This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book analyzes the development of economic events in Japan, China, the NICs, Russia, Germany, Britain, and the United States of America during the second half of the twentieth century in an effort to uncover the variables that were determinant for the generation of economic growth. After analyzing numerous economic and non-economic variables, the author manages to identify a common denominator that was always present when there was growth and absent when there was stagnation. A strong causality linkage is established between this common denominator and growth. The book also demonstrates how this common set of variables can be easily manipulated by government policy in order to deliver fast and sustained economic growth. The book concludes with a clear set of macroeconomic policies for the attainment of fast, non-inflationary growth in developing countries, middle-income nations, transition economies, and developed countries.

Despite its unorthodox position, the book endorses free trade, privatization, liberalization, fiscal rectitude, low inflation, central bank independence, proper governance, protection of the environment, and better income distribution. With this approach, the book offers a fresh new look on the problem of growth and offers hope that economic science will finally provide governments with an effective policy tool for the elimination of poverty and unemployment.

This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it further examines the interactive relationships between trade partnerships and industry competitiveness. In recent years, with decreasing strategic alliances among nations and less visibility of international governance mechanisms (e.g., WTO) and counter to globalization, preferential trade agreements and free-trade agreements have proliferated among nations. At the same time, industrial competitiveness is becoming a serious strategic policy priority of nations-both advanced and emerging economies. Theoretical discussion focuses on the practices of global network capabilities for the top of the pyramid (ToP) and base of the pyramid (BoP). Special focus is on trade partnerships and industry competitiveness in the Asian economies (China, Japan, South Korea, India, Indonesia), three ASEAN nations (Vietnam, Thailand, and Malaysia), and Mexico. Extensive industry and firm-level case studies discuss ToP and BoP interface capabilities in the form of manufacturing and services life-cycle management, which extends value creation and delivery of manufacturing and services. This extension integrates the cloud ecosystem, such as timely data/information/knowledge flows via the virtual world; and ground value chains, such as the flow of complex real goods and services in the visible world.

This volume examines the role of textiles within the expanding global economy in the Age of European Exploration. Major themes include: the opening of new markets and responses to competition in the cloth trade, evolving techniques and modes of production, and changes in the patterns of consumption of local and imported cloth in a comparative, cross-cultural context.

Currently, the prime focus for US business plans should not be on the manufacturing process design and delivery processes, but on greatly improving innovation leadership, design engineering capability, and sales and marketing innovation. These three areas have been sadly lacking significant performance improvement during the past 20 years. The magic word for US business is "simplification." Most of the books written to date focus on the solution development aspect of the Innovation System Cycle, which is less than 15% of the total innovative system. Focusing on solution development is only the start -- the rest of the innovation system cycle is what turns an idea into a profitable business. The techniques in this book are directed at key tasks across the innovative process, such as maximizing quality, productivity, maintainability, usability, and reliability, while focusing on reducing the product cycle time and costs within the innovative process. This book uses more than 50 different approaches/concepts, which leads the reader in a very simple method for understanding, establishing, and effectively using an innovative system to provide a significant marketing advantage. Previous books have focused on what to do; however, this book focuses on how to do it. It transforms a complicated complex system into easy-to-use and understand methodology.

'The way that Ricardo Semler runs his company is impossible; except th at it works, and works splendidly for everyone. I relish this book. It revived my faith in human beings and my hope for business everywher e' Charles Handy--Workers make the decisions previously made by their bosses--Managerial staff set their own salaries and bonuses--Everyone has access to the company books--No formality - a minimum of meetings, memos and approvals--Internal walls torn down--Shopfloor workers set their own productivity targets and schedulesResu lt - Semco is one of Latin America's fastest-growing companies, acknow ledged to be the best in Brazil to work for, and with a waiting list o f thousands of applicants hoping to join it. This book offers the chanc e to learn Ricardo Semler's secrets and let some of the Semco magic ru b off on you and your company

