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Books > Business & Economics > Industry & industrial studies > Distributive industries

Electronic Commerce - Second International Workshop, WELCOM 2001 Heidelberg, Germany, November 16-17, 2001. Proceedings... Electronic Commerce - Second International Workshop, WELCOM 2001 Heidelberg, Germany, November 16-17, 2001. Proceedings (Paperback, 2001 ed.)
Ludger Fiege, Gero Muhl, Uwe Wilhelm
R1,467 Discovery Miles 14 670 Ships in 18 - 22 working days

This book constitutes the refereed proceedings of the Second International Workshop on Electronic Commerce, WELCOM 2001, held in Heidelberg, Germany in November 2001.The 17 revised full papers presented together with two invited contributions were carefully reviewed and selected from 34 submissions. The papers are organized in topical sections on trade and markets, security and trust, auctions, profiling, and business interaction.

Electronic Commerce and Web Technologies - First International Conference, EC-Web 2000 London, UK, September 4-6, 2000... Electronic Commerce and Web Technologies - First International Conference, EC-Web 2000 London, UK, September 4-6, 2000 Proceedings (Paperback, 2000 ed.)
Kurt Bauknecht, Sanjay Kumar Madria, Gunther Pernul
R2,853 Discovery Miles 28 530 Ships in 18 - 22 working days

This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. The conference is the first of a series of planned conferences on these topics with the goal to bring together researchers from academia, practitioners and commercial developers from industry, and users to assess current methodologies and explore new ideas in e-commerce and web technology. The conference attracted 120 papers from all over the world and each paper was reviewed by at least three program committee members for its merit. The program committee finally selected 42 papers for presentation and inclusion in these conference proceedings. The conference program consisted of 14 technical sessions and two invited talks spread over three days. The regular sessions covered topics such as web application design, intellectual property rights, security and fairness, distributed organizations, web usage analysis, modelling of web applications, electronic commerce success factors, electronic markets, XML, web mining, electronic negotiation, integrity and performance, facilitating electronic commerce, and mobile electronic commerce. There were two invited addresses at the conference. The first was by Anthony Finkelstein, University College London, UK on "A Foolish Consistency: Technical Challenges in Consistency Management." This was a common address to the DEXA, the DaWaK and the EC-Web attendees. The second talk was by Paul Timmers, European Commission, Information Technologies Directorate on "The Role of Technology for the e-Economy."

Fisch Tales - The Making of a Millennial Baby Boomer (Hardcover): Bob Fisch Fisch Tales - The Making of a Millennial Baby Boomer (Hardcover)
Bob Fisch
R602 R556 Discovery Miles 5 560 Save R46 (8%) Ships in 18 - 22 working days
Sold to the Man With the Tin Leg (Paperback, New Ed): Philip Serrell Sold to the Man With the Tin Leg (Paperback, New Ed)
Philip Serrell
R312 R282 Discovery Miles 2 820 Save R30 (10%) Ships in 9 - 17 working days

When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his extraordinary experiences as a country auctioneer, aided and abetted by some of the most colourful characters Worcestershire has to offer. From dodgy cars to fakes in the saleroom; angry livestock, mangled silverware and tortuous - not to mention muddy - experiences in local markets and farm sales, Philip has been there, done that and got the hoofprints on his suit to prove it. And of course, there's the return Philip's tin-legged boss . . .

Agent Mediated Electronic Commerce - First International Workshop on Agent Mediated Electronic Trading, AMET'98,... Agent Mediated Electronic Commerce - First International Workshop on Agent Mediated Electronic Trading, AMET'98, Minneapolis, MN, USA, May 10th, 1998 Selected Papers (Paperback, 1999 ed.)
Pablo Noriega, Carles Sierra
R1,456 Discovery Miles 14 560 Ships in 18 - 22 working days

Electronic Commerce, as a gamut of activities involving electronic transactions performed over a network via software that may be more or less autonomous, is an emerging reality. Strategic studies have shown that electronic commerce is a major growth industry.
The book is devoted to the challenges and opportunities that electronic commerce opens for agent technology. For some time, electronic commerce has attracted the avid attention of agent-builders and agent technology researchers, and these have decisively contributed to advancing the state of the art in the field. The second-generation software agents now entering the scene hold great promise for the further advancement of electronic commerce. This book originates from a workshop on Agent-Mediated Electronic Trading held at Agents'98 in Minneapolis, Minnesota, in May 1998. The eleven carefully reviewed and revised papers present a unique survey of software agents in the context of electronic commerce.

