In 14 original essays, The Oxford Illustrated History of the Book reveals the history of books in all their various forms, from the ancient world to the digital present. Leading international scholars offer an original and richly illustrated narrative that is global in scope. The history of the book is the history of millions of written, printed, and illustrated texts, their manufacture, distribution, and reception. Here are different types of production, from clay tablets to scrolls, from inscribed codices to printed books, pamphlets, magazines, and newspapers, from written parchment to digital texts. The history of the book is a history of different methods of circulation and dissemination, all dependent on innovations in transport, from coastal and transoceanic shipping to roads, trains, planes and the internet. It is a history of different modes of reading and reception, from learned debate and individual study to public instruction and entertainment. It is a history of manufacture, craftsmanship, dissemination, reading and debate. Yet the history of books is not simply a question of material form, nor indeed of the history of reading and reception. The larger question is of the effect of textual production, distribution and reception - of how books themselves made history. To this end, each chapter of this volume, succinctly bounded by period and geography, offers incisive and stimulating insights into the relationship between books and the story of their times.

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

Das Buch fuhrt umfassend in das Gebiet Konstruieren mit Faserverbundwerkstoffen ein. Es behandelt die Werkstoffkunde, Elastostatik und Festigkeitslehre sowie Entwurfsmethoden und Verbindungstechniken. Im Vordergrund stehen die Verfahren zur Dimensionierung sowie die wichtigsten Konstruktionsprinzipien und die Berechnung von hoch belastbaren Faserverbundstrukturen. Wichtige Beziehungen werden hergeleitet, so dass man sie eigenen Untersuchungen zugrunde legen kann. Detaillierte Abbildungen und Ubungen unterstutzen die Anwendbarkeit. In der zweiten Auflage erganzt werden Regeln zur Gestaltung von FKV-Strukturen und ein Kapitel zu besonderen konstruktiven Losungen. Hinzu kommen Daten mit aktuellen Festigkeitswerten und neue Hinweise auf optimale Laminate.

Das Buch eignet sich fur Praktiker in der Faserverbundindustrie sowie fur Studierende des Maschinenbaus, im Flugzeugbau und der Kunststoffverarbeitung, die sich mit dem konstruktiven Leichtbau und Bauweisen beschaftigen."

This textbook draws on the authors' experience gained by teaching courses for engineering students on e.g. vehicle mechanics, vehicle system design, and chassis design; and on their practical experience as engineering designers for vehicle and chassis components at a major automotive company. The book is primarily intended for students of automotive engineering, but also for all technicians and designers working in this field. Other enthusiastic engineers will also find it to be a useful technical guide. The present volume (The Automotive Chassis - Volume 1: Component Design) focuses on automotive chassis components, such as:* the structure, which is usually a ladder framework and supports all the remaining components of the vehicle;* the suspension for the mechanical linkage of the wheels;* the wheels and tires;* the steering system;* the brake system; and* the transmission system, used to apply engine torque to the driving wheels. This thoroughly revised and updated second edition presents recent developments, particularly in brake, steering, suspension and transmission subsystems. Special emphasis is given to modern control systems and control strategies.

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

This textbook draws on the authors' experience gained by teaching courses for engineering students on e.g. vehicle mechanics, vehicle system design, and chassis design; and on their practical experience as engineering designers for vehicle and chassis components at a major automotive company. The book is primarily intended for students of automotive engineering, but also for all technicians and designers working in this field. Other enthusiastic engineers will also find it to be a useful technical guide. The present volume (The Automotive Chassis - Volume 2: System Design) focuses on the automotive chassis as a system, providing readers with the knowledge needed to integrate the individual components described in Volume 1 in a complex system that satisfies customers' expectations. Special emphasis is given to factors influencing system performance, including: - the influence of the powertrain on vehicle performance. Conventional, hybrid and electric powertrains are considered; - factors influencing vehicles' handling performance; - factors influencing vehicles' comfort performance; and - factors influencing vehicles' stability and strategies for accident avoidance (active safety). In addition, this second volume thoroughly covers topics that are usually neglected in other books about the automotive chassis, such as: - the basics of vehicle aerodynamics; - internal combustion engines, electric motors and batteries; and - mathematical modeling tools. This thoroughly revised second edition has been updated to reflect the latest advances in electric and hybrid vehicles, electronic control systems and autonomous driving.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the "ZhejiangMade" brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

