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Books > Business & Economics > Industry & industrial studies > Distributive industries

Marketing Cultural and Heritage Tourism - A World of Opportunity (Paperback): Rosemary Rice McCormick Marketing Cultural and Heritage Tourism - A World of Opportunity (Paperback)
Rosemary Rice McCormick
R1,201 Discovery Miles 12 010 Ships in 10 - 15 working days

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.

The Future of Global Retail - Learning from China's Retail Revolution (Hardcover): Winter Nie, Yunfei Feng, James Wang,... The Future of Global Retail - Learning from China's Retail Revolution (Hardcover)
Winter Nie, Yunfei Feng, James Wang, Mark Greeven
R3,936 Discovery Miles 39 360 Ships in 10 - 15 working days

China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which we call the "Beyond" the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Street Entrepreneurs - People, Place, & Politics in Local and Global Perspective (Paperback): John Cross, Alfonso Morales Street Entrepreneurs - People, Place, & Politics in Local and Global Perspective (Paperback)
John Cross, Alfonso Morales
R1,702 Discovery Miles 17 020 Ships in 10 - 15 working days

Addressing the current dearth of available literature on this topic, the editors use a range of international case studies to explore street vending and informal economies which continue to be, especially in developing countries, a vital economic driver. This volume collects essays from authors around the world about the markets and vendors they know best, including studies of USA, China, Mexico, Turkey. The contributors speak of the struggles that vendors have faced to legitimize their activity, the role that they play in helping societies adapt to and survive catastrophes as well as the practical roles that they play in both the local and global social and economic system. As well as highlighting the importance of street markets as a phenomenon of interest in itself to a growing body of scholarship, this study demonstrates how an analysis of street vending can provide insights not only into economic anthropology, but also urban studies, post modernism, spatial geography, political sociology and globalization theory.

Brand Gender - Increasing Brand Equity through Brand Personality (Hardcover, 1st ed. 2018): Theo Lieven Brand Gender - Increasing Brand Equity through Brand Personality (Hardcover, 1st ed. 2018)
Theo Lieven
R3,975 Discovery Miles 39 750 Ships in 10 - 15 working days

This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Retail Trade Associations (Paperback): Hermann Levy Retail Trade Associations (Paperback)
Hermann Levy
R1,407 Discovery Miles 14 070 Ships in 10 - 15 working days

First published in 1998.This is Volume XIV of the eighteen in the Sociology of Work and Organization series and which is an investigation of the developments of combination in the distributive trades, with special emphasis upon wartime development, looking at a new form monopolist organisation in Britain which was initially a report to the Fabian Society in 1942

China's New Retail Economy - A Geographic Perspective (Hardcover): Shuguang Wang China's New Retail Economy - A Geographic Perspective (Hardcover)
Shuguang Wang
R4,639 Discovery Miles 46 390 Ships in 10 - 15 working days

Retail is the essential link between production and consumption. The dynamics of a nation's economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a comprehensive assessment of the changes in consumption patterns in China, the current size of the Chinese consumer market, and the regional variations. Second, it presents an interpretation of the changes in the country's regulatory system and the corresponding policy initiatives, including the new state spatial strategies devised after its admission to the WTO. Third, it delivers a systematic analysis of the transformation of China's retail sector. This includes the entry and expansion of foreign retailers, the development of indigenous retail chains as a national strategy to modernize China's retail industry, and the changing retailer-supplier relations. This book is a useful reference not only for university students and faculty researchers, but also for international retailers and commercial real estate developers who contemplate business and investment opportunities in China.

