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Books > Language & Literature > Language & linguistics > Historical & comparative linguistics > General

Approaches to Conflict - Theoretical, Interpersonal, and Discursive Dynamics (Hardcover): Barbara Lewandowska-Tomaszczyk, Paula... Approaches to Conflict - Theoretical, Interpersonal, and Discursive Dynamics (Hardcover)
Barbara Lewandowska-Tomaszczyk, Paula Wilson, Stephen M. Croucher; Contributions by Olga L Antineskul, Alberto M Albuquerque, …
R3,350 Discovery Miles 33 500 Ships in 10 - 15 working days

Approaches to Conflict: Theoretical, Interpersonal, and Discursive Dynamics aims to investigate the role of communication and emotions in conflict contexts. In addition to the fundamental importance of communication in various aspects of conflict, this volume offers a prominent position to the inherent part played by the effects of a wide range of emotions. This multi-disciplinary project draws from communication studies and media, public relations, philosophy, psychology and neuroscience, linguistics, business studies, political science, literature, and cultural studies.

The Cognitive Psychology of Speech-Related Gesture (Hardcover): Pierre Feyereisen The Cognitive Psychology of Speech-Related Gesture (Hardcover)
Pierre Feyereisen
R4,066 Discovery Miles 40 660 Ships in 10 - 15 working days

Why do we gesture when we speak? The Cognitive Psychology of Speech-Related Gesture offers answers to this question while introducing readers to the huge interdisciplinary field of gesture. Drawing on ideas from cognitive psychology, this book highlights key debates in gesture research alongside advocating new approaches to conventional thinking. Beginning with the definition of the notion of communication, this book explores experimental approaches to gesture production and comprehension, the possible gestural origin of language and its implication for brain organization, and the development of gestural communication from infancy to childhood. Through these discussions the author presents the idea that speech-related gestures are not just peripheral phenomena, but rather a key function of the cognitive architecture, and should consequently be studied alongside traditional concepts in cognitive psychology. The Cognitive Psychology of Speech Related Gesture offers a broad overview which will be essential reading for all students of gesture research and language, as well as speech therapists, teachers and communication practitioners. It will also be of interest to anybody who is curious about why we move our bodies when we talk.

The Non-Surviving Preterite-Present Verbs in English - The Demise of *dugan, munan, *-nugan, *thurfan, and unnan (Hardcover,... The Non-Surviving Preterite-Present Verbs in English - The Demise of *dugan, munan, *-nugan, *thurfan, and unnan (Hardcover, New edition)
Anna Wojtys
R1,569 Discovery Miles 15 690 Ships in 10 - 15 working days

Based on four historical corpora, the book is a comprehensive study of the demise of five preterite-present verbs in English. It offers a detailed description of their distribution in Old and Middle English. The subsequent comparison of the forms and uses of the preterite-presents in the two periods allows the author to suggest the reasons for their elimination from the language. The discussion focuses on phonological and morphological changes the verbs underwent as well as on the syntactic structures they appeared in. Yet, the study does not ignore factors of extra-linguistic nature such as genres in which the verbs were frequently found and the potential rivalry with other items of native and foreign origin.

Friedrich Max Muller and the Role of Philology in Victorian Thought (Hardcover): John R. Davis, Angus Nicholls Friedrich Max Muller and the Role of Philology in Victorian Thought (Hardcover)
John R. Davis, Angus Nicholls
R4,632 Discovery Miles 46 320 Ships in 10 - 15 working days

