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Books > Business & Economics > Industry & industrial studies > Distributive industries
The business world today is changing enormously due to many factors
that affect every element of the business cycle worldwide. From
globalization to recession, in addition to other environmental
forces, companies today face numerous challenges that have a great
impact on business. Among the factors that are affecting the
current way business is conducted are the emergence of marketing
tools including the internet, internet of things (IoT), virtual
reality, mobile applications, social media, electronic word of
mouth (eWoM), artificial intelligence, digital marketing, and more
that have a great impact not only on customers but also on
companies. It is imperative for businesses to embrace the
utilization of these tools in order to expand their customer base
and provide unique, successful consumer experiences. The Handbook
of Research on IoT, Digital Transformation, and the Future of
Global Marketing provides comprehensive coverage of current global
marketing trends related to the use of technology. The book links
the industry with academia by providing useful insights on how to
improve businesses' ability to create and customize customer value
and loyalty. Covering topics including e-commerce, mobile
marketing, website development, and phygital customer experiences,
this book is essential for marketers, brand managers, advertisers,
IT consultants and specialists, customer relations officers,
managers, practitioners, business owners, marketing and business
associations, students, researchers, and academicians interested in
incorporating the latest technologies and marketing strategies into
their businesses and studies.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
In the annals of consumer crazes, nothing compares to Beanie
Babies. With no advertising or big-box distribution, creator Ty
Warner - an eccentric college dropout - become a billionaire in
just three years. And it was all thanks to collectors. The end of
the craze was just as swift and extremely devastating, with "rare"
Beanie Babies deemed worthless as quickly as they'd once been
deemed priceless. Bissonnette draws on hundreds of interviews
(including a visit to a man who lives with his 40,000 Ty products
and an in-prison interview with a guy who killed a coworker over a
Beanie Baby debt) for the first book on the most extraordinary
craze of the 1990s.
The world's population continues to grow year after year, putting
pressure on all global resources. This book provides examples of
how we can deal with all the challenges associated with aspects of
population growth in the quest for sustainable development. It
presents case studies on different areas of sustainability in the
food industry, which includes food production and consumption. The
collection of illustrative examples includes cases from agriculture
and fisheries, the food refining sector, the supply chain,
wholesale and retail channels, and other relevant aspects that
enhance our understanding of how sustainability takes place in this
global sector. The book will appeal to a wide readership, from
practitioners to researchers, teachers and students worldwide.
As global economies grow and the cost of doing business increases,
the brand is the pre-eminent business asset needed for success in
global business development. Brand Management Strategies: Luxury
and Mass Markets presents the brand experience on a market
continuum from mass market to luxury, using diverse examples from
Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood.
Underpinned by the author's many years of practical experience as
both a professor and brand consultant, this book details the proven
steps necessary to develop, build, and sustain a successful brand
strategy and business. Features - Filled with current examples from
fashion brands such as Burberry, Coach, and Target and non-fashion
brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and
more - Brandstorming: Successes and Failures depict real world case
studies of successful-and not so successful-branding strategies -
Experiential learning tools include learning objectives, bolded key
terms, and end of chapter Conversations discussion questions and
Challenges projects and activities STUDIO Resources - Study smarter
with self-quizzes featuring scored results and personalized study
tips - Review concepts with flashcards of terms and definitions
Teaching Resources - Instructor's Guide provides suggestions for
planning the course and using the text in the classroom,
supplemental assignments, lecture notes, and Test Bank with sample
test questions for each chapter - PowerPoint (R) presentations
include full color images from the book and provide a framework for
lecture and discussion
This book puts the trade war between the United States and China in
historical context. Exploring the dynamics of isolation and
internal reform from a Chinese perspective, the author draws upon
valuable insights from China's years of isolation prior to the
famous Nixon-Mao summit. Advocating internal reform as a more
productive strategy than conflict with other powers, this powerful
argument for globalization with Chinese characteristics will be of
interest to scholars of China, economists, and political
scientists.
