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Books > Business & Economics > Industry & industrial studies > Distributive industries

Government and Merchant Finance in Anglo-Gascon Trade, 1300-1500 (Paperback, 1st ed. 2020): Robert Blackmore Government and Merchant Finance in Anglo-Gascon Trade, 1300-1500 (Paperback, 1st ed. 2020)
Robert Blackmore
R3,106 Discovery Miles 31 060 Ships in 18 - 22 working days

The Late Middle Ages (c.1300-c.1500) saw the development of many of the key economic institutions of the modern unitary nation-state in Europe. After the 'commercial revolution' of the thirteenth century, taxes on trade became increasingly significant contributors to government finances, and as such there were ever greater efforts to control the flow of goods and money. This book presents a case study of the commercial and financial links between the kingdom of England and the duchy of Aquitaine across the late-medieval period, with a special emphasis on the role of the English Plantagenet government that had ruled both in a political union since 1154. It establishes a strong connection between fluctuations in commodity markets, large monetary flows and unstable financial markets, most notably in trade credit and equity partnerships. It shows how the economic relationship deteriorated under the many exogenous shocks of the period, the wars, plagues and famines, as well as politically motivated regulatory intervention. Despite frequent efforts to innovate in response, both merchants and governments experienced a series of protracted financial crises that presaged the break-up of the union of kingdom and duchy in 1453, with the latter's conquest by the French crown. Of particular interest to scholars of the late-medieval European economy, this book will also appeal to those researching wider economic or financial history.

FDI, Technology and Innovation (Paperback, 1st ed. 2020): N. S. Siddharthan, K. Narayanan FDI, Technology and Innovation (Paperback, 1st ed. 2020)
N. S. Siddharthan, K. Narayanan
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few decades; in particular, now that many countries have globalised their economies. The book begins by reviewing the changing pattern of FDI flows and technologies among developed and emerging economies, before identifying the determinants of this change by presenting specific studies on Indian industries. It then addresses key questions such as: How are knowledge spillover mechanisms operationalised, and what are the implications of the internationalisation of the IPR process? The role of FDI is also analysed in order to make policy recommendations for fostering innovation in emerging economies like India. The respective chapters examine the process through which technological paradigm and trajectory shifts are taking place, the factors that facilitate such shifts, the changing pattern of FDI, and the shifting focus of international trade and development strategies - four broad themes that are interrelated and mutually reinforcing. The book offers important takeaways for all social scientists, technologists and business schools interested in Indian studies; it will also benefit researchers whose work involves development economics, industrial organisation and technology, and the economy / society interface.

The Prince of Slavers - Humphry Morice and the Transformation of Britain's Transatlantic Slave Trade, 1698-1732... The Prince of Slavers - Humphry Morice and the Transformation of Britain's Transatlantic Slave Trade, 1698-1732 (Paperback, 1st ed. 2020)
Matthew David Mitchell
R3,106 Discovery Miles 31 060 Ships in 18 - 22 working days

Much scholarship on the British transatlantic slave trade has focused on its peak period in the late eighteenth century and its abolition in the early nineteenth; or on the Royal African Company (RAC), which in 1698 lost the monopoly it had previously enjoyed over the trade. During the early eighteenth-century transition between these two better-studied periods, Humphry Morice was by far the most prolific of the British slave traders. He bears the guilt for trafficking over 25,000 enslaved Africans, and his voluminous surviving papers offer intriguing insights into how he did it. Morice's strategy was well adapted for managing the special risks of the trade, and for duplicating, at lower cost, the RAC's capabilities for gathering information on what African slave-sellers wanted in exchange. Still, Morice's transatlantic operations were expensive enough to drive him to a series of increasingly dubious financial manoeuvres throughout the 1720s, and eventually to large-scale fraud in 1731 from the Bank of England, of which he was a longtime director. He died later that year, probably by suicide, and with his estate hopelessly indebted to the Bank, his family, and his ship captains. Nonetheless, his astonishing rise and fall marked a turning point in the development of the brutal transatlantic trade in enslaved Africans.

