0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (40)
  • R250 - R500 (177)
  • R500+ (1,149)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Distributive industries

Geography and Retailing (Paperback): Peter Scott Geography and Retailing (Paperback)
Peter Scott
R1,350 Discovery Miles 13 500 Ships in 12 - 17 working days

An important contribution to our understanding of the distribution of retail activities, particularly within cities, this book provides a critical review of the literature on the subject. It points out the major general propositions concerning retailing from the geographical point of view, and identifies key research problems, which need to be examined in order to push forward the frontiers of this sub field of economic geography. It presents a major critique of the central-place model, which has came to hold an important place in the methodology of economic geography, and clearly and decisively shows the model to be static, deterministic, retrospective and of little value for predictive purposes.

Scott also shows with regard to the question of the hierarchy of shopping centers (a major facet of central-place thought) that the methodology employed to identify these hierarchies rests on restricted theory, imperfect data, incomplete measures, and arbitrary decisions. Although he recognizes the value of some of the work associated with the central-place syndrome, the author presents the first effective antithesis to its beguiling and simplistic appeal. He argues that the geography of retailing cannot be understood without reference to the organization of retailing as an economic and social activity and complex patterns of consumer and entrepreneurial behavior, none of which are dealt with in central-place studies.

Distinguished by clarity of presentation objectivity of analysis and breadth of inter-disciplinary interest, this is the only book that covers the geography of retailing substantively and methodologically. This book is jargon and mathematics free, and contains the most complete bibliography on the geography of retailing available in a single volume the book. It will be of value to all social scientists concerned with retailing as a major activity, particularly in modern societies. It may be used as a basic or supplementary text for courses in economic geography, marketing and retailing.

"Peter Scott" is a recognized expert in the geography of retailing and the economic geography of cities. He is engaged in continuing research in these areas and has worked in South Africa, Australia, and the United Kingdom.

The Rise of Positive Luxury - Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Hardcover):... The Rise of Positive Luxury - Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Hardcover)
Wided Batat
R3,982 Discovery Miles 39 820 Ships in 9 - 15 working days

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

International Retailing Plans and Strategies in Asia (Paperback): Erdener Kaynak, Jung-Hee Lee, John Dawson International Retailing Plans and Strategies in Asia (Paperback)
Erdener Kaynak, Jung-Hee Lee, John Dawson
R1,616 Discovery Miles 16 160 Ships in 12 - 17 working days

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Koreawith a look at foreign firms' specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.

Creating Brand Cool - Brand Distinction in the Online Marketplace (Paperback): Joan Abraham Creating Brand Cool - Brand Distinction in the Online Marketplace (Paperback)
Joan Abraham
R1,025 Discovery Miles 10 250 Ships in 9 - 15 working days

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Data Analytics for Business - Foundations and Industry Applications (Paperback): Fenio Annansingh, Joseph Bon Sesay Data Analytics for Business - Foundations and Industry Applications (Paperback)
Fenio Annansingh, Joseph Bon Sesay
R1,251 Discovery Miles 12 510 Ships in 9 - 15 working days

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor's manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

International Retail Marketing - A Case Study Approach (Paperback): Christopher Moore, Margaret Bruce, Grete Birtwistle International Retail Marketing - A Case Study Approach (Paperback)
Christopher Moore, Margaret Bruce, Grete Birtwistle
R1,537 Discovery Miles 15 370 Ships in 12 - 17 working days

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Sustainable Marketing and Customer Value (Hardcover): Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal Sustainable Marketing and Customer Value (Hardcover)
Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
R3,716 Discovery Miles 37 160 Ships in 9 - 15 working days

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Climate Change and the Governance of Corporations - Lessons from the Retail Sector (Hardcover): Rory Sullivan, Andy Gouldson Climate Change and the Governance of Corporations - Lessons from the Retail Sector (Hardcover)
Rory Sullivan, Andy Gouldson
R1,505 Discovery Miles 15 050 Ships in 9 - 15 working days

