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Books > Business & Economics > Industry & industrial studies > Distributive industries

Managing the Retail Supply Chain - Merchandising Strategies that Increase Sales and Improve Profitability (Paperback): James... Managing the Retail Supply Chain - Merchandising Strategies that Increase Sales and Improve Profitability (Paperback)
James Topps, Glenn Taylor
R1,345 Discovery Miles 13 450 Ships in 10 - 15 working days

Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors. Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.

Business Opportunities in the Pacific Alliance - The Economic Rise of Chile, Peru, Colombia, and Mexico (Hardcover, 1st ed.... Business Opportunities in the Pacific Alliance - The Economic Rise of Chile, Peru, Colombia, and Mexico (Hardcover, 1st ed. 2017)
John E. Spillan, Nicholas Virzi; Contributions by Maria Alejandra Morales
R3,603 Discovery Miles 36 030 Ships in 18 - 22 working days

This book provides a solid overview of trade and business opportunities in the Pacific Alliance, focusing on the key drivers of economic growth and development in Chile, Peru, Colombia, and Mexico. It addresses the political, economic, and social benefits that accrue when commerce and markets are made freer, and implications this poses for American businesses. Further, it surveys how key economies of Latin America have learned from past failures and are poised to capitalize on them in the future. It will offer a detailed understanding for business scholars, practitioners, and entrepreneurs looking to explore new business ventures in dynamic trade union.

Retail Geography (RLE Retailing and Distribution) (Hardcover): John Dawson Retail Geography (RLE Retailing and Distribution) (Hardcover)
John Dawson
R3,943 Discovery Miles 39 430 Ships in 10 - 15 working days

Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. Moreover, retailing is increasingly the focus of interdisciplinary research, with economists, sociologists, psychologists and marketing specialists all contributing. This book surveys and sets in context the wide range of research work that has recently been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications. Topics covered include location analysis which is a traditional area of academic interest; consumer behaviour, which is of particular interest to psychologists, and retail organisation and government involvement, which will interest all those concerned, especially those actually involved in retail planning and management. This comprehensive book is the first substantial review of research in retail geography and suggests many future lines of research within the field. Originally published 1980.

Routledge Library Editions: Retailing and Distribution (Hardcover): Various Routledge Library Editions: Retailing and Distribution (Hardcover)
Various
R25,161 Discovery Miles 251 610 Ships in 10 - 15 working days

Routledge Library Editions: Retailing and Distribution brings together as one set, or individual volumes, groundbreaking retail studies from the field of human geography. Encompassing town and retail planning, marketing geography, the development of shopping centres and the rise of consumerism, this set is an opportunity to purchase previously out-of-print classics from a variety of academic imprints such as Croom Helm and Methuen.

Merchandising Mathematics for Retailing (Paperback, 5th edition): Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth... Merchandising Mathematics for Retailing (Paperback, 5th edition)
Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth Wuest
R3,408 Discovery Miles 34 080 Ships in 10 - 15 working days

Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.

Influencing Shopper Decisions - Unleash the Power of Your Brand to Win Customers (Hardcover): Rebecca Brooks, Devora Rogers Influencing Shopper Decisions - Unleash the Power of Your Brand to Win Customers (Hardcover)
Rebecca Brooks, Devora Rogers
R2,268 Discovery Miles 22 680 Ships in 10 - 15 working days

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.

Retail Marketing Strategy - Delivering Shopper Delight (Paperback): Constant Berkhout Retail Marketing Strategy - Delivering Shopper Delight (Paperback)
Constant Berkhout
R1,084 Discovery Miles 10 840 Ships in 10 - 15 working days

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.

Fundamentals of Merchandising Math and Retail Buying (Paperback, New): Angella Hoffman Fundamentals of Merchandising Math and Retail Buying (Paperback, New)
Angella Hoffman
R2,538 Discovery Miles 25 380 Ships in 10 - 15 working days

Bridging the gap between current merchandising math textbooks and retail buying textbooks, "The Fundamentals of Retail Buying with Merchandising Math" incorporates both buying philosophies and merchandising math. The text's problem-based method of learning incorporates questions and problems that train the reader to "think" like a buyer and encourage group collaboration and critical thinking. Simulated exercises mimic real-life buying responsibilities. Additionally, the order of the chapters and content within each chapter mimic the training of an assistant buyer in a corporate buying office. Providing a full, broad view of the retail buyer's role, the text also includes the key merchandising math formulae that is the basis of all retail buying analysis.

Using Semiotics in Retail - Leverage Consumer Insight to Engage Shoppers and Boost Sales (Hardcover): Rachel Lawes Using Semiotics in Retail - Leverage Consumer Insight to Engage Shoppers and Boost Sales (Hardcover)
Rachel Lawes
R2,652 Discovery Miles 26 520 Ships in 10 - 15 working days

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

People Don't Buy What You Sell (Paperback): Martin Butler People Don't Buy What You Sell (Paperback)
Martin Butler
R514 Discovery Miles 5 140 Ships in 10 - 15 working days

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.

