How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.

This is an open access title available under the terms of a CC BY-NC-ND 3.0 IGO licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Micro, Small, and Medium Enterprises in Vietnam provides a comprehensive analytic contribution to a crucial topic within development economics. Based on fifteen years of continued data collection and research efforts it brings together nine up-to-date studies on micro, small, and medium enterprise (SME) development in a coherent framework to help persuade national and international policymakers of the need to take the international call for a data revolution seriously. This edited volume provides an in-depth evaluation of the development of private sector formal and informal manufacturing SMEs in Vietnam over the past decade, combining a unique primary data source with the best panel data and analytical tools available. It generates a comprehensive understanding of the impact of business risks, credit access, institutional characteristics, and government policies, and makes available a set of materials and studies of use to academics, students, and development practitioners interested in an integrated approach to the study of growth, private sector development, and the microeconomic analysis of SME development in a fascinating developing country. Micro, Small, and Medium Enterprises in Vietnam serves as a lense through which other countries, and the international development community at large, may wish to approach the massive task of pursuing a meaningful data revolution as an integral element of the Sustainable Development Goals agenda.

The first part of this book describes the development of the trade in scientific instruments in Elizabethan London. In the second part, the author describes in detail the provenance and context of all the existing scientific instruments from this period. Highly illustrated throughout this book is a fascinating and scholarly study of a neglected period.

Oxford Instruments is one of the UK's success stories - a science-based company which from the earliest beginnings in a garden shed has become a successful quoted company and a world leader in applied superconductivity. Its success is due in major part to the entrepreneurial skill of Sir Martin Wood, and the company has become a model for the new science-based university spin-offs. Audrey Wood has written a first-hand account of its evolution which provides real evidence of the challenges of entrepreneurship, innovation, technology transfer, and raising finance.

In 1962, South Korea assembled just 1,100 new automobiles. By 1996, this total had soared to 2,812,714. What explains this remarkable growth? The answer is complex, and involves a combination of a supportive State, timely technology alliances, a skilled but historically low-paid workforce, aggressive pricing, savvy entrepreneurs, and fortuitous circumstances. Despite this amazing ascent, comparatively little has been written about the Korean auto industry in English. In the first of a two-volume set, this 11-chapter book seeks to help fill this void by providing in-depth examinations of all six of Korea's automakers from their beginnings through 1996. Uniquely written from the perspective of industry analysts at the time (without knowledge of the Asian Fiscal Crisis), the book should prove informative to practitioners, scholars, and students interested in automotive history, international political economy, Asian studies, and more.

James Moore Swank (1832 1914) was a US expert on iron and steel, and wrote widely about the industry. In 1873 he became secretary of the American Iron and Steel Association. This second edition (1892) of his influential book on iron manufacture was significantly expanded compared to the 1884 original, with 132 more pages, 15 extra chapters, and revisions throughout the text. Swank aimed to move away from the highly technical approach and European focus that had dominated previous works. Instead, he would emphasise names, dates, facts and results, and give special attention to the growth of the industry in the United States while providing an international context. He includes every country and US state that produced iron. The book is organised chronologically, and provides a fascinating account of the manufacture of iron from the ancient Egyptian period through early modern Britain to late nineteenth-century America.

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations. With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. * Grounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization model * Shows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming "just another services company" * Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide * Packed with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others

