Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today; Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource; Includes insights from a range of expert contributors from both research and consulting backgrounds

This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer - consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) - is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.

This Third Volume in the acclaimed series of CEU Privatization Reports deals with the transition to a free market in retail trade and consumer services in Poland, Hungary, and the Czech Republic. The authors describe and analyze all the programs with the help of which shops, restaurants, and service establishments have been privatized in the three most advanced postcommunist countries and provide detailed quantitative evidence concerning all aspects of the small privatization process. The volume also presents the results of the first extensive empirical survey of privatized establishments in the three countries and draws important conclusions concerning the conditions necessary for a successful privatization of the retail trade and consumer service sectors in Eastern Europe. The authors argue that small privatization is, above all, a transfer of ownership to commercial real estate and that the nature of the rights conveyed to the new owners makes a great difference with respect to postprivatization restructuring. They also show that the presence of outside owners, not connected with predecessor state establishments, is one of the most important factors determining the extent of changes brought about by small privatization.

"Beat Your Competition - Increase Sales - Get More Customers in 90 Days "

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner--no matter their skills or budget--how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow

"Stand Out" includes clear, step-by step instructions opn how to:

1. Build a solid marketing foundation using the 5 M's of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel

2. Launch a simple but powerful website that creates an ideal user experience

3. Complete a "Google 101" crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility

4. Create compelling content that speaks directly to your clients' needs

5. Become a "digital citizen," with tools to help you connect with your audience wherever they hang out online

The advent of a new kind of consumer is making traditional approaches to marketing redundant. New Consumers are informed, empowered and at large in a dynamic marketplace. How can brand owners and retailers best connect with them?

New Consumer Marketing recognizes and tackles this question. The answer lies in adopting a value-centric orientation and refocusing marketing on the three key processes of value definition, value creation and value delivery. Drawing on learning from the living sciences, Susan Baker presents an organic framework for meeting the actual needs of New Consumers through superior levels of insight, innovation and agility.

This book clearly explains the rationale for managing marketing as a demand system and is richly illustrated throughout with cases to show how this approach can help organizations be more effective.

"I read every word and I learned an enormous amount about how consumers are driving markets in ways totally different from those I knew so much about when I was an FMCG marketing director. This is a must read." Professor Malcolm McDonald, Cranfield School of Management, Cranfield, UK.

"This book brings together the best of new marketing thinking in a way that will help mangers not only understand it, but implement it." Pete Brown, St. Lukes, London, UK.

"New Consumer Marketing will shake your preconceptions about marketing and challenge you to re-tune your thinking. Susan Baker’s work is a comprehensive articulation of the new marketing realities and is a must read for marketers." Chris Green, VP Marketing, Dulux, Slough, UK.

"Overall a very challenging and thought-provoking book. One to keep for constant reference in the new, little-charted landscape." Claire Watson, Marketing Society, Middlesex, UK.

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

Explains the major changes in the textile and clothing industry that are taking place mostly in the USA. Shows the central role of information systems in providing data on sales at the retail level that is communicated back through the system to garment distributors, manufacturers, designers, and to the starting point: the manufacturers of the cloth from which the garments are made.

Ontologies have been developed and investigated for some time in artificial intelligence to facilitate knowledge sharing and reuse. More recently, the notion of ontologies has attracted attention from fields such as databases, intelligent information integration, cooperative information systems, information retrieval, electronic commerce, enterprise application integration, and knowledge management. This broadened interest in ontologies is based on the feature that they provide a machine-processable semantics of information sources that can be communicated among agents as well as between software artifacts and humans. This feature makes ontologies the backbone technology of the next web generation, i.e., the Semantic Web. Ontologies are currently applied in areas such as knowledge management in large company-wide networks and call centers, and in B2C, B2G, and B2B electronic commerce. In a nutshell, ontologies enable effective and efficient access to heterogeneous and distributed information sources. Given the increasing amount of information available online, this kind of support is becoming more important day by day. The author systematically introduces the notion of ontologies to the non-expert reader and demonstrates in detail how to apply this conceptual framework for improved intranet retrieval of corporate information and knowledge and for enhanced Internet-based electronic commerce. He also describes ontology languages (XML, RDF, and OWL) and ontology tools, and the application of ontologies. In addition to structural improvements, the second edition covers recent developments relating to the Semantic Web, and emerging web-based standard languages. ___________

