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Books > Business & Economics > Industry & industrial studies > Distributive industries

A Fashion Retailer's Guide to Thriving in Turbulent Times (Paperback): Ghalia Boustani, Daniela Leonini A Fashion Retailer's Guide to Thriving in Turbulent Times (Paperback)
Ghalia Boustani, Daniela Leonini
R958 Discovery Miles 9 580 Ships in 12 - 17 working days

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

A Fashion Retailer's Guide to Thriving in Turbulent Times (Hardcover): Ghalia Boustani, Daniela Leonini A Fashion Retailer's Guide to Thriving in Turbulent Times (Hardcover)
Ghalia Boustani, Daniela Leonini
R3,756 Discovery Miles 37 560 Ships in 12 - 17 working days

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

Supermarkets and Agri-food Supply Chains - Transformations in the Production and Consumption of Foods (Hardcover): David Burch,... Supermarkets and Agri-food Supply Chains - Transformations in the Production and Consumption of Foods (Hardcover)
David Burch, Geoffrey Lawrence
R3,797 Discovery Miles 37 970 Ships in 12 - 17 working days

This book analyses the gradual shift in the distribution of power in agri-food supply chains, away from the manufacturers of branded food products to the global supermarket chains such as Wal-Mart and Tesco. This transformation has had a profound effect on the food we eat, together with the ways in which food is produced, processed and marketed. The authors assess the causes and consequences of this transformation, and evaluate the impacts along the whole supply chain. The book considers a variety of theoretical and cultural approaches to the analysis of change in the organization and management of the agri-food supply chain, and presents a series of studies focusing upon the effects of changes in Europe, North America and less developed countries. The impacts on farmers and workers, and implications for the environment, are also considered. The contested nature of these changes suggests a number of possible future scenarios for the global agri-food system, which are also analysed and evaluated. This book will be of great interest to postgraduate and undergraduate students in business studies, sociology, politics, geography, and cultural studies. Academic researchers and teachers, and policy makers and researchers in business, government and industry will also find much of interest.

Strange Requests and Comic Tales from Record Shops (Paperback): Graham Jones Strange Requests and Comic Tales from Record Shops (Paperback)
Graham Jones
R297 R242 Discovery Miles 2 420 Save R55 (19%) Ships in 12 - 17 working days

With over thirty years as a record company sales rep, Graham has collected a vast number of funny stories and anecdotes. He relates the best of them here, as told to him by those behind the record shop counter. This unique collection of "I'll-hum-it-have-you-got-it?" and similar stories is an engrossing memorial to an increasingly bygone age.

Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover): David Brown, Alex Thompson Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover)
David Brown, Alex Thompson
R5,273 Discovery Miles 52 730 Ships in 12 - 17 working days

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

Consumer Packaging Strategy - Localisation in Asian Markets (Hardcover): Huda Khan, Richard Lee, Polymeros Chrysochou Consumer Packaging Strategy - Localisation in Asian Markets (Hardcover)
Huda Khan, Richard Lee, Polymeros Chrysochou
R4,054 Discovery Miles 40 540 Ships in 12 - 17 working days

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Future-Ready Retail - How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and... Future-Ready Retail - How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets (Hardcover)
Ibrahim Ibrahim
R1,931 Discovery Miles 19 310 Ships in 12 - 17 working days

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.

Russia's Food Revolution - The Transformation of the Food System (Paperback): Stephen K Wegren Russia's Food Revolution - The Transformation of the Food System (Paperback)
Stephen K Wegren
R1,238 Discovery Miles 12 380 Ships in 12 - 17 working days

This book analyzes the food revolution that has occurred in Russia since the late 1980s, documenting the transformation in systems of production, supply, distribution, and consumption. It examines the dominant actors in the food system; explores how the state regulates food; considers changes in patterns of food trade interactions with other states; and discusses how all this and changing habits of consumption have impacted consumers. It contrasts the grim food situation of 1980s and 1990s with the much better food situation that prevails at present and sets the food revolution in the context of the wider consumer revolution, which has affected fashion, consumer electronics, and other sectors of the economy.