Retail Geography & Intelligent Network Planning (Paperback): M. Birkin Retail Geography & Intelligent Network Planning (Paperback)
M. Birkin
R2,293 Discovery Miles 22 930 Ships in 10 - 15 working days

Retail Geography and Intelligent Network Planning demonstrates the importance of geographical thinking in a wide variety of situations. The book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail and service businesses. This technology is especially crucial in an age when traditional channels of physical distribution such as bank branches and shops are increasingly complemented by electronic and virtual channels.

Building on the success of Intelligent GIS (1996), which set out the principles and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail planning by presenting examples relating to a wide range of business problems.

Retail Geography and Intelligent Network Planning is an innovative book in several ways:

  • Explores some of the key retail trends impacting on retail location and store location studies by drawing on research undertaken in grocery and supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia

  • Examines the role of e-commerce and its growth, and argues that geography will still be crucial to its success in the retail sector

  • Presents readers with various spatial analysis methods and their usefulness for addressing retail growth strategies such as branch optimization.

  • Draws examples from the authors' own expertise over the past fifteen years in retail consultancy
This book is invaluable reading for professionals working in retail location teams and consultancies, and for students studying retail geography, GIS , marketing and management.
Belt and Road Initiative - Collaboration for Success (Paperback, 1st ed. 2020): Eve Man Hin Chan, Angappa Gunasekaran Belt and Road Initiative - Collaboration for Success (Paperback, 1st ed. 2020)
Eve Man Hin Chan, Angappa Gunasekaran
R2,200 Discovery Miles 22 000 Ships in 18 - 22 working days

This book presents a series of studies analyzing critical factors that promote and constrain textile & clothing (T&C) production and trade in the Belt & Road (B&R) countries, and forces that drive the restructuring and transforming of global T&C supply chain and operations in the B&R context. The book also offers insights into the challenges and opportunities for T&C manufacturing in B&R countries through interviews with T&C experts, and also examines how Hong Kong can strengthen its "super-connector" role by facilitating sustainable trade and development in the T&C industries, as well as discussion on the impact of global trade wars on T&C trade. In the studies presented in this book, they offer topics ranging from the macro-economy, international business environment and strategies, logistics and supply chain, policy changes, to sustainability. The studies offer descriptive, theoretical and empirical analyses that explore T&C business and management related opportunities and challenges that are derived from the Belt and Road Initiative (BRI). Econometric analysis with the gravity model is applied to T&C trade and extended to cover other areas that have not been considered in previous studies, such as production costs, export supply chain costs, technologies, demographical factors, and factors related to the business environment and policies, including qualitative variables. Studies using in-depth interviews and linear regression analysis are also present to explore new factors for T&C trade and production relocation to B&R countries.

The Principle of Trading Economics (Paperback, 1st ed. 2019): Zhenying Wang The Principle of Trading Economics (Paperback, 1st ed. 2019)
Zhenying Wang
R2,587 Discovery Miles 25 870 Ships in 18 - 22 working days

This book is devoted to establishing a completely new concept within economics referred to as "trading economics" which is a reconstructed economic system in theory that seeks perfect harmony between micro and macro elements in a structured way, hence making the economic theory a rigorous system supported by internal logical continuity. Representing a revolution of the existing theoretical framework, trading economics has changed the logic of mainstream economics. Specifically, it deduces the "macro whole" from the "micro individuals", and it introduces a systematic and comprehensive analysis approach. It stresses that within an interconnected world, the interaction between trading agents is the fundamental driving force behind the operation, development and evolution of the economic system.