Handbook on Electronic Commerce (Paperback, Softcover reprint of the original 1st ed. 2000): Michael Shaw, Robert Blanning,... Handbook on Electronic Commerce (Paperback, Softcover reprint of the original 1st ed. 2000)
Michael Shaw, Robert Blanning, Troy Strader, Andrew Whinston
R1,731 Discovery Miles 17 310 Ships in 18 - 22 working days

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Customer-Centricity in Organized Retailing - A Guide to the Basis of Winning Strategies (Hardcover, 1st ed. 2023): Manoj Kumar... Customer-Centricity in Organized Retailing - A Guide to the Basis of Winning Strategies (Hardcover, 1st ed. 2023)
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi
R2,055 R1,925 Discovery Miles 19 250 Save R130 (6%) Ships in 9 - 17 working days

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.

Retail and Digital Banking - Principles and Practice (Paperback): John Henderson Retail and Digital Banking - Principles and Practice (Paperback)
John Henderson
R1,344 Discovery Miles 13 440 Ships in 10 - 15 working days

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in onshore and offshore operations, call centres and the impact of technology and other critical factors in retail and digital banking. This book considers the evolution of retail banking services and the major role that technology has played in providing quality, cost-effective services to consumers. This fascinating text then goes on to offer expert thought leadership on the future of retail banking and what this could mean for existing established banks and disruptive new entrants. Retail and Digital Banking offers readers the opportunity to take a step back and consider the evolution of the sector in which they work and the tremendous level of change that has occurred over time for all operational activity. Retail and Digital Banking provides support for the Personal and Private Banking module assessment and features practical case studies from the banking sector. This essential text brings the journey of modern banking to life and considers what the future holds. Online supporting resources include a glossary and updates to regulation.

Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Hardcover): Matthew Bailey Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Hardcover)
Matthew Bailey
R4,204 Discovery Miles 42 040 Ships in 10 - 15 working days

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

Visual Merchandising And Display - Bundle Book + Studio Access Card (Other printed item, 7th edition): Martin M. Pegler, Anne... Visual Merchandising And Display - Bundle Book + Studio Access Card (Other printed item, 7th edition)
Martin M. Pegler, Anne Kong
R1,050 Discovery Miles 10 500 Ships with 15 working days

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Retailing Management - Analysis, Planning and Control (Paperback, 1994 Ed.): David Walters Retailing Management - Analysis, Planning and Control (Paperback, 1994 Ed.)
David Walters
R1,087 Discovery Miles 10 870 Ships in 18 - 22 working days
Global Strategies in Retailing - Asian and European experiences (Paperback): John Dawson, Masao Mukoyama Global Strategies in Retailing - Asian and European experiences (Paperback)
John Dawson, Masao Mukoyama
R1,302 Discovery Miles 13 020 Ships in 10 - 15 working days

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Liberal Trade and Japan - The Incompatibility Issue (Paperback, Softcover reprint of the original 1st ed. 1993): Marcel F. Van... Liberal Trade and Japan - The Incompatibility Issue (Paperback, Softcover reprint of the original 1st ed. 1993)
Marcel F. Van Marion
R2,658 Discovery Miles 26 580 Ships in 18 - 22 working days