India is in the midst of a retail boom. The sector witnessed significant transformation in the past decade - from small unorganised family-owned retail formats to organised retailing. Indian business houses and manufacturers are setting up retail formats while real estate companies and venture capitalist are investing in retail infrastructure. Many international brands have entered the market. With the growth in organised retailing, unorganised retailers are fast changing their business models. However, retailing is one of the few sectors where foreign direct investment (FDI) is not allowed at present. Stakeholders, trading associations, politicians, etc. have given various arguments for and against FDI in retailing. However, such arguments are largely based on perception and there has not been serious academic research in this area. To fill this lacuna, this survey-based study analyses the current retail scenario in India, investigates the growth across different segments of retailing and evaluates the likely impact of allowing FDI on various stakeholders in different retail segments. Experiences of other countries in allowing FDI and its impact are also discussed. Presently, foreign players are entering the market through different routes. The entry process and their perception about the Indian market are analysed. The study investigates the structural, regulatory, fiscal and other barriers affecting the performance of retail trade and suggests reforms for the removal of such barriers. It also provides valuable policy inputs in terms of the time-frame in and the process through which the Indian government can open up this sector to FDI so as to maximise the welfare and minimise the adjustment. It also lists the conditions that may be imposed on foreign retailers if FDI is allowed.

Young people often work in some of the lowest-paying, lowest-status jobs there are -- in dead end jobs or \u0022McJobs\u0022 in retail, food, and entertainment service sectors. They have lower wages, fewer benefits, less job security, and are less likely to be unionized than any other age group in the workforce. Employers of young workers, by contrast, frequently rank among the world's most powerful corporations. Despite their importance to the service economy, young workers are often ignored or stereotyped by researchers, policymakers, and trade unions. This interview-based study of 95 young unionized fast-food and grocery workers in two cities in the U.S. and Canada presents a detailed account of their experiences in their workplaces and in their unions. These young workers vividly describe their daily tasks of frying, serving, bagging, stocking, and cleaning up, and the pressures from management and customers that surround these tasks. Management control tactics they encounter include video surveillance, drug testing, and monitoring of worker service scripts by mystery shoppers. The workers also document the hazards -- muscle injuries, burns, and robberies -- and the responsibilities of their jobs, including the emotional labor of customer relations. The book suggests that young service sector workers have a distinct workforce identity as \u0022stopgap workers.\u0022 Society, employers, and even some unions often dismiss young workers as not being \u0022real\u0022 workers, since these youths are seen as being in transition between school and \u0022adult\u0022 career forms of employment. The collective activism of unions may offer hope not just for improving service sector work, but for educating young workers and providing them with a voice in shaping their own temporary work conditions.

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.� King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.� The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,� Winston’s gems have appeared both on the Hollywood red carpet and in famous Hollywood films like Notorious starring Ingrid Bergman and Cary Grant, The Graduate starring Dustin Hoffman and Anne Bancroft, and How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey. Celebrities such as Marilyn Monroe, Viola Davis, Helen Mirren, Gwyneth Paltrow, and many more have worn Winston pieces on Hollywood’s biggest nights. The story then follows Harry Winston’s successor and heir, Ronald Winston, and his making of the family name. Under Ronald, the company’s name would not remain just famous, but would become world-famous. Ronald built locations in Los Angeles, Hawaii, Japan, and China. Ronald’s saga continued with his entry into the revolution in Angola, buying diamonds from its charismatic leader, Jonas Savimbi. Ronald Winston risked his life in order to make profits that repaid the death taxes caused by his father’s passing. In all, King of Diamonds is a joyous evocation of two men who added an innumerable amount to the image, story, and marketing of luxury products, as well as to the joy of people who love and purchase these objects. After all, as frequent Winston jewellery-wearer Marilyn Monroe would say, “diamonds are a girl’s best friend.�

'The Paris Shopping Companion' describes the merchandise of a wide selection of Parisian businesses offering unique goods and services. These include clothing and linens, jewellery and accessories, books, food, collectibles and leather goods.