The German comparative philologist Friedrich Max Muller (1823-1900) was one of the most influential scholars in Victorian Britain. Muller travelled to Britain in 1846 in order to prepare a translation of the Rig Veda. This research visit would turn into a lifelong stay after Muller was appointed as Taylor Professor of Modern Languages at Oxford in 1854. Muller's activities in this position would exert a profound influence on British intellectual life during the second half of the nineteenth-century: his book-length essay on Comparative Mythology (1856) inspired evolutionist thinkers such as Herbert Spencer and Edward Burnett Tylor and made philology into one of the master sciences at mid-century; his debates with Charles Darwin and his followers on the origin of language constituted a significant component of religiously informed reactions to Darwin's ideas about human descent; his arguments concerning the interdependence of language and thought influenced fields such as psychology, neurology, paediatrics and education until the end of the nineteenth century; his theories concerning an 'Aryan' language that purportedly predated Sanskrit and ancient Greek led to controversial debates on the relations between language, religion and race in the Indian subcontinent and beyond; and his monumental 50-volume edition of the Sacred Books of the East helped to lay the foundations for the study of comparative religion. Muller's interlocutors and readers included people as various as Alexander von Humboldt, Darwin, George Eliot, Matthew Arnold, Friedrich Nietzsche, Ferdinand de Saussure, Ernst Cassirer, Mohandas K. Gandhi and Jarwaharlal Nehru. This volume offers the most comprehensive and interdisciplinary assessment of Muller's career to date. Arising from a conference held at the German Historical Institute in London in 2015, it brings together papers by an international group of experts in German studies, German and British history, linguistics, philosophy, English literary studies, and religious studies in order to examine the many facets of Muller's scholarship. This book was originally published as a special issue of the Publications of the English Goethe Society.

The Oceanic Languages (Paperback): Terry Crowley, John Lynch, Malcolm Ross The Oceanic Languages (Paperback)
Terry Crowley, John Lynch, Malcolm Ross
R2,640 Discovery Miles 26 400 Ships in 10 - 15 working days

The Oceanic Languages form a closed subgroup within one of the world 's largest language families, Austronesian. There are between 1000 and 1500 Austronesian languages (estimates vary), with so much structural diversity that they are best handled in two volumes, one on the Oceanic and one on the non-Oceanic Austronesian languages. This division is clear and the grammar sketches in this volume provide a cross-section through the structural diversity of the Oceanic languages which is not available elsewhere. Much of the material is drawn from data collected by the authors and has not been previously published.

The volume contains five background chapters: The Oceanic Languages, Sociolinguistic Background, Typological Overview, Proto-Oceanic and Internal Subgrouping. In addition, the volume presents forty-three grammar sketches, selected from the five hundred Oceanic languages spread across a region embracing eastern Indonesia, Melanesia, Polynesia, and Micronesia.

Reconsidering Early Bilingualism - A Corpus-Based Study of Polish Migrant Children in the United Kingdom (Hardcover, New... Reconsidering Early Bilingualism - A Corpus-Based Study of Polish Migrant Children in the United Kingdom (Hardcover, New edition)
Marcin Opacki
R1,744 Discovery Miles 17 440 Ships in 10 - 15 working days

This book investigates the language of Polish-English bilingual children raised in the United Kingdom and their Polish monolingual counterparts. It exemplifies the lexico-grammatical knowledge of both groups and uses corpus-based grammatical inference in order to establish the source of the impediment of the minority language of the bilingual group. The author applies the methodology of corpus linguistics and narrative analysis to study the language of young bilinguals. He presupposes the caveat that a child-type competence exists and can be contrasted with an adult-type competence. He uses a variety of corpus frequency measures to compare the specific stylometric features of bilingual child narratives and their monolingual counterparts. The book focuses on how bilingual and monolingual language differs in areas such as the lexicon, morphosyntax, and semantics.

Formulaicity and Creativity in Language and Literature (Hardcover): Ian MacKenzie, Martin A. Kayman Formulaicity and Creativity in Language and Literature (Hardcover)
Ian MacKenzie, Martin A. Kayman
R4,483 Discovery Miles 44 830 Ships in 10 - 15 working days

The chapters in this book elucidate the nature of semi-fixed formulaic sequences; how the meaning of formulaic expressions can change over time; how readers interpret formulaic expressions in first and second languages; how modern and postmodern authors use traditional genres and tales to challenging effect; and how formulaic patterns involving particular words can underlie the texture and meanings of entire novels. Together, the contributions to this collection provide a convincing reassessment of the potential creativity of the formulaic in a variety of linguistic and literary contexts. This book was originally published as a special issue of the European Journal of English Studies. Chapter 1 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://s3-us-west-2.amazonaws.com/tandfbis/rt-files/docs/Open+Access+Chapters/9781138721579_oachapter1.pdf

Essays and Studies in Middle English - 9th International Conference on Middle English, Philological School of Higher Education... Essays and Studies in Middle English - 9th International Conference on Middle English, Philological School of Higher Education in Wroclaw, 2015 (Hardcover, New edition)
Jacek Fisiak, Magdalena Bator
R1,742 Discovery Miles 17 420 Ships in 10 - 15 working days

This volume is a selection of papers presented at the 9th International Conference on Middle English held at Wyzsza Szkola Filologiczna (Philological School of Higher Education) in Wroclaw, Poland, from April 30 to May 3, 2015. The contributors cover a wide range of topics in the area of language and literature. The linguistic papers constitute the majority of contributions and focus on problems from phonology to grammar, semantics and pragmatics. The literary contributions discuss various aspects of Middle English texts.