LIBERAL TRADE AND JAPAN THE INCOMPATIBILITY ISSUE IN ELECTRONICS What would be the cause of those many trade conflicts between Japan and the West? Do just lack of competitiveness and protectionism or inaccessibility of the Japanese market trigger repetitive trade conflicts or some mix? It may also be that economic systems of Japan and the Western industrial nations are incompatible. Both, the question of competitiveness and of frictions between both systems are addressed in this book. Incongruity of the economy of Japan and Western liberal system would have serious consequences for the continuity of the world trade system. H a contradiction between the two systems is supposed to exist, such a hypothesis would require analysis of the basics of the existing trade system and of the Japanese economy and what its effects on world trade are. H it would be possible to explain salient features of Japanese competitiveness from these frictions perhaps some recommendations could be made for improvement of business and governmental trade policies and of the international trade system. The present world trade system is partly framed in rules dating from the end of the 1940s and reflecting economic experience as well as prevailing - both theoretical and ideological - economic thought in the period prior to their design. Part A investigates the liberal basis of the international economic system and general position of Japan in that system.

Branding Diversity - New Advertising and Cultural Strategies (Hardcover): Susie Khamis Branding Diversity - New Advertising and Cultural Strategies (Hardcover)
Susie Khamis
R1,577 Discovery Miles 15 770 Ships in 10 - 15 working days

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Urban Markets - Developing Informal Retailing (Hardcover): David Dewar, Vanessa Watson Urban Markets - Developing Informal Retailing (Hardcover)
David Dewar, Vanessa Watson
R2,936 Discovery Miles 29 360 Ships in 10 - 15 working days

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhetoric, few concrete, implementable ways have been developed. This book is concerned with one such potential strategy which the authors consider to be particularly effective: the creation of both built and open markets for very small retailers and wholesalers. Based on experience of observing such markets in several continents, the authors combine a discussion of the theoretical issues surrounding the creation of urban markets with practical hints of how to establish and run them.

Recht fur Manager - Rechtliche Rahmenbedingungen einer marktorientierten Unternehmensfuhrung (German, Hardcover, 1998 ed.):... Recht fur Manager - Rechtliche Rahmenbedingungen einer marktorientierten Unternehmensfuhrung (German, Hardcover, 1998 ed.)
Michael P. Zerres, Thomas C Zerres
R1,430 Discovery Miles 14 300 Ships in 18 - 22 working days

"Recht fur Manager" versteht sich als Leitfaden zu den rechtlichen Rahmenbedingungen einer marktorientierten Unternehmensfuhrung. Das Buch vermittelt dem Praktiker die notwendige Kenntnis der einschlagigen Rechtsnormen, gibt zugleich einen Einblick in die juristische Denkweise und ermoeglicht so kompetente Loesungen fur Problemstellungen im Spannungsfeld zwischen Management und Recht. Juristen bietet das Buch einen Einblick in die wichtigsten "juristisch gepragten" Entscheidungstatbestande einer marktorientierten Unternehmensfuhrung. Eine ubersichtliche Struktur, pragnante Darstellung und klare Sprache machen die Lekture leicht und angenehm.

Multichannel-Retailing - Marketing in Mehrkanalsystemen des Einzelhandels (German, Hardcover, 2005 ed.): Hendrik Schroeder Multichannel-Retailing - Marketing in Mehrkanalsystemen des Einzelhandels (German, Hardcover, 2005 ed.)
Hendrik Schroeder
R2,011 Discovery Miles 20 110 Ships in 18 - 22 working days

Multichannel-Retailing ist die Antwort des Handelsmarketings auf die aktuellen Herausforderungen einer komplexen und dynamischen Umwelt, insbesondere der vielfaltigen und wechselhaften Kundenwunsche. Mit der Kombination aus stationaren Geschaften, Online-Shops und Versandkatalogen erreichen Einzelhandler ihre Kunden an unterschiedlichen Orten, zu unterschiedlichen Zeiten und in unterschiedlichen Bedurfnislagen. Die Multichannel-Retailer mussen sich entscheiden, welche Absatzkanale sie betreiben, wie sie den Marktauftritt ihrer Kanale gestalten und wie viel Differenzierung sie zwischen den Kanalen zulassen wollen. Vor diesem Hintergrund beleuchtet das vorliegende Buch, welche Gestaltungsoptionen ein Multichannel-Retailer hat, welche Informationen er fur seine Entscheidungen benotigt, wie er diese Informationen erlangen kann und welche Strategien und Massnahmen ihm Wettbewerbsvorteile verschaffen. Zahlreiche Beispiele aus der Handelspraxis geben Auskunft uber Erfolg und Misserfolg von Multichannel-Retailern."

Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback): David B. Speights, Daniel M.... Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback)
David B. Speights, Daniel M. Downs, Adi Raz
R1,091 Discovery Miles 10 910 Ships in 10 - 15 working days

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how analytics are used to solve business problems, then exploring the tools and training that staff will need in order to engage solutions. The text also covers big data analytical tools and discusses if and when they are right for retail loss prevention professionals, and illustrates how to use analytics to test the effectiveness of loss prevention initiatives. Ideal for loss prevention personnel on all levels, this book can also be used for loss prevention analytics courses. Essentials of Modeling and Analytics was named one of the best Analytics books of all time by BookAuthority, one of the world's leading independent sites for nonfiction book recommendations.

Informationssysteme fur das Handelsmanagement - Konzepte und Nutzung in der Unternehmenspraxis (German, Hardcover, 1998 ed.):... Informationssysteme fur das Handelsmanagement - Konzepte und Nutzung in der Unternehmenspraxis (German, Hardcover, 1998 ed.)
Dieter Ahlert, Joerg Becker, Rainer Olbrich, Reinhard Schutte
R2,865 Discovery Miles 28 650 Ships in 10 - 15 working days

UEbersichtlich und praxisnah beschreibt das Buch zukunftsweisende Perspektiven fur den effizienten Einsatz von Informationssystemen fur das Handelsmanagement und fur das Distributionsmanagement der Industrie. Diese Informationssysteme sind umfangreicher als klassische Warenwirtschaftssysteme: Sie decken zusatzlich betriebswirtschaftlich-administrative Aufgaben, das Controlling sowie die Unternehmensplanung funktionell ab. Neben den theoretischen Grundlagen beschreiben die Autoren an praktischen Beispielen die neuen Trends wie Efficient Consumer Response, Category und Supply Chain Management oder Electric Commerce. Dadurch wird das Buch unentbehrlich fur Theorie und Praxis.

Dienstleistungsnetzwerke - Management, Erfolgsfaktoren und Benchmarks im internationalen Vergleich (German, Hardcover, 2003... Dienstleistungsnetzwerke - Management, Erfolgsfaktoren und Benchmarks im internationalen Vergleich (German, Hardcover, 2003 ed.)
M Ahlert; Dieter Ahlert; Assisted by M. Wunderlich; Heiner Evanschitzky
R1,672 Discovery Miles 16 720 Ships in 10 - 15 working days

Obwohl die Bedeutung des Dienstleistungssektors auch bei uns steigt, hat er bisher nicht die Bedeutung wie in anderen Landern gewonnen und der Sektor gehort auch nicht zu den "Exportweltmeistern." Dieses Buch zeigt, dass Dienstleister, die als Netzwerk organisiert sind, ihre Wettbewerbsposition verbessern konnen, da sie Kundennahe mit effizientem Systemhintergrund verbinden. Nach einem konzeptionellen Uberblick werden empirische Ergebnisse einer internationalen Benchmarkingstudie zu den Erfolgsfaktoren von Dienstleistungsnetzwerken vorgestellt. Dabei werden funf Erfolgsfaktoren identifiziert und deren Umsetzung in Form von "Best Practice Case Studies" aufgearbeitet. Diese Fallstudien stellen die international erfolgreichsten Benchmarks vor. Die Vorstellung von Franchising und Cooperations-Netzwerken und Uberlegungen zum "idealen Dienstleistungswerk" bilden den Schluss des Buches."