Climate change represents the most important environmental challenge of our time. Organisations are responding by implementing governance processes and taking action to reduce their own emissions and the emissions from their supply chains and value chains. Yet very little is known about how these efforts contribute to reducing greenhouse gas emissions (if, indeed, they make any substantive contribution at all) or about how they might be harnessed to deliver more ambitious reductions in emissions. This book explains when and where particular forms of governance intervention - including internal governance processes and external governance pressures - are likely to impact climate change. From this analysis, it offers practical proposals on the climate policy frameworks that need to be in place to facilitate or accelerate changes in corporate behaviour. The book is truly global: it focuses on the world's 25 largest retailers (including Walmart, Tesco, Carrefour, Sears and Aldi) and is based on detailed interviews with senior managers from these corporations, and with key global and national NGOs, corporate responsibility experts, politicians and regulators. These interviews provide clear insights into how external governance pressures and actions (public opinion, regulation, incentives) interact with internal governance conditions (management systems and processes, corporate policies, board/CEO leadership) to change and shape corporate actions on climate change and, in turn, the climate change impacts of these corporations. This book can be used as a core reference for any courses dealing with corporate governance and business strategy, in particular those relating to climate change and to environmental management more generally. It is also of relevance to business practitioners, public policy makers, investors and NGOs interested in ensuring that companies play a constructive role in the transition to a low-carbon economy.

Future-Ready Retail - How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and... Future-Ready Retail - How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets (Hardcover)
Ibrahim Ibrahim
R2,156 Discovery Miles 21 560 Ships in 10 - 15 working days

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.

Supermarket Retailing in Africa (Hardcover): Felix Adamu Nandonde, John L. Stanton Supermarket Retailing in Africa (Hardcover)
Felix Adamu Nandonde, John L. Stanton
R3,985 Discovery Miles 39 850 Ships in 9 - 15 working days

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Sears in Chicago - A Century of Memories (Paperback): Val Perry Rendel Sears in Chicago - A Century of Memories (Paperback)
Val Perry Rendel
R548 R446 Discovery Miles 4 460 Save R102 (19%) Ships in 10 - 15 working days
What's in a Brand Name? (Paperback): Mathew Wharmby James Whiting What's in a Brand Name? (Paperback)
Mathew Wharmby James Whiting
R228 Discovery Miles 2 280 Ships in 12 - 17 working days
Retail Trade Associations (Hardcover): Hermann Levy Retail Trade Associations (Hardcover)
Hermann Levy
R5,374 Discovery Miles 53 740 Ships in 12 - 17 working days

First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

The Shops of Britain - A Study of Retail Distribution (Hardcover): Hermann Levy The Shops of Britain - A Study of Retail Distribution (Hardcover)
Hermann Levy
R5,387 Discovery Miles 53 870 Ships in 12 - 17 working days

First Published in 1998. This is Volume XV of the eighteen in the Sociology of Work and Organization series and this book on The Shops of Britain follows the author's publication on Retail Trade Associations, a new form of monopolist organization in Britain. After the book had been completed, the Report of the Census of Distribution Committee, published in March 1946, urged the necessity of providing more statistical information about the distributive trades. One of the purposes of this book is to display how complex the structure of retailing is and to show that it is dependent on a great variety of economic, social, occupational and sociological factors which cannot be adequately assessed without a comparative analysis of all the various trades concerned with retailing.

Hispanic Market Power - America's Business Growth Engine (Hardcover): Isaac Mizrahi Hispanic Market Power - America's Business Growth Engine (Hardcover)
Isaac Mizrahi
R3,751 Discovery Miles 37 510 Ships in 12 - 17 working days

The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.

Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Hardcover): Sennait... Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Hardcover)
Sennait Ghebreab, Sally Heale
R4,345 Discovery Miles 43 450 Ships in 12 - 17 working days

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Paperback): David Millan Planelles Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Paperback)
David Millan Planelles
R1,183 Discovery Miles 11 830 Ships in 9 - 15 working days

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

Corporate Culture and Globalization - Ideology and Identity in a Global Fashion Retailer (Hardcover): Yi Zhu Corporate Culture and Globalization - Ideology and Identity in a Global Fashion Retailer (Hardcover)
Yi Zhu
R3,749 Discovery Miles 37 490 Ships in 12 - 17 working days

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on fifteen months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. The book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management and retail management.