This book provides a thorough overview of the applications of 3D printing technologies to ubiquitous manufacturing (UM). UM itself represents an application of ubiquitous computing in the manufacturing sector, and this book reveals how it offers convenient, on-demand network access to a shared pool of configurable manufacturing resources, including software tools, equipment, and capabilities. Given its scope, the book will be of considerable interest to researchers in the areas of manufacturing, mechanical engineering, operations management, production control, ubiquitous computing, and sensor technologies, as well as practicing managers and engineers.

Industry 4.0 has altered as well as disrupted the business model of organizations around the world. The adoption however, has been slow in the various industries as a clear roadmap for the integration of the same lacks in project planning. This brief fills this gap as it examines the development of a Value Roadmap for different industries using Industry 4.0 as an enabler. Using the automotive, healthcare and telecommunication industries as case studies, the authors create the value roadmap using five factors: market drivers, product features, technology features, enablers and resources. This framework integrates both technology and market knowledge to support strategy development, innovation and operational processes in organizations.

Fashion Fibers: Designing for Sustainability is an accessible reference tool for fashion students and designers who want to learn how to make decisions to enhance the sustainability potential in common fibers used in the fashion industry. Drawing upon the cradle to cradle philosophy and industry expertise, the book introduces readers to the fundamentals of fiber production and the product lifecycle. It features a fiber-by-fiber guide to natural fibers including cotton, hemp, silk, manufactured fibers including polyester, modal, azlon, then covers processing and promoting recycled fibers that are designed to be "circular". Each chapters investigates six main areas of potential impact in fiber cultivation, production, and processing-including chemical use, water, fair labor, energy use, consumer use/washing and biodegradability and recyclability. Readers will learn about the sustainability benefits and environmental impacts at each stage of the lifecycle, optimizing sustainability benefits, availability, product applications, and marketing and innovation opportunities that lead to more sustainable fashion. Features - Future Fibers sections highlight emerging fiber technologies and innovations such as new virgin-quality apparel fibers that have been recycled from post-consumer textile waste - Emphasizes application through examples and images of product end use - Discusses closed loop material systems that enable the recycling of fibers - Innovation Exercises offer readers practice designing or merchandising fashion products to optimize sustainability benefits - Foreword by Lynda Grose, Designer and Educator, California College of the Arts, US STUDIO RESOURCES - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Enhance your knowledge with real-world case studies

An introduction to the manufacturing industry Essential Manufacturing provides a comprehensive introduction to the wide breadth of the manufacturing industry. There is a need for all engineering and business students to understand the importance and context of the manufacturing industry. An engineer should have a well rounded appreciation of all aspects of the industry they work in, including manufacturing. This is evidenced by professional bodies expecting all accredited engineering courses to provide students with a background that allows them to see their own specific discipline in context. Similarly, business students will often find themselves dealing in some way with manufactured products or even be directly involved in manufacturing operations management. This book will cover the full spectrum of the manufacturing industry to provide a holistic appreciation of the topic but with enough detail to be of practical use. The book begins with an introduction to the manufacturing industry, its history, and some important manufacturing concepts. The materials used in manufacturing and how they are produced are covered. This is followed by a more detailed description of the more common manufacturing processes, their application, and the types of automation used in the manufacturing industry. Consideration is then given to the important aspects of manufacturing operations management and production planning and control, work study, and manufacturing economics. How to maintain quality in the manufacturing process, including metrology, is examined and this is followed by human factors in manufacturing. Finally, a speculative look at the future of manufacturing is included. Key features: * Takes a self-contained approach. * Includes review questions. * Suitable as an introduction for more advanced study. * Satisfies the requirements of college and first and second year university engineering courses. The book provides a comprehensive, concise introduction to the manufacturing industry for engineering and management students.