The English Language - Structure and Development (Hardcover): Stanley Hussey The English Language - Structure and Development (Hardcover)
Stanley Hussey
R5,764 Discovery Miles 57 640 Ships in 10 - 15 working days

The 'correct' use of English has been the subject of vigorous debate in recent years. But what defines 'correctness' in our use of language? And how has this altered over time? In this authoritative survey of the history of the English language, the author examines how linguistic traditions have changed and developed over the centuries to produce the language that we are familiar with today.Taking present-day usage as its starting point, the book uses a topic-based approach to explore the historical development of vocabulary, grammar, syntax, sounds and spellings, thus providing both a firm sense of the structure of the language and an outline of its history.

The Cognitive Psychology of Speech-Related Gesture (Paperback): Pierre Feyereisen The Cognitive Psychology of Speech-Related Gesture (Paperback)
Pierre Feyereisen
R1,689 Discovery Miles 16 890 Ships in 10 - 15 working days

Why do we gesture when we speak? The Cognitive Psychology of Speech-Related Gesture offers answers to this question while introducing readers to the huge interdisciplinary field of gesture. Drawing on ideas from cognitive psychology, this book highlights key debates in gesture research alongside advocating new approaches to conventional thinking. Beginning with the definition of the notion of communication, this book explores experimental approaches to gesture production and comprehension, the possible gestural origin of language and its implication for brain organization, and the development of gestural communication from infancy to childhood. Through these discussions the author presents the idea that speech-related gestures are not just peripheral phenomena, but rather a key function of the cognitive architecture, and should consequently be studied alongside traditional concepts in cognitive psychology. The Cognitive Psychology of Speech Related Gesture offers a broad overview which will be essential reading for all students of gesture research and language, as well as speech therapists, teachers and communication practitioners. It will also be of interest to anybody who is curious about why we move our bodies when we talk.

Of Minds and Language - A Dialogue with Noam Chomsky in the Basque Country (Hardcover): Massimo Piattelli-Palmarini, Juan... Of Minds and Language - A Dialogue with Noam Chomsky in the Basque Country (Hardcover)
Massimo Piattelli-Palmarini, Juan Uriagereka, Pello Salaburu
R2,038 Discovery Miles 20 380 Ships in 10 - 15 working days

This book presents a state-of-the-art account of what we know and would like to know about language, mind, and brain. Chapters by leading researchers in linguistics, psycholinguistics, language acquisition, cognitive neuroscience, comparative cognitive psychology, and evolutionary biology are framed by an introduction and conclusion by Noam Chomsky, who places the biolinguistic enterprise in an historical context and helps define its agenda for the future.
The questions explored include:
What is our tacit knowledge of language?
What is the faculty of language?
How does it develop in the individual?
How is that knowledge put to use?
How is it implemented in the brain?
How did that knowledge emerge in the species?
The book includes the contributor's key discussions, which dramatically bring to life their enthusiasm for the enterprise and skill in communicating across disciplines. Everyone seriously interested in how language works and why it works the way it does are certain to find, if not all the answers, then a convincing, productive, and lively approach to the endeavour.

The Vocabulary Guide to Biblical Hebrew and Aramaic - Second Edition (Paperback, Second Edition): Gary D. Pratico, Miles V. Van... The Vocabulary Guide to Biblical Hebrew and Aramaic - Second Edition (Paperback, Second Edition)
Gary D. Pratico, Miles V. Van Pelt
R500 R459 Discovery Miles 4 590 Save R41 (8%) Ships in 4 - 8 working days

The Vocabulary Guide to Biblical Hebrew and Aramaic by Gary D. Pratico and Miles V. Van Pelt is intended to accompany Basics of Biblical Hebrew Grammar. For the beginning student it is an essential resource companion to aid in vocabulary memorization and acquisition. Updates in this second edition include the addition of a complete Aramaic word list and refinement of definitions. Features include: Hebrew words occurring ten times or more in the Old Testament arranged by frequency Hebrew words arranged by common root All Aramaic words occurring in the Old Testament arranged by frequency Helpful appendices including lists of Hebrew homonyms, nominals, and verbs.