Markets (Hardcover): Mitchel Y. Abolafia Markets (Hardcover)
Mitchel Y. Abolafia
R7,170 Discovery Miles 71 700 Ships in 10 - 15 working days

For this authoritative collection, Mitchel Abolafia has chosen the most significant previously published papers and articles in the field of economic sociology, which contribute to an understanding of the organisation of markets. Economists are becoming increasingly aware of the institutional nature of markets, but to date, it is economic sociologists who have carried out much of the analytical work on real world market institutions. To develop our understanding of markets, the time is ripe for a fruitful dialogue across the disciplinary boundaries. Although economic sociologists recognize markets as mechanisms of exchange, they seem to be more concerned with how markets work, rather than with how well they work. The papers selected for this book are the result of empirical studies of particular markets, including markets in options, futures, currency, initial public offerings of stock, biotechnology, women's apparel, and auctions in a variety of commodities. They indicate an important research initiative to explore how markets really work. 19 articles, dating from 1963 to 2002

The Changing Face of Retailing in the Asia Pacific (Paperback): Elizabeth Howard The Changing Face of Retailing in the Asia Pacific (Paperback)
Elizabeth Howard
R836 Discovery Miles 8 360 Ships in 10 - 15 working days

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change.

This book was published as a special issue of Asia Pacific Business Review.

Competition and Regulation in the Airline Industry - Puppets in Chaos (Paperback): Steven Truxal Competition and Regulation in the Airline Industry - Puppets in Chaos (Paperback)
Steven Truxal
R1,463 Discovery Miles 14 630 Ships in 10 - 15 working days

An examination of the relationship between competition and the deregulation and liberalisation of the US and European air transport sectors reveals that the structure of the air transport sector has undergone a number of significant changes. A growing number of airlines are entering into horizontal and vertical cooperative arrangements and integration including franchising, codeshare agreements, alliances, 'virtual mergers' and in some cases, mergers with other airlines, groups of airlines or other complementary lines of business such as airports. This book considers the current legal issues affecting the air transport sector incorporating recent developments in the industry, including the end of certain exemptions from EU competition rules, the effect of the EU-US Open Skies Agreement, the accession of new EU Member States and the Lisbon Treaty. The book explores the differing European and US regulatory approaches to the changes in the industry and examines how airlines have remained economically efficient in what is perceived as a complex and confused regulatory environment. Competition and Regulation in the Airline Industry will be of particular interest to academics and students of competition law as well as EU law.

Studies in Profit, Business Saving and Investment in the United Kingdom 1920-1962 - Volume 1 (Hardcover): P. E. Hart Studies in Profit, Business Saving and Investment in the United Kingdom 1920-1962 - Volume 1 (Hardcover)
P. E. Hart
R3,228 Discovery Miles 32 280 Ships in 10 - 15 working days

The results of the 1959 Glasgow University investigation into British industrial profit, business saving, and investment are the subject of this book, originally published in 1965. Part 1 presents original estimates of profits in British industries 1920-1938, which when linked with Government estimates of such profits since 1948, permit long runs studies of the fortunes of individual industries. In addition, the appropriation of profit between dividends and business saving is also estimated for manufacturing industry 1920-1938. Part 2 begins the analysis of the extensive financial data collected in the Glasgow enquiry and is concerned with the effects of the size of a firm on its financial performance. The financial performance of large companies quoted on the Stock Exchange with a sample of small unquoted private companies and unincorporated firms is compared.

Studies in Profit, Business Saving and Investment in the United Kingdom 1920-1962 - Volume 2 (Hardcover): P. E. Hart Studies in Profit, Business Saving and Investment in the United Kingdom 1920-1962 - Volume 2 (Hardcover)
P. E. Hart
R3,235 Discovery Miles 32 350 Ships in 10 - 15 working days

Originally published in 1968, this second volume of the Glasgow Studies in Profit, Business Saving and Investment uses the financial data assembled in Volume 1 to test economic theories of the factor distribution income, of the appropriation of profit, of the determinants of investment, and of the return on capital. The tests enabled the measurement of long-run and short-run variation of the ratio of profit to employee compensation in the United Kingdom at the level of individual industries and the whole industrial sector. As well as measuring the relationship between a company's sales or profits and its expenditure on fixed assets, the book describes the long-term decline in the rate of return on capital in the UK and measures the effect of the intensity of competition on this return.

