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Books > Business & Economics > Industry & industrial studies > Distributive industries

The Internationalisation of Retailing in Asia (Hardcover): Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama The Internationalisation of Retailing in Asia (Hardcover)
Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama
R4,480 Discovery Miles 44 800 Ships in 12 - 19 working days


European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.

Marketing Channel Strategy - An Omni-Channel Approach -International Student Edition (Hardcover, 9th edition): Robert W.... Marketing Channel Strategy - An Omni-Channel Approach -International Student Edition (Hardcover, 9th edition)
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
R7,356 Discovery Miles 73 560 Ships in 12 - 19 working days

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Retailing in the European Union (Paperback): Stewart Howe Retailing in the European Union (Paperback)
Stewart Howe
R1,878 Discovery Miles 18 780 Ships in 12 - 19 working days


As retailing becomes an increasingly important part of economics worldwide, the similarities and differences of retailing from country to country are now more evident. Retailing in the European Union is a unique and timely study of the difference retail structures across Europe, offering an insightful overview of the internationalisation of retailing and asking important questions about the effectiveness of different retailing sectors.

E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Hardcover): Roland T. Rust, P.K.... E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Hardcover)
Roland T. Rust, P.K. Kannan
R5,670 Discovery Miles 56 700 Ships in 12 - 19 working days

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Paperback): Roland T. Rust, P.K.... E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Paperback)
Roland T. Rust, P.K. Kannan
R1,617 Discovery Miles 16 170 Ships in 12 - 19 working days

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

Business Development in Licensed Retailing - A unit manager's guide (Paperback): Guy Lincoln, Conrad Lashley Business Development in Licensed Retailing - A unit manager's guide (Paperback)
Guy Lincoln, Conrad Lashley
R1,511 Discovery Miles 15 110 Ships in 12 - 19 working days

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.
This book:
-Forms the basis of a complete course for a unit manager's development.
-Provides an overview of the range of skills needed for effective unit management.
-Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.
Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit.
Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.
A practical guide to managing units in licensed retail
Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R522 R481 Discovery Miles 4 810 Save R41 (8%) Ships in 4 - 8 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Charity Shops - Retailing, Consumption and Society (Hardcover): Suzanne Horne, Avril Maddrell Charity Shops - Retailing, Consumption and Society (Hardcover)
Suzanne Horne, Avril Maddrell
R4,620 Discovery Miles 46 200 Ships in 12 - 19 working days


Contents:
1. Consumption, Identity and Locality: a Theoretical Perspective on Charity Shops I
2. Retailing: a Theoretical Perspective on Charity Shops II
3. Customers and Demand: Thrift, Lifestyle, Convenience and Coming out of the Cold
4. Materialising Profit: from Donation to Distribution
5. Staffing the Charity Shop: Voluntary, Not-So-Voluntary and Paid Staff
6. Pricing and Competition: Hitting the Mark
7. 'It's all in the Mix': Profits, Lifecycles, Lifestyles, and the Future of Charity Shops

Reading Retail - A Geographical Perspective on Retailing and Consumption Spaces (Paperback, New): Neil Wrigley, Michelle Lowe Reading Retail - A Geographical Perspective on Retailing and Consumption Spaces (Paperback, New)
Neil Wrigley, Michelle Lowe
R1,444 Discovery Miles 14 440 Ships in 12 - 19 working days

Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field. More than 60 edited readings are integrated into the text, providing a guided route map through the literature and into the study of the geographies of retailing and consumption. The volume also introduces readers to the exciting and interdisciplinary developments unfolding in the 'new retail geography', drawing on up-to-the-minute research material from areas ranging from anthropology to business studies, and tackling issues as diverse as retail internationalization and e-commerce. Reading Retail is unique in bringing together a huge range of perspectives on retailing and consumption spaces and will provide a key source text for students in this field.

Retail Reset - Why physical stores are still the key to the future (Paperback): Dimas Gimeno, Luis Lara Retail Reset - Why physical stores are still the key to the future (Paperback)
Dimas Gimeno, Luis Lara
R384 R305 Discovery Miles 3 050 Save R79 (21%) Ships in 12 - 19 working days

New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

My Father's Business (Paperback): Cal Turner, Cal Turner Jr, Rob Simbeck My Father's Business (Paperback)
Cal Turner, Cal Turner Jr, Rob Simbeck
R415 R387 Discovery Miles 3 870 Save R28 (7%) Ships in 10 - 15 working days

The first-person account of the family that changed the American retail landscape.

Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300--at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse.

Exploring three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the breakthrough dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm--values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and business lessons of one of 20th-century America's most compelling business leaders.

Country of Origin Effect - Looking Back and Moving Forward (Hardcover): Isaac Cheah, Ian Phau, Gaetano Aiello Country of Origin Effect - Looking Back and Moving Forward (Hardcover)
Isaac Cheah, Ian Phau, Gaetano Aiello
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers' preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.

