The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Handbook of Agricultural Economics, Volume Five highlights new advances in the field, with this new release exploring comprehensive chapters written by an international board of authors who discuss topics such as The Economics of Agricultural Innovation, Climate, food and agriculture, Agricultural Labor Markets: Immigration Policy, Minimum Wages, Etc., Risk Management in Agricultural Production, Animal Health and Livestock Disease, Behavioral and Experimental Economics to Inform Agri-Environmental Programs and Policies, Big Data, Machine Learning Methods for Agricultural and Applied Economists, Agricultural data collection to minimize measurement error and maximize coverage, Gender, agriculture and nutrition, Social Networks Analysis In Agricultural Economics, and more.

The book explores the antisemitic potential of Matthew's Gospel in the Christian New Testament. It begins with a detailed discussion of the occasion of the text, before discussing key questions (Matthew's fulfilment theology, and the use of polemic in the text). Three crucial texts are examined in detail. The book discusses the reverberations of the "blood cry," arguing the deicide-focused interpretation of Matthew 27:25 is foundational to subsequent blood libels, which are also discussed. The final chapters explore how to preach from Matthew's Gospel with Jewish people in mind, including offering sample sermons to stimulate the reader's thinking about how they might teach from a controversial Matthean text in a way that denies the possibility of perpetuating Christian antisemitism. It will be of interest to students and scholars in religion and faith, Christianity, and interfaith studies.

More and more doctoral researchers are focusing on the social justice aspects of dissertation research problems and often not well guided for how to incorporate societal change issues within the dissertation format. Due to the current climate, this interest is likely to continue to increase. Many aim to enact change within their discipline, workplace, or communities as they conduct dissertation research across doctoral program areas. This book comprises of a diverse resource of methods strategies to incorporate social justice to prepare doctoral scholars to integrate social justice research within their methodology of choice for use across doctoral disciplines including education, business, social sciences, health sciences, and more. This book prepares doctoral scholars to incorporate research method strategies to address social justice aspects of doctoral research problems and offers diverse examples and illustrations for how, why, and where to incorporate social justice research within the realm of doctoral dissertation research. It incorporates both qualitative and quantitative methods and approaches.