Retail In A New World - Recovering From The Pandemic That Changed The World (Hardcover): Eleonora Pantano, Kim Willems Retail In A New World - Recovering From The Pandemic That Changed The World (Hardcover)
Eleonora Pantano, Kim Willems
R1,654 Discovery Miles 16 540 Ships in 10 - 15 working days

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers' shopping experience, and from buying decisions to improving health and safety management for all stakeholders. A lot has been to do about the negative consequences of the pandemic on sales, mainly for traditional bricks-and-mortar retailers and small-scale independent shops. However, quite some retailers have demonstrated a remarkable agility in developing and applying new tools, frameworks, and approaches to secure their longevity, while also safeguarding employees' and consumers' safety. Retail In A New World: Recovering From The Pandemic That Changed The World provides an overview and assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic. The book encourages readers to adopt future-facing, fresh approaches to retail management. The basis for guiding readers in this endeavour consists of a thorough synthesises of emerging studies on the dramatic consequences of Covid-19 pandemic, in an accessible way. Seeking to understand how retailers can adapt their strategies, this book presents empirical and theoretical contributions with case studies that illustrate innovative and provocative solutions. Retail In A New World proposes tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario. New practices are introduced to ensure a safer shopping experience, including reducing consumers' anxiety about in-person purchases, more efficient management of crowds in the stores, and adopting new technologies and service scripts to support the change.

What's in a Brand Name? (Paperback): Mathew Wharmby James Whiting What's in a Brand Name? (Paperback)
Mathew Wharmby James Whiting
R239 Discovery Miles 2 390 Ships in 10 - 15 working days
Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover, 2nd Revised... Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Hardcover, 2nd Revised edition)
Natalie Berg, Miya Knights
R2,285 Discovery Miles 22 850 Ships in 10 - 15 working days

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Shipping and Globalization in the Post-War Era - Contexts, Companies, Connections (Hardcover, 1st ed. 2019): Niels P.... Shipping and Globalization in the Post-War Era - Contexts, Companies, Connections (Hardcover, 1st ed. 2019)
Niels P. Petersson, Stig Tenold, Nicholas J. White
R772 Discovery Miles 7 720 Ships in 10 - 15 working days

This open access book belongs to the Maritime Business and Economic History strand of the Palgrave Studies in Maritime Economics book series. This volume highlights the contribution of the shipping industry to the transformations in business and society of the postwar era. Shipping was both an example and an engine of globalization and structural change. In turn, the industry experienced and pioneered, mirrored and enabled key developments that led to the present-day globalized economy. Contributions address issues such as the macro-level shift of shipping's centre of gravity from Europe to Asia, the political and legal frameworks within which it developed, the strategies and performance of both successful and unsuccessful firms, and the links between the shipping industry and the wider economy and society. Without shipping and its ability to forge connections and networks of a global reach, the modern world would look very different. By bringing together scholars from various disciplinary and national backgrounds, this book advances our understanding of the linkages that bind economies and societies together.

Creating Lean Dealers - The Lean Route to Satisfied Customers, Productive Employees and Profitable Retailers (Spiral bound):... Creating Lean Dealers - The Lean Route to Satisfied Customers, Productive Employees and Profitable Retailers (Spiral bound)
David Brunt, John Kiff
R1,720 Discovery Miles 17 200 Ships in 10 - 15 working days
Building Big Data Applications (Paperback): Krish Krishnan Building Big Data Applications (Paperback)
Krish Krishnan
R1,274 Discovery Miles 12 740 Ships in 10 - 15 working days

Building Big Data Applications helps data managers and their organizations make the most of unstructured data with an existing data warehouse. It provides readers with what they need to know to make sense of how Big Data fits into the world of Data Warehousing. Readers will learn about infrastructure options and integration and come away with a solid understanding on how to leverage various architectures for integration. The book includes a wide range of use cases that will help data managers visualize reference architectures in the context of specific industries (healthcare, big oil, transportation, software, etc.).

The Market Makers - How Retailers are Reshaping the Global Economy (Hardcover): Gary G. Hamilton, Benjamin Senauer, Misha... The Market Makers - How Retailers are Reshaping the Global Economy (Hardcover)
Gary G. Hamilton, Benjamin Senauer, Misha Petrovic
R3,254 Discovery Miles 32 540 Ships in 10 - 15 working days

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

The Future of Food - A New Recipe for the Food Sector (Hardcover): Jorg Snoeck, Stefan Rompaey The Future of Food - A New Recipe for the Food Sector (Hardcover)
Jorg Snoeck, Stefan Rompaey
R703 Discovery Miles 7 030 Ships in 10 - 15 working days

How can we continue to feed a growing world population in a healthy and sustainable manner? Will we be able to make meals from a 3D printer? What will the role of supermarkets be in the years ahead? This timely book by two experienced retail professionals addresses the future of food, with an insightful overview of trends ranging from urban agriculture to sea farms, cultured meat to applied artificial intelligence, and hybrid supermarkets to new digital platform models.