The Routledge Companion to Financial Services Marketing (Paperback): Tina Harrison, Hooman Estelami The Routledge Companion to Financial Services Marketing (Paperback)
Tina Harrison, Hooman Estelami
R1,437 Discovery Miles 14 370 Ships in 12 - 17 working days

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Hyperconsumption - Corporate Marketing vs. the Planet (Hardcover): Gerard Hastings Hyperconsumption - Corporate Marketing vs. the Planet (Hardcover)
Gerard Hastings
R3,904 Discovery Miles 39 040 Ships in 12 - 17 working days

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

Data Analytics for Business - Foundations and Industry Applications (Hardcover): Fenio Annansingh, Joseph Bon Sesay Data Analytics for Business - Foundations and Industry Applications (Hardcover)
Fenio Annansingh, Joseph Bon Sesay
R4,517 Discovery Miles 45 170 Ships in 12 - 17 working days

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor's manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Digitalisation and Organisation Design - Knowledge Management in the Asian Digital Economy (Hardcover): Mohammad Nabil... Digitalisation and Organisation Design - Knowledge Management in the Asian Digital Economy (Hardcover)
Mohammad Nabil Almunawar, Md Zahidul Islam, Patricia Ordonez De Pablos
R3,930 Discovery Miles 39 300 Ships in 12 - 17 working days

Digitalisation and Organisation Design aims to address key topics related to organisation design and knowledge management in the digital economy with organisational context, particularly in Asia. Asian nations are moving fast toward the digital economy. Doing business in the digital economy is different from the old way, and the role of organisation design and knowledge management is crucial to support innovative and creative ideas for tapping the huge market opportunities in which people are ready for digitalisation. Chapters in the book cover important topics related to organisation design and knowledge management for organisations, especially business organisations in Asia, to prepare and cultivate necessary means for advancing in the digital economy. This book offers readers a unique value, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It will present a valuable collection of chapters with empirical studies from leading researchers on the related topic within the main theme (Asian economies, digitalisation, knowledge management, organisational design). The collection of chapters will be conceptually and practically beneficial for academics, students and policy makers interested in the latest developments in organisation design and knowledge management in the digital economy in Asia. This book can be used as a main or supplementary resource for undergraduate and postgraduate students in business and related areas.

The Everything Store - Jeff Bezos And The Age Of Amazon (Paperback): Brad Stone The Everything Store - Jeff Bezos And The Age Of Amazon (Paperback)
Brad Stone 1
R343 R282 Discovery Miles 2 820 Save R61 (18%) Ships in 9 - 15 working days

Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become `the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...

Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing.

The fascinating journey from humble start-up to the web's biggest retailer demonstrates how Bezos's determination to make his dream a reality has also, for better or for worse, changed the way we live our lives today.

Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover): David Millan Planelles Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover)
David Millan Planelles
R4,057 Discovery Miles 40 570 Ships in 12 - 17 working days

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

Trade and the Environment - Economic, Legal and Policy Perspectives (Hardcover): Alan M. Rugman, John J Kirton, Julie A. Soloway Trade and the Environment - Economic, Legal and Policy Perspectives (Hardcover)
Alan M. Rugman, John J Kirton, Julie A. Soloway
R8,137 Discovery Miles 81 370 Ships in 12 - 17 working days

Trade and the Environment presents the most important published articles and papers which are essential to an understanding of the complex interrelationship between trade and the environment - an area which reflects the increasing concern about the protection of the earth's environment and natural resources. The book examines the subject from three perspectives. The first section offers an economic analysis of the trade and environment relationship, including the problems of cost and the methodological approaches to analyses of trade and environment; and exploration of how international and national trade and environment policies affect each other and an investigation of how firms and corporations adjust their strategies to respond to environmental regulation. The second section, which is devoted to the legal aspects of the conflict between trade and environmental policies, explores the implications of existing international trade agreements for good environmental practice and investigates the effects of national environmental laws on international trade. The final section is concerned with government policy and the way in which national governments construct international 'regimes' which affect the interplay between trade liberators and environmental regulators. Trade and the Environment provides a clear insight into an area of current concern and points to future issues in the rapidly emerging trade and environment regime.

The Handbook of Ethical Purchasing - Principles and Practice (Hardcover): Rob Harrison The Handbook of Ethical Purchasing - Principles and Practice (Hardcover)
Rob Harrison
R4,049 Discovery Miles 40 490 Ships in 12 - 17 working days

* A perfect guide for marketing and sustainable procurement and supply chain professionals in large companies, local authorities and governments and NGOs globally. * Can be used as a supplementary text on postgraduate and advanced undergraduate courses aimed at responsible marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all countries of the world. * Written by a leading authority on ethical consumption.

