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Books > Business & Economics > Industry & industrial studies > Distributive industries

The Use of Alternative Benchmarks in Anti-Subsidy Law - A Study on the WTO, the EU and China (Hardcover, 1st ed. 2018): Sophia... The Use of Alternative Benchmarks in Anti-Subsidy Law - A Study on the WTO, the EU and China (Hardcover, 1st ed. 2018)
Sophia Muller
R3,389 Discovery Miles 33 890 Ships in 10 - 15 working days

In the debate over the treatment of China in trade remedy investigations, this book focuses exclusively on anti-subsidy law. As such, it brings a long neglected and often underestimated area of international trade law to the fore.Exploring the delicate relations between the WTO, the EU and China, it focuses on the current legal framework for the use of alternative benchmarks in anti-subsidy law and analyses the consequences that arise from its practical application in investigations against China. Scrutinizing recent developments in WTO anti-subsidy law, in particular the adoption of country-specific rules in accession protocols, the book reveals the shortcomings of the current approach and argues for fundamental reforms. Accordingly, the book provides academics and practitioners alike with vital insights into the legal evolution and practical application of alternative benchmark methodologies in the context of WTO and EU anti-subsidy law, while also putting forward a critical analysis of the status quo.

Business the Amazon.com Way - Secrets of the Worlds Most Astonishing Web Business (Paperback, New ed): Rebecca Saunders Business the Amazon.com Way - Secrets of the Worlds Most Astonishing Web Business (Paperback, New ed)
Rebecca Saunders
R312 R271 Discovery Miles 2 710 Save R41 (13%) Ships in 12 - 19 working days

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Globalization, Productivity and Production Networks in ASEAN - Enhancing Regional Trade and Investment (Hardcover, 1st ed.... Globalization, Productivity and Production Networks in ASEAN - Enhancing Regional Trade and Investment (Hardcover, 1st ed. 2019)
Fithra Faisal Hastiadi
R3,642 Discovery Miles 36 420 Ships in 10 - 15 working days

This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth. The ASEAN market is widely regarded as a new hub of growth, not least in light of increasing protectionism and declining economic growth of the three largest countries in Northeast Asia (China, Japan, and South Korea). Contributors address a range of issues with a concentrated focus on evidence from Indonesia, including globalisation, increasing populism, trade, FDI, the benefits of the production network, and related issues such as spill-over, crises, innovation and technology, and selected sectoral commodity and policy analysis of Indonesia. This book analyses and explains the relationship between trade and foreign direct investment, and technical changes, with regard to improving 'productivity' in the supply-side economic growth model using, in particular, Indonesia as the de facto leader of ASEAN. This book will be of interest to academics and students specialising in international economics and international development.

Country of Origin Effect - Looking Back and Moving Forward (Paperback): Isaac Cheah, Ian Phau, Gaetano Aiello Country of Origin Effect - Looking Back and Moving Forward (Paperback)
Isaac Cheah, Ian Phau, Gaetano Aiello
R1,425 Discovery Miles 14 250 Ships in 12 - 19 working days

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers' preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.

Multinational Interest & Development in Africa - Establishing a People's Economy (Hardcover, 1st ed. 2017): Ilan Bijaoui Multinational Interest & Development in Africa - Establishing a People's Economy (Hardcover, 1st ed. 2017)
Ilan Bijaoui
R3,816 Discovery Miles 38 160 Ships in 10 - 15 working days

This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren't always aligned with the interests of African countries. Growth in African GDP has benefitted mainly multinational corporations while the rest of the population remains at the subsistence level, creating a smaller middle class and less opportunity for local businesses to flourish. This book offers potential models of cooperation which could create added value for both African countries and the MNCs investing in them.

Jim Rouse - Capitalist/Idealist (Paperback): Paul Marx Jim Rouse - Capitalist/Idealist (Paperback)
Paul Marx
R1,451 Discovery Miles 14 510 Ships in 12 - 19 working days

Jim Rouse: Capitalist/Idealist is the story of a very special businessman. A successful capitalist a real estate developer Jim Rouse led his life as a practicing idealist. He sought to help people enrich their lives. He wanted people to live in an enjoyable environment and to experience the joy in caring for each other. But he knew that to raise the capital to accomplish those goals his companies had to be profitable. As an enthusiast of urban renewal, he worked to rid core downtown areas of American cities of blight and despair. He created indoor malls in the new post-war suburbs that would be focal points for community life. He developed a whole new city Columbia, Maryland to show what an American city could be like. For one thing, it would be a city totally integrated racially, a city in which anyone could buy or rent on any street. In retirement, Rouse founded the Enterprise Foundation to produce profits that would be used to provide the poorest of Americans with a decent place to live. Rouse was one of America's first practitioners of social enterprise.

