This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Wurtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Korine reframes the question of succession in family and founder-lead businesses as an issue of entrepreneurial choice, concentrating on the challenge of succession for change as opposed to the traditional focus on succession for continuity. It is inevitable that when the leaders of family and founder-lead businesses look to pass on the mantle they naturally want to preserve and maintain the firm they have worked so hard for so long to build up. The shaping influence of family or founder, and the instinctive emotional desire for legacy easily sways succession towards continuity rather than the possibly radical development the business may need to meet new challenges. Succession for Change shows how competitive advantage has evolved over the last twenty-five years and examines the approaches being adopted by current business leaders, succession service providers and the next generation to address the change imperative in succession. Korine's rigorous research and deeply practical approach shows that when change becomes the focus of succession, and developing entrepreneurial values takes precedence over preserving the status quo, succession planning can ensure that firms not only survive the departure of their founders but thrive long after they have gone. He offers a framework for implementing succession as transformation, and rethinking succession governance. The secret is enabling the next generation of leaders to stand on the shoulders of giants rather than be constantly doomed to stand in the shadow of giants.

Culture has an abiding influence on the way countries and business corporations are governed. This book introduces the reader to the deep philosophies that drive corporations and governments in East Asia, from China through Japan and South Korea to Singapore. With sparkling clarity and spiced with anecdotes and case studies, it depicts how respect for cultures can lead to spectacular success, or the lack of it to failure. Confucian practices such as guanxi in Chinese society, the benevolent culture of entity firms in Japan, and patriarchal chaebols in South Korea are analyzed with examples like Esquel, Nissan, and Samsung. A delightful chapter on Daoism shows how it drives Jack Ma's Alibaba.com. In the governance of nations, the author reinforces Burke's dictum that systems of government must be consonant with traditional cultures, and he calls out misguided attempts by the West to foist liberal democracies on civilizations in the East where respect for authority and communitarian values come before individual interest. The author advances the novel concept of the meritocratic democracy in which leaders are chosen not by electoral popularity but by proven ability. In a thought-provoking concluding chapter, he evaluates prospective constitutional changes in China that would enshrine meritocratic democracy as an alternative to liberal democracies that have turned dysfunctional in many Western nations.

This book grows from a conference on the state of the art and recent advances in Efficiency and Productivity. Papers were commissioned from leading researchers in the field, and include eight explorations into the analytical foundations of efficiency and productivity analysis. Chapters on modeling advances include reverse directional distance function, a new method for estimating technological production possibilities, a new distance function called a loss distance function, an analysis of productivity and price recovery indices, the relation of technical efficiency measures to productivity measures, the implications for benchmarking and target setting of imposing weight restrictions on DEA models, weight restrictions in a regulatory setting, and the Principle of Least Action. Chapters on empirical applications include a study of innovative firms that use innovation inputs to produce innovation outputs, a study of the impact of potential "coopetition" or cooperation among competitors on the financial performance of European automobile plants, using SFA to estimate the eco-efficiency of dairy farms in Spain, a DEA bankruptcy prediction model, a combined stochastic cost frontier analysis model/mixture hazard model, the evolution of energy intensity in nine Spanish manufacturing industries, and the productivity of US farmers as they age.

This book contributes a basic framework for and specific insights into interdisciplinary connections between production, logistics, and traffic subsystems. The book is divided into two parts, the first of which presents an overview of interdisciplinarity in value-added networks and freight traffic. This includes an introduction to the topic and a description of an integrated framework of production, logistics, and traffic. Furthermore, it describes the barriers and challenges of interdisciplinary decision-making and project management. In turn, the second part presents domain-specific perspectives on interdisciplinary decision support, exploring domain-specific challenges of interdisciplinary interfaces and requirements for management methods and instruments from the standpoint of production management, logistics management, traffic management, and information technologies.

