The general store in late-nineteenth-century America was often the economic heart of a small town. Merchants sold goods necessary for residents' daily survival and extended credit to many of their customers; cash-poor farmers relied on merchants for their economic well-being just as the retailers needed customers to purchase their wares. But there was more to this mutual dependence than economics. Store owners often helped found churches and other institutions, and they and their customers worshiped together, sent their children to the same schools, and in times of crisis, came to one another's assistance. For this social and cultural history, Linda English combed store account ledgers from the 1870s and 1880s and found in them the experiences of thousands of people in Texas and Indian Territory. Particularly revealing are her insights into the everyday lives of women, immigrants, and ethnic and racial minorities, especially African Americans and American Indians. A store's ledger entries yield a wealth of detail about its proprietor, customers, and merchandise. As a local gathering place, the general store witnessed many aspects of residents' daily lives - many of them recorded, if hastily, in account books. In a small community with only one store, the clientele would include white, black, and Indian shoppers and, in some locales, Mexican American and other immigrants. Flour, coffee, salt, potatoes, tobacco, domestic fabrics, and other staples typified most purchases, but occasional luxury items reflected the buyer's desire for refinement and upward mobility. Recognizing that townspeople often accessed the wider world through the general store, English also traces the impact of national concerns on remote rural areas - including Reconstruction, race relations, women's rights, and temperance campaigns. In describing the social status of store owners and their economic and political roles in both small agricultural communities and larger towns, English fleshes out the fascinating history of daily life in Indian Territory and Texas in a time of transition.

Mediaplanung ist ein Instrument, um Kommunikationsziele durch geeignete Auswahl der Werbetrager moglichst kostengunstig zu realisieren. Die Autoren zeigen, wie sich Mediaplanung in die Marketingkommunikation integrieren lasst: als Entscheidungsprozess hinsichtlich Mediaselektion und Marktsegmentierung, Zielbestimmung, Kommunikationsinhalte und Budgetierung. Ein betrachtlicher Teil des Buchs ist der Mediaforschung sowie den verschiedenen Mediagattungen gewidmet. Dabei werden aktuelle Entwicklungen und Daten der relevanten Medien berucksichtigt."

Capturing the direction and evolution of today's retail industry, "Silent Selling: Best Practices and Effective Strategies in Visual Merchandising," 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil's foodstuff exportation and China's foodstuff importation, and identifies the main products, market shares, barriers to market access, and e-commerce strategies. The book also addresses the importance of consumer health and the latest developments regarding the United Nations Guidelines for Consumer Protection. Lastly, based on the statistics for Brazil's food exports to Mainland China, Hong Kong and Macau as separate customs areas, the book explores the role of Macau and calls for intensifying its links with Portuguese-speaking countries, including Brazil.

Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa. Skilled authors present critical analysis of the current state of logistics in Africa, and suggest improvements to policy and practice which address the issue of poor trading relationships. This book will engage entrepreneurs, academics and policy-makers interested in international business, raising awareness of the need for better trade infrastructure in Africa in order to ensure the continent's economic development.

This book examines the interplay between trade and the environment, with a focus on the Indian textile sector. While it is often claimed that developed countries' non-tariff trade measures adversely affect the trade prospects of developing countries, establishing that claim systematically is a challenging task. This book examines the dilemma on the basis of various approaches, including a primary survey of different stakeholders and the large-scale modelling of the economy-environment inter-linkages. The interplay between the costs involved in meeting environmental regulations and the potential price-premiums that the cleaner products would get in the international market is analysed in order to assess the future trade prospects for Indian textiles. In addition, the book provides a comprehensive overview of the present scenario of the Indian textile sector. Accordingly, it will be of great interest to researchers, policy makers and graduate students specializing in environmental economics, development economics and international economics.

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book explores how these two events provided the appropriate stimulus for the emergence of traditional flexible manufacturing in India and how they played a vital role in the pattern of growth of the Indian manufacturing: The Mughal Empire created an integrated economy of continental size whereas European trading companies expanded the commercial connectivity of the Indian economy and South East Asia. It further investigates how the circumstances created by the colonial administration, factor endowment and market conditions created the complex forms of manufacturing enterprises that India inherited at the time of independence. It is a valuable resource for students of history, economic history, business history and the history of technology.

This book provides the first comprehensive analysis of unbundling and, in particular, ownership unbundling policies from the perspective of international economic law. It does so by focusing on the prominent example of the EU's energy sector and its Third Energy Package. Unbundling has become an increasingly crucial competition instrument in network-bound industries worldwide. It is designed to ensure access to bottleneck infrastructures on fair and non-discriminatory terms and thus to suppress the anti-competitive potential deriving from vertical integration in natural monopoly situations. While promoting important public policy objectives, unbundling policies have also raised a number of legal issues. This book analyzes how international economic law limits the adoption and maintenance of unbundling and related measures and also outlines how international trade law can play a 'positive' role in this field. As a result, it provides a valuable reference for academics, practitioners and policy-makers.