Phonological Processes in Literacy - A Tribute to Isabelle Y. Liberman (Hardcover): Susan A. Brady, Donald P. Shankweiler Phonological Processes in Literacy - A Tribute to Isabelle Y. Liberman (Hardcover)
Susan A. Brady, Donald P. Shankweiler
R5,778 Discovery Miles 57 780 Ships in 10 - 15 working days

This impressive volume contains the edited proceedings of a symposium held in honor of Isabelle Y. Liberman, whose teaching and writings laid the foundation for contemporary views of reading disability. Her work has influenced ways of thinking about the nature of the problem and ways of working with children and adults who experience unusual difficulty in learning to read. The symposium covered four themes that were central to Dr. Liberman's research on reading acquisition and disability: the development of phonological awareness, the relationship between phonological awareness and success in learning to read and write, the investigation of other phonological processes associated with reading and writing performance, and the implications of current research on these matters for reading instruction. The text includes a paper on each topic, followed by commentaries which introduce additional research findings and theoretical considerations -- all by leading researchers in the field.

Reading in a Second Language - Moving from Theory to Practice (Paperback, 2nd Revised edition): William Grabe, Junko Yamashita Reading in a Second Language - Moving from Theory to Practice (Paperback, 2nd Revised edition)
William Grabe, Junko Yamashita
R1,050 Discovery Miles 10 500 Ships in 10 - 15 working days

Understanding reading abilities and their development is fundamental for language comprehension and human cognition. Now in its second edition, this book draws on research from multiple disciplines to explain reading abilities in both L1 and L2, and shows how this research can be applied in practice in order to support reading development. Research into reading has progressed a great deal since the first edition was published, so this edition has been completely updated and revised, in order to reflect these advances. All chapters present updated research studies, and completely new chapters are included on the neurocognition of reading, reading-writing relationships, and digital reading. If you want to know how reading works, no matter the language(s) involved, as well as how it can be taught effectively, this book provides a persuasive research foundation and many practical insights. It is essential reading for academic researchers and students in Applied Linguistics and TESOL.

Language and Action in Cognitive Neuroscience (Paperback): Yann Coello, Angela Bartolo Language and Action in Cognitive Neuroscience (Paperback)
Yann Coello, Angela Bartolo
R1,684 Discovery Miles 16 840 Ships in 10 - 15 working days

This book collates the most up to date evidence from behavioural, brain imagery and stroke-patient studies, to discuss the ways in which cognitive and neural processes are responsible for language processing. Divided into six sections, the edited volume presents arguments from evolutionist, developmental, behavioural and neurobiological perspectives, all of which point to a strong relationship between action and language. It provides a scientific basis for a new theoretical approach to language evolution, acquisition and use in humans, whilst at the same time assessing current debates on motor system's contribution to the emergence of language acquisition, perception and production. The chapters have been written by internationally acknowledged researchers from a variety of disciplines, and as such this book will be of great interest to academics, students and professionals in the areas of cognitive psychology, neuropsychology, neuroscience, psycholinguistics and philosophy.

An Introduction to Psycholinguistics (Hardcover, 2nd edition): Danny D. Steinberg, Natalia V. Sciarini An Introduction to Psycholinguistics (Hardcover, 2nd edition)
Danny D. Steinberg, Natalia V. Sciarini
R5,922 Discovery Miles 59 220 Ships in 10 - 15 working days

Learning About Language is an exciting and ambitious series of introductions to fundamental topics in language, linguistics and related areas. The books are designed for students of linguistics and those who are studying language as part of a wider course. An Introduction to Psycholinguistics examines the psychology of language as it relates to learning, mind and brain as well as to aspects of society and culture. How do we learn to speak and to understand speech? Is language unique to humans? Does language influence culture? Using non-technical language, and providing concrete examples, the authors explore: How children learn to speak and read their native language Deaf language education Case studies of wild children and animals and what we can learn from these Second language acquisition, second language teaching methods, and the problems associated with bilingualism Language and the brain The relationship between thought and language In this new edition the authors propose a radical new theory of grammar natural grammar which unlike other theories can account for both speech comprehension and speech production. Also taking into account the extensive growth in theory, research and practice, this new edition is an accessible and focused introduction to the key issues and the latest research in the field of psycholinguistics.