Global Sourcing im Handel - Wie Modeunternehmen erfolgreich beschaffen (German, Hardcover, 2008 ed.): Helmut Merkel, Peter... Global Sourcing im Handel - Wie Modeunternehmen erfolgreich beschaffen (German, Hardcover, 2008 ed.)
Helmut Merkel, Peter Breuer, Christoph Eltze, Jurgen Kerner
R2,083 Discovery Miles 20 830 Ships in 18 - 22 working days

Global Sourcing im Handel ist ein h chst aktuelles und intensiv diskutiertes Thema. Die Modebranche hat als eine der ersten erkannt, dass man in diesem Bereich Prozesse noch deutlich optimieren und somit Wettbewerbsvorteile realisieren kann. Praktiker erfahren in diesem Buch aktuellste Trends in der Beschaffung der Bekleidungsbranche, finden differenzierte L sungsans tze f r ihr Unternehmen und werden entlang eines vielfach in der Praxis erprobten Verbesserungsprogramms durch den Implementierungsprozess gef hrt.

Technischer Vertrieb - Grundlagen des Business-to-Business Marketing (German, Hardcover, 2., neubearb. u. erw. Aufl. 2000):... Technischer Vertrieb - Grundlagen des Business-to-Business Marketing (German, Hardcover, 2., neubearb. u. erw. Aufl. 2000)
Michael Kleinaltenkamp, Wulff Plinke
R3,717 Discovery Miles 37 170 Ships in 18 - 22 working days

Dieses Grundlagenwerk fuhrt in die "Praxis" der Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs ein und vermittelt lerngerecht die Lehrinhalte fur die "Ausbildung" zum Vertriebsingenieur. Die Autoren sind massgeblich an der Gestaltung dieses Lehrgangs beteiligt, der das Berufsbild in Zukunft pragt. Damit ist kompetente Information aus erster Hand gewahrleistet. Concise text: Ingenieure und Manager in Vertrieb und Verkauf erhalten konkrete Anleitungen fur die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs. Die Modelle und Instrumente sind direkt in die Praxis umsetzbar."

Remarkable Retail - How to Win and Keep Customers in the Age of Disruption (Hardcover): Steve Dennis Remarkable Retail - How to Win and Keep Customers in the Age of Disruption (Hardcover)
Steve Dennis; Foreword by Sucharita Kodali
R629 R578 Discovery Miles 5 780 Save R51 (8%) Ships in 18 - 22 working days

Physical retail isn't dead-but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer's journey, but that doesn't mean people aren't also shopping in stores; they're just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail's biggest success stories-and leveraging Dennis's more than thirty years as a senior executive and strategic consultant to dozens of brands-Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

Schutz vor Rechtsproblemen im Internet - Handbuch fur Unternehmen (German, Hardcover, 2001 ed.): Jurgen Zimmerling, Ulrich... Schutz vor Rechtsproblemen im Internet - Handbuch fur Unternehmen (German, Hardcover, 2001 ed.)
Jurgen Zimmerling, Ulrich Werner
R1,420 Discovery Miles 14 200 Ships in 18 - 22 working days

Das Internet als supranationaler Raum offentlichen Rechts ist keineswegs rechtsfrei, es stellt vielmehr das Recht vor Fragen bisher nicht gekannter Komplexitat.
Das Buch behandelt die wichtigsten Bereiche kommerzieller Internet-Nutzung unter dem Gesichtspunkt des deutschen Rechts und beschreibt die haufigsten rechtlichen Fallstricke. Nach einer Einfuhrung in die Grundlagen des Cyberspace geht es schwerpunktmassig um Domain-Namensrecht, Inhalt und Gestaltung von Webseiten, Vertrage per E-Mail und HTML-Formular, Einbeziehung der Allgemeinen Geschaftsbedingungen (AGB), Werbung und Verkauf im World Wide Web sowie Datenerhebung und Marktforschung. Dabei werden insbesondere die unterschiedlichen Positionen der aktuell kontroversen Diskussion herausgearbeitet und rechtlich bewertet. Hervorzuheben ist, dass sich das Buch nicht an der juristischen Klassifikation orientiert, sondern an den praktischen Komponenten des Einsatzes von Internet-Technologien zur Marktkommunikation."

Fashion Entrepreneurship - Retail Business Planning (Paperback, 2nd Revised edition): Michele M. Granger, Tina Sterling Fashion Entrepreneurship - Retail Business Planning (Paperback, 2nd Revised edition)
Michele M. Granger, Tina Sterling
R709 Discovery Miles 7 090 Ships in 2 - 4 working days

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

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