Social Semiotics is a lively introduction to the ways in which different aspects of modern society combine to create meaning. These 'semiotic resources' surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in a public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

This special issue shows how accessibility phenomena need to be studied from a linguistic and psycholinguistic angle, and in the latter case from interpretation, as well as production. The contributions augment the growing knowledge of accessibility in text and discourse processing. They also illuminate how accessibility is marked in a text or a discourse, how readers and listeners respond to those markings, and how mental representations evolve and change as a direct result of accessibility. The editors hope is that the text affects the readers' representations in ways that linguists and psycholinguists theorize as beneficial.

The book analyzes and evaluates what major linguistic models say on the interaction of lexicon and syntax in language performance. To check the plausibility of the assumptions, they are compared with what psycholinguists have found out. Moreover, reformulations, situations of speech need, and the use of 'lexical stretches' are analysed for what they can contribute to the discussion, and for one of the main issues also experimental evidence is produced.

Focusing on ancient rhetoric outside of the dominant Western tradition, this collection examines rhetorical practices in Egypt, Mesopotamia, Israel, and China. The book uncovers alternate ways of understanding human behavior and explores how these rhetorical practices both reflected and influenced their cultures. The essays address issues of historiography and raise questions about the application of Western rhetorical concepts to these very different ancient cultures. A chapter on suggestions for teaching each of these ancient rhetorics is included.

Anaphora is the study of referential relationships in language. Given the great flowering of the study of this topic in the last decade, it is time for a book that reports on the major results of recent research and sets the stage for further inquiry.

The authors represented in "Anaphora: A Reference Guide" are among the world's leading researchers on anaphora and are ideally suited to meet this goal. Their work draws on theoretical principles and methodologies in linguistics, cognitive psychology, and philosophy, as well as the integrated, broad perspective of cognitive science.

These stimulating reports of cutting-edge research will be useful to both undergraduate and graduate students and will find a large audience among professional researchers of anaphora and scholars who want to catch up on what is new and exciting in the area.

Focusing on ancient rhetoric outside of the dominant Western tradition, this collection examines rhetorical practices in Egypt, Mesopotamia, Israel, and China. The book uncovers alternate ways of understanding human behavior and explores how these rhetorical practices both reflected and influenced their cultures. The essays address issues of historiography and raise questions about the application of Western rhetorical concepts to these very different ancient cultures. A chapter on suggestions for teaching each of these ancient rhetorics is included.

"Meaning" brings together some of the most significant philosophical work on linguistic representation and understanding, presenting canonical essays on core questions in the philosophy of language.

This anthology includes classic articles by key figures such as Frege, Quine, Putnam, Kripke, and Davidson; and recent reactions to this work by philosophers including Mark Wilson, Scott Soames, James Higginbotham, and Frank Jackson. Topics discussed include analyticity; translational indeterminacy; theories of reference; meaning as use; the nature of linguistic competence; truth and meaning; and relations between semantics and metaphysics. An extensive introduction gives an overview and detailed critical evaluation of the seminal views and arguments represented in the anthology. Meaning is an ideal text for courses in philosophy of language and semantics.

This book explores the gap that has developed between two sides in linguistics: the formal tradition and the functional tradition. It discusses fundamental issues such as tense, aspect and action by examining and comparing insights from the two traditions with a view to determining whether there are any possibilities of future bride-building between the two approaches. This study focuses on comparing the actual output of different linguistic approaches and examines their 'usefulness'. A major aim is, therefore, to evaluate and identify the most useful approach.

Translated by:
Sean Ward

In Relevance in Argumentation, author Douglas Walton presents a new method for critically evaluating arguments for relevance. This method enables a critic to judge whether a move can be said to be relevant or irrelevant, and is based on case studies of argumentation in which an argument, or part of an argument, has been criticized as irrelevant. Walton's method is based on a new theory of relevance that incorporates techniques of argumentation theory, logic, and artificial intelligence. The work uses a case-study approach with numerous examples of controversial arguments, strategies of attack in argumentation, and fallacies. Walton reviews ordinary cases of irrelevance in argumentation, and uses them as a basis to advance and develop his new theory of irrelevance and relevance. The volume also presents a clear account of the technical problems in the previous attempts to define relevance, including an analysis of formal systems of relevance logic and an explanation of the Grecian notion of conversational relevance. This volume is intended for graduate and advanced undergraduate courses in those fields using argumentation theory--especially philosophy, linguistics, cognitive science and communication studies, in addition to argumentation. The work also has practical use, as it applies theory directly to familiar examples of argumentation in daily and professional life. With a clear and comprehensive method for determining relevance and irrelevance, it can be convincingly applied to highly significant practical problems about relevance, including those in legal and political argumentation.