Amazon - one of the world's most valuable companies - is worth more
than Walmart, Netflix, Target, Nike and Costco combined. What are
the secrets to its success? How can these insights be applied to
other businesses in the e-commerce sector? The retail industry is
facing unprecedented challenges. Across all sectors and markets,
retailers are shifting their business models and customer
engagement strategies to ensure they survive. Amazon offers unique
insight into the company's persistent dissatisfaction with the
status quo and innovation and how it has fundamentally changed the
ways in which we shop. This fully updated second edition explores
Amazon's response to the coronavirus pandemic, the convergence of
physical and digital retail, e-commerce economics and
sustainability, as well as future policy implications. Written by
industry-leading retail analysts and with the first edition now
translated into more than a dozen languages, Amazon is an
invaluable resource for discovering the lessons that can be learned
from the company's unprecedented rise to dominance.
This book, by one of China's leading economists, explores the past
and present of the RMB-the people's currency-as it is poised to
compete with the dollar as the international reserve currency.
Exchange rate movement and its pass-through to changes in domestic
prices have been topics of wide concern among economists. However,
relatively few studies have empirically investigated the
relationship between exchange rate movements and China's
international trade.This book fills this gap, using the general
equilibrium theory of the western economic science norm systems,
integrating the leading heterogeneous firm theory of international
trade, attempting to set up a theoretical structural model for
further prediction, and applying the data from sample cases to
examine the structural model. This book will be of interest to
economists, financiers, and China watchers.
This book will help small business owners and marketers feel
comfortable using social media to promote their businesses,
regardless of their past experiences or level of expertise. Social
networking plus small business is a slam dunk! Small Business
Smarts: Building Buzz with Social Media explains why that's so and
helps small business owners decide whether social media tools are
right for them. Assuming the answer is yes, the book offers
concrete advice and implementation suggestions that make using
tools to start building word-of-mouth quick and easy. Built around
actual success stories from small businesses, such as the Roger
Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover
Bookstore, the book illustrates how different social media can help
achieve different business goals, how the Internet can be used to
"listen" to customers, how networks and relationships are built
online for both B2C and B2B, and how effective messages can
generate awareness and attract customers. Measurement strategies
and techniques for a social media audit are included. For the
complete novice, step-by-step instructions on getting started with
popular social media applications are provided as well. Interviews
with 25 small business owners and marketers detailing how they are
using social media successfully right now An evaluation tool and
example spreadsheets for conducting a social media audit Call-outs
that show how different types of businesses can implement various
marketing ideas Action-item tips that can be used in online
messaging today
Offering a holistic approach to positive luxury, this comprehensive
book provides a novel framework grounded in the new paradigm of
Transformative Luxury Research (TLR) stream. TLR helps luxury
businesses and researchers develop in-depth knowledge about the
mechanisms and factors that shape the future of positive luxury
thinking and doing while promoting collective and individual
well-being outcomes, social justice, eco-friendly practices, and
sustainable growth, involving various stakeholders, communities,
and institutions across developed and developing countries. Through
a wide range of empirical, methodological, and theoretical
contributions, examining the social, environmental, organizational,
political, and cultural issues in responsible luxury marketing,
this book explores the relationship between luxury consumption,
production, and well-being outcomes. It offers a comprehensive
overview of how luxury businesses can transform their practices and
thus play an active role in promoting positive luxury within the
industry and beyond along with enhancing their competitiveness,
innovation, and profitability. The idea of well-being outcomes and
sustainable growth, as applied in the TLR agenda, calls for
synergistic theoretical and practical approaches. The content of
this book, through different exciting chapters, will generate novel
ideas to promote positive luxury business models leading luxury
firms to transform their practices by advancing the current
understanding of ethical and responsible business practices, which
contribute to individual and collective well-being within the
luxury field.
