. I came to know a lot about you; whether your politics leaned to the right or left, whether you were gay or straight, and whether you were plagued by cash-flow problems or had enough disposable income to indulge your penchant for Cadbury's Creme Eggs.' Babita Sharma was raised in a corner shop in Reading, and over the counter watched a changing world, from the clientele to the products to the politics of the day. Along with the skills to mop a floor perfectly and stack a shelf, she gained a unique insight into a shifting landscape - and an institution that, despite the creep of supermarkets, online shopping and delivery, has found a way to evolve and survive - and is now once again keeping us all going. From the general stores of the first half of the 20th century (one of which was run by the father of a certain Margaret Thatcher), to the reimagined corner shops run by immigrants from India, East Africa and Eastern Europe from the 60s to the noughties, the corner shop has shaped the way we shop, the way we eat, and the way we understand ourselves. WINNER OF THE BUSINESS BOOK AWARD FOR AN EXCEPTIONAL BOOK THAT PROMOTES DIVERSITY 'A triumph' Radio Times 'A compelling, full selection box of a story' Sanjeev Kohli 'One of the best books I've read on the immigrant experience in this country' Daily Mail 'I loved it cover to cover' Angela Clutton, author of The Vinegar Cupboard

Fashion Entrepreneurship - Retail Business Planning (Paperback, 2nd Revised edition): Michele M. Granger, Tina Sterling Fashion Entrepreneurship - Retail Business Planning (Paperback, 2nd Revised edition)
Michele M. Granger, Tina Sterling
R759 Discovery Miles 7 590 Ships in 2 - 4 working days

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Betriebswirtschaftslehre des Handels (German, Paperback, 7., uberarb. Aufl. 2015): Klaus Barth, Michaela Hartmann, Hendrik... Betriebswirtschaftslehre des Handels (German, Paperback, 7., uberarb. Aufl. 2015)
Klaus Barth, Michaela Hartmann, Hendrik Schroeder
R1,932 Discovery Miles 19 320 Ships in 10 - 15 working days

Dieses Standardlehrbuch vermittelt einen UEberblick uber die Institutionen des Handels und analysiert die Probleme der Unternehmensfuhrung im Handel unter entscheidungsorientierten Aspekten. Fur die 7. Auflage wurden alle Kapitel aktualisiert und die neuesten Enwicklungen im Handel berucksichtigt.

Marketcraft - How Governments Make Markets Work (Paperback): Steven K. Vogel Marketcraft - How Governments Make Markets Work (Paperback)
Steven K. Vogel
R885 Discovery Miles 8 850 Ships in 9 - 15 working days

Modern-day markets do not arise spontaneously or evolve naturally. Rather they are crafted by individuals, firms, and most of all, by governments. Like statecraft, "marketcraft" represents a core function of government, and it requires considerable artistry to govern markets effectively. In Marketcraft, Steven K. Vogel builds his argument upon the recognition that all markets are crafted and then systematically explores the implications for analysis and policy. Vogel marshals a wide range of policy examples to support this concept, focusing in particular on the U.S. and Japan. He examines how the U.S., the "freest" market economy, is actually among the most heavily regulated advanced economies, while Japan's effort to liberalize its economy in the 1990s counterintuitively expanded the government's role in practice. In our era-and despite what anti-government ideologues contend-government officials, regardless of party affiliation, should be trained in marketcraft just as much as in statecraft.

Start Your Own Retail Business and More - Brick-and-Mortar Stores   Online   Mail Order   Kiosks (Paperback, Fourth Edition):... Start Your Own Retail Business and More - Brick-and-Mortar Stores Online Mail Order Kiosks (Paperback, Fourth Edition)
Ciree Linsenmann, The Staff of Entrepreneur Media
R553 R518 Discovery Miles 5 180 Save R35 (6%) Ships in 10 - 15 working days

OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS At more than a trillion dollars, retail is one of the fastest-growing--and fastest-changing--segments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling. Whether you're interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully.

Kooperatives Kundenmanagement - Wertschoepfungspartnerschaften als Basis erfolgreicher Kundenbindung (German, Paperback,... Kooperatives Kundenmanagement - Wertschoepfungspartnerschaften als Basis erfolgreicher Kundenbindung (German, Paperback, Softcover reprint of the original 1st ed. 2002)
Alexander Kracklauer, D. Quinn Mills, Dirk Seifert
R1,849 Discovery Miles 18 490 Ships in 10 - 15 working days

Dieses Buch untersucht die Chancen von Wertschopfungspartnerschaften zwischen Herstellern und Handlern. Die Autoren identifizieren die relevanten Basisstrategien dieses neuen Konzepts anhand von Anwendungsbeispielen - nachvollziehbar und gut verstandlich."

Handelsmarketing - Strategien und Instrumente fur den stationaren Einzelhandel und fur Online-Shops Mit Praxisbeispielen... Handelsmarketing - Strategien und Instrumente fur den stationaren Einzelhandel und fur Online-Shops Mit Praxisbeispielen (German, Paperback, 2., vollst. uberarb. und erw. Aufl. 2012 2012)
Hendrik Schroeder
R1,519 Discovery Miles 15 190 Ships in 10 - 15 working days

Wo intensiver Wettbewerb herrscht, sind Kreativitat und Ideenreichtum gefragt. Dies gilt vor allem fur den Einzelhandel mit Konsumgutern. Zahlreiche Anbieter werben mit verschiedenen Geschaftsformen um die Gunst der Verbraucher, bei Lebensmitteln ebenso wie bei Bekleidung, Haushaltsgeraten, Unterhaltungselektronik, Computern oder Bau- und Heimwerkerprodukten. Die Verbraucher koennen nicht nur aus einer umfangreichen Produktpalette wahlen, sondern auch entscheiden, ob sie ihren Bedarf in Discountern, Supermarkten, Fachmarkten, Warenhausern oder anderen Einkaufsstatten decken wollen. Die Vielzahl und die Vielfalt an Angeboten werfen die Frage auf, welche Instrumente ein Handelsunternehmen einsetzen kann, um die Verbraucher von den Vorteilen seines Angebotes zu uberzeugen. Das vorliegende Lehrbuch bietet einen UEberblick uber die einzelnen Schritte, mit denen ein Einzelhandler seine Marketing-Instrumente gestalten kann. Neu in der 2. Auflage (die 1. Auflage ist bei Redline mi erschienen): Firmenbeispiele aus der Praxis sowie eine ausfuhrliche Darstellung der Marketing-Instrumente fur Online-Shops.

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