In Relevance in Argumentation, author Douglas Walton presents a new method for critically evaluating arguments for relevance. This method enables a critic to judge whether a move can be said to be relevant or irrelevant, and is based on case studies of argumentation in which an argument, or part of an argument, has been criticized as irrelevant. Walton's method is based on a new theory of relevance that incorporates techniques of argumentation theory, logic, and artificial intelligence. The work uses a case-study approach with numerous examples of controversial arguments, strategies of attack in argumentation, and fallacies. Walton reviews ordinary cases of irrelevance in argumentation, and uses them as a basis to advance and develop his new theory of irrelevance and relevance. The volume also presents a clear account of the technical problems in the previous attempts to define relevance, including an analysis of formal systems of relevance logic and an explanation of the Grecian notion of conversational relevance. This volume is intended for graduate and advanced undergraduate courses in those fields using argumentation theory--especially philosophy, linguistics, cognitive science and communication studies, in addition to argumentation. The work also has practical use, as it applies theory directly to familiar examples of argumentation in daily and professional life. With a clear and comprehensive method for determining relevance and irrelevance, it can be convincingly applied to highly significant practical problems about relevance, including those in legal and political argumentation.

The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed -- and the impact that these technologies are having on social interaction and discourse.As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk -- discourse as spoken language -- the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

The Japanese history textbook debate is one that keeps making the news, particularly with reference to claims that Japan has never 'apologised properly' for its actions between 1931 and 1945, and that it is one of the few liberal, democratic countries in which textbooks are controlled and authorised by the central government. There are frequent protests, both from within Japan and from overseas, that a biased, nationalistic history is taught in Japanese schools. This is the first time that all the authorised textbooks currently in use have been analysed using a critical discourse that is anchored firmly in the theory of 'language within society', elucidating the meanings and associated ideologies created by the language of the textbooks.

In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being "held up" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differences in wording produce large reader effects, the authors of "The Power of Words" argue that these examples are random glimpses of a hidden systematic knowledge that governs how we, as writers or speakers, learn to shape experience for other human beings.
Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing called DocuScope. This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance.
The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examples to help readers see how individual words and strings of English fit into the catalog. The final part describes how the authors have applied the catalog of English strings as priming tools to conduct textual research.

Manifestations of Genericity offers a unified analysis of minimally contrasting generic sentences with indefinite singular (IS) and bare plural (BP) subjects - as in 'A bird flies' versus 'Birds fly' - within the framework of formal semantics. Beyond the classic distinction between quantificational and kind predication genericity, there is another important distinction in the generic domain, namely the distinction between two types of quantificational, modalized (I-) generalizations: 'in virtue of' generalizations, expressed by both IS and BP sentences, and 'descriptive' generalizations, expressed by BP sentences alone. When combined with independent semantic and pragmatic mechanisms, the difference in accessibility relations makes correct and precise predications as to a wide range of both old and newly observed semantic, pragmatic and distributional differences between IS and BP sentences.

In this second edition of Steve Fuller's original work Philosophy, Rhetoric, and the End of Knowledge: A New Beginning for Science and Technology Studies, James Collier joins Fuller in developing an updated and accessible version of Fuller's classic volume. The new edition shifts focus slightly to balance the discussions of theory and practice, and the writing style is oriented to advanced students. It addresses the contemporary problems of knowledge to develop the basis for a more publicly accountable science. The resources of social epistemology are deployed to provide a positive agenda of research, teaching, and political action designed to bring out the best in both the ancient discipline of rhetoric and the emerging field of science and technology studies (STS). The authors reclaim and integrate STS and rhetoric to explore the problems of knowledge as a social process--problems of increasing public interest that extend beyond traditional disciplinary resources. In so doing, the differences among disciplines must be questioned (the exercise of STS) and the disciplinary boundaries must be renegotiated (the exercise of rhetoric). This book innovatively integrates a sophisticated theoretical approach to the social processes of creating knowledge with a developing pedagogical apparatus. The thought questions at the end of each chapter, the postscript, and the appendix allow the reader to actively engage the text in order to discuss and apply its theoretical insights. Creating new standards for interdisciplinary scholarship and communication, the authors bring numerous disciplines into conversation in formulating a new kind of rhetoric geared toward greater democratic participation in the knowledge-making process. This volume is intended for students and scholars in rhetoric of science, science studies, philosophy, and communication, and will be of interest in English, sociology, and knowledge management arenas as well.