The book provides a comprehensive examination of patterns and determinants of production networks in East Asia, a key driver in the region's global success. It provides the reader with an accessible understanding of the theoretical literature on production networks and recent developments in empirical analysis at the industry and firm-levels. The topics covered in the book include: gross trade in parts and components and gravity models, trade in value added, industry case studies, and micro data econometric studies of firm heterogeneity in production networks. The micro data econometric studies explore key aspects of the heterogeneity of firms in East Asian production networks such as technological capability, the entry of small and medium enterprises into production networks, business use of free trade agreements, and access to credit. Blending new sources of data, empirical tools and econometric methods this book is highly recommended for readers who seek to understand the workings of the complex web of production networks in East Asia.

This book examines the American industrial strategy, from the late 70s to the present day, in what is now known as the 'neoliberal era'. The author illustrates the ways in which the protection and promotion of American companies and industries took place in the context of the international 'free market'. He provides clear evidence of how the economic power of the United States - wielded to influence the formal and informal institutions of the neoliberal order - has been used as a tool for enhancing its competitive advantage against other world economies.

The TPP was negotiated among 12 economically diverse countries, including some most highly developed and rich countries (i.e., the United States, Japan, Australia, Canada, New Zealand, and Singapore), some newly industrialized countries (i.e., Mexico and Malaysia), and some less-developed countries (i.e., Peru, Chile, and Vietnam). A new paradigm created in this context is that countries with vastly different economic developments can actually agree on a set of very high standards to regulate their economic activities, to liberalize their trade, and to protect intellectual property and foreign investment. The contents of the TPP also reflect its status of being a "new paradigm" as the "21st-Century Trade Agreement" and being a pioneer in rule making in many key regulatory areas. These include not only the improved and enhanced rules on traditional issues already covered by the WTO , such as goods, services, and IP rights, but also the carefully designed rules in areas that have never been addressed in the WTO or comprehensively covered in other FTAs , such as state-owned enterprises, electronic commerce, and labor and environmental issues. Although the United States has withdrawn from the TPP, the remaining countries are still putting efforts into establishing a TPP without the United States or a TPP with China. Economically speaking, the current 11 parties account for about 20 % of the global economy. If such agreement is put into force, there will be significant implications for the region, for the multilateral system, and even for other FTAs. The book addresses the potential of the TPP to change the ways trade and investments are conducted and argues for its potential to be the start of an international trade/economic law revolution. The book elaborates the relationship between the TPP and other existing trade agreements such as the WTO and other FTAs and explains how the TPP is to deal with traditional and new issues. Taken together, the authors argue that the implications of the TPP go beyond its current membership. It is hoped that the book will make an important contribution to the field of international economic law.

This book comprehensively investigates the challenges to Myanmar's access to the global market. Myanmar is a late entrant in the global trade and investment scenario after years of isolation. However, it has large untapped potentials for trade and investment in minerals, agro and forest based industries, other labour intensive industries, services like tourism, IT, etc. Different chapters of the book explore the implication of democratic transition of Myanmar, the progress of Myanmar's industry and infrastructure, its international linkages and feasible options for integrating more in regional economic groups and also analyses how far Myanmar could exploit the global value chain. Although a number of reports have discussed sector specific prospects of Myanmar, this book is an authoritative work on these aspects for policy planners, academicians, researchers as well as potential investors.

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century. The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.

This is the first book dedicated to the scrutinization of Myanmar's unofficial foreign exchange market, its roots in restrictive administrative controls on foreign exchange and international trade, and its effects on the country's economic performance. This book integrates vast pieces of records and data with first-hand information from extensive fieldwork to create an overall picture of the chaotic but seemingly efficient foreign exchange market in Myanmar, a transitional economy in Southeast Asia whose economic systems had been less known due to its isolation until recently. This book illustrates how the unofficial foreign exchange market emerged during the country's transition to a market-based economy, how informal currency deals proliferated under restrictive controls, and why they persist despite the significant economic reforms since 2011. Refuting the conventional wisdom of foreign exchange policy reforms, this research clarifies path-dependent features of foreign exchange market systems, and it discusses possible solutions for modernizing economic systems. This book is highly recommended to readers who seek an in-depth analytical narrative about informal economic activities and foreign exchange policy reforms in a fragile state.

This book is the first book that provides comprehensive economic analysis of cross-border outsourcing by Japanese manufacturing firms based on microdata. Previous literature on many other countries has often been constrained by limited data availability about outsourcing, but research contained in this book exploits unique firm-level data and directly tests theoretical hypotheses derived from new firm heterogeneity trade models. Productivity, capital-labor ratio and R&D intensity are examined at the firm level. While rich empirical results in this book convince us how powerful the orthodox economic theory is in understanding Japanese firms, detailed firm-level findings, combined with accessible and concise overviews of Japanese international trade, are widely informative for international economists, experts of Japanese society, business strategists for offshoring, and policy makers in both developed and developing economies. This book further discusses how boundaries of Japanese firms, traditionally sheltered by language and cultural barriers, are affected by outsourcing decisions simultaneously crossing national borders and firm boundaries. The interpretations of Japanese characteristics in outsourcing have deep implications for understanding drastically changing Japanese business amid globalization.