Restructuring of Food Retail Markets in Countries of the Global South - The Case of Emerging Supermarkets in Dhaka, Bangladesh... Restructuring of Food Retail Markets in Countries of the Global South - The Case of Emerging Supermarkets in Dhaka, Bangladesh (Paperback, 1st ed. 2021)
Christine Hobelsberger
R3,106 Discovery Miles 31 060 Ships in 18 - 22 working days

This explorative, primary data-based study provides findings on the first nearly two decades of the emerging supermarket industry in Bangladesh, in particular its capital city Dhaka. The objective is thereby twofold: On the one hand, the study traces the so-far development of supermarkets in Dhaka, and Bangladesh, and depicts current hindering factors to the local supermarket industry's further development, as well as supermarket managers' measures to tackle these challenges. On the other hand, the study explores the (potential) implications of emerging supermarkets for other food retailers on-site. To this end, the study's focus lies on so-called wet markets (Bengali: kacha bazars) as an exemplary "traditional" food retail format. Here, the study strives for the determination of supermarkets' competitive pressure on kacha bazars in Dhaka, and kacha bazar vendors' corresponding (proactive) coping strategies. The study is based on theoretical and conceptional reflections on markets and market structures, the fundamentals of retail management and modern food retail, and research findings on supermarkets' structural impact on food retail markets in other country contexts.

Technology Distribution Channels - Understanding and Managing Channels to Market (Paperback): Julian Dent Technology Distribution Channels - Understanding and Managing Channels to Market (Paperback)
Julian Dent
R1,219 Discovery Miles 12 190 Ships in 10 - 15 working days

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

Italy-China Trade Relations - A Historical Perspective (Paperback, 1st ed. 2020): Donatella Strangio Italy-China Trade Relations - A Historical Perspective (Paperback, 1st ed. 2020)
Donatella Strangio
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book examines the political connections and trade relations between Italy and China, with particular emphasis on the second half of the 19th century and the period following the Second World War. In recent years, economic relations between the two countries have intensified as a result of increasing exchange and trade agreements, with positive impacts on their political and diplomatic relations. By studying original public sources such as the Archives of the Italian Ministry of Foreign Affairs, the Bank of Italy and the Central State Archives in Rome, the author offers a historical perspective on the evolution of the two countries' economic and political ties. The respective chapters address e.g. the role of international governmental authorities, the role of the Italian Bank of China, the impact of trade agreements and foreign investment projects, etc. Given its scope, the book will appeal to scholars of economic history and international economics, as well as political scientists and legal scholars with an interest in international diplomacy and trade agreements.

Customer Relationship Management im Handel - Strategien - Konzepte - Erfahrungen (German, Hardcover, 2002 ed.): Dieter Ahlert,... Customer Relationship Management im Handel - Strategien - Konzepte - Erfahrungen (German, Hardcover, 2002 ed.)
Dieter Ahlert, Joerg Becker, Ralf Knackstedt, Maren Wunderlich
R2,634 Discovery Miles 26 340 Ships in 10 - 15 working days

Customer Relationship Management stellt das Beziehungsgeflecht zwischen Herstellern, Handlern und Kunden vor neue Herausforderungen. Wie gestaltet man eine einheitliche Kommunikation mit dem Kunden uber verschiedene Kanale? Wie kann eine individuelle Ansprache des Kunden erreicht werden? Wie nutzt man neue Technologien, um ein genaueres Bild vom Kunden zu gewinnen? Und welche Massnahmen zur Kundenbindung sind Erfolg versprechend? Die Optimierung der Beziehungsqualitat nach wirtschaftlichen Kriterien bildet den Kern des Customer Relationship Managements (CRM). Die Autoren widmen sich umfassend den betriebswirtschaftlichen und informationstechnologischen Aspekten dieses Managementansatzes und schliessen mit ihrer konsequenten Ausrichtung auf den Anwendungsbereich des Handels eine Lucke in der bestehenden CRM-Literatur. Aktuelle Fallbeispiele aus der Handelsbranche vermitteln anschauliches Wissen fur die erfolgreiche Umsetzung."