Packed with practical, updated information for anyone's budget, this new edition of Winkler's personal guide to shopping in Paris includes maps of the major shopping areas and photos that richly illustrate the text.

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.

HOW TO: design an enjoyable and/or eff­icient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity--home-cooking, gardening, and DIY crafting--caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American's overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again--and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don't require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.

A classic American success story—with a twist

Like J. P. Morgan, John D. Rockefeller, and Andrew Carnegie, Marshall Field was one of the overlords of triumphant capitalism in the Gilded Age of the late nineteenth century. However, his phenomenal wealth and generous philanthropy masked a disastrous personal life. Deserted by his wife and alienated from his children, the founder of the Field dynasty left a legacy of immense wealth and misery to match.

The Marshall Fields recounts the classic tale of Field’s spectacular success as well as the tragic story of a man who, while making millions by knowing what women wanted, had no inkling of his own wife’s emotional needs. This revealing account follows the next five generations of the Field family, concentrating on the most important and controversial figures in each generation. What emerges is a startling saga of money, madness, and mystery.

From the son who may have been shot by a chorus girl to the great-great grandson who used his millions to create Hollywood fantasies, Field’s descendants have caromed wildly between rebellion and folly. Their story offers a new and penetrating take on wealth, success, and the nightmare that often accompanies the American dream.

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves. This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In the pages of Running with Purpose, you will find: Brooks' bold strategy and unique brand positioning that fueled its move from the back of the pack to lead. The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way. The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders. How Berkshire Hathaway's support and influence provided a tailwind for Brooks' business and brand to surge. An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.

The book takes the reader logically through each part of the authors’ newResponsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is thePerceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life.

Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Table of Contents

LIST OF CONTRIBUTORS

FOREWORD

The book and its associated content are introduced by Andrea De Santis, who is part of the Global McKinsey AF&L team. He specialises in the retail sector, currently leading the AF&L practice in the Italian office.

ACKNOWLEDGEMENTS　

INTRODUCTION

So what does sustainability mean in the fashion business now?

The emergence of the mindful "Eco-Conscious Consumer"

Expert Insight from Disha Daswaney

From planned obsolescence to circular systems

Dissecting and understanding the 7P’s

Introducing THE RESPONSIBLE 9 FRAMEWORK

Objective of the book and how the book structured　

References and further reading

CHAPTER 1　- CONSCIOUS ITEM

Expert insight from Charlotte Turner

Responsible Fashion Design

Expert insight from Massimo Casagrade

Textiles and Fibres

Dyes

Expert insight from Karen Spurgin

Slow fashion

Expert insight from Jeffery Heilgers

Key takeaways

References and further reading

CHAPTER 2 - CIRCULAR SERVICES

The Product Life Cycle: The post purchase necessity　　

Turning waste and deadstock into new items

Circular ranges and products from plastic

Increasing the lifespan of a garment through aftercare

Repair

Buy and give back schemes

Preserving the archive

Expert insight from Andrew Groves

Second hand market　

Expert insight from Felix Krueger

Expert insight from Gemma A Williams

The Sharing Economy　

The consumer as the investor

The new conscious priority

Expert insight from Laura Coppen and Daniel Newton

Key takeaways

References and further reading　

CHAPTER 3 - COMMUNITY　

Expert insight from Craig Crawford,

Corporate Social Responsibility (CSR)

Introducing the CITREC Framework for CSR

Expert insight from Lisa Nann

Mission Statements

Diversity in the workplace

Expert insight from Mathew Dixon

Equal representation in marketing and advertising　

Volunteer programs

The role of education

Expert insight from Liliana Sanguino Ramirez

Key takeaways

References and further reading　

CHAPTER 4 - PERCEIVED VALUE

Typical price strategy

Transparent pricing - the importance in communicating the true cost to the consumer