Logistics and Retail Management - Emerging Issues and New Challenges in the Retail Supply Chain (Paperback, 5th Revised... Logistics and Retail Management - Emerging Issues and New Challenges in the Retail Supply Chain (Paperback, 5th Revised edition)
John Fernie, Leigh Sparks
R861 Discovery Miles 8 610 Ships in 5 - 10 working days

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco. Fully updated with the latest international developments and on-going changes in the field, Logistics and Retail Management, 5th edition is a multi-contributed collection from leading academics and practitioners and an expert editor team. The new edition also includes material on the luxury fashion industry and the logistical challenges of e-commerce. Logistics and Retail Management, 5th edition is the essential text for students of retail logistics and supply chain management.

The Shops of Britain - A Study of Retail Distribution (Paperback): Hermann Levy The Shops of Britain - A Study of Retail Distribution (Paperback)
Hermann Levy
R1,412 Discovery Miles 14 120 Ships in 10 - 15 working days

First Published in 1998. This is Volume XV of the eighteen in the Sociology of Work and Organization series and this book on The Shops of Britain follows the author's publication on Retail Trade Associations, a new form of monopolist organization in Britain. After the book had been completed, the Report of the Census of Distribution Committee, published in March 1946, urged the necessity of providing more statistical information about the distributive trades. One of the purposes of this book is to display how complex the structure of retailing is and to show that it is dependent on a great variety of economic, social, occupational and sociological factors which cannot be adequately assessed without a comparative analysis of all the various trades concerned with retailing.

Retail Buying - Pearson New International Edition (Paperback, 9th edition): Jay Diamond, Gerald Pintel Retail Buying - Pearson New International Edition (Paperback, 9th edition)
Jay Diamond, Gerald Pintel
R1,644 Discovery Miles 16 440 Ships in 2 - 4 working days

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

Retailing (RLE Retailing and Distribution) - Shopping, Society, Space (Hardcover): Larry O'Brien, Frank Harris Retailing (RLE Retailing and Distribution) - Shopping, Society, Space (Hardcover)
Larry O'Brien, Frank Harris
R3,365 Discovery Miles 33 650 Ships in 10 - 15 working days

This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.

How Trade with China Threatens Western Institutions - The Economic Roots of a Political Crisis (Hardcover, 1st ed. 2021):... How Trade with China Threatens Western Institutions - The Economic Roots of a Political Crisis (Hardcover, 1st ed. 2021)
Robert Gmeiner
R3,120 Discovery Miles 31 200 Ships in 18 - 22 working days

This book evaluates the institutional environments of China and the United States, and the West more broadly, and how they affect their trading relationship, with specific emphasis on intellectual property theft and other allegations of unfair competition. The economic and political characteristics of the two countries affect the balance of power in their trading relationship, with ramifications far beyond jobs and output. The major theme is China's ability to free ride on Western institutions through intellectual property theft and extortion. This free riding is far more than just infringing patents and reaping profits; it creates a combination of incentives for political pressures in the West that diminish the free market and liberal Western values. The result is the classic result of free riding - underprovision, or degeneration, of the Western institutions that made the West prosperous and free. At the same time, China's economic might, military prowess, and global soft power increase, often with deleterious effects for freedom and free markets. This book is distinctive because it integrates public choice ideas about economic institutions, state action, and strategic behavior into international trade. It also takes account of the economic characteristics of China and the West and explains why they present a situation that is fundamentally different from other trade disputes. Institutions and political influence are central to this book's analysis of trade, which can be more dangerous and more disguised than the welfare gains from trade. Providing a concise and lucid distillation of pressing issues, this book is critical reading for scholars studying trade with China and its effects on both global and Western innovation, economic output, soft power, and freedom more broadly.

