Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary.

This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Table of Contents

Introduction

Karin M. Ekström

Part I

Fashion and Marketing in Society

1. Fashion, Self, and Identity

Colin Campbell

2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"

Russell Belk

3. Fashioning Marketing and its Consequences

A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin

Part II

Social Change and Marketing

4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets

and Culture

Stefano Prestini, Stefania Borghini, and Antonella Carù

5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing

Franck Cochoy, Anaïs Daniau, and Alexandre Mallard

6. Marketing Gun Identities Through Firearm Fashions

Terrence H. Witkowski

Part III

Fashion and Brands

7. A Social Practice Perspective on Fashion Branding

Marcus Gianneschi and Johanna Moisander

8.Museums as Channels for Marketing Fashion: Reflections on Marketization and

Artification

Karin M. Ekström

9. A Community in Love: The Relationship and Dynamic between Odd Molly and

its Community

Hanna Wittrock

Part IV

Fashion, Waste, Sustainability and Ethics

10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste

Karin M. Ekström

11. Sustainable Fashion Marketing: Green or Greenwash?

Elaine L. Ritch

12. ‘Ethical Fashion’ is a Fiction

Efrat Tseëlon

Afterword - Growing Demands of Ethics and Aesthetics

Francesco Morace

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In 2013, the journalist Julie Burchill wrote a mischievous newspaper column defending a friend against political extremists. She was pursued by an outraged mob, denounced in Parliament and never published in that paper - or any other - for many years. Welcome To The Woke Trials is part-memoir and part-indictment of what happened to her between then and now, as the regiments of woke took over; an irreverent and entertaining analysis of the key elements of a continuing and disturbing phenomenon. Raised in a communist household and a lifelong Labour voter, Burchill also makes the case for a progressive future politics, a time when we see ourselves as a common humanity with similar hopes and visions - rather than a childish world of villains and victims.

This book discusses sustainable forest management from the perspectives of sociology, anthropology, politics, economics and policy. It examines the roles of governments, private sectors, NGOs, academics and local communities in implementing sustainable plantation forestry, which aims to supply timber for the forestry industry while at the same time reducing global warming. The book also explores the debates on sustainable forest management practices in several countries, and examines the effects of political ecology on plantation forestry as well as the impact of climate change and conservation programs. By analyzing a number of interrelated issues, it offers a valuable resource for all governments, private companies, practitioners, NGOs, academics and students studying forest management and political ecology from a social sciences perspective.

Financial sustainability is one of the key challenges confronting Europe's universities today. Despite the fact that universities are at the centre of knowledge creation and development, which itself is seen as one of the main engines of economic growth, public funding of higher education in most countries is not increasing or at least not increasing enough in real terms. "Democratisation of higher education" has led to the fact that the higher education budgets per student are relatively low in most European countries compared to Europe's competitors. Despite declarations of intent to increase spending on higher education and research, it is not very likely that public expenditure will grow significantly on average in Europe and therefore be able to keep up with rapidly inflating costs in the years to come. One of the reasons for this is that higher education and research have to compete with other priorities in public budgets (e.g., security, health, etc.). Furthermore, the recent economic downturn has contributed to the decision in many European countries to decrease the levels of investment in higher education and research. Such trends are particularly worrisome for universities across Europe, whose continuing dependence on public funding puts their future sustainability under pressure. New funding schemes and incentives have been discussed and introduced in many European higher education systems, including competitive funding schemes for research under the name of "excellence" policies. Despite the different national institutional configurations in Europe, higher education systems face similar demands of promoting sustainable funding models, maintaining high academic standards, and equality. Thus, financial sustainability is not an end in itself; it aims to ensure that the public university's goals are reached by guaranteeing that the institution produces sufficient income to enable it to invest in high quality education and produce equitable outcomes. For these reasons, this book analyses funding reforms from a multidimensional approach.

Have you ever wondered why some women behave in unpredictable ways as if there are no rules governing their behavior? Have you been puzzled by a sudden, seemingly illogical change in your woman s mood? If so then this book is for you. This latest attempt at solving the eternal puzzle of understanding women is backed by twenty years of research, investigation, and in-depth analysis. We have finally cracked the eternal puzzle.

Unlike other relationship books that teach do(s) and don t(s), this book sheds the light on the root cause of inexplicable female behavior, thus providing the reader with the tools to analyze it, understand it and deal with it effectively.

Unfortunately, a lot of experienced men who acquired similar knowledge the hard way would not share it with the young because they are in direct competition with them. Young people have the asset of youth, while older people have the advantage of experience. The combination of youth and experience should provide the reader with a competitive edge that each group on its own does not enjoy. Author Anastasio Nasa opens up his hands-on findings to your benefit with "Commodity Women: A Daring Journey into the Mind-Set of Some Women."

Urban renewal has been the dominant approach to revitalizing industrialized communities that fall into decline. A national, community-based organization, the Skillman Foundation sought to engage in a joint effort with the University of Michigan's School of Social Work to bring six neighborhoods in one such declining urban center, Detroit, back to positions of strength and national leadership. A Twenty-First Century Approach to Community Change introduces readers to the basis for the Foundation's solicitation of social work expertise and the social context within which the work of technical assistance began. Building on research, the authors introduce the theory and practice knowledge of earlier scholars, including the conduct of needs assessments at multiple levels, engagement of community members in identifying problem-solving strategies, assistance in developing community goals, and implementation of social work field instruction opportunities. Lessons learned and challenges are described as they played out in the process of creating partnerships for the Foundation with community leaders, engaging and maintaining youth involvement, managing roles and relationships with multiple partners recruited by the Foundation for their specialized expertise, and ultimately conducting the work of technical assistance within a context of increasing influence of the city's surrounding systems (political, economic, educational, and social). Readers will especially note the role of technical assistance in an evolving theory of change.

