* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

This book studies the relationship between administrative capacity and a member state's influence in the European Union. More specifically, it studies member states' ability to exert control over the European Commission during trade negotiations. But what determines administrative capacity and how do member states ensure their preferences are defended during trade negotiations? A combination of qualitative fieldwork and survey-analysis provides the answer. Interviews in Belgium, Poland, Estonia and Spain offer a privileged insight into the functioning of national trade administrations and its effects on their behavior in the Council of Ministers. Through survey data, these findings are further corroborated. The book is aimed at a readership interested in EU decision-making, negotiation theory, comparative public administration and the international political economy of trade.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa. Skilled authors present critical analysis of the current state of logistics in Africa, and suggest improvements to policy and practice which address the issue of poor trading relationships. This book will engage entrepreneurs, academics and policy-makers interested in international business, raising awareness of the need for better trade infrastructure in Africa in order to ensure the continent's economic development.

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

This book is the first to analyze Chile's salmon farming industry in discussing industrial development in terms of the management of public goods. The book highlights important aspects of learning and capacity development, environmental sustainability, institutions, and social welfare or inclusiveness. With aquaculture now providing almost half the global fish harvest, Chile's salmon farming and processing industry stands out as a leader in the new "blue revolution". Taking a holistic, historic approach to understanding the evolutionary development of the industry, the authors employ this strategy in the belief that policy discussions of economic activities have become highly segmented and often provide only a partial picture. Such segmentation is problematic for policy studies based on a complex web of interactions among numerous agents. The present volume untangles this web by considering the development of the Chilean salmon industry not only in holistic and historic terms but also from a socioeconomic point of view. The valuable book offers insightful lessons that can be applied to other natural resource-based sectors facing similar challenges in the course of development. Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name: ; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

This book argues that we need to focus attention on the ways that workers themselves have invested subjectively in what it means to be a worker. By doing so, we gain an explanation that moves us beyond the economic decisions made by actors, the institutional constraints faced by trade unions, or the power of the state to interpellate subjects. These more common explanations make workers and their politics visible only as a symptom of external conditions, a response to deregulated markets or a product of state recognition. Instead - through a history of retailing as a site of nation and belonging, changing legal regimes, and articulations of race, class and gender in the constitution of political subjects from the 1930s to present-day Wal-Mart - this book presents the experiences and subjectivities of workers themselves to show that the collective political subject 'workers' (abasebenzi) is both a durable and malleable political category. From white to black women's labour, the forms of precariousness have changed within retailing in South Africa. Workers' struggles in different times have in turn resolved some dilemmas and by other turn generated new categories and conditions of precariousness, all the while explaining enduring attachments to labour politics.

This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/UK model of the firm, with its emphasis on shareholder value and its openness to the market in the buying and selling of businesses, is prone to a number of problematic consequences for employees, suppliers, and sometimes share-holders. The JLP represents a contrast to this model - one that has implications beyond the small niche of mutually-owned firms. The JLP has lessons for organizations that are unlikely to move towards the Partnership's distinctive shared ownership. This book identifies these lessons. The key questions addressed include: how does the JLP work in practice? What is the link between co-ownership, the JLP employment model, and the performance of the businesses? What is the role of management in the success of John Lewis and Waitrose? Are mutuality, co-ownership and business performance at odds? What is the significance of democracy within the JLP? And probably most significantly: what are the implications, for policy-makers and for economic agents of the JLP? This book is based on detailed knowledge of the JLP and its constituent business gathered by the authors over a fifteen year period. Their conclusion: that the JLP is more complex, even more impressive, and more interesting than its admirers realise.

This book analyzes the food revolution that has occurred in Russia since the late 1980s, documenting the transformation in systems of production, supply, distribution, and consumption. It examines the dominant actors in the food system; explores how the state regulates food; considers changes in patterns of food trade interactions with other states; and discusses how all this and changing habits of consumption have impacted consumers. It contrasts the grim food situation of 1980s and 1990s with the much better food situation that prevails at present and sets the food revolution in the context of the wider consumer revolution, which has affected fashion, consumer electronics, and other sectors of the economy.

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor's manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

This book analyzes China's development in the wider context of the global trade, investment, security, knowledge and production regimes established by the United States. It argues that, although China has thus far been able to enjoy rapid growth within this global architecture, it will have to deal with a more challenging external environment as other states react to its rise. More specifically, it is facing growing pressure to realign its currency, a greater number of trade investment and intellectual property disputes, a more hostile security environment, and exclusionary regional trans-Pacific and trans-Atlantic trade agreements. It is also being confronted by an array of internal issues, from an ageing population and weaknesses in the high tech sector, to over-reliance on foreign companies for exports, non-performing loans and a burgeoning state debt. This, in turn, has led an increasing number of firms to relocate to other countries. For the time being, the author concludes, China's global ambitions and challenge to US supremacy will have to be scaled back. This insightful work will appeal to students and scholars of China's politics, economy and development.

