How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Ahead of the Curve is the first sewing book to empower curvy and plus size women to feel body confident by sewing a wardrobe that fits. Don't change your body to fit your clothes - change your clothes to fit your body! Ahead of the Curve includes 5 basic garment patterns (UK sizes 16-36/US size 12-32/EUR sizes 44-64), which includes a pair of trousers, a t-shirt, a sleeveless top and two dress designs. Jenny takes you through a series of "Fit Clinics" - tutorials and case studies demystifying the fitting process - showing you how to adjust these patterns to master the perfect fit for your body shape. Once you have got to grips with this, you can go on to customize your closet and create an unlimited array of fantastic clothes that celebrate your body. If you're curvy or plus size, trying to find clothes that fit and reflect your personal style can be incredibly difficult and frustrating. Plus size women feel constantly excluded and like they can't express their personality through clothes. This book finally changes that.

A Cultural History of Jewish Dress is the first comprehensive account of how Jews have been distinguished by their appearance from Ancient Israel to the present. For centuries Jews have dressed in distinctive ways to communicate their devotion to God, their religious identity, and the proper earthly roles of men and women. This lively work explores the rich history of Jewish dress, examining how Jews and non-Jews alike debated and legislated Jewish attire in different places, as well as outlining the big debates on dress within the Jewish community today. Focusing on tensions over gender, ethnic identity and assimilation, each chapter discusses the meaning and symbolism of a specific era or type of Jewish dress. What were biblical and rabbinic fashions? Why was clothing so important to immigrant Jews in America? Why do Hassidic Jews wear black? When did yarmulkes become bar mitzvah souvenirs? The book also offers the first analysis of how young Jewish adults today announce on caps, shirts, and even undergarments their striving to transform Jewishness from a religious and historical heritage into an ethnic identity that is hip, racy, and irreverent. Fascinating and accessibly written, A Cultural History of Jewish Dress will appeal to anybody interested in the central role of clothing in defining Jewish identity.

To have a colour named after you is one of the highest accolades in fashion. Valentino Garavani is one such icon. Since the founding of the House of Valentino in 1950s Rome, Garavani has been celebrated for the desirability of his designs. His stunning gowns in his signature Valentino Red have been sought after by the jet set for over half a century, and still signify the very epitome of red carpet glamour. Little Book of Valentino tells the story of this most elegant of brands. Beginning with Garavani's initiation into the world of haute couture in 1950s Paris, progressing through the glittering social scene of 1970s New York and Valentino's domination of Hollywood from the 1980s to the present day, images of every dazzling era are beautifully reproduced alongside text exploring the significance of each stunning piece.

The relationship between popular music and fashion has been culturally significant since the 1950s, and this book explores the ways in which music and musicians play a key role in the shaping of identity, taste and consumption. Using a range of historical and contemporary examples, this book uncovers the way in which fashion and music have worked to shape contemporary attitudes to bodies and identities.
Focusing on performers as much as fans, on the mainstream as much as the underground, "Fashion and Music" provides a lens through which to examine themes of gender, sexuality, ageing and youth, ethnicity, body image, consumer culture, fandom and postmodernity.

If Alexander McQueen were to give a masterclass on design, creativity and attitude, what wisdom would he impart? Discover McQueen's life, work and legacy in this sharply curated biography focusing on artistic spirit. Alexander McQueen will go down in history as the most talented and enigmatic 'bad boy' of fashion. But it was his drive and visionary perspective that secured his place in sartorial legend when his defying couture looks sent shockwaves through the fashion landscape. But how did he think? And how was his attitude reflected in his work? What Alexander McQueen Can Teach You About Fashion breaks down McQueen's life and work into memorable maxims - including Don't be Scared of Fear, Challenge Gender, Add Volume, then More Volume and Show Skin. This book uncovers McQueen's creative flair, his inspirations, his business acumen and the details that make his designs so arresting. With pithy, thoughtful text and inspirational photographs, learn something from McQueen and apply it to your own life, creativity and style. These are the things that really define what it means to be McQueen. Small and beautifully formed - if you like this, What Coco Chanel Can Teach You About Fashion is also available.

In the later months of 1874, the great French poet, Stephane Mallarme, undertook a highly idiosyncratic project - the publication of a fashion magazine (La Derniere Mode) that he almost single-handedly wrote and edited. Using a variety of feminine and masculine pseudonyms to theorize about the concept of fashion and to report and advise on womens clothing, popular vacation destinations, home furnishings and entertainment, Mallarme created a spectacularly original work that lies somewhere between Baudelaires seminal treatment of fashion in his essay on modernity, The Painter of Modern Life, and The Fashion System, Barthes brilliant semiology of clothing in the latter twentieth century. But the distinguishing feature of Mallarms magazine, and what differentiates it from the writing of Baudelaire and Barthes, is that it explores the nature of fashion from the inside. It is a genuine fashion magazine aspiring to lead fashion, though at the same time, by ingenious and appealing ironies, subtly satirizing this whole genre of writing. Various theories have been entertained about the work in the past, such as its being a prose poem, or alternatively a hoax or a mere money-making venture, but the present translators, in their commentary, argue that such guesses are hopelessly off the mark. Complete with the original artwork and a contextualizing introduction and commentary, Furbank and Cains definitive translation of one of French literatures greatest puzzles and surprises represents a major contribution to students, critics, theoreticians, and intellectual historians alike.