This book proposes a novel approach to classification, discusses its myriad advantages, and outlines how such an approach to classification can best be pursued. It encourages a collaborative effort toward the detailed development of such a classification. This book is motivated by the increased importance of interdisciplinary scholarship in the academy, and the widely perceived shortcomings of existing knowledge organization schemes in serving interdisciplinary scholarship. It is designed for scholars of classification research, knowledge organization, the digital environment, and interdisciplinarity itself. The approach recommended blends a general classification with domain-specific classification practices. The book reaches a set of very strong conclusions: -Existing classification systems serve interdisciplinary research and teaching poorly. -A novel approach to classification, grounded in the phenomena studied rather than disciplines, would serve interdisciplinary scholarship much better. It would also have advantages for disciplinary scholarship. The productivity of scholarship would thus be increased. -This novel approach is entirely feasible. Various concerns that might be raised can each be addressed. The broad outlines of what a new classification would look like are developed. -This new approach might serve as a complement to or a substitute for existing classification systems. -Domain analysis can and should be employed in the pursuit of a general classification. This will be particularly important with respect to interdisciplinary domains. -Though the impetus for this novel approach comes from interdisciplinarity, it is also better suited to the needs of the Semantic Web, and a digital environment more generally. Though the primary focus of the book is on classification systems, most chapters also address how the analysis could be extended to thesauri and ontologies. The possibility of a universal thesaurus is explored. The classification proposed has many of the advantages sought in ontologies for the Semantic Web. The book is therefore of interest to scholars working in these areas as well.

This book discusses the models and tools available for solving configuration problems, emphasizes the value of model integration to obtain comprehensive and robust configuration decisions, proposes solutions for supply chain configuration in the presence of stochastic and dynamic factors, and illustrates application of the techniques discussed in applied studies. It is divided into four parts, which are devoted to defining the supply chain configuration problem and identifying key issues, describing solutions to various problems identified, proposing technologies for enabling supply chain confirmations, and discussing applied supply chain configuration problems.Its distinguishing features are: an explicit focus on the configuration problem an in-depth coverage of configuration models an emphasis on model integration and application of information modeling techniques in decision-making New to this edition is Part II: Technologies, which introduces readers to various technologies being utilized for supply chain configuration and contains two new chapters. The volume also has an added emphasis on the most recent theoretical developments and empirical findings in the area of supply chain management and related topics. This book is appropriate for professional and technical readers, including research directors, research associates, and institutions involved in both the design and implementation of logistics systems in manufacturing and service-related products. An equally appropriate audience is the academic reader, including professors, research associates, and students in industrial, manufacturing, mechanical, and automotive engineering departments, as well as engineering management, management sciences, and production and operations management.

This book constitutes extended selected papers from the 15th Conference on Advanced Information Technologies for Management, AITM 2017, and the 12th Conference on Information Systems Management, ISM 2017, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Prague, Poland, in September 2017. The 13 papers presented in this volume were carefully reviewed and selected from 48 submissions. They were organized in topical sections named: information technology and systems for knowledge management; information technology and systems for business transformation; and implementation and evaluation of information systems.

This book covers the approaches, applied methods and central participatory processes at the science-stakeholder interfaces embedded in the development of the "Earth System Knowledge Platform (ESKP)". The latter is an initiative of the German Helmholtz Association, synthesizing the expertise of the eight Helmholtz research institutions focusing on Earth System Sciences. The contributions showcase the approach of the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) within the ESKP initiative. Central focus is placed on the question as to which knowledge transfer processes can be employed to foster meaningful approaches based on science-stakeholder dialogues, data products, and/or modelling. The authors suggest that the tools and approaches for enhancing the vital contributions of science to addressing societal challenges warrant further investigation and development.

Written by highly-respected practitioners and scholars "In Search of Knowledge Management: Pursuing Primary Principles" offers research and practice insights into the emerging discipline and field of knowledge management and aims to accelerate a global adoption of knowledge management (KM) as a distinct and critical field of study for today's professionals. Following on from "Creating the Discipline of Knowledge Management: The Latest in University Research" published in 2005 by Elsevier, this publication proudly bears the imprimatur of George Washington University. Its contents are based on the time-proven research methodologies and scrutiny of the doctoral programs, and it records and characterizes the community's KM practice and research. It goes beyond mere technology implementations to consider the larger KM context including leadership, learning, and organization that make KM successful in real world situations. This book is an essential reference tool for all universities, research centres and organizations working on KM, as well as government and non-governmental organizations and businesses that both research and follow the latest KM research and practices.

IP law has evolved from being a little pool to a big ocean. Corporate governance needs to respond to society's rising expectations of directors and boards as the impact of the global intellectual property ecosystem is felt. How can a responsible corporate culture of IP transparency be stimulated to create a rosy future to connect corporate communication with the desires of shareholders, investors and other stakeholders? The astonishing lack of material quantitative and qualitative information companies report about their IP assets makes it difficult for shareholders and other stakeholders to assess directors' stewardship of those assets - a pressing corporate governance issue in the 21st century. This book advances IP reporting in alignment with the key corporate governance principles of transparency and disclosure. It analyses the juncture between the IP ecosystem; corporate finance and accounting for intangibles; and corporate governance. Patents, mini-case studies and an original business triage style model for assessing IP disclosures are used to illustrate the gaps corporate governance theory needs to address. Focussing on the common law tradition of corporate governance in England and Wales, intangibles and IP reporting developments in other jurisdictions are also explored.