Perceptions of Retailing in Early Modern England (Hardcover, New edition): Nancy Cox, Karin Dannehl Perceptions of Retailing in Early Modern England (Hardcover, New edition)
Nancy Cox, Karin Dannehl
R4,619 Discovery Miles 46 190 Ships in 12 - 19 working days

Whilst there has been much recent scholarly work on retailing during the early modern period, less is known about how people at the time perceived retailing, both as onlookers, artists and commentators, and as participants. Centred on the general theme of perceptions, the authors address this gap in our knowledge by looking at a different aspect of consumption. They focus on two ancillary themes: the first is location and how contemporaries perceived the settlements in which there were shops; the other is distance. Pictures, prints, novels, diaries and promotional literature of the tradespeople themselves provide much of the evidence. Many of these sources are not new to historians, but they have not been scrutinized and analysed with the questions in mind that are posed here. The methodology to be employed has been developed by Nancy Cox over the last decade, and is used successfully in her book The Complete Tradesman and in the compilation of the forthcoming Dictionary of Traded Goods and Commodities 1550-1800. This book will find a ready market with scholars concerned with British social and economic history in the early modern period. Although it is first and foremost a book written by historians for historians, it nevertheless borrows concepts and approaches from various disciplines concerned with theories of consumption, material culture and representational art.

Street Entrepreneurs - People, Place, & Politics in Local and Global Perspective (Hardcover): John Cross, Alfonso Morales Street Entrepreneurs - People, Place, & Politics in Local and Global Perspective (Hardcover)
John Cross, Alfonso Morales
R4,640 Discovery Miles 46 400 Ships in 12 - 19 working days

Addressing the current dearth of available literature on this topic, the editors use a range of international case studies to explore street vending and informal economies which continue to be, especially in developing countries, a vital economic driver.

This volume collects essays from authors around the world about the markets and vendors they know best, including studies of USA, China, Mexico, Turkey. The contributors speak of the struggles that vendors have faced to legitimize their activity, the role that they play in helping societies adapt to and survive catastrophes as well as the practical roles that they play in both the local and global social and economic system.

As well as highlighting the importance of street markets as a phenomenon of interest in itself to a growing body of scholarship, this study demonstrates how an analysis of street vending can provide insights not only into economic anthropology, but also urban studies, post modernism, spatial geography, political sociology and globalization theory.

Geography and Retailing (Paperback): Peter Scott Geography and Retailing (Paperback)
Peter Scott
R1,489 Discovery Miles 14 890 Ships in 12 - 19 working days

An important contribution to our understanding of the distribution of retail activities, particularly within cities, this book provides a critical review of the literature on the subject. It points out the major general propositions concerning retailing from the geographical point of view, and identifies key research problems, which need to be examined in order to push forward the frontiers of this sub field of economic geography. It presents a major critique of the central-place model, which has came to hold an important place in the methodology of economic geography, and clearly and decisively shows the model to be static, deterministic, retrospective and of little value for predictive purposes.

Scott also shows with regard to the question of the hierarchy of shopping centers (a major facet of central-place thought) that the methodology employed to identify these hierarchies rests on restricted theory, imperfect data, incomplete measures, and arbitrary decisions. Although he recognizes the value of some of the work associated with the central-place syndrome, the author presents the first effective antithesis to its beguiling and simplistic appeal. He argues that the geography of retailing cannot be understood without reference to the organization of retailing as an economic and social activity and complex patterns of consumer and entrepreneurial behavior, none of which are dealt with in central-place studies.

Distinguished by clarity of presentation objectivity of analysis and breadth of inter-disciplinary interest, this is the only book that covers the geography of retailing substantively and methodologically. This book is jargon and mathematics free, and contains the most complete bibliography on the geography of retailing available in a single volume the book. It will be of value to all social scientists concerned with retailing as a major activity, particularly in modern societies. It may be used as a basic or supplementary text for courses in economic geography, marketing and retailing.

"Peter Scott" is a recognized expert in the geography of retailing and the economic geography of cities. He is engaged in continuing research in these areas and has worked in South Africa, Australia, and the United Kingdom.