Transformations of Retailing in Europe after 1945 (Hardcover, New Ed): Ralph Jessen Transformations of Retailing in Europe after 1945 (Hardcover, New Ed)
Ralph Jessen; Lydia Langer
R4,357 Discovery Miles 43 570 Ships in 10 - 15 working days

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

William Spratling Legacy (Hardcover): Sandy Baum William Spratling Legacy (Hardcover)
Sandy Baum
R1,381 R1,091 Discovery Miles 10 910 Save R290 (21%) Ships in 10 - 15 working days

William Spratling was a U.S. educator whose artistic impact caused a successful silver jewelry industry to arise in Taxco, Mexico, in the 1940s. This book examines Spratling's Mexican work and explores how his talent attracted the attention of the U.S. Interior Department. In 1945, he was invited to create a similar program for Alaska, where it was felt that the indigenous people needed to be encouraged for their own artistic expression and economic gain. Thirty never-before-seen Alaskan models, lost for over 50 years, have been found and now are preserved at the Smithsonian Institution's National Museum of the American Indian. These and original designs for the project, made in 1949, are presented here along with Spratling's original 1945 report to the Arts and Crafts Board. Also featured are Spratling's designs that inspired a new company's formation to carry on his legacy at Taxco. Clearly, innovation in designs and inspiration for generations of new artists have risen from Spratling's work.

Competition and Regulation in the Airline Industry - Puppets in Chaos (Hardcover): Steven Truxal Competition and Regulation in the Airline Industry - Puppets in Chaos (Hardcover)
Steven Truxal
R4,353 Discovery Miles 43 530 Ships in 10 - 15 working days

An examination of the relationship between competition and the deregulation and liberalisation of the US and European air transport sectors reveals that the structure of the air transport sector has undergone a number of significant changes. A growing number of airlines are entering into horizontal and vertical cooperative arrangements and integration including franchising, codeshare agreements, alliances, 'virtual mergers' and in some cases, mergers with other airlines, groups of airlines or other complementary lines of business such as airports. This book considers the current legal issues affecting the air transport sector incorporating recent developments in the industry, including the end of certain exemptions from EU competition rules, the effect of the EU-US Open Skies Agreement, the accession of new EU Member States and the Lisbon Treaty. The book explores the differing European and US regulatory approaches to the changes in the industry and examines how airlines have remained economically efficient in what is perceived as a complex and confused regulatory environment. Competition and Regulation in the Airline Industry will be of particular interest to academics and students of competition law as well as EU law.

Friction/Reward - Be Your Customer's First Choice (Paperback): Richard Hammond Friction/Reward - Be Your Customer's First Choice (Paperback)
Richard Hammond 1
R484 R425 Discovery Miles 4 250 Save R59 (12%) Ships in 10 - 15 working days

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

  • Small Business
  • Entrepreneurship
  • Marketing
  • Strategy
  • Branding
  • Customer Experience

Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you

When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.

When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?

Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.

Readers will:

  • Create easier, faster and improved customer experiences by reducing friction and increasing reward.
  • Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
  • Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.
  • Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.
The Shopping Experience (Hardcover): Pasi Falk, Colin B. Campbell The Shopping Experience (Hardcover)
Pasi Falk, Colin B. Campbell
R4,523 Discovery Miles 45 230 Ships in 10 - 15 working days

The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture.

This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping

Internet Retail Operations - Integrating Theory and Practice for Managers (Hardcover): Timothy M. Laseter, Elliot Rabinovich Internet Retail Operations - Integrating Theory and Practice for Managers (Hardcover)
Timothy M. Laseter, Elliot Rabinovich
R2,511 Discovery Miles 25 110 Ships in 10 - 15 working days

The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains. Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, its impact on supply chain networks, and how this has changed service operations. It addresses information technology in relation to service and retail industries, then explores how supply chain dynamics impact traditional service and retail delivery, the costs involved, and customer satisfaction and loyalty. It includes tables, vignettes, and graphs that make the content practical and relevant. As you will learn, many attempts at internet retail do not succeed, some because they fail to appreciate the fundamentals, others may have simply been ahead of their time. Many years of experimentation and growth lie ahead. Drawing equally on theory, research results, and real-world experience, the book provides strategies for overcoming the challenges of building operations capability in the evolving world of Internet retailing.