National Administrations in EU Trade Policy - Maintaining the Capacity to Control (Paperback, 1st ed. 2016): Johan Adriaensen National Administrations in EU Trade Policy - Maintaining the Capacity to Control (Paperback, 1st ed. 2016)
Johan Adriaensen
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book studies the relationship between administrative capacity and a member state's influence in the European Union. More specifically, it studies member states' ability to exert control over the European Commission during trade negotiations. But what determines administrative capacity and how do member states ensure their preferences are defended during trade negotiations? A combination of qualitative fieldwork and survey-analysis provides the answer. Interviews in Belgium, Poland, Estonia and Spain offer a privileged insight into the functioning of national trade administrations and its effects on their behavior in the Council of Ministers. Through survey data, these findings are further corroborated. The book is aimed at a readership interested in EU decision-making, negotiation theory, comparative public administration and the international political economy of trade.

London and the Modernist Bookshop (Paperback): Matthew Chambers London and the Modernist Bookshop (Paperback)
Matthew Chambers
R523 Discovery Miles 5 230 Ships in 10 - 15 working days

The modernist bookshop, best exemplified by Sylvia Beach's Shakespeare & Co. and Harold Monro's Poetry Bookshop, has received scant attention outside these more prominent examples. This writing will review how bookshops like David Archer's on Parton Street (London) in the 1930s were sites of distribution, publication, and networking. Parton Street, which also housed Lawrence & Wishart publishers and a briefly vibrant literary scene, will be approached from several contexts as a way of situating the modernist bookshop within both the book trade and the literary communities which it interacted with and made possible.

Sustainability Standards and Global Governance - Experiences of Emerging Economies (Paperback, 1st ed. 2020): Archna Negi,... Sustainability Standards and Global Governance - Experiences of Emerging Economies (Paperback, 1st ed. 2020)
Archna Negi, Jorge Antonio Perez Pineda, Johannes Blankenbach
R1,396 Discovery Miles 13 960 Ships in 18 - 22 working days

This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are generating sustainability concerns. Sustainability standards (and regulations) are increasingly being used in a bid to make global consumption and production more sustainable. Given the dense inter-connectedness of economic affairs globally, the use of sustainability standards has become a concern of global governance, who face the challenge of achieving a balance between the use of standards for genuine sustainability objectives, and not allowing them to turn into instruments of protectionism or coercion.The emerging economies, given their increasing engagement with the global economy, are most impacted by the use of sustainability standards. The emphasis of 'emerging economies' in this book is retained both by using case studies from these economies and by collating perceptions and assessments of those located in these economies. The case studies included span sectors such as palm oil, forestry, food quality, vehicular emissions and water standards, and address the problems unique to the emerging economies, including capacity building for compliance with standards, adapting international standards in domestic contexts and addressing the exclusion of small and medium enterprises etc. Complex interfaces and dynamics of a global nature are not limited to the thematic of this book but also extend to the process through which it was written. This book brings together insights from developed as well as emerging economies (Germany, India, Mexico, Brazil, Indonesia, Pakistan, Mexico and China). It also brings together scholars and practitioners to jointly ponder upon the conceptual aspects of the global frameworks for sustainability standards. This book is a very useful resource for researchers and practitioners alike, and provides valuable insights for policy makers as well.

Globalization, Productivity and Production Networks in ASEAN - Enhancing Regional Trade and Investment (Paperback, 1st ed.... Globalization, Productivity and Production Networks in ASEAN - Enhancing Regional Trade and Investment (Paperback, 1st ed. 2019)
Fithra Faisal Hastiadi
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth. The ASEAN market is widely regarded as a new hub of growth, not least in light of increasing protectionism and declining economic growth of the three largest countries in Northeast Asia (China, Japan, and South Korea). Contributors address a range of issues with a concentrated focus on evidence from Indonesia, including globalisation, increasing populism, trade, FDI, the benefits of the production network, and related issues such as spill-over, crises, innovation and technology, and selected sectoral commodity and policy analysis of Indonesia. This book analyses and explains the relationship between trade and foreign direct investment, and technical changes, with regard to improving 'productivity' in the supply-side economic growth model using, in particular, Indonesia as the de facto leader of ASEAN. This book will be of interest to academics and students specialising in international economics and international development.