Fashion Buying and Merchandising - The Fashion Buyer in a Digital Society (Hardcover): Rosy Boardman, Rachel Parker-Strak,... Fashion Buying and Merchandising - The Fashion Buyer in a Digital Society (Hardcover)
Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
R4,480 Discovery Miles 44 800 Ships in 12 - 19 working days

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

The Economics of Retailing and Distribution (Paperback, New edition): Roger R. Betancourt The Economics of Retailing and Distribution (Paperback, New edition)
Roger R. Betancourt
R1,372 Discovery Miles 13 720 Ships in 12 - 19 working days

This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. The author integrates the existing literature with new applications to provide novel insights into the multi-product nature of retailing, the service aspects of packaging, and the evolution of retail formats such as supermarkets, non-store retailers (including the Internet) and shopping centers. He illustrates how the complementarity that underlies retail activities leads to lower average prices for customers. This integrative process also brings out the role of distribution services as mechanisms to exercise economic power. This is evident not only in channels of distribution but in the evolution of Wal-Mart and the development of franchise contracts. The author also identifies the crucial differences between the retailing of goods and the retailing of services. This impressive volume skilfully integrates conceptual, theoretical and empirical research to analyse critical issues in the economics of retailing and distribution. It will be required reading for academics and professional economists interested in industrial organization, marketing, applied microeconomics and business.

The Hard Sell - An Ethnographic Study of the Direct Selling Industry (Hardcover, New Ed): John Bone The Hard Sell - An Ethnographic Study of the Direct Selling Industry (Hardcover, New Ed)
John Bone
R4,619 Discovery Miles 46 190 Ships in 12 - 19 working days

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

Retail Ruins - The Ghosts of Post-Industrial Spectacle (Hardcover): Jacob C. Miller Retail Ruins - The Ghosts of Post-Industrial Spectacle (Hardcover)
Jacob C. Miller
R1,331 Discovery Miles 13 310 Ships in 12 - 19 working days

In the context of widespread precarity and ongoing crises, it is no surprise ruins have captured much attention in recent years. This book is about a new kind of space, one that is deeply troubling for consumer society: the retail ruin. Jacob C. Miller bridges human geography, archaeology and critical urban studies to offer a starting point for conceptualizing retail ruins. Drawing on fieldnotes and photographs, Miller crafts a hauntological approach informed by the theories of Walter Benjamin and Jacques Derrida to more recent thinking on assemblage, spectacle and the politics of urban space.

Omnichannel Retail - How to Build Winning Stores in a Digital World (Hardcover, 2nd Revised edition): Tim Mason, Sarah Jarvis Omnichannel Retail - How to Build Winning Stores in a Digital World (Hardcover, 2nd Revised edition)
Tim Mason, Sarah Jarvis
R2,927 R2,400 Discovery Miles 24 000 Save R527 (18%) Ships in 12 - 19 working days

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

A Cultural History of Shopping (Hardcover): Jon Stobart A Cultural History of Shopping (Hardcover)
Jon Stobart
R14,856 Discovery Miles 148 560 Ships in 12 - 19 working days

How has the activity of shopping changed over the centuries? And what does it tell us about the lives and interests of people living within different cultures? In a work that spans 2,500 years, these questions are addressed by 55 experts, each contributing an overview of a theme applied to a period in history. With the help of a broad range of case material they illustrate broad trends and nuances of the culture of shopping from antiquity to the present. Individual volume editors ensure the cohesion of the whole and, to make it as easy as possible to use, chapter titles are the same across each of the volumes. This gives the choice of reading about a specific period in one of the volumes, or following a theme across history history by reading the relevant chapter in each of the six. The six volumes cover: 1 - Antiquity (500 BCE to 500 CE); 2 - Middle Ages (500 to 1450); 3 - Early Modern Age (1450 to 1650); 4 - Age of Enlightenment (1650 to 1820); 5 - Age of Revolution and Empire (1820 to 1920); 6 - Modern Age (1920 to 2000+). Themes and chapter titles are: Practices and Processes; Spaces and Places; Shoppers and Identities; Luxury and Everyday; Home and Family; Visual and Literary Representations; Reputation, Trust and Credit; and Governance, Regulation and the State. The page extent for the pack is approximately 1,700 pp. Each volume opens with Notes on Contributors and an Introduction by the Volume Editor and concludes with Notes, Bibliography and an Index. The Cultural Histories Series A Cultural History of Shopping is part of the Cultural Histories Series. Titles are available both as printed hardcover sets for libraries needing just one subject or preferring a one-off purchase and tangible reference for their shelves, or as part of a fully searchable digital library available to institutions by annual subscription or on perpetual access (see www.bloomsburyculturalhistory.com).

What's in a Brand Name? (Paperback): Mathew Wharmby James Whiting What's in a Brand Name? (Paperback)
Mathew Wharmby James Whiting
R254 Discovery Miles 2 540 Ships in 12 - 19 working days
The Handbook of Ethical Purchasing - Principles and Practice (Paperback): Rob Harrison The Handbook of Ethical Purchasing - Principles and Practice (Paperback)
Rob Harrison
R1,111 Discovery Miles 11 110 Ships in 9 - 17 working days

* A perfect guide for marketing and sustainable procurement and supply chain professionals in large companies, local authorities and governments and NGOs globally. * Can be used as a supplementary text on postgraduate and advanced undergraduate courses aimed at responsible marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all countries of the world. * Written by a leading authority on ethical consumption.