Retail Futures - The Good, the Bad and the Ugly of the Digital Transformation (Hardcover): Eleonora Pantano Retail Futures - The Good, the Bad and the Ugly of the Digital Transformation (Hardcover)
Eleonora Pantano
R2,630 Discovery Miles 26 300 Ships in 10 - 15 working days

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging collection of chapters aimed at clearly identifying the challenges retailers have to face in response to innovative new practices, while suggesting how the sector can respond to the technological developments. The book analyses theories, frameworks and guidelines for successfully managing innovation in retailing, empirical research on retailers and consumer behavior when facing innovation in retail settings, ethical considerations and privacy issues, and case studies of retailers and innovation. Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.

Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Paperback): Jan-Benedict Steenkamp, Laurens Sloot Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Paperback)
Jan-Benedict Steenkamp, Laurens Sloot
R896 Discovery Miles 8 960 Ships in 10 - 15 working days

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Great American Shopping Experience: The History of American Retail from Main Street to the Mall (Paperback): Stephen H Provost Great American Shopping Experience: The History of American Retail from Main Street to the Mall (Paperback)
Stephen H Provost
R651 Discovery Miles 6 510 Ships in 10 - 15 working days
Cultures of Selling - Perspectives on Consumption and Society since 1700 (Hardcover, New Ed): John Benson Cultures of Selling - Perspectives on Consumption and Society since 1700 (Hardcover, New Ed)
John Benson; Laura Ugolini
R4,368 Discovery Miles 43 680 Ships in 10 - 15 working days

The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published. In what will become a seminal volume, this book examines retail selling in various historical contexts and locations, as both an activity at once 'mundane' and almost universal. The book introduces the reader to the existing literature relevant to the subject; and explores the widespread perceptions of moral ambiguity surrounding the practice of selling consumer goods - ranging from concerns about the adulteration of goods, to fears about sharp practice on the part of retailers - and places such concerns in the context of wider societal values and ideas. The ambivalence towards retail selling and sellers is also a central focus of the collection, focussing on the attempts by retailers to develop selling techniques and successful practices of salesmanship, and at the same time establish widely-shared understandings of 'good' retailing. The book also delves into the more dubious practices of retail selling, including practices on the margin of legality, the issue of credit and changing attitudes towards debt. Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment. Taken as a whole, this volume will provide a first port of call for students, researchers and others interested in exploring consumer cultures, and the cultural norms and practices involved in the sale of consumer goods in various historical periods and geographical contexts.

#GIRLBOSS (Paperback): Sophia Amoruso #GIRLBOSS (Paperback)
Sophia Amoruso
R405 R377 Discovery Miles 3 770 Save R28 (7%) Ships in 18 - 22 working days

* Coming in 2017 as a Netflix Original Series, starring Britt Robertson.

In the "New York Times" bestseller that the "Washington Post" called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school a job she d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.

Flash forward ten years to today, and she s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she s written "#GIRLBOSS" for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

"#GIRLBOSS" proves that being successful isn t about where you went to college or how popular you were in high school. It s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly."

Retail Innovation Reframed - How to Transform Operations and Achieve Purpose-led Growth and Resilience (Hardcover): Gareth... Retail Innovation Reframed - How to Transform Operations and Achieve Purpose-led Growth and Resilience (Hardcover)
Gareth Jude, Andrew Smith
R2,777 Discovery Miles 27 770 Ships in 18 - 22 working days

Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business, apply change and stay innovative is key to continued success and survival. Innovation is hard for any organization, even more so for retailers where executing retail basics can often be seen as enough. But the difference between success and failure is increasingly becoming the ability to reframe your approach to innovation and use it to win the competitive edge, as Retail Innovation Reframed explains. Changing your business operations to solve customers' biggest challenges is how established household names and emerging businesses now thrive. Featuring case studies including Walmart, Warby Parker, Starbucks and Amazon, Retail Innovation Reframed demonstrates how to weave innovation into the operating fabric your company to remain ahead of the curve. Start your journey to innovation and learn how to use change to succeed. Online resources include templates for testing and analyzing new innovations.

Retail Marketing Strategy - Delivering Shopper Delight (Hardcover): Constant Berkhout Retail Marketing Strategy - Delivering Shopper Delight (Hardcover)
Constant Berkhout
R2,758 Discovery Miles 27 580 Ships in 18 - 22 working days

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.

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