Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries - which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups - and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.

APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1951.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1951.

The role of markets in linking local communities to larger networks of commerce, culture, and political power is the central element in Anand A. Yang's provocative and original study. Yang uses bazaars in the northeast Indian state of Bihar during the colonial period as the site of his investigation. The bazaar provides a distinctive locale for posing fundamental questions regarding indigenous societies under colonialism and for highlighting less familiar aspects of colonial India. At one level, Yang reconstructs Bihar's marketing system, from its central place in the city of Patna down to the lowest rung of the periodic markets. But he also concentrates on the dynamics of exchanges and negotiations between different groups and on what can be learned through the 'voices' of people in the bazaar: landholders, peasants, traders, and merchants. Along the way, Yang uncovers a wealth of details on the functioning of rural trade, markets, fairs, and pilgrimages in Bihar. A key contribution of "Bazaar India" is its many-stranded narrative history of some of South Asia's primary actors over the past two centuries. But Yang's approach is not that of a detached observer; rather, his own voice is engaged with the voices of the past and with present-day historians. By focusing on the world beyond the mud walls of the village, he widens the imaginative geography of South Asian history. Readers with an interest in markets, social history, culture, colonialism, British India, and historiographic methods will welcome his book.

This business book-cum-political and cultural memoir, which gives a behind-the-scenes look at the revolution of one of the great retail dynasties of the world, will resonate with readers questioning our current malaise. As a fourth generation Sainsbury, Tim was the director responsible for the company's development programme from 1962 to 1974, a key period during which the radical change from counter service to self-service supermarkets took place. His retail insight and reflections, including on competition, management and remuneration, and the role of Government, will be especially relevant as we witness a new retail revolution and crisis on our high streets. Sainsbury's second calling was as a politician. This book has a foreword by Michael Heseltine, in which he writes that: 'Of particular interest to the political student will be Tim's reflections on the changes he lived through in Parliament itself. The working conditions there are unacceptable, there are too many MPs, and the increasing social pressures particularly from the internet are making it increasingly difficult to attract men and women of the calibre ministerial responsibility demands.' In Among the Supporting Cast, Sainsbury tells this story with warmth, wisdom and a self-deprecating sense of humour.

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

From a professional point of view, this book describes the design of retail shops through a series of high-quality examples. They are diverse in theme and style. It is the design that makes them outstanding and impressive. If you want to find inspira^tions for you next design, or simply want to explore these designs, this book is the best choice.

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic" - a visual and narrative mix of meticulous organization and whimsical style- and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.

In diesem Buch wird Retargeting als ein neuartiges Marketing-Instrument der personalisierten Werbung im Internet vorgestellt. Auf der Basis wissenschaftlich gestutzter empirischer Studien, Kunden-Umfragen und Untersuchungen zu Wahrnehmung und Verhalten von Internetnutzern, deren Ergebnisse detailliert vorgestellt und zusammengefasst werden, wird in diesem Buch die These formuliert, dass Retargeting, derzeit schematisch nach einem einfachen Prinzip funktionierend, in seiner Wirksamkeit unumstritten ist, doch nicht immer in der gewunschten Richtung wirkt. Hier ansetzend wird der Versuch unternommen, mithilfe klassischer Theorien aus der Werbewahrnehmungsforschung und der Konsumentenpsychologie die Ursachen fur die unterschiedlichen Wirkungen auf die Rezipienten zu ergrunden. In der Summe der Betrachtungen ergibt sich die Notwendigkeit, wissenschaftliche Erkenntnisse und Umfrageergebnisse mit einer Reflexion uber technologisch verbesserte oder modifizierte Optionen fur personalisierte Online-Werbung zu verknupfen. Dieses Buch soll seinen Lesern einen tiefen Einblick in dieses Internetmarketing-Instrument gewahren und daruber hinaus auch die Themen Datenschutz- und Privatsphare im Zusammenhang mit personalisierter Internetwerbung kritisch behandeln. Die Leser erfahren in diesem Buch wie eine Retargeting-Kampagne typischerweise umgesetzt wird und welche Akteure darin involviert sind.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Best practices for implementing Lean techniques in retail and wholesale"Lean Retail & Wholesale is a highly insightful and succinct guide to lean application and a valuable resource for any retailer or wholesaler seeking a competitive edge." --APICS Magazine, January/February 2015 "Essential reading for those who want to learn how Lean provides a competitive edge in today's fast-paced, multi-channel, and cost-conscious environment." --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc. "Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors." --Professor C. John Langley, Jr., Penn State University Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses. Coverage includes: Using Lean as a tool to survive and thrive in retail and wholesale (R)evolution of retail--from the general store to e-commerce The Lean journey from goods to services Lean retail and wholesale: early signs of promise Basic Lean concepts and tools: building a solid foundation Advanced Lean concepts and tools: K.I.S.S. (keep it simple and straightforward) Retail strategy: sales and marketing, location, human resources management, IT, supply chain management, and customer relationship management Merchandise management: planning, buying, pricing, and communications Store operations management Lean retail and wholesale distribution Lean assessments and value stream mapping Leadership, culture, teams, and training Partnering, outsourcing, import, technology, and Six Sigma Critical thinking and continuous improvement: methodology, education, training, and analytics Defining and measuring success-measurements and current statistics The road ahead: thoughts and suggestions on the future of Lean in retail and wholesale

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. "Designing ""the Brand Identity in Retail Spaces "is a casebook that shows and tells how architects and store designers have tackled that challenge. With more than 50 examples of renowned brands from around the world, this book examines every stage of a brand's "lifetime" - from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Borders(UK), Halifax plc, Nationwid, Rubicon Retail Ltd, Pizza Express: and their supply chains. The book comprises two complementary parts. The first, the Good Practice Framework, is the 'what to do' for effective refurbishment involving the closer integration of 'supply' and 'value' chains in construction. The second, the 'why do it this way', comprises research evidence from a wide range of construction and business management sources: including process maps, management models and outcomes from fieldwork with the retail clients and their supply chains: that provided the basis for the framework.