Relationship Marketing in Franchising and Retailing (Hardcover): Park Thaichon, Lorelle Frazer, Scott Weaven Relationship Marketing in Franchising and Retailing (Hardcover)
Park Thaichon, Lorelle Frazer, Scott Weaven
R3,758 Discovery Miles 37 580 Ships in 12 - 17 working days

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover): Dario Golizia The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover)
Dario Golizia
R4,419 Discovery Miles 44 190 Ships in 9 - 15 working days

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

Next Generation Retail - How to Use New Technology to Innovate for the Future (Hardcover): Deborah Weinswig, Renee Hartmann Next Generation Retail - How to Use New Technology to Innovate for the Future (Hardcover)
Deborah Weinswig, Renee Hartmann
R2,134 Discovery Miles 21 340 Ships in 10 - 15 working days

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancome, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.

Pop-Up Retail - The Evolution, Application and Future of Ephemeral Stores (Hardcover): Ghalia Boustani Pop-Up Retail - The Evolution, Application and Future of Ephemeral Stores (Hardcover)
Ghalia Boustani
R1,531 Discovery Miles 15 310 Ships in 9 - 15 working days

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Marketing Channel Strategy - An Omni-Channel Approach -International Student Edition (Paperback, 9th New edition): Robert W.... Marketing Channel Strategy - An Omni-Channel Approach -International Student Edition (Paperback, 9th New edition)
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
R1,572 Discovery Miles 15 720 Ships in 9 - 15 working days

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.

Markets in their Place - Context, Culture, Finance (Paperback): Russell Prince, Matthew Henry, Carolyn Morris, Aisling... Markets in their Place - Context, Culture, Finance (Paperback)
Russell Prince, Matthew Henry, Carolyn Morris, Aisling Gallagher, Stephen Fitzherbert
R1,210 Discovery Miles 12 100 Ships in 12 - 17 working days

Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape local and national economic destinies. But markets are not abstract. Even as the idea of the market seduces politicians around the world to take advantage of their abstract qualities, they constantly run up against material reality. Markets are always somewhere, in place, and it is in place that the smooth theories of markets falter and fail. More than simply being embedded in particular places, markets necessarily emerge in the various political, social, cultural, and environmental relations that exist in and between places. Markets shape places, but the reverse is also true. This collection of essays approaches markets from the ground up, and from a part of the world often still regarded as peripheral to global capitalism: the South Pacific. With a wide variety of case studies, including on indigenous economies, childcare, agriculture, wine, electricity metering, finance, education, and housing, the authors show how complex local, social and cultural politics matter to how markets are made within and between places, and the insights that can be gleaned from studying markets in this part of the world. They explore the way superficially similar markets work out differently in different places, and why, as well as examining how market relations are constructed in places outside and on the edges of the centres of Western capitalism, and what this says back to how markets are understood in those centres. The book will be of particular interest to scholars and students working in and between economic geography, cultural economy, political economy, economic sociology, and more.

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback)
XI Liu
R1,193 Discovery Miles 11 930 Ships in 12 - 17 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Christo Wiese - Risiko en Rykdom
T J Strydom Paperback R385 R331 Discovery Miles 3 310
Visual Merchandising Fourth Edition…
Tony Morgan Paperback R825 R659 Discovery Miles 6 590
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, … Paperback R1,212 Discovery Miles 12 120
The Heart Of Business - Leadership…
Hubert Joly Hardcover R572 Discovery Miles 5 720
Christo Wiese - Risk And Riches
T J Strydom Paperback R385 R331 Discovery Miles 3 310
Retail Management - A South African…
N. Terblanche Paperback  (2)
R529 R489 Discovery Miles 4 890
The Brookside Story - Shops of Every…
LaDene Morton Paperback R507 R416 Discovery Miles 4 160
Seven Kinds of People You Find in…
Shaun Bythell Hardcover R575 R470 Discovery Miles 4 700
Handbook of Research on Distribution…
Charles A Ingene, James R. Brown, … Hardcover R7,227 Discovery Miles 72 270
Independent Sales Reps & Multi-Line…
Pearline Jaikumar Paperback R7,656 R5,597 Discovery Miles 55 970

 

Partners