In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn't always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It's no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today's challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.

The advent of a new kind of consumer is making traditional approaches to marketing redundant. New Consumers are informed, empowered and at large in a dynamic marketplace. How can brand owners and retailers best connect with them?

New Consumer Marketing recognizes and tackles this question. The answer lies in adopting a value-centric orientation and refocusing marketing on the three key processes of value definition, value creation and value delivery. Drawing on learning from the living sciences, Susan Baker presents an organic framework for meeting the actual needs of New Consumers through superior levels of insight, innovation and agility.

This book clearly explains the rationale for managing marketing as a demand system and is richly illustrated throughout with cases to show how this approach can help organizations be more effective.

"I read every word and I learned an enormous amount about how consumers are driving markets in ways totally different from those I knew so much about when I was an FMCG marketing director. This is a must read." Professor Malcolm McDonald, Cranfield School of Management, Cranfield, UK.

"This book brings together the best of new marketing thinking in a way that will help mangers not only understand it, but implement it." Pete Brown, St. Lukes, London, UK.

"New Consumer Marketing will shake your preconceptions about marketing and challenge you to re-tune your thinking. Susan Baker’s work is a comprehensive articulation of the new marketing realities and is a must read for marketers." Chris Green, VP Marketing, Dulux, Slough, UK.

"Overall a very challenging and thought-provoking book. One to keep for constant reference in the new, little-charted landscape." Claire Watson, Marketing Society, Middlesex, UK.

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today's digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.

This book puts the trade war between the United States and China in historical context. Exploring the dynamics of isolation and internal reform from a Chinese perspective, the author draws upon valuable insights from China's years of isolation prior to the famous Nixon-Mao summit. Advocating internal reform as a more productive strategy than conflict with other powers, this powerful argument for globalization with Chinese characteristics will be of interest to scholars of China, economists, and political scientists.

This edited book examines the social realities of migrant traders in the informal economy in South Africa. It draws on original research conducted with migrant traders in order to understand their lived experiences in light of the COVID-19 pandemic. With chapters on the diverse types of informal trading, urban versus rural settings, migrant women, xenophobia, crime, poverty, well-being and policy responses, the book will be a valuable resource for researchers, scholars, policymakers and development practitioners whose work relates to SDG 8 (Decent Work and Economic Growth).

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Once, every high street had a department store, and they marched the length of Oxford Street. Going up to town to shop at one of these grand emporia and lunch in the top-floor restaurant, or take the children to see Father Christmas, was both a huge treat and completely normal. But the demise of Debenhams, including historic Arding & Hobbs, and Army & Navy at Victoria along with many other House of Fraser stores, confirms that the traditional department store is now an endangered species. In the last five years alone, 83% have gone. Now, for the first time, Tessa Boase chronicles this fabulous world, from Derry & Toms with its roof garden to the Moderne lines of Holdrons in Peckham Rye (now Mr Khan's Discount), as well as Gamages' peerless toy department, Woollands' 21 Shop for cutting-edge Sixties fashion and Chiesmans' menagerie of snakes and lionesses. There is even a guided walking tour of the West End's lost stores.

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well. Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now An evaluation tool and example spreadsheets for conducting a social media audit Call-outs that show how different types of businesses can implement various marketing ideas Action-item tips that can be used in online messaging today

Drawing from extensive archival work and long-term ethnographic research, this book focuses on the so-called Bhotiyas, former trans-Himalayan traders and a Scheduled Tribe of India who reside in several high valleys of the Kumaon Himalaya. The area is located in the border triangle between India, the Tibet Autonomous Region (TAR, People's Republic of China), and Nepal, where contestations over political boundaries have created multiple challenges as well as opportunities for local mountain communities. Based on an analytical framework that is grounded in and contributes to recent advances in the field of border studies, the author explores how the Bhotiyas have used their agency to develop a flourishing trans-Himalayan trade under British colonial influence; to assert an identity and win legal recognition as a tribal community in the political setup of independent India; and to innovate their pastoral mobility in the context of ongoing state and market reforms. By examining the Bhotiyas' trade, identity and mobility this book shows how and why the Himalayan border region has evolved as an agentive site of political action for a variety of different actors.

Since 1925, import substitution programs have diverted South Africa's mineral revenues away from efficient investments and into the creation of an uncompetitive manufacturing sector. Protection has recently been augmented by a General Export Incentive Scheme that was designed to increase manufacturing exports. A multisector general equilibrium analysis shows the export scheme is highly complex with unusual and undesirable structural effects, seeming little more than a continuation of social engineering of the past. This work provides a definitive analysis of past and present South African trade policy, using a methodology of interest to other trade and development researchers operating in similarly spare informational environments.

Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees. However, this is not necessarily a long term solution. The purpose of this text is to propose a means by which a more proactive approach may be taken to improving both productivity and profitability. The book develops a model based upon management ratios typically used in retailing businesses for planning and control purposes. The model encourages the use of existing performance data to evaluate overall company productivity and profitability together with performance characteristics of individual functions. An additional feature of the approach is the facility to explore the impact of changes to the retail offer suggested by customer research responses. To facilitate the use of the concepts and the model used, a disk is also available, containing the application of the model to a number of the case studies and a facility for the user to input their own data.

Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business, apply change and stay innovative is key to continued success and survival. Innovation is hard for any organization, even more so for retailers where executing retail basics can often be seen as enough. But the difference between success and failure is increasingly becoming the ability to reframe your approach to innovation and use it to win the competitive edge, as Retail Innovation Reframed explains. Changing your business operations to solve customers' biggest challenges is how established household names and emerging businesses now thrive. Featuring case studies including Walmart, Warby Parker, Starbucks and Amazon, Retail Innovation Reframed demonstrates how to weave innovation into the operating fabric your company to remain ahead of the curve. Start your journey to innovation and learn how to use change to succeed. Online resources include templates for testing and analyzing new innovations.

This book demonstrates the flow of the international trade of secondhand goods and examines the socio-economic background and mechanisms of the trade. It highlights the actors involved in the trade of secondhand goods and how traditionally secondhand good have largely been traded through social or ethnic networks in order to effectively transfer quality and market information. The development of information technology and emergence of new information platforms have changed these business models. The policies and regulations relating to the trade of secondhand goods are explored, alongside the negative impact of these trades, and the growing awareness of the circular economy. This book illustrates how importing countries as well as international institutions have developed regulations in order to balance these two issues. It will relevant to students and economists interested in development economics and economics geography.

This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI). The book is comprised of four parts. Part 1 explores the first main theme of the book: development of the economy based on the resource sector with the example of Kazakhstan. Part 2 examines opportunities for diversification arising from BRI: a rise of transport and communication industries alongside the new Belt and Road economic route. Part 3 explores the view from China on the perspectives of regional development, not least the economic reasons for the launch of this programme, investments and planned effects. Part 4 discusses other internal sources for diversification of the economy in Kazakhstan based on development of local industry in the oil and gas sector, small- and medium-sized enterprises and tertiary sector of the economy. This book will be of value for students, academics, policy-makers, and practitioners focused on economic development and business in the Central Asian region, as well as those who are working on the design of instruments for economic development in their own countries.

Michael Strobel worked for several years as a software engineer and consultant in the German IT industry before joining IBM Research in Switzerland, where he developed his interest in support for negotiations in electronic markets. During his career in research, he has published several articles on this topic in major international conferences and journals and received a PhD from the University of St.Gallen, Switzerland.

Based on his experiences and contributions, the author discusses electronic negotiation technologies - key ingredients for the next generation of electronic markets - from a scientific as well as a practitioner's perspective. He reviews the state-of-the-art and then introduces novel support mechanisms and design elements, which are applied in a number of case studies. This book is geared towards technicians interested in E-Commerce application development but also offers extensive background reading for educational purposes. "

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

This book offers a collection of distinguished contributions that identify current growth accelerators in India, and suggest policies and strategies to make India's growth more sustainable and inclusive. The papers are divided into three sections, the first of which focuses on issues related to industrial growth in India. The discussions include India's industrial development (manufacturing, construction and mining); role of manufacturing; global value chains; and of environment in industrial development. In turn, section II deals with issues related to trade and FDI as accelerators of India's growth. The respective chapters explore the changing patterns of trade, impacts of technology, and spill-over effects of FDI, to name but a few. Lastly, the third section discusses employment-related issues like measurement of labour input, the dichotomy of the Indian labour market, the nature of firms and employment generation, and impacts of technology on employment. Given its scope and focus, the book offers an invaluable resource for researchers and policymakers alike.

A classic American success story—with a twist

Like J. P. Morgan, John D. Rockefeller, and Andrew Carnegie, Marshall Field was one of the overlords of triumphant capitalism in the Gilded Age of the late nineteenth century. However, his phenomenal wealth and generous philanthropy masked a disastrous personal life. Deserted by his wife and alienated from his children, the founder of the Field dynasty left a legacy of immense wealth and misery to match.

The Marshall Fields recounts the classic tale of Field’s spectacular success as well as the tragic story of a man who, while making millions by knowing what women wanted, had no inkling of his own wife’s emotional needs. This revealing account follows the next five generations of the Field family, concentrating on the most important and controversial figures in each generation. What emerges is a startling saga of money, madness, and mystery.

From the son who may have been shot by a chorus girl to the great-great grandson who used his millions to create Hollywood fantasies, Field’s descendants have caromed wildly between rebellion and folly. Their story offers a new and penetrating take on wealth, success, and the nightmare that often accompanies the American dream.