Food Supply Chain Management - Building a Sustainable Future (Hardcover, 2nd edition): Madeleine Pullman, Zhaohui Wu Food Supply Chain Management - Building a Sustainable Future (Hardcover, 2nd edition)
Madeleine Pullman, Zhaohui Wu
R9,314 Discovery Miles 93 140 Ships in 10 - 15 working days

This fully updated new edition of a respected text retains the original's comprehensive and practical approach to food supply chain management, and introduces a global perspective and a wide range of new material. More than ever, this is the food supply chain management textbook. With an introduction that speaks to academic and non-academic audiences alike, the second edition of Food Supply Chain Management covers all-new topics such as cold chain management, "last mile" logistics, blockchain and traceability in the food supply chain, and the implications of global trade and climate change. Case studies examine the farm-to-table movement, sustainable co-ops, and more, with "quick facts" and mini-cases that are engaging and thought-provoking. This textbook is appropriate for upper-level undergraduate and postgraduate students of agricultural business, natural resources, and food science, as well as supply chain management students. Supporting online materials include lecture slides, test banks, and instructor manuals.

FDI, Technology and Innovation (Hardcover, 1st ed. 2020): N. S. Siddharthan, K. Narayanan FDI, Technology and Innovation (Hardcover, 1st ed. 2020)
N. S. Siddharthan, K. Narayanan
R2,674 Discovery Miles 26 740 Ships in 18 - 22 working days

This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few decades; in particular, now that many countries have globalised their economies. The book begins by reviewing the changing pattern of FDI flows and technologies among developed and emerging economies, before identifying the determinants of this change by presenting specific studies on Indian industries. It then addresses key questions such as: How are knowledge spillover mechanisms operationalised, and what are the implications of the internationalisation of the IPR process? The role of FDI is also analysed in order to make policy recommendations for fostering innovation in emerging economies like India. The respective chapters examine the process through which technological paradigm and trajectory shifts are taking place, the factors that facilitate such shifts, the changing pattern of FDI, and the shifting focus of international trade and development strategies - four broad themes that are interrelated and mutually reinforcing. The book offers important takeaways for all social scientists, technologists and business schools interested in Indian studies; it will also benefit researchers whose work involves development economics, industrial organisation and technology, and the economy / society interface.

Making, Selling and Wearing Boys' Clothes in Late-Victorian - Sartorial Consumption in Britain 1880-1939 (Hardcover, New... Making, Selling and Wearing Boys' Clothes in Late-Victorian - Sartorial Consumption in Britain 1880-1939 (Hardcover, New Ed)
Clare Rose
R4,647 Discovery Miles 46 470 Ships in 10 - 15 working days

There has been a great deal of recent interest in masculine clothing, examining both its production and consumption, and the ways in which it was used to create individual identities and to build businesses, from 1850 onwards. Drawing upon a wide range of sources this book studies the interaction between producers and consumers at a key period in the development of the ready-made clothing industry. It also shows that many innovations in advertising clothing, usually considered to have been developed in America, had earlier British precedents. To counter the lack of documentary evidence that has hitherto hampered research into the dress practices of non-elite groups, this book utilises thousands of unpublished visual documents. These include hundreds of manufacturers' designs, which underline an unexpected degree of investment by manufacturers in boys' clothing, and which was matched by heavy investment in advertising, with thousands of images of boys' clothing for shop catalogues in the Stationers' Hall copyright archive. Another key source is the archives of Dr Barnardo's Homes. This extraordinary collection contains over 15,000 documented photographs of boys entering between 1875 and 1900, allowing us to look beyond official polarization of 'raggedness' and 'respectability' used by charities and social reformers of all stripes and to establish the clothing that was actually worn by a large sample of boys. A close analysis of 1,800 images reveals that even when families were impoverished, they strove to present their boys in ways that reflected their position in the family group and in society. By drawing on these visual sources, and linking the design and retailing of boys' clothing with social, cultural and economic issues, this book shows that an understanding of the production and consumption of the boys clothing is central to debates on the growth of the consumer society, the development of mass-market fashion, and concepts of childhood and masculinity.

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