This book represents a valuable contribution to the study of Asia-Latin America relations from the unprecedented collaboration of leading Latin American specialists of China, Japan, and Korea, representing views from their respective countries. The academic literature on this topic remains quite limited in spite of rapid expansion of the interregional trade and investment and active engagements to institutionalize relationships in recent years. Especially, the views from Asian academic researchers have not been expressed often. This book reveals why the partnership between the two geographically distant regions has gained more importance recently. The authors also discuss some tensions arising from the intensifying relationship, including the concentration in a few commodities of Latin American exports and the competition of Latin American industry with Asian exports, as well as geopolitical problems.

The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. While OBOR provides new opportunities for China in terms of regional cooperation and global development, many also raise concerns about China's intentions of using economic means to achieve strategic and foreign policy objectives. Hailing from the West and the East, the authors reflect on the wide-ranging impacts of OBOR on specific countries, regions, economic policies, and geopolitical considerations. Including both theoretical research and empirical studies that explore opportunities and challenges related to OBOR, this edited volume will allow readers to gain a more comprehensive understanding of this ambitious undertaking and its long-term impact on the rest of the world.

This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs. Dividing the world into seven major regions, he analyses world trade, the globalisation of FTAs and their role within and between the regions. Using a new world trade model, he then presents new evidence on the impact of trade agreements, the value of trade, the impact of China's growth and the West's industrial decline, and the role of reciprocity in trade policy. Covering rich and poor countries, commodity exporters and all of the world's regions, he offers new and original insights about a number of pertinent issues facing today's world.

This volume undertakes the important task of envisioning a regional history of Asia based on its unique internal characteristics, going beyond the usual West/non-West dichotomy. The "regional trade zone of modern Asia" was debated in the 1980s. Since then, Japanese historians of the socioeconomic history of Asia have explored how the traditional trade relations that had developed over the centuries in Asia responded to the so-called Western impacts in the mid-nineteenth century, including the opening of ports and tariff reduction under free trade regimes and the advance in transportation technology. Against this academic background, the four chapters in this volume examine how overseas Chinese, some of the key actors in regional and local trade, dealt with their Western counterparts, and how Asian commodities penetrated other parts of the world through the newly created web of global commerce. The book reviews discuss theoretical issues to explore various connections among and comparisons of the economies in the region. This volume provides readers with critical insights into the Asian region in the past and present by investigating the long-term trajectory of its linkages to the global economy.

This book brings together disparate views which attempt to locate India in the contemporary international legal order. The essays endeavour to explore critically India's role and attitude towards international law in various fields and its influence and contribution in the development of the latter. The contributions are also of historical value, as they analyse the present as part of a historical trajectory. Drawing upon the current and historical practices from their respective fields, the authors attempt to highlight some critical aspects involving India and international law. These aspects broadly underline India's drift from its traditional role as an ally and proponent of the third world towards the pragmatism of self-interest, behaviour that is often compelled by internal political and economic conditions, as well as the dictates of external forces.

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.

This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty years an unqualified success. This rapid growth has been based on large inflows of foreign direct investment (FDI) from Western Europe, North America, Japan and South Korea, and it significantly contributed to GDP growth, created thousands of new jobs, and completely transformed the previously existing automotive industry in the region. This volume offers an analysis that goes beyond uncritical celebratory accounts of this rapid growth. It is based on original, detailed firm-level research conducted by the author in Czechia and Slovakia between 2009 and 2015 that covered assembly firms and the networks of component suppliers. Theoretically and conceptually, the analysis will draw on the global production networks and global value chains perspectives. Drawing on the original empirical data and on additional available information, this volume concentrates on several important questions related to the development of the automotive industry in ECE in the 2000s:* The role of FDI in the rapid development of the automotive industry after 1990 and particularly in the 2000s.* The upgrading of the automotive industry in East-Central Europe through FDI* The position of ECE in the automotive industry research and development (R&D)* The effects of the 2008-2009 economic crisis in the automotive industry of ECE.* The role of state in the rapid development of the automotive industry in ECE in the 1990s and 2000s.* The effects of FDI on domestic firms in the form of linkages between foreign-owned and domestic firms and spillovers from foreign-owned to domestic firms.

This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren't always aligned with the interests of African countries. Growth in African GDP has benefitted mainly multinational corporations while the rest of the population remains at the subsistence level, creating a smaller middle class and less opportunity for local businesses to flourish. This book offers potential models of cooperation which could create added value for both African countries and the MNCs investing in them.