The Role of Language in the Climate Change Debate (Hardcover): Kjersti Flottum The Role of Language in the Climate Change Debate (Hardcover)
Kjersti Flottum
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

This volume takes a distinctive look at the climate change debate, already widely studied across a number of disciplines, by exploring the myriad linguistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book focuses on key linguistic themes, including linguistic polyphony, lexical choices, metaphors, narration, and framing, and uses examples from diverse forms of media, including scientific documents, policy reports, op-eds, and blogs, to shed light on how information and knowledge on climate change can be represented, disseminated, and interpreted and in turn, how they can inform further discussion and debate. Featuring contributions from a global team of researchers and drawing on a broad array of linguistic approaches, this collection offers an extensive overview of the role of language in the climate change debate for graduate students, researchers, and scholars in applied linguistics, environmental communication, discourse analysis, political science, climatology, and media studies.

Visual Word Recognition Volume 1 - Models and Methods, Orthography and Phonology (Paperback): James Adelman Visual Word Recognition Volume 1 - Models and Methods, Orthography and Phonology (Paperback)
James Adelman
R1,667 Discovery Miles 16 670 Ships in 10 - 15 working days

Word recognition is the component of reading which involves the identification of individual words. Together the two volumes of Visual Word Recognition offer a state-of-the-art overview of contemporary research from leading figures in the field. This first volume outlines established theory, new models and key experimental evidence used to investigate visual word recognition: lexical decision and word naming. It also considers methodological concerns: new developments in large databases, and how these have been applied to theoretical questions; and control considerations when dealing with words as stimuli. Finally, the book considers the visual-orthographic input to the word recognition system: from the left and right-hand sides of vision, through the processing of letters and their proximity, to the similarity and confusability of words, and the contribution of the spoken-phonological form of the word. The two volumes serve as a state-of-the-art, comprehensive overview of the field. They are essential reading for researchers of visual word recognition, as well as undergraduate and postgraduate students of cognition and cognitive psychology, specifically the psychology of language and reading. They will also be of use to those working in education and speech-language therapy.

Visual Word Recognition Volume 2 - Meaning and Context, Individuals and Development (Paperback): James Adelman Visual Word Recognition Volume 2 - Meaning and Context, Individuals and Development (Paperback)
James Adelman
R1,669 Discovery Miles 16 690 Ships in 10 - 15 working days

Word recognition is the component of reading which involves the identification of individual words. Together the two volumes of Visual Word Recognition offer a state-of-the-art overview of contemporary research from leading figures in the field. This second volume examines how research on word recognition has been linked to the study of concepts and meaning, such as how morphemes affect word recognition, how the meaning of words affects their processing and the effect of priming on the processing of words. The book also discusses eye-movement research, the reading of whole sentences and passages, how bilinguals recognize words in different languages, individual differences in visual word recognition, and the development of visual word recognition difficulties in developmental dyslexia. The two volumes serve as a state-of-the-art, comprehensive overview of the field. They are essential reading for researchers of visual word recognition, and students on undergraduate and postgraduate courses in cognition and cognitive psychology, specifically the psychology of language and reading. They will also be of use to those working in education and speech-language therapy.

Dominicanidad / Dominicanity - Perspectivas de un concepto (trans-)nacional / Perspectives on a (trans-)national concept... Dominicanidad / Dominicanity - Perspectivas de un concepto (trans-)nacional / Perspectives on a (trans-)national concept (English, Spanish, Hardcover, New edition)
Christine Felbeck, Andre Klump
R1,883 Discovery Miles 18 830 Ships in 10 - 15 working days

Con unos 20 articulos de investigadores/-as de Europa, de los Estados Unidos y de la Republica Dominicana, la presente obra interdisciplinaria e internacional ofrece un panorama actual de la investigacion sobre la dominicanidad como concepto (trans-)nacional en sus contextos mundiales, insulares y nacionales. Los estudios son fruto en gran parte de un congreso organizado por el America Romana Centrum (ARC) de la Universidad de Trier en el ano 2014. With about 20 articles from researchers from Europe, the United States and the Dominican Republic, this interdisciplinary and international volume offers a current panorama of the research on dominicanity as a (trans-)national concept in global, insular and national contexts. The studies are largely a result of a congress organized by the America Romana Centrum (ARC) of the University of Trier in 2014.

