Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies. With so much competition it is difficult to stand out through the noise. In "Will the Real You Please Stand Up", leading social media expert Kim Garst shares with you the tips, tricks and techniques that have helped her rise to, and stay at the top of the social media world. However, this is NOT a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something which you already have but just don't know how to harness and unleash...

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

This book is devoted to establishing a completely new concept within economics referred to as "trading economics" which is a reconstructed economic system in theory that seeks perfect harmony between micro and macro elements in a structured way, hence making the economic theory a rigorous system supported by internal logical continuity. Representing a revolution of the existing theoretical framework, trading economics has changed the logic of mainstream economics. Specifically, it deduces the "macro whole" from the "micro individuals", and it introduces a systematic and comprehensive analysis approach. It stresses that within an interconnected world, the interaction between trading agents is the fundamental driving force behind the operation, development and evolution of the economic system.

"This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts." -- Laurent Filliettaz, University of Geneva, Switzerland "This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies." -- Rodney Jones, University of Reading, UK This book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces. Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.

The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of population growth in the quest for sustainable development. It presents case studies on different areas of sustainability in the food industry, which includes food production and consumption. The collection of illustrative examples includes cases from agriculture and fisheries, the food refining sector, the supply chain, wholesale and retail channels, and other relevant aspects that enhance our understanding of how sustainability takes place in this global sector. The book will appeal to a wide readership, from practitioners to researchers, teachers and students worldwide.

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.

The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.

Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more. The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to benefit from the increasing number of travellers who are venturing abroad ready to spend money, on everything from luxury goods and souvenirs to cultural activities and experiences. Engaging and accessible, it covers everything from creating a business plan and analyzing the competition, to product considerations and the role of technology and data, offering a glimpse behind the inner workings of some of the best-known brands in the world. Delivering invaluable insight through fascinating interviews from high-profile professionals including Group President of LVMH Retail, CEO of Harrods, and President of CHANEL foundation, this is a must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism. FULL LIST OF CONTRIBUTORS: - Jacques Stern, CEO of Global Blue Tax Refund - Stephen Bebis, former CEO of Brookstone Gadget Stores - Andrea d'Avack, former President of Chanel Perfumes & Cosmetics worldwide - Christine Comaford, founder of Smart Tribes Institute - Frances O'Grady, Secretary General of the Trade Union Congress, UK - Desiree Bollier, Chair & Chief Merchant of Value Retail, creator and operator of The Bicester Village Shopping Collection - Taylor Safford, President & CEO of Pier 39 entertainment & shopping complex, San Francisco - Craig Robins, Founder & Owner of the Miami Design District Development, Florida - Louis de Bourgoing, former International Chairman of WH Smith - Dan Cockerell, Former Vice President of Disney's Magic Kingdom - Michael Ward, Managing Director of Harrods, London - Malik Fernando, Director of Dilmah Tea & Luxury Resorts, Sri Lanka - Tine Willumsen, Founder of The Diversity Council, Denmark - Jonathan Chippendale, CEO of Holition Technologies & Former Managing Director of De Beers Diamonds (Middle East) - Paul Samuels, Executive Vice President & Hugo Brady, Vice President of AEG Entertainment Group - Ravi Thakran, Group Chairman of LVMH Asia - Jason Holt CBE, Chairman of the Apprenticeship Ambassador Network, UK Department of Education - Ben Zifkin, Founder & President of Hubba.com, NY - Lesley Batchelor OBE, Director General of the Institute of Export & International Trade

Concise expert guide to important business research topic Summarises the state of the art in available and emerging research Includes references to key research publications in the field

Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more. The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to benefit from the increasing number of travellers who are venturing abroad ready to spend money, on everything from luxury goods and souvenirs to cultural activities and experiences. Engaging and accessible, it covers everything from creating a business plan and analyzing the competition, to product considerations and the role of technology and data, offering a glimpse behind the inner workings of some of the best-known brands in the world. Delivering invaluable insight through fascinating interviews from high-profile professionals including Group President of LVMH Retail, CEO of Harrods, and President of CHANEL foundation, this is a must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism. FULL LIST OF CONTRIBUTORS: - Jacques Stern, CEO of Global Blue Tax Refund - Stephen Bebis, former CEO of Brookstone Gadget Stores - Andrea d'Avack, former President of Chanel Perfumes & Cosmetics worldwide - Christine Comaford, founder of Smart Tribes Institute - Frances O'Grady, Secretary General of the Trade Union Congress, UK - Desiree Bollier, Chair & Chief Merchant of Value Retail, creator and operator of The Bicester Village Shopping Collection - Taylor Safford, President & CEO of Pier 39 entertainment & shopping complex, San Francisco - Craig Robins, Founder & Owner of the Miami Design District Development, Florida - Louis de Bourgoing, former International Chairman of WH Smith - Dan Cockerell, Former Vice President of Disney's Magic Kingdom - Michael Ward, Managing Director of Harrods, London - Malik Fernando, Director of Dilmah Tea & Luxury Resorts, Sri Lanka - Tine Willumsen, Founder of The Diversity Council, Denmark - Jonathan Chippendale, CEO of Holition Technologies & Former Managing Director of De Beers Diamonds (Middle East) - Paul Samuels, Executive Vice President & Hugo Brady, Vice President of AEG Entertainment Group - Ravi Thakran, Group Chairman of LVMH Asia - Jason Holt CBE, Chairman of the Apprenticeship Ambassador Network, UK Department of Education - Ben Zifkin, Founder & President of Hubba.com, NY - Lesley Batchelor OBE, Director General of the Institute of Export & International Trade

This book revisits the long contested negotiation between the Thatcher administration and Nissan for the latter's first green-field plant in Europe. From the very beginning, the plant took Britain's EC/EU membership and tariff-free access to the single market as a token. A considerable amount of aid including component supplies was provided to attract Japanese investment and to prevent its transfer to the continent. The successful launch of Sunderland highlighted improved Anglo-Japanese relations and put an end to the Japan-EC/EU trade conflict. But the price was paid by Nissan's slump and fall, and by trade unions in both countries failing to keep counterchecks on management. Brexit and the fall of Carlos Ghosn were a double blow to Anglo-Japanese relations which are in a state of drift and need redefinition.