A Day of Life: Moments in Time takes mankind as a protagonist on a daily journey through time where one human seven billion days ago counts down to day one and an environment coping with seven billion humans. The author tries to create a conscious awareness within the reader of the five life-forms and the six constants-the imbalance of which has plagued mankind to this day. A Day of Life is meant to encourage the reader to draw his or her own conclusions regarding the life-forms and constants and to make choices as to the immanency of a possible systemic collapse from exponential expansion.

McDowell and Braniff explore the relationship between commemoration and conflict in societies which have engaged in peace processes, attempting to unpack the ways in which the practices of memory and commemoration influence efforts to bring armed conflict to an end and whether it can even reactivate conflict as political circumstances change.

This multidisciplinary volume includes an international roster of contributors who explore how mass hysteria has emerged among people across the globe as a consequence of the COVID-19 pandemic. The contributors provide international perspectives on the effects of this "corohysteria" in areas such as education, healthcare, religion, psychology, mathematics, economics, media, racism, politics, etc. They argue the hysteria, angst, fear, unrest, and difficulties associated with the pandemic are exploited to foster political and social agendas and have led to the undermining of national and global responses to the virus.

This book elaborates on the distinction between societal innovation and social innovation. It provides eight case studies to illustrate the scope, process, outcome, and impact of societal innovation and social innovation. In addition, the book proposes a model for interested parties to maximize their contribution for the common social good in a systematic and effective way. Case studies are used to illustrate concepts for readers to grasp the real essence of the relatively abstract notions of societal innovation and social innovation. In doing so, the book shows how small efforts can bring big benefits for the under privileged and to society as a whole. This book serves as a helpful resource for government officials, social innovation practitioners, social entrepreneurs, Non Profit Organizations, as well as students who would like to contribute to the common social good.

Leading academics take a distinctive new approach to the understanding of public sociology education in this perceptive new resource. Through pedagogical case studies and inter-contributor dialogues, they develop and challenge thinking in the field. Divided into three sections on the publics, knowledges and practices of public sociology education, it looks beyond the boundaries of academia to deliver fresh responses to key disciplinary questions including the purposes and targets of sociological knowledge. For students, academics and practitioners, it is a timely and thought-provoking contribution to debate about public sociology education.

The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using international news reports and translations of the social media pages that triggered millions of Egyptians to flood the streets in mass protest rallies, Yale University sociologist Jeff Alexander uncovers the narrative of a revolution that was scripted by its organizers as both a moral and media statement. He explores why the world was so captivated by months of news reports about the perilous uprising and explains the revolution as a theatrical performance, one designed to reveal to the world that the microcosm of Tahrir Square of mostly peaceful civil disobedience was a template for democratic movements internationally. Compelling and effective, the use of digital and social media, the organized protests that sprang from it and the peace and persistence of the demonstrators ultimately, Alexander argues, swayed the Egyptian army to support the movement and brought about regime change. This powerful and insightful book on what is being called the Arab Spring is a must-read for anyone interested in how social media is fundamentally changing global politics.

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Arguing that Antarctica is the most mediated place on earth and thus an ideal location for testing the limits of bio-political management of population and place, this book remaps national and postcolonial methods and offers a new look on a 'forgotten' continent now the focus of ecological concern.

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The Fair Dinkum Economy offers an easy-to-read, easy-to-understand economic guide for everyone. It explores the recent decline in the living standards of developed countries and negative effects of the swing in the balance of power to the Asian and Indian regions. Author Robert Gibson maintains that the way this economic change is happening will not benefit any country. What's more, there is an alternate path we can take that could lead us to a better, more equal world. It is not a nice thought that the twentieth century may have seen the peak in the status and strength of Western Nations. If we keep going the way we are, however, that is what history may record. We need to be encouraged to present our ideas because debate is healthy. New ideas stimulate thinking along different lines, about different possibilities. The Fair Dinkum Economy presents an idea-a plan that is not just about what is good for the richest nations, but that instead works with the global trading system for the betterment of all mankind.

Introduction to Sociology: Understanding Society, Culture, Socialization, and Belonging features scholarly readings that familiarize students with the study of society, its focus on the sources and solutions of social problems, and how contemporary factors have facilitated engagement with new groups and social relationships. The collection begins with works by classical and contemporary sociological thinkers. Students learn how sociologists' scholarship has helped to establish the direction of sociological thought and action. Unit II examines the concept of culture by exploring a subculture based on an animated television series and a cybercriminal counterculture. In Unit III, students learn about the concept of socialization through readings that shed light on how masculinity, femininity, parenthood, and sexuality are framed, internalized, and replicated through the media. The final unit underscores the effects felt when a society's member or group is not deemed as socially important as other members or groups. Readings address the challenges faced by people of color, disabled individuals, members of the LGBT community, and homeless populations. Featuring foundational scholarship alongside diverse, contemporary viewpoints, Introduction to Sociology is an excellent text for undergraduate courses in sociology.