The Changing Face of Japanese Retail - Working in a Chain Store (Hardcover, New): Louella Matsunaga The Changing Face of Japanese Retail - Working in a Chain Store (Hardcover, New)
Louella Matsunaga
R4,478 Discovery Miles 44 780 Ships in 12 - 19 working days


Series Information:
Nissan Institute/RoutledgeCurzon Japanese Studies

Retail Impact Assessment - A Guide to Best Practice (Hardcover, New): John England Retail Impact Assessment - A Guide to Best Practice (Hardcover, New)
John England
R4,021 Discovery Miles 40 210 Ships in 12 - 19 working days


Contents:
1:Introduction; 2:Background; 3:Policy Context; 4:The Conventional Methodology of Retail Impact Assessment; 5:A Framework for Retail Impact Assessment; 6:Qualitative Factors; 7:Evidence of Retail Impact; 8:Retail Impact Assessment in the Planning Process; 9:Experience in Europe and North America; 10:The Application of Best Practice, 11:Conclusions

Flexible Working in Food Retailing - A Comparison Between France, Germany, Great Britain and Japan (Hardcover): Christophe... Flexible Working in Food Retailing - A Comparison Between France, Germany, Great Britain and Japan (Hardcover)
Christophe Baret, Steffen Lehndorff, Leigh Sparks
R4,177 Discovery Miles 41 770 Ships in 12 - 19 working days

In developed countries, the food superstore or hypermarket has become the dominant mode of food distribution; and their success has transformed the retail sector. But each new store has changed the employment regime of the stores they replace. For retailers, labour is a major cost; with opening hours being extended, and consumer demand patterns changing, one solution has been the use of part-time labour. Extensive use of such labour characterises British food retailing for example whereas it is less common in France. This book examines the reasons for such differences, and the potential which management and employees have within the operation to manage working time to their benefit. This book makes use of a four country research programme, covering France, Germany, Great Britain and Japan. Investigations and interviews at store, company and individual level, paint a picture of working time in the sector and in each of the countries. The volume provides some explanations for national differences as well as the similarities; supply and demand issues, as well as societal and social backgrounds. Large format food retailing is a major force in each country, employing millions in many di

Government and Merchant Finance in Anglo-Gascon Trade, 1300-1500 (Hardcover, 1st ed. 2020): Robert Blackmore Government and Merchant Finance in Anglo-Gascon Trade, 1300-1500 (Hardcover, 1st ed. 2020)
Robert Blackmore
R3,388 Discovery Miles 33 880 Ships in 10 - 15 working days

The Late Middle Ages (c.1300-c.1500) saw the development of many of the key economic institutions of the modern unitary nation-state in Europe. After the 'commercial revolution' of the thirteenth century, taxes on trade became increasingly significant contributors to government finances, and as such there were ever greater efforts to control the flow of goods and money. This book presents a case study of the commercial and financial links between the kingdom of England and the duchy of Aquitaine across the late-medieval period, with a special emphasis on the role of the English Plantagenet government that had ruled both in a political union since 1154. It establishes a strong connection between fluctuations in commodity markets, large monetary flows and unstable financial markets, most notably in trade credit and equity partnerships. It shows how the economic relationship deteriorated under the many exogenous shocks of the period, the wars, plagues and famines, as well as politically motivated regulatory intervention. Despite frequent efforts to innovate in response, both merchants and governments experienced a series of protracted financial crises that presaged the break-up of the union of kingdom and duchy in 1453, with the latter's conquest by the French crown. Of particular interest to scholars of the late-medieval European economy, this book will also appeal to those researching wider economic or financial history.

Cultures of Selling - Perspectives on Consumption and Society since 1700 (Paperback): John Benson Cultures of Selling - Perspectives on Consumption and Society since 1700 (Paperback)
John Benson; Laura Ugolini
R1,537 Discovery Miles 15 370 Ships in 12 - 19 working days

The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published. In what will become a seminal volume, this book examines retail selling in various historical contexts and locations, as both an activity at once 'mundane' and almost universal. The book introduces the reader to the existing literature relevant to the subject; and explores the widespread perceptions of moral ambiguity surrounding the practice of selling consumer goods - ranging from concerns about the adulteration of goods, to fears about sharp practice on the part of retailers - and places such concerns in the context of wider societal values and ideas. The ambivalence towards retail selling and sellers is also a central focus of the collection, focussing on the attempts by retailers to develop selling techniques and successful practices of salesmanship, and at the same time establish widely-shared understandings of 'good' retailing. The book also delves into the more dubious practices of retail selling, including practices on the margin of legality, the issue of credit and changing attitudes towards debt. Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment. Taken as a whole, this volume will provide a first port of call for students, researchers and others interested in exploring consumer cultures, and the cultural norms and practices involved in the sale of consumer goods in various historical periods and geographical contexts.