This book presents the state-of-the-art in quality and reliability engineering from a product life-cycle standpoint. Topics in reliability include reliability models, life data analysis and modeling, design for reliability as well as accelerated life testing and reliability growth analysis, while topics in quality include design for quality, acceptance sampling and supplier selection, statistical process control, production tests such as environmental stress screening and burn-in, warranty and maintenance. The book provides comprehensive insights into two closely related subjects, and includes a wealth of examples and problems to enhance readers' comprehension and link theory and practice. All numerical examples can be easily solved using Microsoft Excel. The book is intended for senior undergraduate and postgraduate students in related engineering and management programs such as mechanical engineering, manufacturing engineering, industrial engineering and engineering management programs, as well as for researchers and engineers in the quality and reliability fields. Dr. Renyan Jiang is a professor at the Faculty of Automotive and Mechanical Engineering, Changsha University of Science and Technology, China.

Proactively plan and manage innovation in your business while keeping operations safe and secure. This book provides a framework and practices to help you safeguard customer information, prevent unauthorized access, and protect your brand and assets. Securing company operations is a board-level discussion. Across all industries, companies are pouring millions of dollars into taming cybercrime and other related security crime. Achieving and Sustaining Secured Business Operations presents a holistic approach looking top down, bottom up, and sideways. The end goal is to achieve and sustain a safe environment to conduct secured business operations while continuously innovating for competitive advantage. What You'll Learn Discover why security, specifically secured business operations, needs to be part of business planning and oversight by design and not left to technologists to make the business case Determine what you can do in your role and in your organization to drive and implement integration and improvements in planning and managing secured business operations in conjunction with other business planning and management activities Choose ways in which progress toward achieving and sustaining secured business operations can be measured Understand best practices for organizing, planning, architecting, governing, monitoring, and managing secured business operations Create a framework, including methods and tools for operationalizing assessment, planning, and ongoing management of secured business operations Use cases and potential case studies for various industries and business models Who This Book Is For Chief executive officers and their leadership team; chief operations officers; chief information officers and their leadership team; chief information security officers; business functional middle managers; and enterprise, solution, and information technology architects

A major development in recent research on the multinational enterprise (MNE) is the increased attention given to the interdependent, differentiated roles of the subsidiaries and their implications for MNE and subsidiary management. Paralleling this development is the shift away from studying subsidiaries as subunits to be controlled by the headquarters to investigating what subsidiaries do and how their activities can help develop firm-specific advantages. This volume includes contributions from leading scholars in the field from North America, Europe, and Asia-Pacific. Different from the traditional, single-discipline based investigation, it presents a multi-disciplinary approach to researching subsidiary dynamics and its effective management, with a focus on three important issues: the role of the headquarters within the context of subsidiaries as members of a differentiated, interdependent network; the development of subsidiary capabilities and their impact on firm performance; and, subsidiaries as learning agents for the MNE, particularly in emerging markets such as China.

Implement a headless/decoupled Drupal design to build easily maintainable web applications. This book begins by showing you CMS workflows and best practices to give you the basics you need for working with decoupled Drupal. As part of this process, Decoupling Drupal reveals the advantages of using content management systems and explains that decoupled Drupal is the answer to various problems faced in creating and maintaining enterprise applications. Decoupling Drupal will show you how administering Drupal monolithically to design web applications can be a challenge. You'll see how the maintainability of your application reduces exponentially over the years. In contrast, a decoupled design enables an easy handshake between the front-end and back-end applications, meaning you can implement services in a short amount of time and scale them quickly. The final part of the book covers the impact of decoupling on functional and non-functional requirements and the use of Drupal 8 modules to address the requirements of decoupling. This involves solving the problems that occur at different stages of CMS evolution in an organization. What You Will Learn Discover the principles of headless/decoupled design Implement Drupal in a real-time environment Work with the Drupal modules normally used in a decoupled design Use Drupal to complete back-end tasks Integrate a Pantheon cloud-solution for headless Drupal Acknowledge the use of CMS in your day-to-day IT life Who This Book Is For Web application designers, developers, and Drupal enthusiasts.