This book utilizes historical evidence to describe the development of the Toyota Production System (TPS). The development of TPS typifies the transformation of production control in interchangeable industries in the twentieth century. Much of the extensive literature available on TPS has been geared toward describing TPS from a number of different perspectives. Many researchers consider TPS distinct from American mass-production systems. Although TPS (and, more generally, the production control systems in the Japanese assembly industry) has differentiated itself from similar US production systems, the evolution of TPS is largely attributable to attempts to learn from, imitate, and modify pre-World War II US production methods. Through these efforts, TPS has achieved levels of efficiency in Japan comparable to those of US production systems. Additionally, a reliance on Information and Communication Technology (ICT) in relation to production control has facilitated the development of TPS. The literature on TPS, however, has largely ignored the vital relationship between ICT and production control due to an inordinate focus on "Kanban." Kanban translates to "signboard" in Japanese but is used to refer to an organic linkage between work in preceding and subsequent production processes. This book sheds light on the development of a fully digitalized Bill of Materials (BOM) at Toyota, behind its Kanban and production control.

Despite widespread interest in the trade union movement and its history, it has never been easy to trace the development of individual unions, especially those now defunct, or where name changes or mergers have confused the trail. In this respect the standard histories and industrial studies tend to stimulate curiosity rather than satisfy it. When was a union founded? When did it merge or dissolve itself, or simply disappear? What records survive and where can further details of its history be found? These are the kinds of question the Directory sets out to answer. Each entry is arranged according to a standard plan, as follows: 1. Name of union; 2. Foundation date: Name changes (if any) and relevant dates. Any amalgamation or transfer of engagements. Cessation, winding up or disappearance, with date and reasons where appropriate and available; 3. Characteristics of: membership, leadership, policy, outstanding events, membership (numbers). 4. Sources of information: books, articles, minutes etc; location of documentation.

The late A.H. Shorter is widely acknowledged for his pioneering work on the history of the British paper-making industry, and his books continue to provide the basis for further research. The present volume brings together all his many articles, hitherto scattered across a variety of specialist publications and often virtually inaccessible. In these studies Dr Shorter tackled the subject with a broader scope than was possible in his books; in particular, they cover the period after 1800, tracing the changing geographical pattern of the industry. They also contain a wealth of detailed information on papermaking across Britain, notably in the counties of southwest England, that is impossible to find elsewhere, and is now made accessible through the comprehensive indexes to the volume. Le regrette A. H. Shorter est largement reconnu pour ses travaux originaux sur l'histoire de l'industrie papetiere britannique et ses ouvrages continuent d'Atre A la base de toutes recherches supplementaires. Le present volume rassemble la totalite de ses nombreux articles, jusqu'A present disperses sur tout un eventail de publications specialisees et bien trop souvent inaccessibles. Au travers de ces etudes, l'auteur s'attaque au sujet sur un rayon plus large que cela n'avait ete possible dans ses livres; couvrant en particulier la periode apres 1800 et traAant la structure geographique de l'industrie. Le recueil contient aussi abondance d'informations detaillees sur la fabrication du papier partout en Grande-Bretagne, notamment dans les contes du sud-ouest de l'Angleterre, et qu'il est impossible de trouver ailleurs.

The second installment of the "Fisher Investments On" series is a comprehensive guide to the Materials sector. "Fisher Investments on Materials" can benefit both new and seasoned investors, covering everything from Materials sector basics to specific industry insights to practical investing tactics, including common pitfalls to avoid.

The book will begin with a discussion of Fisher Investments' investing philosophy as it applies to the Materials sector. Then, readers will be lead through a discussion of sector basics, what drives the industries, and develop a framework for individual security analysis. Finally, the book will look at industry fundamentals and discuss what investors can do to protect themselves in a down market.