Digitalisation and Organisation Design aims to address key topics related to organisation design and knowledge management in the digital economy with organisational context, particularly in Asia. Asian nations are moving fast toward the digital economy. Doing business in the digital economy is different from the old way, and the role of organisation design and knowledge management is crucial to support innovative and creative ideas for tapping the huge market opportunities in which people are ready for digitalisation. Chapters in the book cover important topics related to organisation design and knowledge management for organisations, especially business organisations in Asia, to prepare and cultivate necessary means for advancing in the digital economy. This book offers readers a unique value, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It will present a valuable collection of chapters with empirical studies from leading researchers on the related topic within the main theme (Asian economies, digitalisation, knowledge management, organisational design). The collection of chapters will be conceptually and practically beneficial for academics, students and policy makers interested in the latest developments in organisation design and knowledge management in the digital economy in Asia. This book can be used as a main or supplementary resource for undergraduate and postgraduate students in business and related areas.

The retail trade has undergone tremendous changes over the course of the 20th century in the United States, and media narratives have reflected these changes. Media Representations of Retail Work in America explores representations of retail workers in popular media. Offering close readings of various texts including films, television shows, advertisements, and internet memes, Brittany Clark traces the development of the trade as a career opportunity that required a distinct set of skills in the early twentieth century until today, when the job has been deskilled and retail workers struggle with low pay and lack of benefits.

This unique edited collection explores the ways in which entrepreneurship acts to shape self-identity for Indian women and validate their identities in a patriarchal society. Differing from existing literature which focuses on the antecedents of entrepreneurship for women and their performing outcomes, Indian Women as Entrepreneurs questions whether entrepreneurship is simply about exploiting a business opportunity for profitability. Asserting that both work and societal environments have an impact on an entrepreneur's self-identity, this book demonstrates ways in which self-concept influences the entrepreneur's relationship with their work in terms of motivation, effort and performance. Building on Unveiling Women's Leadership, this book provides an original and important contribution to the literature on entrepreneurial Indian women.

This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty years an unqualified success. This rapid growth has been based on large inflows of foreign direct investment (FDI) from Western Europe, North America, Japan and South Korea, and it significantly contributed to GDP growth, created thousands of new jobs, and completely transformed the previously existing automotive industry in the region. This volume offers an analysis that goes beyond uncritical celebratory accounts of this rapid growth. It is based on original, detailed firm-level research conducted by the author in Czechia and Slovakia between 2009 and 2015 that covered assembly firms and the networks of component suppliers. Theoretically and conceptually, the analysis will draw on the global production networks and global value chains perspectives. Drawing on the original empirical data and on additional available information, this volume concentrates on several important questions related to the development of the automotive industry in ECE in the 2000s:* The role of FDI in the rapid development of the automotive industry after 1990 and particularly in the 2000s.* The upgrading of the automotive industry in East-Central Europe through FDI* The position of ECE in the automotive industry research and development (R&D)* The effects of the 2008-2009 economic crisis in the automotive industry of ECE.* The role of state in the rapid development of the automotive industry in ECE in the 1990s and 2000s.* The effects of FDI on domestic firms in the form of linkages between foreign-owned and domestic firms and spillovers from foreign-owned to domestic firms.

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

Much scholarship on the British transatlantic slave trade has focused on its peak period in the late eighteenth century and its abolition in the early nineteenth; or on the Royal African Company (RAC), which in 1698 lost the monopoly it had previously enjoyed over the trade. During the early eighteenth-century transition between these two better-studied periods, Humphry Morice was by far the most prolific of the British slave traders. He bears the guilt for trafficking over 25,000 enslaved Africans, and his voluminous surviving papers offer intriguing insights into how he did it. Morice's strategy was well adapted for managing the special risks of the trade, and for duplicating, at lower cost, the RAC's capabilities for gathering information on what African slave-sellers wanted in exchange. Still, Morice's transatlantic operations were expensive enough to drive him to a series of increasingly dubious financial manoeuvres throughout the 1720s, and eventually to large-scale fraud in 1731 from the Bank of England, of which he was a longtime director. He died later that year, probably by suicide, and with his estate hopelessly indebted to the Bank, his family, and his ship captains. Nonetheless, his astonishing rise and fall marked a turning point in the development of the brutal transatlantic trade in enslaved Africans.

This book addresses the lack of binding multi-lateral international agreement on cartels, through analysis of trials and failures. It also suggests strategic approaches to overcome current standstills. In addition, the book contrasts international agreement on cartels with inter-governmental commodity agreement which has been developed separately through international law. Through this project, the author puts forth that successful international law on cartels needs to reflect the interests and arguments of developing countries.

By 1760, with the alleviation of the French threat to the western frontier, colonial fur traders headed west to reap the bounty of trade with the local tribes. However, when dissatisfied French interests conspired to instigate a revolt, the resulting Pontiac Uprising would force the British to rethink colonial trade policy. The fur traders, who had considered the British government their ally in exploiting the west, now saw the British allying themselves with the French and local tribes to keep the colonists out of the region. The prominent merchants who suffered financially and received no compensation would soon come to oppose British rule.

The fur trade and land speculation were two driving forces in the westward spread of merchant interests, but the promise of such riches would remain unfulfilled. Regulation of the trade would prove an enormous expense for the British; thus, to avoid the financial burden as well as to remove ill-treatment of the Native Americans as a cause for conflict, the Proclamation of 1763 prohibited settlement west of the mountains. The resulting dissatisfaction among the traders and speculators cost the British the support of colonial merchants. This book is an informative account of the interaction of economic, political, and social concerns on the western frontier.

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors' contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.