Das Buch stellt die Entwicklung und Erprobung umweltvertraglicher Schmierstoffe und kohlenstoffbasierter Beschichtungen vor. Am Beispiel einer Werkzeugmaschine untersucht der Autor die tribologischen Systeme, also die Systeme, in denen Reibung und Verschleiss massgeblich auftreten. Die Erkenntnisse werden in Form von Prozessketten verknupft und die Neuentwicklungen unter realitatsnahen Bedingungen gepruft. Das Projekt wurde durch die Deutsche Forschungsgemeinschaft gefordert und erforscht neben den Grundlagen auch die industrielle Umsetzung."

How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.

Fort Dunlop, in the Erdington district of Birmingham, was the original tyre factory and main office of Dunlop Rubber which for many years was the jewel in the crown of the Dunlop empire. 'The Fort', as it was affectionately known locally, was built in 1916 and by 1954 the entire factory area employed 10,000 workers. At one time it was one of the largest factories in the world and employed a significant proportion of the local population, often whole families worked there. Gradually foreign imports led to Fort Dunlop's demise, large scale tyre production ceased and the factory finally closed in 2014 with production moved to Germany and France. This book, compiled by a former employee, is a look back at the history of Fort Dunlop through the recollections and memories of many other members of its workforce. What emerges is a very family orientated company which played a huge part in the lives of many people who worked there or lived nearby. The building itself still remains as an iconic landmark and reminder of 'The Fort' in its heyday.

This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence among robots, sensors, and 3D printing. The book tells a story based on data and indicators to compare the resilience to this transformation in some key manufacturing regions. As a specific case study, the book discusses in length the transformation of the manufacturing processes in the Italian automotive industry. The authors conclude the book by providing policy implications for regions and cities.

This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providing for their families. In the field of fashion, female entrepreneurs in resource-rich Africa have significant opportunities through knowledge of natural resources and cultural traditions, as the use of natural fabrics and original designs is one of the latest trends. This book provides a framework for how African women can develop sustainable fashion enterprises, offering an original and lasting contribution to the field of entrepreneurship.

Das in vierter Auflage erscheinende Buch widmet sich der Schweissmetallurgie mit ihren Besonderheiten. Die vielfaltigen Probleme der Eisenwerkstoffe und der nichteisenmetallischen Werkstoffe bei ihrer schweisstechnischen Verarbeitung werden ausfuhrlich dargestellt. Um Korrosionsschaden an geschweissten Konstruktionen vorzubeugen, wird die Metallurgie aller technisch bedeutsamen Werkstoffe, wie unlegierte und legierte Stahle, Eisen-Gusswerkstoffe, die wichtigsten NE-Metalle, ausfuhrlich besprochen. An den Kapitelenden findet der interessierte Leser Aufgaben zur Losung und weiteren Vertiefung des Stoffes. Ein Schwerpunkt der Neubearbeitung ist die Anpassung an neue europaische (EURO-Normen) und internationale Normen (bis Marz 2009), soweit sie fur Deutschland Bedeutung haben. Neu hinzugekommen sind u. a. Hinweise zu neueren Stahlnormen (Baustahle nach DIN EN 10025), Vergutungsstahlen nach DIN EN 10025-6 und DIN EN 10083, hochlegierten Stahlen nach DIN EN 10 088 und Zusatzwerkstoffen zum Schweissen von Stahlen nach DIN EN ISO 2560. "

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it further examines the interactive relationships between trade partnerships and industry competitiveness. In recent years, with decreasing strategic alliances among nations and less visibility of international governance mechanisms (e.g., WTO) and counter to globalization, preferential trade agreements and free-trade agreements have proliferated among nations. At the same time, industrial competitiveness is becoming a serious strategic policy priority of nations-both advanced and emerging economies. Theoretical discussion focuses on the practices of global network capabilities for the top of the pyramid (ToP) and base of the pyramid (BoP). Special focus is on trade partnerships and industry competitiveness in the Asian economies (China, Japan, South Korea, India, Indonesia), three ASEAN nations (Vietnam, Thailand, and Malaysia), and Mexico. Extensive industry and firm-level case studies discuss ToP and BoP interface capabilities in the form of manufacturing and services life-cycle management, which extends value creation and delivery of manufacturing and services. This extension integrates the cloud ecosystem, such as timely data/information/knowledge flows via the virtual world; and ground value chains, such as the flow of complex real goods and services in the visible world.

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The book provides a holistic and practical approach to lean management throughout the business value chain. The lean management framework and tools demonstrate the optimal design and use of methods, tools and principles for companies and organisations. The author describes comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. A wealth of best practices, industry examples and case studies are used to reveal the diversity and opportunities of lean management methodologies, methods and principles. Moreover, the book shows how lean management principles are ultimately applied in industries like automotive, healthcare, education and services industries.

This book utilizes historical evidence to describe the development of the Toyota Production System (TPS). The development of TPS typifies the transformation of production control in interchangeable industries in the twentieth century. Much of the extensive literature available on TPS has been geared toward describing TPS from a number of different perspectives. Many researchers consider TPS distinct from American mass-production systems. Although TPS (and, more generally, the production control systems in the Japanese assembly industry) has differentiated itself from similar US production systems, the evolution of TPS is largely attributable to attempts to learn from, imitate, and modify pre-World War II US production methods. Through these efforts, TPS has achieved levels of efficiency in Japan comparable to those of US production systems. Additionally, a reliance on Information and Communication Technology (ICT) in relation to production control has facilitated the development of TPS. The literature on TPS, however, has largely ignored the vital relationship between ICT and production control due to an inordinate focus on "Kanban." Kanban translates to "signboard" in Japanese but is used to refer to an organic linkage between work in preceding and subsequent production processes. This book sheds light on the development of a fully digitalized Bill of Materials (BOM) at Toyota, behind its Kanban and production control.