The Future of Global Retail - Learning from China's Retail Revolution (Paperback): Winter Nie, Yunfei Feng, James Wang,... The Future of Global Retail - Learning from China's Retail Revolution (Paperback)
Winter Nie, Yunfei Feng, James Wang, Mark Greeven
R957 Discovery Miles 9 570 Ships in 9 - 15 working days

China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which we call the "Beyond" the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Hardcover): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Hardcover)
XI Liu
R3,896 Discovery Miles 38 960 Ships in 12 - 17 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback): Dario Golizia The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback)
Dario Golizia
R1,272 Discovery Miles 12 720 Ships in 12 - 17 working days

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

Creating Brand Cool - Brand Distinction in the Online Marketplace (Hardcover): Joan Abraham Creating Brand Cool - Brand Distinction in the Online Marketplace (Hardcover)
Joan Abraham
R3,901 Discovery Miles 39 010 Ships in 12 - 17 working days

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Food Supply Chain Management - Building a Sustainable Future (Paperback, 2nd edition): Madeleine Pullman, Zhaohui Wu Food Supply Chain Management - Building a Sustainable Future (Paperback, 2nd edition)
Madeleine Pullman, Zhaohui Wu
R2,667 Discovery Miles 26 670 Ships in 12 - 17 working days

This fully updated new edition of a respected text retains the original's comprehensive and practical approach to food supply chain management, and introduces a global perspective and a wide range of new material. More than ever, this is the food supply chain management textbook. With an introduction that speaks to academic and non-academic audiences alike, the second edition of Food Supply Chain Management covers all-new topics such as cold chain management, "last mile" logistics, blockchain and traceability in the food supply chain, and the implications of global trade and climate change. Case studies examine the farm-to-table movement, sustainable co-ops, and more, with "quick facts" and mini-cases that are engaging and thought-provoking. This textbook is appropriate for upper-level undergraduate and postgraduate students of agricultural business, natural resources, and food science, as well as supply chain management students. Supporting online materials include lecture slides, test banks, and instructor manuals.

New Perspectives on 20th Century European Retailing (Hardcover): Peter Scott, Patrick Fridenson New Perspectives on 20th Century European Retailing (Hardcover)
Peter Scott, Patrick Fridenson
R3,910 Discovery Miles 39 100 Ships in 12 - 17 working days

Despite the publication of several studies examining European retailing in relation to the USA, there is still a dearth of recent research, in English, that explores the development of retailing in specific European countries (with the obvious exception of Britain), over the twentieth century. Even for the UK, more research is needed to challenge claims such as the alleged "backwardness" of British retailing relative to North America, or the presence of formidable "environmental" barriers to the "industrialisation" of retailing in Britain. New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation. It brings together work by several - mainly early career - scholars, who are doing innovative, archival-based, research on various aspects of European retail history. Following a general review of European retailing by the editors (discussing key debates and new approaches) seven thematic chapters present work that either sheds new light on old debates and/or explores hitherto neglected topics. Collectively, they show that whereas retailers are often regarded as 'intermediaries', in fact they are actors in their own right and they challenge the traditional view that Europe was a "follower" of America in retail innovation. The chapters in this book were originally published as a special issue of the Business History journal.

Driving Consumer Engagement in Social Media - Influencing Electronic Word of Mouth (Hardcover): Anna Bianchi Driving Consumer Engagement in Social Media - Influencing Electronic Word of Mouth (Hardcover)
Anna Bianchi
R3,904 Discovery Miles 39 040 Ships in 12 - 17 working days

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

Real Estate in Central America, Mexico and the Caribbean (Paperback): Claudia Murray, Camilla Ween, Yadira Torres-Romero,... Real Estate in Central America, Mexico and the Caribbean (Paperback)
Claudia Murray, Camilla Ween, Yadira Torres-Romero, Yazmin Ramirez
R1,416 Discovery Miles 14 160 Ships in 12 - 17 working days

This book examines real estate markets and urban development in Central America, Mexico and The Caribbean (CAMEC). It considers both residential and commercial real estate with a focus on industrial and hospitality sectors, infrastructure and logistics. The CAMEC region is besieged by complexity. Prone to natural disasters, and with the Mexico/US border constituting the largest human migration corridor on Earth, the region is also a vital trading hub for goods, linking commerce between the world's two largest oceans and the Americas. The real estate markets in this area are dynamic, rapidly developing and under researched. This book analyses the particularities of these markets and the context in which investors and developers operate. The authors present case studies and contributions from key players in major cities in the region. The book exposes the regional risks and opportunities connected to urban development including market transparency, urban equity and development regulation. The research presented in this volume gives the reader a comprehensive picture of each country under study, detailing their individual commercial, residential, industrial, leisure and infrastructure sectors. This is essential reading for international investors, real estate students, researchers, and professionals with an interest in the region.

Gender After Gender in Consumer Culture (Hardcover): Elisabeth Tissier-Desbordes, Luca M. Visconti Gender After Gender in Consumer Culture (Hardcover)
Elisabeth Tissier-Desbordes, Luca M. Visconti
R3,909 Discovery Miles 39 090 Ships in 12 - 17 working days

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person's sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

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