Performance Management in Retail and the Consumer Goods Industry - Best Practices and Case Studies (Paperback, 1st ed. 2019):... Performance Management in Retail and the Consumer Goods Industry - Best Practices and Case Studies (Paperback, 1st ed. 2019)
Michael Buttkus, Ralf Eberenz
R1,452 Discovery Miles 14 520 Ships in 18 - 22 working days

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

The Spatial and Temporal Dimensions of Interactions - A Case Study of an Ethnic Grocery Shop (Paperback, 1st ed. 2020): Dariush... The Spatial and Temporal Dimensions of Interactions - A Case Study of an Ethnic Grocery Shop (Paperback, 1st ed. 2020)
Dariush Izadi
R1,619 Discovery Miles 16 190 Ships in 18 - 22 working days

"This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts." -- Laurent Filliettaz, University of Geneva, Switzerland "This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies." -- Rodney Jones, University of Reading, UK This book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces. Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.

Trade Logistics in Landlocked and Resource Cursed Asian Countries (Paperback, 1st ed. 2019): Kankesu Jayanthakumaran, Nagesh... Trade Logistics in Landlocked and Resource Cursed Asian Countries (Paperback, 1st ed. 2019)
Kankesu Jayanthakumaran, Nagesh Shukla, Charles Harvie, Odbayar Erdenetsogt
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book focuses on strategies to achieve economic diversification in Asian landlocked countries. It does so by analysing the impact of the Dutch disease, non-resource firm heterogeneity, trade logistics operations, trade facilitation, aid for trade, small and medium-sized enterprises, and foreign direct investment. Offering a wide range of expert views and opinions, research findings, information and data, the book will be of value to policy makers and students of trade and development economics.

South Asia in Global Power Rivalry - Inside-out Appraisals from Bangladesh (Paperback, 1st ed. 2019): Imtiaz Hussain South Asia in Global Power Rivalry - Inside-out Appraisals from Bangladesh (Paperback, 1st ed. 2019)
Imtiaz Hussain
R2,200 Discovery Miles 22 000 Ships in 18 - 22 working days

This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions -the United States exiting the Cold War, China emerging as a global-level power, and India's eastern interests squaring off with China's Belt Road Initiative, BRI-help place China, India, and the United States (in alphabetical order) in Bangladesh's "inner-most" circle, China, India, and the United States in a "mid-stream" circle, and the United States and Latin America, among other countries, in the "outer-most" circle, depending on the issue. In an atmosphere of short-term gains over-riding long-term considerations, the desperate, widespread search for infrastructural funding inside South Asia enhances China's value, raises local heat, releases new challenges, with costly default consequences looming, issue-specific analysis overtaking formal bilateral relations and a stubborn uncertainty riddling the Bangladeshi air as its policy preferences stubbornly show more certainty.

Reengineering Retail - The Future of Selling in a Post-Digital World (Hardcover): Doug Stephens Reengineering Retail - The Future of Selling in a Post-Digital World (Hardcover)
Doug Stephens; Foreword by Joseph Pine
R547 Discovery Miles 5 470 Ships in 9 - 17 working days

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer. Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry. Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens' strategies will provide businesses with the foresight required to move quickly and effectively into the future.

Beyond Headscarf Culture in Turkey's Retail Sector (Hardcover, 1st ed. 2016): F. Sayan-Cengiz Beyond Headscarf Culture in Turkey's Retail Sector (Hardcover, 1st ed. 2016)
F. Sayan-Cengiz
R1,203 Discovery Miles 12 030 Ships in 9 - 17 working days

The headscarf issue draws a great deal of public and academic attention in Turkey, yet the debate largely unfolds within the contours of the discussions over modernization, Westernization, and the Islamic / secular divide. Rarely is there a discussion about how the connotations of the headscarf shift across cleavages of class and status among women wearing it. Instead, the headscarf is typically portrayed as a symbol of Islamic identity, a 'cover' that brackets social inequalities other than those based on a supposed 'clash of identities.' This study looks beyond these contours by contextualizing the headscarf discussion in an insecure and low-status private sector labor market - namely, retail sales. Based on in-depth interviews, focus groups with lower-middle-class saleswomen with headscarves, and ethnographic study in five cities of Turkey, this book argues that the meanings of the headscarf are continuously negotiated within the quest for social and economic security.