In the world of e-commerce, security has quickly become of paramount importance. This unique book provides an in-depth understanding of basic security problems and relevant e-commerce solutions. From designing secure Web, e-commerce, and mobile commerce applications to securing internal networks to providing secure employee/user authentication, this cutting-edge book gives professionals the tools they need to solve their e-commerce security problems.

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

This volume undertakes the important task of envisioning a regional history of Asia based on its unique internal characteristics, going beyond the usual West/non-West dichotomy. The "regional trade zone of modern Asia" was debated in the 1980s. Since then, Japanese historians of the socioeconomic history of Asia have explored how the traditional trade relations that had developed over the centuries in Asia responded to the so-called Western impacts in the mid-nineteenth century, including the opening of ports and tariff reduction under free trade regimes and the advance in transportation technology. Against this academic background, the four chapters in this volume examine how overseas Chinese, some of the key actors in regional and local trade, dealt with their Western counterparts, and how Asian commodities penetrated other parts of the world through the newly created web of global commerce. The book reviews discuss theoretical issues to explore various connections among and comparisons of the economies in the region. This volume provides readers with critical insights into the Asian region in the past and present by investigating the long-term trajectory of its linkages to the global economy.

Trade and the Environment presents the most important published articles and papers which are essential to an understanding of the complex interrelationship between trade and the environment - an area which reflects the increasing concern about the protection of the earth's environment and natural resources. The book examines the subject from three perspectives. The first section offers an economic analysis of the trade and environment relationship, including the problems of cost and the methodological approaches to analyses of trade and environment; and exploration of how international and national trade and environment policies affect each other and an investigation of how firms and corporations adjust their strategies to respond to environmental regulation. The second section, which is devoted to the legal aspects of the conflict between trade and environmental policies, explores the implications of existing international trade agreements for good environmental practice and investigates the effects of national environmental laws on international trade. The final section is concerned with government policy and the way in which national governments construct international 'regimes' which affect the interplay between trade liberators and environmental regulators. Trade and the Environment provides a clear insight into an area of current concern and points to future issues in the rapidly emerging trade and environment regime.

• Written by a top expert in multicultural marketing with industry and agency experience, as well as a Latino background • Breaks down stereotypes and offers clear insights into the US’s fastest-growing demographic segment • Offers a roadmap to success with the Hispanic market – an essential factor in any business’s growth in the US

This book intersects the distributed ledger technology (DLT) community with the international security community. Given the increasing application of blockchain technology in the fields of business and international development, there is a growing body of study on other use cases. For instance, can blockchain have a significant role in preserving and improving international security? This book explores this question in the context of preventing the proliferation of some of the most dangerous materials in the world-items that if not secured can lend to the development of weapons of mass destruction. It considers how blockchain can increase efficiencies in the global trade of nuclear and chemical materials and technology, thereby increasing assurances related to compliance with international nonproliferation and disarmament treaties.

The book is a fully annotated translation of al-Shayzari's Nihayat al-Rutba fi Talab al-Hisba (The Utmost Degree in the Pursuit of Hisba), a manual written in the 12th century AD for the practical use of the Islamic inspector of markets. It is the earliest extant book of its kind to appear in the Islamic East. Dr Buckley's introduction deals with the historical development of the Islamic market inspector, the author of the manual and the text itself. A useful Appendix contains translations of official diplomas of investiture, along with an abbreviated translation of al-Ghazali's treatise of isba. Within the main text, individual chapters deal with such as confectioners, perfumers, money-changers, slave traders and physicians. The book therefore provides a thorough examination of the market inspector and his role, and an unparalleled insight into the inhabitants of a medieval Muslim market.

Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape local and national economic destinies. But markets are not abstract. Even as the idea of the market seduces politicians around the world to take advantage of their abstract qualities, they constantly run up against material reality. Markets are always somewhere, in place, and it is in place that the smooth theories of markets falter and fail. More than simply being embedded in particular places, markets necessarily emerge in the various political, social, cultural, and environmental relations that exist in and between places. Markets shape places, but the reverse is also true. This collection of essays approaches markets from the ground up, and from a part of the world often still regarded as peripheral to global capitalism: the South Pacific. With a wide variety of case studies, including on indigenous economies, childcare, agriculture, wine, electricity metering, finance, education, and housing, the authors show how complex local, social and cultural politics matter to how markets are made within and between places, and the insights that can be gleaned from studying markets in this part of the world. They explore the way superficially similar markets work out differently in different places, and why, as well as examining how market relations are constructed in places outside and on the edges of the centres of Western capitalism, and what this says back to how markets are understood in those centres. The book will be of particular interest to scholars and students working in and between economic geography, cultural economy, political economy, economic sociology, and more.