The way in which people change and represent their spiritual evolution is often determined by recurrent language structures. Through the analysis of ancient and modern stories and their words and images, this book describes the nature of conversion through explorations of the encounter with the religious message, the discomfort of spiritual uncertainty, the loss of personal and social identity, the anxiety of destabilization, the reconstitution of the self and the discovery of a new language of the soul.

This classic guide discusses the nature and development of structuralism and semiotics. It calls for a new critical awareness of the ways in which we communicate and draw attention to their implications for our society.
Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics, but into the wide range of cultural and critical theories underpinned by these approaches.
Structuralism and Semiotics remains the clearest introduction to some of the most important topics in modern critical theory. An afterword and fresh suggestions for further reading ensure this new edition will become, like its predecessor, the essential starting point for anyone new to the field.

eBook available with sample pages: 0203130022

This book investigates the systematic correspondences between syntactic structure and semantic interpretation in the domain of predicate-argument relationships. It takes as its starting point the striking effects of nominal argument interpretation on aspectual semantics, pursuing the intuition that these effects are not quirky or exceptional, but are in fact the most visible reflexes of a more pervasive and systematic interaction between the aspectual event structure of a predicate and its arguments. The Scottish Gaelic language is the empirical base of the investigation, as it exhibits a set of predicational structures which interact in a highly visible way with its aspectual system. The book provides a detailed working out of a semantic system of argument classification which moves away from lexically-driven thematic roles in the traditional sense and towards a more constrained, syntactically motivated, set of primitives. This book is intended for linguists (including postgraduate students and lecturers) and those especially interested in Aspect, Argument Structure, Lexical Semantics, Predication, and the syntax/semantics interface; scholars interested in the Scottish Gaelic lang

Face-to-face conversation between two or more people is a universal form, and perhaps the basic form, of social interaction. It is the primary site of social interaction in all cultures and the place where social and cultural meaning takes shape. Face-to-face conversation between children and parents can also be an important context for social and cognitive development. Given the universality, frequency and importance of conversation in social life, a psychological model of conversation is required for an understanding of the central issues in social and developmental psychology. This book provides such a model.
Language in Action presents a critical examination of four models of conversation: the Code model based on Chomsky's linguistic views; the Speech Act model of Austin and Searle; the Inferential model of Grice, and the Conversation Analytic model of Sacks and Schegloff. It also considers the Brown and Levinson model of politeness in conversation. Using many examples from natural talk and drawing on the positive aspects of the reviewed models, Turnbull proposes a new Social Pragmatic model of conversation as social interaction. He also describes the research paradigm of Social Pragmatics that experimental psychologists can use to study conversation. This book will be invaluable for advanced students in psychology, sociology, language and linguistics and communication. It will also make fascinating and lively reading for anyone wanting a greater understanding of this fundamental form of social interaction.

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This book investigates the operation of two linguistic mechanisms, ellipsis and wa-marking, in a corpus of colloquial Japanese speech. Its data set is the CallHome Japanese (CHJ) corpus, a collection of transcripts and digitized speech data for 120 telephone conversations between native speakers of Japanese. To make the CHJ data useful for linguistic research, John Fry annotates the original transcripts with a comprehensive set of acoustic, phonetic, syntactic and semantic tags.
John Fry demonstrates that Japanese conversation obeys certain principles of argument ellipsis that appear to be language universal: namely, the tendency to omit transitive and human subjects and the tendency to express no more than one argument per clause. Analyzing the CHJ data further, Fry investigates the use and function of the topic-marking particle wa.

This book studies interpreting between languages as a discourse process and as about managing ccommunication between two people who do not speak a common language. Roy examines the turn exchanges of a face-to-face interpreted event in order to offer a definition of interpreted events, describe the process of taking turns with an interpreter, and account for the role of the interpreter in terms of the performance in interaction.

Cognitive poetics is a new way of thinking about literature, involving the application of cognitive linguistics and psychology to literary texts. This student-friendly book provides a set of case studies to help students understand the theory and master the practice of cognitive poetics in analysis.
In each chapter, contributors present a practical application of the methods and techniques of cognitive poetics, to a range of texts, from Wilfred Owen, to Roald Dahl. This book is critical reading for students on courses in cognitive poetics, stylistics and literary linguistics.