Mediaplanung - Methodische Grundlagen und praktische Anwendungen (German, Hardcover, 6. Aufl. 2013): Fritz Unger, Wolfgang... Mediaplanung - Methodische Grundlagen und praktische Anwendungen (German, Hardcover, 6. Aufl. 2013)
Fritz Unger, Wolfgang Fuchs, Burkard Michel
R2,169 Discovery Miles 21 690 Ships in 18 - 22 working days

Mediaplanung ist ein Instrument, um Kommunikationsziele durch geeignete Auswahl der Werbetrager moglichst kostengunstig zu realisieren. Die Autoren zeigen, wie sich Mediaplanung in die Marketingkommunikation integrieren lasst: als Entscheidungsprozess hinsichtlich Mediaselektion und Marktsegmentierung, Zielbestimmung, Kommunikationsinhalte und Budgetierung. Ein betrachtlicher Teil des Buchs ist der Mediaforschung sowie den verschiedenen Mediagattungen gewidmet. Dabei werden aktuelle Entwicklungen und Daten der relevanten Medien berucksichtigt."

Silent Selling - Best Practices and Effective Strategies in Visual Merchandising (Paperback, 4th edition): Judy Bell, Kate... Silent Selling - Best Practices and Effective Strategies in Visual Merchandising (Paperback, 4th edition)
Judy Bell, Kate Ternus
R1,842 Discovery Miles 18 420 Ships in 2 - 4 working days

Capturing the direction and evolution of today's retail industry, "Silent Selling: Best Practices and Effective Strategies in Visual Merchandising," 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

Food Exports from Brazil to China - A Legal and Economic Analysis (Paperback, 1st ed. 2019): Dan Wei, Angelo Patricio Rafael,... Food Exports from Brazil to China - A Legal and Economic Analysis (Paperback, 1st ed. 2019)
Dan Wei, Angelo Patricio Rafael, Almeida Zacarias Machava, Ana Candida Muniz Cipriano, Daniel Freire e Almeida
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil's foodstuff exportation and China's foodstuff importation, and identifies the main products, market shares, barriers to market access, and e-commerce strategies. The book also addresses the importance of consumer health and the latest developments regarding the United Nations Guidelines for Consumer Protection. Lastly, based on the statistics for Brazil's food exports to Mainland China, Hong Kong and Macau as separate customs areas, the book explores the role of Macau and calls for intensifying its links with Portuguese-speaking countries, including Brazil.

Production Networks and Enterprises in East Asia - Industry and Firm-level Analysis (Paperback, Softcover reprint of the... Production Networks and Enterprises in East Asia - Industry and Firm-level Analysis (Paperback, Softcover reprint of the original 1st ed. 2016)
Ganeshan Wignaraja
R2,665 Discovery Miles 26 650 Ships in 18 - 22 working days

The book provides a comprehensive examination of patterns and determinants of production networks in East Asia, a key driver in the region's global success. It provides the reader with an accessible understanding of the theoretical literature on production networks and recent developments in empirical analysis at the industry and firm-levels. The topics covered in the book include: gross trade in parts and components and gravity models, trade in value added, industry case studies, and micro data econometric studies of firm heterogeneity in production networks. The micro data econometric studies explore key aspects of the heterogeneity of firms in East Asian production networks such as technological capability, the entry of small and medium enterprises into production networks, business use of free trade agreements, and access to credit. Blending new sources of data, empirical tools and econometric methods this book is highly recommended for readers who seek to understand the workings of the complex web of production networks in East Asia.

The Retail Start-Up Book - Successfully Plan, Launch and Grow a Business (Hardcover): Rowland Gee, Danny Sloan, Graham Symes The Retail Start-Up Book - Successfully Plan, Launch and Grow a Business (Hardcover)
Rowland Gee, Danny Sloan, Graham Symes
R2,674 Discovery Miles 26 740 Ships in 10 - 15 working days

The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

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