As Microsoft's Dynamics 365 gains ground and businesses adopt this tool, the demand for internal resources who need to understand how to support and maintain it increases. Administering, Configuring, and Maintaining Microsoft Dynamics 365 in the Cloud addresses the needs of those who support Dynamics, discussing numerous real-world scenarios that businesses must deal with when implementing Dynamics 365. Scenarios are presented with simple, fully functional walkthroughs so that non-developers can follow the instructions and learn how to address any issues that need to be resolved. The variety of concepts discussed in this book include how to: Quickly set up and configure users, teams, business units, and security Navigate through the system and present data in easy to access dashboards and SSRS reports Import data and export data, and migrate data between systems Create customized Business Process Flows, Workflows, and Business Rules Customize your Dynamics 365 instance with new entities, fields, and JavaScript Deploy and manage plugins and solutions

The most essential component of every project manager’s job is the ability to identify potential risks before they cause unnecessary headaches and turmoil all around.

All projects are inherently risky, and complex ones can potentially be the downfall for even the most experienced project manager. From technical challenges and resource issues to unrealistic deadlines and problems with your subcontractors, any number of things can go wrong.

Fully updated, consistent with PMI® standards, and addressing “VUCA” (Volatility, Uncertainty, Complexity, and Ambiguity—the now-common business and project management acronym), this book remains the definitive resource for project managers seeking to be proactive in their efforts to guard against failure and minimize unwanted surprises.

Identifying and Managing Project Risk draws on real-world situations and hundreds of risk examples to show you how to:

• Thoroughly discover and document risks
• Use risk assessment techniques effectively
• Implement a system for monitoring and controlling projects
• Personalize proven methods for project risk management on any type of project

Complete with fresh guidance on program risk management, qualitative and quantitative risk analysis, simulation and modeling, and significant “non-project” risks, this one-stop indispensable resource is what every project manager needs to avoid chaos and keep their projects on track.

This book presents strategic perspectives on quality and flexibility, as well as quantitative tools for assessing their implementation in a range of systems. It introduces readers to the global changes in the relative importance of quality strategies and flexibility strategies over the past 30 to 40 years. In addition, it presents detailed examples of how multi-purpose techniques such as design of experiments, petri nets and quality function deployment can be applied to evaluate quality and flexibility in the design, planning and operation of various systems. Uniquely, the book combines strategies and quantitative research tools in a single volume. It also includes many examples that are accessible to readers from different disciplines, and familiarizes readers with techniques that can facilitate their current and future research - making it a valuable resource for researchers, practitioners and advanced students alike.

This book contains the refereed proceedings of the 12th International Conference on Knowledge Management in Organizations, KMO 2017, held in Beijing, China, in August 2017. The theme of the conference was "Emerging Technology and Knowledge Management in Organizations." The 45 contributions accepted for KMO 2017 were selected from 112 submissions and are organized in topical sections on: Knowledge Management Models and Behaviour Studies; Knowledge Sharing; Knowledge Transfer and Learning; Knowledge and Service Innovation; Knowledge and Organization; Information Systems Research; Value Chain and Supply Chain; Knowledge Re-presentation and Reasoning; Data Mining and Intelligent Science; Big Data Management; Internet of Things and Network.

This book reports on the latest advances in understanding cross-cultural decision and human cognition with respect to various cultural constructs, such as geographical, historical, sociological, and organizational cultures. It addresses researchers, scholars, and industry practitioners from diverse fields, including sociology, linguistics, business, military science, psychology, human factors research, neuroscience, and education. The book covers a wealth of topics, including: analyses of historical events and intercultural competence; commercial applications of social-cultural science; the study of decision-making similarities (and differences) across cultures; cultural behavioral modeling and simulation technology; and social networks and studies on group communication alike. It also reports on real-world case studies relevant to cross-cultural decision-making. The book's main goal is to combine studies from other relevant disciplines such as causal analysis in complex environments, team decision making and social changes to develop a more holistic understanding of the decisions that people, groups, and societies make, so as to improve our ability to forecast and plan for the future. Based on the AHFE 2017 International Conference on Cross-Cultural Decision Making (CCDM), held on July 17-21, 2017, in Los Angeles, California, USA, this book offers a multidisciplinary view on the impact of culture on people's cognition and behavior, and a timely reference guide to new applications and future challenges.