Latin America Transformed - Globalization and Modernity (Paperback, 2nd edition): Robert N. Gwynne, Kay Cristobal Latin America Transformed - Globalization and Modernity (Paperback, 2nd edition)
Robert N. Gwynne, Kay Cristobal
R1,626 Discovery Miles 16 260 Ships in 12 - 19 working days

Praise for the first edition: 'Accomplishes its task to provide readers with a broad multi-disciplinary view on globalization's many impacts on Latin America ... the organization of the collection is logical and thoughtful, and the structural perspectives offered are convincing and powerful. I recommend it to other Latin American social scientists.' Growth and Change 'An impressive, timely and lively volume, which is especially valuable for teaching purposes.' Journal of Latin American Studies 'Authoritatively written by leading scholars in their respective fields.' Area Latin America Transformed, 2nd Edition explains the region's economic, political, social and cultural transformations, its association with globalization and the search for modernity, and contributes to a greater understanding of how these transformations are affecting the people of Latin America. Using a political economy approach to unravel the concepts of globalization and modernity within Latin America, emphasis is placed on interpreting the macro-level structures that frame the transformations taking place. The book also investigates the dynamics of people's livelihoods as they make sense of, rework and live out these structural transformations. The international team of authors involved with the successful first edition have updated their focus and substantially rewritten their material to examine the challenges facing Latin America in the twenty-first century. Three completely new chapters have also been added. Latin America Transformed, 2nd Edition is now even more useful for undergraduate and postgraduate courses that examine economic, political, social and cultural change in Latin America.

Retailisation - The Here, There and Everywhere of Retail (Paperback): Francesca de Chatel, Robin Hunt Retailisation - The Here, There and Everywhere of Retail (Paperback)
Francesca de Chatel, Robin Hunt
R784 Discovery Miles 7 840 Ships in 12 - 19 working days

This work investigates the current state of selling, whether groceries, politicians, information or motorcars. Like no other phenomenon, "retailization" reflects the complexity and ubiquity of information flows, processes and convergence of media in the wired world. The authors explore the all-pervasive nature of the retail experience in the physical world, the virtual world - and in the peripheral spaces between the two. Companies interviewed include Asda, MOMA, The Tate Modern, Walmart, Sony, Habitat, Manchester United and Volkswagen; individuals include Naomi Klein, Tom Dixon, Benjamin Barber, Professor Bill Mitchell (Dean of Architecture at MIT), architects Jon Jerde, Rem Koolhas and Ben Van Berkel, and David Peek, psychologist behind the Bluewater shopping mall.

Retail Strategy - The view from the bridge (Paperback): Christine Cuthbertson Retail Strategy - The view from the bridge (Paperback)
Christine Cuthbertson; Edited by Jonathan Reynolds; Contributions by Richard Bell, Dmitry Dragun, Elizabeth Howard, …
R1,846 Discovery Miles 18 460 Ships in 12 - 19 working days

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I: retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. * Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies. * Includes a range of learning features to help you test your knowledge and develop your thinking. * Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories. Combining practitioner insight with academic background, this book offers a useful framework on retail strategy with unusual breadth and depth. It communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.

The Internationalisation of Retailing in Asia (Hardcover): Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama The Internationalisation of Retailing in Asia (Hardcover)
Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama
R4,480 Discovery Miles 44 800 Ships in 12 - 19 working days


European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.

Marketing Channel Strategy - An Omni-Channel Approach -International Student Edition (Hardcover, 9th edition): Robert W.... Marketing Channel Strategy - An Omni-Channel Approach -International Student Edition (Hardcover, 9th edition)
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
R7,356 Discovery Miles 73 560 Ships in 12 - 19 working days

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Retailing in the European Union (Paperback): Stewart Howe Retailing in the European Union (Paperback)
Stewart Howe
R1,878 Discovery Miles 18 780 Ships in 12 - 19 working days


As retailing becomes an increasingly important part of economics worldwide, the similarities and differences of retailing from country to country are now more evident. Retailing in the European Union is a unique and timely study of the difference retail structures across Europe, offering an insightful overview of the internationalisation of retailing and asking important questions about the effectiveness of different retailing sectors.

E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Hardcover): Roland T. Rust, P.K.... E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Hardcover)
Roland T. Rust, P.K. Kannan
R5,670 Discovery Miles 56 700 Ships in 12 - 19 working days

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Paperback): Roland T. Rust, P.K.... E-Service: New Directions in Theory and Practice - New Directions in Theory and Practice (Paperback)
Roland T. Rust, P.K. Kannan
R1,617 Discovery Miles 16 170 Ships in 12 - 19 working days

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

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