If you look carefully at how things are actually made in China - from shirts to toys, apple juice to oil rigs - you see a reality that contradicts every widely-held notion about the world's so-called economic powerhouse. From the inside looking out, China is not a manufacturing juggernaut. It's a Lilliputian. Nor is it a killer of American jobs. It's a huge job creator. Rising China is importing goods from America in such volume that millions of U.S. jobs are sustained through Chinese trade and investment. In Unmade in China, entrepreneur and Georgetown University business professor Jeremy Haft lifts the lid on the hidden world of China's intricate supply chains. Informed by years of experience building new companies in China, Haft's unique, insider s view reveals a startling picture of an economy which struggles to make baby formula safely, much less a nuclear power plant. Using firm-level data and recent case studies, Unmade in China tells the story of systemic risk in Chinese manufacturing and why this is both really bad and really good news for America.

For Future Leaders in Safety and Engineering You've chosen to become a leader in occupational health and safety. Practical Leadership Skills for Safety Professionals and Project Engineers can show you how. Purposely oriented toward the art and science of leadership, this book is designed to provide insight and outline development techniques for the budding young professional. Aimed squarely at college students and early career professionals, it parallels the steps that a student or recent graduate needs to take (from pre-professional to professional); it moves the reader from the classroom and then on through to early managerial years. The book covers basic office protocol and etiquette, understanding diversity and cultural nuance, and ethical considerations, and addresses most ABET-accredited engineering and safety programs with similar curricula. It also considers special cases that include toxic leadership; environmental stressors; increasing resilience; gender issues; international nuance; experiential training; and "depleted" leader development environments where upper management doesn't seem to care. In addition, the author introduces stories, accumulated wisdom, and anecdotes from his own experience, balanced by supported research and data on outcomes. Part empirical, part anecdotal, this book: Cites current social and psychological work on leadership and professional development References industry-related leader development research Breaks down what being a "professional" means; codes of ethics; dilemmas; case studies Explores leadership in the crisis and non-crisis modes Offers help with identifying and fighting toxic leadership, and more Designed for both coursework and reference, Practical Leadership Skills for Safety Professionals and Project Engineers contains published research combined with the author's own industry experience. This book provides a blueprint for the undergraduate or early-career professional in occupational health and safety, industrial hygiene, safety management, and related industries.

In companies that produce goods and services, productivity and efficiency improvements are a constant challenge. This book reviews the differences between productivity and efficiency. It proposes a new method and makes available a computational tool for implementation that contributes to facilitating the use of Data Envelopment Analysis (DEA). The book presents a discussion about productivity and efficiency, illustrating the potentials of use and conceptual differences. It covers the concepts and techniques for analysis of productivity and efficiency, analyzing critical benefits and limitations, explains in detail how to use DEA for analysis, provides innovative methods for using DEA, offers a free online computer tool with a direction guide, shows real empirical applications, and covers other techniques that can be used to complement the analysis performed. The book is for professionals, managers, consultants, students working and taking courses in productive systems of goods and services. Ancillary materials include a free online computer tool to operationalize the concepts and methods proposed in the book, a guide on how to use the method and the software developed for the DEA application. Solutions manual, instructor's manual, PowerPoint slides, and figure slides also will be available upon qualified adoption.

In order to build a sustainable transport system for people and goods that meets the needs of all users, a truly integrated and seamless approach is needed, and the full potential of transformative technologies has to be exploited. This can only be achieved if user-centeredness, cross-modality and technology transfer become the paradigm of shaping future transport. Mobility4EU is a project funded by the European Commission that focusses on these topics and is working on delivering an action plan towards a user-centric and cross-modal European transport system in 2030. The authors of this contributed volume are dedicated scholars and practitioners connected to Mobility4EU either as partners or external contributors. Their contributions focus on understanding user needs and report on technologies and approaches that support the tailoring of a user-centered cross-modal transport system for passengers and freight on long distances and in the urban context.