In 14 original essays, The Oxford Illustrated History of the Book reveals the history of books in all their various forms, from the ancient world to the digital present. Leading international scholars offer an original and richly illustrated narrative that is global in scope. The history of the book is the history of millions of written, printed, and illustrated texts, their manufacture, distribution, and reception. Here are different types of production, from clay tablets to scrolls, from inscribed codices to printed books, pamphlets, magazines, and newspapers, from written parchment to digital texts. The history of the book is a history of different methods of circulation and dissemination, all dependent on innovations in transport, from coastal and transoceanic shipping to roads, trains, planes and the internet. It is a history of different modes of reading and reception, from learned debate and individual study to public instruction and entertainment. It is a history of manufacture, craftsmanship, dissemination, reading and debate. Yet the history of books is not simply a question of material form, nor indeed of the history of reading and reception. The larger question is of the effect of textual production, distribution and reception - of how books themselves made history. To this end, each chapter of this volume, succinctly bounded by period and geography, offers incisive and stimulating insights into the relationship between books and the story of their times.

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

Das Buch fuhrt umfassend in das Gebiet Konstruieren mit Faserverbundwerkstoffen ein. Es behandelt die Werkstoffkunde, Elastostatik und Festigkeitslehre sowie Entwurfsmethoden und Verbindungstechniken. Im Vordergrund stehen die Verfahren zur Dimensionierung sowie die wichtigsten Konstruktionsprinzipien und die Berechnung von hoch belastbaren Faserverbundstrukturen. Wichtige Beziehungen werden hergeleitet, so dass man sie eigenen Untersuchungen zugrunde legen kann. Detaillierte Abbildungen und Ubungen unterstutzen die Anwendbarkeit. In der zweiten Auflage erganzt werden Regeln zur Gestaltung von FKV-Strukturen und ein Kapitel zu besonderen konstruktiven Losungen. Hinzu kommen Daten mit aktuellen Festigkeitswerten und neue Hinweise auf optimale Laminate.

Das Buch eignet sich fur Praktiker in der Faserverbundindustrie sowie fur Studierende des Maschinenbaus, im Flugzeugbau und der Kunststoffverarbeitung, die sich mit dem konstruktiven Leichtbau und Bauweisen beschaftigen."

This textbook draws on the authors' experience gained by teaching courses for engineering students on e.g. vehicle mechanics, vehicle system design, and chassis design; and on their practical experience as engineering designers for vehicle and chassis components at a major automotive company. The book is primarily intended for students of automotive engineering, but also for all technicians and designers working in this field. Other enthusiastic engineers will also find it to be a useful technical guide. The present volume (The Automotive Chassis - Volume 1: Component Design) focuses on automotive chassis components, such as:* the structure, which is usually a ladder framework and supports all the remaining components of the vehicle;* the suspension for the mechanical linkage of the wheels;* the wheels and tires;* the steering system;* the brake system; and* the transmission system, used to apply engine torque to the driving wheels. This thoroughly revised and updated second edition presents recent developments, particularly in brake, steering, suspension and transmission subsystems. Special emphasis is given to modern control systems and control strategies.

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

This textbook draws on the authors' experience gained by teaching courses for engineering students on e.g. vehicle mechanics, vehicle system design, and chassis design; and on their practical experience as engineering designers for vehicle and chassis components at a major automotive company. The book is primarily intended for students of automotive engineering, but also for all technicians and designers working in this field. Other enthusiastic engineers will also find it to be a useful technical guide. The present volume (The Automotive Chassis - Volume 2: System Design) focuses on the automotive chassis as a system, providing readers with the knowledge needed to integrate the individual components described in Volume 1 in a complex system that satisfies customers' expectations. Special emphasis is given to factors influencing system performance, including: - the influence of the powertrain on vehicle performance. Conventional, hybrid and electric powertrains are considered; - factors influencing vehicles' handling performance; - factors influencing vehicles' comfort performance; and - factors influencing vehicles' stability and strategies for accident avoidance (active safety). In addition, this second volume thoroughly covers topics that are usually neglected in other books about the automotive chassis, such as: - the basics of vehicle aerodynamics; - internal combustion engines, electric motors and batteries; and - mathematical modeling tools. This thoroughly revised second edition has been updated to reflect the latest advances in electric and hybrid vehicles, electronic control systems and autonomous driving.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the "ZhejiangMade" brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Welcome to Bardstown, KY: The Bourbon Capital of the World (R) Bourbon's popularity is now a global phenomenon, but you need only look at Bardstown, Kentucky, to see its remarkable and evolving impacts. This historic city of 13,500 people is booming as a result, but it's also enduring growing pains. The economic impacts from a massive influx of tourists to what is now America's bourbon epicenter are positive on many levels, but with those crowds comes pressure on infrastructure, services and accommodations. The demand for hotels, bars and restaurants is at an all-time high, and investors from across the globe are addressing those needs. Still, as a two-century-old Kentucky cultural and entertainment center long before it was discovered by bourbon drinkers ;- many locals want to ensure the traditional Bardstown experience doesn't disappear amid novel entertainment options.

This book provides a thorough overview of the applications of 3D printing technologies to ubiquitous manufacturing (UM). UM itself represents an application of ubiquitous computing in the manufacturing sector, and this book reveals how it offers convenient, on-demand network access to a shared pool of configurable manufacturing resources, including software tools, equipment, and capabilities. Given its scope, the book will be of considerable interest to researchers in the areas of manufacturing, mechanical engineering, operations management, production control, ubiquitous computing, and sensor technologies, as well as practicing managers and engineers.