Expert insight from Mytro Angelidou

Connecting with credible causes aligned to your brand proposition　

Volunteer programs

Expert insight from Lucy Litwack

Charitable donations

Expert insight from Erica Charles

Key takeaways

References and further reading　

CHAPTER 5 - ACCOUNTABLE SYSTEMS　

Responsible Sourcing and Supply Chain

Upstream and Downstream

The challenges with the Supply Chain

Expert insight from Archana Chandrasekar

The deep layers of the fashion supply chain

The need for ACCOUNTABLE SYSTEMS

Unacceptable practice exposed

Emissions

Carbon Neutral

Carbon Negative

Net Zero

Sustainable transportation

Innovations

Expert insight from James Clark

QR Codes

On Demand Manufacturing

Expert insight from Joanne Yulan Jong

Packaging

Biodegradable sustainable packaging solutions

Reusable packaging

Packaging free

Solutions　

Expert insight from Amy Kim

Key insights

References and further reading

CHAPTER 6 - GREEN ENVIRONMENT　

The move to green and more environmentally friendly stores

Zero waste

Store interiors

Clothes hangers　

Mannequins

The 5 R’s Hierarchy, Bell, 2020

Expert insight from Patsy Perry

Energy efficient lighting

Renewable energy　

Key takeaways

References and further reading

CHAPTER 7 - GOVERNANCE　

Organisations　

Expert insight from M. Fernanda Hernandez Franco

Certifications　

Certification companies

Activist groups

CHAPTER 8 - HONEST COMMUNICATION

What is Greenwashing?

Green marketing & communication　

The New Green Marketing Paradigm, Ottman, 2011

Ottman’s 7 Winning Strategies for Green Marketing, Ottman 2011

Transparent communication

Expert Insight from Peter Rees　

The changing consumer　

AIDA Marketing Model, Lewis, 1898

Expert Insight from Martin Deal

Responsible consumption

Expert insight from Veronica Bates Kassatly

Equal representation in marketing and advertising　

Multicultural and inclusive marketing　

The following expert insight, provided from photographer Darren Black

Influencer marketing

Expert insight from Giorgia Pagliuca　

Brand activism and cause marketing strategies

Key insights

References and further reading

CHAPTER 9 - STORYTELLING PLATFORMS　

Expert insight from Nick Pye

Storytelling retail spaces

Retailers showing genuine inclusive behaviour on the shop floor

Expert insight by Vittorio Cosma and Mario Innocente

Manifestos

Communicating commitments in store

Local stores

Expert insight by Rae Sims

Live streaming shopping experience

Podcasting

Expert insight by Samara Croci

Key insights

References and further reading

INDEX

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience. And yet in reacting to trends in virtual consumption retailers are also becoming more and more conscious of the need to engage with consumers in more sophisticated ways. Retail and Social Change will interest students and scholars in geography, cultural studies, sociology, marketing and business studies interested in how and why retail pervades both our physical and emotional lives in increasingly unexpected ways. It will provide a lively, comparative and thought-provoking contribution that interrogates the implications of retail change, for what it means to be a citizen of a consumer society in the twenty-first century.

This book assesses the changes that the Comprehensive Economic Partnership Agreement (CEPA) could produce by boosting the competitiveness of firms in India and Korea. It evaluates the CEPA in terms of its effects on the environment and natural resources of the importing and exporting countries alike. Further, it employs the revealed comparative advantage (RCA) and relative trade advantage (RTA) methods of analysis to gauge the influence of the CEPA on industrial competitiveness in both host and receiving countries. While the CEPA would increase trade between India and Korea in their respective strong domains, the book argues that, given the nature of the exported and imported goods and products, India would be more susceptible to serious environmental impacts than would Korea. The book subsequently presents these impacts in a qualitative framework and stresses the need for a comprehensive valuation of not only environmental impacts, but also the losses due to tariff cuts and the gains due to increased trade between the two countries.