For more information visit www. materials.fisherinvestments.com

Exploring the concept of win-win agreements, this book analyses how they pose an important challenge for entrepreneurs, managers and advisors involved in complex negotiations among firms. Providing an overview and discussion of existing literature, the author further develops a theoretical framework for analysing corporate negotiations, and illustrates how this can be implemented in real-life situations. This book presents an empirical case study from the automotive industry and analyses the negotiation between Fiat Chrysler in 2009, offering practical strategies for those involved in corporate negotiations. Presenting how win-win agreements can improve competitive advantage, this book will be an invaluable read for practitioners and scholars alike.

A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. * Grounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization model * Shows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming "just another services company" * Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide * Packed with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

This textbook draws on the authors' experience gained by teaching courses for engineering students on e.g. vehicle mechanics, vehicle system design, and chassis design; and on their practical experience as engineering designers for vehicle and chassis components at a major automotive company. The book is primarily intended for students of automotive engineering, but also for all technicians and designers working in this field. Other enthusiastic engineers will also find it to be a useful technical guide. The present volume (The Automotive Chassis - Volume 2: System Design) focuses on the automotive chassis as a system, providing readers with the knowledge needed to integrate the individual components described in Volume 1 in a complex system that satisfies customers' expectations. Special emphasis is given to factors influencing system performance, including: - the influence of the powertrain on vehicle performance. Conventional, hybrid and electric powertrains are considered; - factors influencing vehicles' handling performance; - factors influencing vehicles' comfort performance; and - factors influencing vehicles' stability and strategies for accident avoidance (active safety). In addition, this second volume thoroughly covers topics that are usually neglected in other books about the automotive chassis, such as: - the basics of vehicle aerodynamics; - internal combustion engines, electric motors and batteries; and - mathematical modeling tools. This thoroughly revised second edition has been updated to reflect the latest advances in electric and hybrid vehicles, electronic control systems and autonomous driving.

This book focuses on the changing gender patterns of work in a global retail environment associated with the rise of contemporary retail and global sourcing. This has affected the working lives of hundreds of millions of workers in high-, middle- and low-income countries. The growth of contemporary retail has been driven by the commercialised production of many goods previously produced unpaid by women within the home. Sourcing is now largely undertaken through global value chains in low- or middle-income economies, using a 'cheap' feminised labour force to produce low-price goods. As women have been drawn into the labour force, households are increasingly dependent on the purchase of food and consumer goods, blurring the boundaries between paid and unpaid work. This book examines how gendered patterns of work have changed and explores the extent to which global retail opens up new channels to leverage more gender-equitable gains in sourcing countries.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

This book explores the superiority of the management systems found in world class Japan manufacturers and the process by which these systems are being imported to the USA. The concept of Japanese manufacturing methods, in particular the system known as "lean production," is transforming American industry. The editors and contributors use the term "Japanese Advanced Manufacturing Systems" to refer to social, organizational, and technological systems used by world class Japanese manufacturers. They look at the system at the factory level, the corporate system level, and at a level outside the corporate system, including consumer markets, the regulatory environment, the technology sector, and the educational system outside the firm. The two industries that are addressed are automobiles and electronics.

Offering proof-of-concept (POC) to inventors is often a difficult task for most Technology Transfer Offices (TTOs). Through an in-depth analysis of 15 years of IP portfolio management by Oxford University Innovation (OUI), this book identifies the salient aspects of the technology transfer evolution and the role that technology transfer managers (TTMs) play in closing the gap between academia and business. Innovation Finance and Technology Transfer: Funding Proof of Concept seeks to prove that a well-managed POC Fund can achieve positive financial results and that the chances for an IP portfolio management to be "in the money" increases if the TTO is attached to an entrepreneurial University. This work illustrates how innovation based on Intellectual Property Rights protected and managed by a highly-skilled group of technology transfer managers succeeds in technology transfer. It offers a vademecum to practitioners to follow a step by step best practice procedure embraced by the Oxford TTO to manage the POC investment process. This book is valuable reading for intellectual property scholars, business school students, social sciences researchers, investment professionals and technology transfer practitioners, as well as those working in innovation think tanks and policy circles.