The Cultural Politics of English as an International Language (Hardcover): Alastair Pennycook The Cultural Politics of English as an International Language (Hardcover)
Alastair Pennycook
R4,498 Discovery Miles 44 980 Ships in 10 - 15 working days

A much-cited and highly influential text by Alastair Pennycook, one of the world authorities in sociolinguistics, The Cultural Politics of English as an International Language explores the globalization of English by examining its colonial origins, its connections to linguistics and applied linguistics, and its relationships to the global spread of teaching practices. Nine chapters cover a wide range of key topics including: international politics colonial history critical pedagogy postcolonial literature. The book provides a critical understanding of the concept of the 'worldliness of English', or the idea that English can never be removed from the social, cultural, economic or political contexts in which it is used. Reissued with a substantial preface, this Routledge Linguistics Classic remains a landmark text, which led a much-needed critical and ideologically-informed investigation into the burgeoning topic of World Englishes. Key reading for all those working in the areas of Applied Linguistics, Sociolinguistics and World Englishes.

Language Therapy Space - Teaching English as a Foreign Language to the Visually Impaired (Hardcover, New edition): Beata... Language Therapy Space - Teaching English as a Foreign Language to the Visually Impaired (Hardcover, New edition)
Beata Wyszynska
R1,463 Discovery Miles 14 630 Ships in 10 - 15 working days

Language can be seen as a therapeutic tool to the visually impaired. The author explores the psycho-linguistic therapy "Touching the World" which is rooted within two areas. The mental one pivots on emotional openness and balance, gained through the sandtray therapy, controlled breathing practice, the Brain Linkage Method, and the edu-kinaesthetic area. The linguistic layer offers a two-pathed differentiation. Lexical and grammar fields are taught through the Re-charged Direct Method, enriched with sand and water experiments, based on tactile-audible perception. The author's suggestions to explore language as a therapy tool show how deeply the possibilities and discoveries are hidden in a language teaching-learning process.

Onomatopoeia and Relevance - Communication of Impressions via Sound (Hardcover, 1st ed. 2019): Ryoko Sasamoto Onomatopoeia and Relevance - Communication of Impressions via Sound (Hardcover, 1st ed. 2019)
Ryoko Sasamoto
R2,433 Discovery Miles 24 330 Ships in 18 - 22 working days

This book aims to provide an account of both what and how onomatopoeia communicate by applying ideas from the relevance theoretic framework of utterance interpretation. It focuses on two main aspects of the topic: the contribution that onomatopoeia make to communication and the nature of multimodal communication. This is applied in three domains (food discourse, visual culture in Asia and translation) in the final sections of the book. It will be of interest to scholars working in the fields of pragmatics, semantics, cognitive linguistics, stylistics, philosophy of language, literature, translation, and Asian studies.

On Invectives in Natural Language: A Panchronic Study of English Synonyms of 'Skinny'/'Fatty' (Hardcover,... On Invectives in Natural Language: A Panchronic Study of English Synonyms of 'Skinny'/'Fatty' (Hardcover, New edition)
Agnieszka Grzasko
R1,565 Discovery Miles 15 650 Ships in 10 - 15 working days

The author researches selected synonyms of 'skinny' and 'fatty' in the history of the English language from the perspective of cognitive linguistics. The method employed in grouping the analytical material has been dictated by the nature of the processes of semantic change. The author subdivided the quantum of the analysed lexical items into the following type-groups: zoosemy (animal metaphor), foodsemy (food metaphor), plantosemy (plant metaphor), metonymy, reification, eponymy, onomatopoeia, rhyming slang and varia. Surveying a collection of English dictionaries the author makes an attempt to determine the status of a given synonym in present-day English.

The Neuroscience of Multimodal Persuasive Messages - Persuading the Brain (Hardcover): Dirk Remley The Neuroscience of Multimodal Persuasive Messages - Persuading the Brain (Hardcover)
Dirk Remley
R5,036 Discovery Miles 50 360 Ships in 10 - 15 working days

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.

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