Manufacturing, like other industries, is rising to the challenges imposed by aggressive consumer demands and the need for cost-effective processing that delivers quality in the fastest possible time. Fierce competition means that keeping abreast of new developments and applications in technology is essential if companies are to meet demands profitably and keep ahead of competitors. This book investigates the design and management of digital manufacturing and assembly systems for an efficient, flexible, and modular production of customized products using the I40 (industry 4.0)-enabling technologies. This book will also provide case studies covering modeling, simulation, and optimization. eBook includes color figures. Discusses how the advancement of data communication and storage through the Internet of Things (IoT) opens the possibilities of connecting sensors, robots, and devices Sheds light on how the human role in industry is decreasing due to the development of connected manufacturing floors, allowing them to take more control over the manufacturing processes, decisions, and even maintenance Covers the benefits from exploiting digital manufacturing, manufacturing enterprises, and what they expect to achieve Explains the important roles that modeling, simulation, and optimization play Investigates the design and management of digital manufacturing and assembly systems for an efficient, flexible, and modular production of customized products exploiting the I40 (industry 4.0)-enabling technologies

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test (R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

This book examines how the norms, culture, and practices of the socio-economic Nordic model give them a competitive edge in globalized production chains. Using the Norwegian automotive industry - one of the most globalized industries in the world - as the empirical foundation of the book, it examines the strengths, tensions, and challenges the Norwegian work organization style meets in this particular business environment. It explores the current indicators of competitiveness, innovation, scientific excellence, and well-being as compared with the US, UK, EU, Japan, and elsewhere to address the hotly debated question of how institutions and culture contribute to or inhibit certain forms of work organization, learning, and economic performance. Integrating action research, organization studies, and learning and innovation economics, this book provides a more precise understanding of how institutions and cultures at a macro level shape learning practices in a competitive industry.

This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty years an unqualified success. This rapid growth has been based on large inflows of foreign direct investment (FDI) from Western Europe, North America, Japan and South Korea, and it significantly contributed to GDP growth, created thousands of new jobs, and completely transformed the previously existing automotive industry in the region. This volume offers an analysis that goes beyond uncritical celebratory accounts of this rapid growth. It is based on original, detailed firm-level research conducted by the author in Czechia and Slovakia between 2009 and 2015 that covered assembly firms and the networks of component suppliers. Theoretically and conceptually, the analysis will draw on the global production networks and global value chains perspectives. Drawing on the original empirical data and on additional available information, this volume concentrates on several important questions related to the development of the automotive industry in ECE in the 2000s:* The role of FDI in the rapid development of the automotive industry after 1990 and particularly in the 2000s.* The upgrading of the automotive industry in East-Central Europe through FDI* The position of ECE in the automotive industry research and development (R&D)* The effects of the 2008-2009 economic crisis in the automotive industry of ECE.* The role of state in the rapid development of the automotive industry in ECE in the 1990s and 2000s.* The effects of FDI on domestic firms in the form of linkages between foreign-owned and domestic firms and spillovers from foreign-owned to domestic firms.

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

This book analyses the development of strategic supply chain modelling and its role in optimising decision-making in business, in relation to advances in technology and increased demand due to globalisation. The authors examine existing supply chain models in order to create a conceptual framework for a new diagnostic tool, offering a useful, realistic and meaningful contribution to the field, both theoretically and practically. Using the real-life context of a major international automobile manufacturer, this study satisfies the demand from industry for guidance in the complex world of strategic supply chain modeling in the growing logistics business sector. Readers of Strategic Supply Chain Management will find this work instructive and informative, and it will be of particular interest to students, researchers and policy-makers in the supply chain management industry.