Networking the Farm - The Social Structure of Cooperation and Competition in Iowa Agriculture (Hardcover): Randy Ziegenhorn Networking the Farm - The Social Structure of Cooperation and Competition in Iowa Agriculture (Hardcover)
Randy Ziegenhorn
R3,117 Discovery Miles 31 170 Ships in 12 - 19 working days

Published in 1999, this book presents the results of an ethnographic study of the emergence of co-operative production networks among hog farm workers in Iowa. In it the author assesses both the internal organizational requirements for the successful network formation and the potential for networks to give farmers a competitive edge in the swine industry. Departing from the traditional emphasis on individual decision making in agricultural economies and economic anthropology, this book emphasizes instead the institutional setting in which such networks are formed. The author argues that networks succeed when they are closely tied to and reflective of local social structure. Those networks that attempt to employ a master plan designed by experts often fail. Although many succesful networks exist, networking has yet to achieve the economic clout enjoyed by large scale corporate swine producers. The author describes the availability of credit for new swine production ventures in Iowa and shows the extent to which large scale producers have developed network-like connections with banks, packers, and contract producers.

Retailing in Emerging Markets - A policy and strategy perspective (Paperback): Malobi Mukherjee, Richard Cuthbertson, Elizabeth... Retailing in Emerging Markets - A policy and strategy perspective (Paperback)
Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard
R1,625 Discovery Miles 16 250 Ships in 12 - 19 working days

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

Cases in Retailing: Operational Perspectives (Paperback): Hart Cases in Retailing: Operational Perspectives (Paperback)
Hart
R947 Discovery Miles 9 470 Ships in 12 - 19 working days

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


Marks and Spencer.
Sainsbury.
Post Office Counters.
Safeway.
Tesco.
CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Asian Department Stores (Hardcover): Kerrie L. MacPherson Asian Department Stores (Hardcover)
Kerrie L. MacPherson
R4,642 Discovery Miles 46 420 Ships in 12 - 19 working days

In this study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia. While focusing on the cultural histories of China, Japan, Hong Kong, Taiwan and Singapore in the formation and shaping of Asia's universal providers', this book presents a comparative perspective on the way in which department stores such as Wing On, Sincere, Seibu and Metro have gradually been transformed into multinational enterprises during the 20th century.

The Retailer's Guide to Loss Prevention and Security (Hardcover): Donald J. Horan The Retailer's Guide to Loss Prevention and Security (Hardcover)
Donald J. Horan
R4,069 R3,727 Discovery Miles 37 270 Save R342 (8%) Ships in 12 - 19 working days

The Retailer's Guide to Loss Prevention and Security is an introduction to retail security. It covers the basic principles, the various techniques and technologies available, and the retailer's interaction with the police, courts, and the law.
Donald J. Horan, President of Loss Control Concepts, Ltd., lends to this book his vast experience in the retail business and as a loss control consultant. Designated a Certified Protection Professional by the American Society for Industrial Security, he is also a member of the International Association of Professional Security Consultants (IAPSC). He has directed and managed retail loss prevention programs all over the U.S. for major department stores and specialty chains, and has provided his expertise to a host of client companies during his tenure with the National Loss Prevention Bureau. Donald Horan's practical experience fills this book with all the tips, strategies, and procedures you need to create an effective loss prevention program.

Owners, managers, and security managers of small and medium-sized retail operations; security agencies; individuals, institutions, and companies that give seminars on the topic; and personnel in law enforcement and forensics will find this an essential text. It will be extremely helpful to senior corporate executives to whom the loss prevention/security function reports, because it is their responsibility to determine whether loss prevention practices conform to the long-term goals of the company. Growing retail businesses and those contemplating future acquisitions for expansion will find the work invaluable. The same can be said for turn-around ventures or downsized businesses emerging from reorganization. The book would also be easily adaptable for use in undergraduate courses in an accredited criminal justice or retail management program.

The Internationalisation of Retailing (Hardcover): G. Akehurst, Nicholas Alexander The Internationalisation of Retailing (Hardcover)
G. Akehurst, Nicholas Alexander
R3,877 Discovery Miles 38 770 Ships in 12 - 19 working days

Retail has been considered national, or even local in character. In the 1990s a different environment emerged. The increasing dominance of distribution channels by large retailers, the emergence of global regional trading areas such as the single European market, and the convergence of international consumer tastes have led to a shift in perspectives. The large retail enterprise which does not think on an international basis faces marginalization by those competitors who are building international operations. This work brings together management researchers in the areas of international retailing. They offer an insight into the mechanisms which are driving forward the internationalization of retailing.

Retail Structure (Paperback): Gary Akehurst, Nicholas Alexander Retail Structure (Paperback)
Gary Akehurst, Nicholas Alexander
R1,976 Discovery Miles 19 760 Ships in 12 - 19 working days

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Digital Channels and Social Media Management in Luxury Markets (Hardcover): Fabrizio Mosca, Chiara Civera Digital Channels and Social Media Management in Luxury Markets (Hardcover)
Fabrizio Mosca, Chiara Civera
R4,920 Discovery Miles 49 200 Ships in 12 - 19 working days

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway - these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.

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