This book fills a void for a balanced approach to spreadsheet-based decision modeling. In addition to using spreadsheets as a tool to quickly set up and solve decision models, the authors show how and why the methods work and combine the user's power to logically model and analyze diverse decision-making scenarios with software-based solutions. The book discusses the fundamental concepts, assumptions and limitations behind each decision modeling technique, shows how each decision model works, and illustrates the real-world usefulness of each technique with many applications from both profit and nonprofit organizations. The authors provide an introduction to managerial decision modeling, linear programming models, modeling applications and sensitivity analysis, transportation, assignment and network models, integer, goal, and nonlinear programming models, project management, decision theory, queuing models, simulation modeling, forecasting models and inventory control models. The additional material files Chapter 12 Excel files for each chapter Excel modules for Windows Excel modules for Mac 4th edition errata can be found at https://www.degruyter.com/view/product/486941

This book includes a selection of refereed papers presented at the "Annual International Conference of the German Operations Research Society (OR2016)," which took place at the Helmut-Schmidt-Universitat / Universitat der Bundeswehr Hamburg, Germany, Aug. 30 - Sept. 2, 2016. Over 700 practitioners and academics from mathematics, computer science, business/economics, and related fields attended the conference. The scientific program included around 475 presentations on the theme Analytical Decision Making, focusing on the process of researching complex decision problems and devising effective solution methods towards better decisions. The book presents papers discussing classical mathematical optimization, statistics and simulation techniques. Such approaches are complemented by computer science methods and tools for the processing of data and the design and implementation of information systems. The book also examines recent advances in information technology, which allow big data volumes to be treated and enable real-time predictive and prescriptive business analytics to drive decisions and actions. Further, it includes problems modeled and treated under consideration of uncertainty, risk management, behavioral issues, and strategic decision situations.

The Audit Value Factor: Making Management's Head Turn empowers readers with a systematic method to build and maintain a value-centric internal audit organization. The book explores how to identify, quantify, and articulate value for customers. It details six critical success factors: Value propositions that link directly to customer needs Fostering customer relationships using the CREATE model Talent development using the TEAM model Risk expertise that raises awareness, understanding, and action Change management and process optimization using the SMART model Data analytics that provide powerful insights to operations The Audit Value Factor offers easy to use tools and practical strategies that deliver tangible and immediate benefits for the internal audit team. Praise for The Audit Value Factor: Making Management's Head Turn "Daniel Samson, the inspiring and forward-thinking CAE at SRI International, has created an essential guide to adding value through Internal Audit in his new book The Audit Value Factor. It's an important addition to any internal auditor's toolkit, with helpful suggestions on topics ranging from talent planning to data analytics. I highly recommend it to any internal audit professional looking to "up their game." Laurie A. Hanover, CIA, CAE Sunrun Inc. "Internal Auditors often strive for a 'seat at the table,' be it with Business Leaders, Senior Management, the Board, or really, any significant decision maker in an organization. In The Audit Value Factor, Dan Samson provides the roadmap to ensuring that Internal Audit gets not only that seat at the table, but also that role of a critical business partner that is valued in facilitating change and helping an organization achieve its goals." Brian Tremblay, CAE Acacia Communications "Great audit functions generate value and build leadership capacity from staff to CAE. The Audit Value Factor's compelling examples, data, and actionable tools enable auditors at every level to build relationships of trust, ask the right questions, and deliver powerful insights to their organization." Dr. Kathryn Bingham, Executive Coach and CEO, LEADistics LLC

Today's management world continually relies on technological efficiency to function and perform at a high standard. As technology becomes a greater part in many fields, understanding and managing this factor is integral for organizations. Inventive Approaches for Technology Integration and Information Resources Management provides an overview and analysis of knowledge management in sustainability, emergency preparedness, and IT, among other fields integral to the modern technological era. By providing a foundation for innovative practices in using technology and information resources, this publication is essential for practitioners and professionals, as well as undergraduate/graduate students and academicians.

We use money to solve our everyday problems, and it generally works well. Despite its economic benefits, however, money has a psychological downside: it trains us to think about negotiations narrow-mindedly, leading us to negotiate badly. Suggesting that we need a non-monetary mindset to negotiate better, The Bartering Mindset shows us how to look outside the monetary economy - to the bartering economies of the past, where people traded what they had for what they needed. The book argues that, because of the economic difficulties associated with bartering, barterers had to use a more sophisticated form of negotiation - a strategic approach that can make us master negotiators today. Now available in paperback, this book immerses readers in the assumptions made by barterers, collectively referred to as the "bartering mindset," and then demonstrates how to apply this mindset to modern, monetary negotiations. The Bartering Mindset concludes that our individual, organizational, and social problems fester for a predictable reason: we apply a monetary mindset to our negotiations, leading to suboptimal thinking, counterproductive behaviors, and disappointing outcomes. By offering the bartering mindset as an alternative, this book will help people negotiate better and thrive.