Online business has been growing progressively and has become the
major business platform within the past two decades. The internet
bulldozed the development of new business models and innovations
that substantially changed the way businesses run today. This led
to a growth of advanced technologies used in online business such
as data analytics, machine learning, and artificial intelligence.
With higher internet connectivity and the exponential growth of
mobile devices, shopping processes and behaviors were significantly
affected as people are consistently connected online. Consumers can
easily gain helpful product information and retail competitor
information in myriad online channels. This led to a profound
effect on businesses where they began to invest in new technologies
and business practices that aim to align with the effects of
globalization. Given the rapid technology advancements, both
businesses and customers are presently experiencing an exponential
upsurge in the implementation of new business processes and models.
Impact of Globalization and Advanced Technologies on Online
Business Models explores the ever-changing field of running an
online busines and presents the current issues and challenges in
online business triggered by global shifts in the online
environment and technological changes. The chapters draw from a
wide range of technologies used in today's digital marketplace as
well as recent development and empirical researches on online
consumer behavior. As such, this book aims to contribute new
dimensions in managing advancements in online business triggered by
global and technology transformation. This book is ideal for
executives, managers, IT consultants, practitioners, researchers,
academicians, and students interested in globalization and the new
technologies affecting online business models.
This book demonstrates the flow of the international trade of
secondhand goods and examines the socio-economic background and
mechanisms of the trade. It highlights the actors involved in the
trade of secondhand goods and how traditionally secondhand good
have largely been traded through social or ethnic networks in order
to effectively transfer quality and market information. The
development of information technology and emergence of new
information platforms have changed these business models. The
policies and regulations relating to the trade of secondhand goods
are explored, alongside the negative impact of these trades, and
the growing awareness of the circular economy. This book
illustrates how importing countries as well as international
institutions have developed regulations in order to balance these
two issues. It will relevant to students and economists interested
in development economics and economics geography.
Shopper Marketing details how marketers can influence the buying
decision in-store. The 35 contributors from top companies around
the world have packed the book with practical advice on shopper
needs and trends, retail environments, effective packaging and much
more to equip product and brand managers, packaging experts,
merchandising specialists and more with the tools they need to be
successful in this field of sales promotion. The second edition of
Shopper Marketing has been fully updated to include a new forward
by marketing guru Philip Kotler and 12 new articles that reflect
the current changes in the fast growing area, focusing specifically
on the international scope, the online presence and the future of
shopper marketing. New case studies from India, China, Brazil and
Japan also add to the depth and breadth of the first edition.
The manufacturing and distribution of textiles and apparel products
is a truly global industry, making it crucial to understand current
political, social, and economic developments within the
international marketplace. Going Global offers a comprehensive
framework and approach to understanding the global textile and
apparel industries, trade, and markets. This framework is used to
holistically examine the global sourcing of textiles and apparel in
the context of supply chain sustainability, while exploring the
roles and specializations of world regions and selected countries
that are major players in the textile and apparel marketplace. New
to this Edition: -Comprehensive updates to country profiles and
their specializations -Brand new Industry Profile feature with
interviews from sourcing industry professionals -New and updated
case studies help readers apply concepts to real-world scenarios
Instructor Resources -The Instructor's Guide provide suggestions
for planning the course and using the text in the classroom,
supplemental assignments, and lecture notes -Test Bank includes
sample test questions for each chapter -PowerPoint® presentations
include color images from the book and provide a framework for
lecture and discussion Going Global STUDIO -Study smarter with
self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary
This book intersects the distributed ledger technology (DLT)
community with the international security community. Given the
increasing application of blockchain technology in the fields of
business and international development, there is a growing body of
study on other use cases. For instance, can blockchain have a
significant role in preserving and improving international
security? This book explores this question in the context of
preventing the proliferation of some of the most dangerous
materials in the world-items that if not secured can lend to the
development of weapons of mass destruction. It considers how
blockchain can increase efficiencies in the global trade of nuclear
and chemical materials and technology, thereby increasing
assurances related to compliance with international
nonproliferation and disarmament treaties.
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