Learn to paint outstanding fashion watercolors with expert guidance from a leading fashion illustrator. Watercolor is a wonderful medium for figure and fashion as it creates loose, impressionistic results that capture the essence of a look without getting too bogged down in the details. In this complete course, professional fashion illustrator Francesco Lo Iacono shows you how to master creating delicate, beautiful fashion illustrations. The book begins with the best tools and materials, from paints and brushes to pencils, paper and more. You'll then explore simple watercolor techniques such as washes, wet-on-wet, wet-on-dry, and using the white of the paper. Francesco then goes on to teach you about lighting and shading, which can have a dramatic effect on your work. And finally in the front section, you'll learn about colour, how to create palettes, how to mix colours and achieving a range of skin tones. Once you've covered these fundamentals, Francesco explores the key elements of illustrating fashion, with guidance on how to approach both male and female faces, a wide variety of hair types and styles, different male and female poses, and how to draw and paint garments, reflecting tailoring, drapery, volume, texture and patterns. Twenty step-by-step projects then take these building blocks and show you how to use them to create beautiful fashion watercolors, starting with easier subjects and building in complexity as your confidence grows. You'll begin by painting handbags and shoes without models before starting to introduce figures. The range of subjects included covers all angles, from full figures front on and in profile to close-up make-up and beauty illustrations. You'll also learn how to create dynamic compositions for editorial fashion illustration. Finally, Francesco covers the best ways to digitize and retouch your work, how to incorporate other media alongside your watercolors, how to work live at fashion events and how to take everything you've learned to develop your own personal style of fashion illustration. Francesco's clients include fashion brands Dior, Gucci, and Louis Vuitton - and with this book you'll have all the tools you need to become an A-list fashion illustrator too.

Deco dandy contests the supposedly exclusive feminine aspect of the style moderne (art deco) by exploring how alternative, parallel and overlapping experiences of decorative modernism, nationalism, gender and sexuality in the years surrounding World War I converge in the protean figure of the 'deco dandy'. The book suggests a broader view of art deco by claiming a greater place for the male body, masculinity and the dandy in this history than has been given to date. Important and productive moments in the history of the cultural life of Paris presented in the book provide insights into the changing role performed by consumerism, masculinity, design history and national identity. -- .

Perfect for students of costume design and history, A Handbook of Costume Drawing illustrates and describes the dominant male and female costume silhouettes for major historical periods ranging from Egyptian dynasties through the 1960s. Important details, including head and footwear, hair styles, fashion accessories, shoulders, waist, hem, and neckline are provided to maximize the historical accuracy of each design and to help you fully recreate the look and feel of each period.
Teaches how to draw a well-proportioned human body
Discusses the differences in fit between historical and contemporary clothing
Explains how to develop a stunning portfolio

Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design.

This book documents the rise (and rise) of fashion design in China. Told through the stories of three generations of designers: those born in the 20s and 30s, who were active before the establishment of the People's Republic of China in 1949; those born in the 1950s and 60s, when fashion in China was isolated from the rest of the world and the wearing of "Mao suits" became obligatory; and those born in the 1970s and later, who are now attempting to integrate China in to the global fashion industry, not only as producers of clothing but as designers and marketers as well.
Chinese fashion in the past half-century is a fascinating case study, given that the country began in penury, isolation, and political correctness, went through a phase of militant anti-fashion ideology, and is now rapidly developing internationally-minded, and eager to challenge the world in all fields of endeavour. Written by an insider, this book provides a fascinating survey based on the personal, professional and creative experiences of the most influential Chinese fashion designers. As such it will be welcomed by all students of contemporary fashion and design.

From elegant to funky, popular designer Keiko Okamoto presents a wide selection of crochet stitches in this valuable reference. Amazing Japanese Crochet Stitches includes versatile stitch patterns that can be used in just about any piece. Whether you want to recreate an Irish lace in creamy neutrals or play with stitches that stand out for their unusual shape and dimension, this book has it all. You'll find designs for unusual yarns, unique stitch patterns and some amazing edgings. Seven practice projects help you cut loose with some creative application, including: Two elegant, lacy shawls Two fun flowery necklaces A bohemian vest in neutral tones A wildly embellished rainbow scarf The most one-of-a-kind bag you'll ever see A technical section demonstrates the stitches step-by-step, so readers can become familiar with crocheting in the Japanese style. Amazing Japanese Crochet Stitches is a joy for the experienced crocheter, and a valuable reference for needlecraft enthusiasts everywhere!

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

In 1950s Paris, Yves Saint Laurent and Karl Lagerfeld were friends, the rising stars of the fashion world. But by the late sixties, the city was invaded by a new mood of liberation and hedonism, and dominated by intrigue, infidelities, addiction and parties. Each designer created his own mesmerizing world, so vivid and seductive that people were drawn to the power, charisma and fame, and it was to make them bitter rivals. "The Beautiful Fall" is a dazzling expose of an era and the story of the two men who were its essence and who remain its most singular survivors.

If Coco Chanel were to give a masterclass on design, creativity and attitude, what wisdom would she impart? Discover the life, work and legacy of Chanel in this sharply curated biography focusing on artistic spirit. Chanel's ethos captured the imagination of post-war women, releasing them from the corseted silhouette and changing what we wore forever. But how did Chanel think? How did her experiences shape her creative career? And how was her no-holds-barred attitude reflected in her work? What Coco Chanel Can Teach You About Fashion breaks down Chanel's life and work into memorable maxims that epitomise her ground-breaking perspective - including Poverty Can Be Luxury, Rebel Against Your Rivals, Find Your Spirit Animal and Twist Textile Traditions. This book uncovers Chanel's creative approach, her inspirations, her business acumen and the details that make her designs so timeless. With pithy, illuminating text and inspirational photographs, learn something from Chanel and apply it to your own life, creativity and style. These are the things that really define what it means to be Chanel. Small and beautifully formed - if you like this, What Alexander McQueen Can Teach You About Fashion is also available.