Auch die Massivumformung hat sich in den letzten Jahren stetig weiterentwickelt, wie diese 2. Auflage gegenA1/4ber der 1974 erschienen ersten erkennen lAAt. Herausgeber und Autoren bieten dabei weiterhin einen leichtfaAlichen Zugang zu den grundlegenden Erkenntnissen und GesetzmAAigkeiten, vermitteln aber auch stets genA1/4gend Detailinformationen zur LAsung der wichtigsten Probleme der Umformpraxis. Aus den Besprechungen: .,."mit dem Buch wird das Ziel erfA1/4llt, die in zahlreichen ZeitschriftenverAffentlichungen dargelegten Einzeldarstellungen A1/4ber die theoretischen Grundlagen, Verfahren und Maschinen der Massivumformung A1/4bersichtlich und anschaulich zusammenzufassen. Damit wird der Erkenntnisstand auf dem Gebiet des Massivumformens in Form eines Lehrbuchs und Nachschlagewerks geboten, wozu ein ausfA1/4hrliches Sachverzeichnis und zahlreiche tabellarische Darstellungen mit technologischen Kennwerten beitragen. Mit besonderer Aufmerksamkeit wurden dabei die Erkenntnisse der Arbeiten des Instituts fA1/4r Umformtechnik der UniversitAt Stuttgart berA1/4cksichtigt. Das Buch wird der Entwicklung und Bedeutung der Fertigungsverfahren der Umformtechnik in der industriellen Erzeugung ganz oder nahezu fertiger WerkstA1/4cke durch produktive umformtechnische Technologien und Anlagen in der metallverarbeitenden Industrie gerecht." "Neue HA1/4tte" "#1,,"."verbinden grundlegende umformtechnische Aoeberlegungen mit Werkzeug- und Maschinenbauproblemen und Werkstoffragen in praxisnaher Weise. So findet der Betriebsmann, der seine tAglich auf ihn zukommenden Aufgaben zu lAsen hat, von seinem Verfahren ausgehend, den Zugang zu theoretischen Betrachtungen und vor allem die Erkenntnis derBedeutung und BeeinflussungsmAglichkeit der einzelnen Wirkparameter. Wie gut der Verfasser die Probleme des Betriebsmannes kennt, kommt in der sorgfAltigen Betreuung der nur noch bedingt umformtechnischen Randprobleme - Zuschnitt, Herstellung und Vorbereitung, WArmebehandlung - zum Ausdruck. "Pro Metal" "#1"

Using site-specific optimization approaches in international manufacturing networks is increasingly proving insufficient. To solve this problem, several holistic and integrated alternatives have been developed to reflect a global perspective. This book presents advances in the St. Gallen Global Manufacturing Network Model and its application in numerous industry-, benchmarking- and research projects. The contents combine data-driven solutions with qualitative management frameworks for the strategic optimization of international manufacturing networks. In the first part, the book addresses the foundation of manufacturing network management and further describes the St. Gallen Operational Excellence approaches to manage plant performance. On this basis, the authors show how plant- and network-level performance can be enhanced via key improvement domains (e.g., strategy, configuration, coordination, performance management, digitalization). In turn, the second part demonstrates the application of the constructs in manufacturing companies from various industries. By combining research and practice, the book offers unique perspectives on the management of global production striving toward higher performance on manufacturing site and network level.

Although the concept of flexible manufacturing has been around for over twenty years, applications have until recently been expensive and unique. Developments over the last five years, however, have made widespread applications of flexible manufacturing systems achievable. This book is intended to inform industry's decision-makers of the extent of advances, and how to increase both the flexibility and the productivity of their production system.

Originally published in 1989 Defence Industries presents a worldwide survey of defence industries. It argues that modern weapon systems and electronic warfare have led to the transition of the military-industrial enterprise into a multifaceted entity where electronics production is the key. It analyses the extent of defence industries, showing that large portions of the aerospace, shipbuilding, motor vehicle and electronics industries are devoted to defence and discusses where the defence industries are located. It examines the differences in government policies, contrasting the superpowers, with newly industrialised countries.

Global value chains (GVCs) are fraught with the phenomenon of fragmentation and dispersion of production across the world. India presents a unique example with its high potential in manufacturing capability but low integration in GVCs. This book examines the reasons why India has failed to integrate within GVCs so far and looks at key examples to understand the impediments in this process. The chapters bring together case studies from across the manufacturing industry - labour-intensive (garment, paper and diamond), capital-intensive (automobile and petrochemical), and knowledge-intensive (semi-conductor microchip, chemical and pharmaceutical) sectors. Together, they present stories of successful integration of some firms in GVCs as well as the difficulties faced by them. The volume also highlights the importance of GVCs in the context of developing countries in terms of benefits such as income and value generation, knowledge and technology collaborations, and advances in systems and processes. This book will interest scholars and researchers in economics, international trade studies, development economics and business management as well as to practitioners, policymakers, government officials, and those in the corporate sector.

This book is a reassessment of British performance in manufacturing since 1850 in the light of new evidence on international comparisons of productivity. Using a novel analytical framework of technological evolution, Stephen Broadberry uncovers new ways of looking at Britain's relative economic decline while debunking a number of misapprehensions regarding the nature and causes of the decline. It analyses productivity levels in Britain, the United States and Germany and provides detailed case studies of all the major manufacturing industries, broken down into three periods: 1850-1914, 1914-50 and 1950-90. Broadberry offers a wide coverage of industries, with invaluable country-specific information. By combining a multitude of detailed productivity measurements with qualitative industrial and business history, he provides a major contribution to our understanding of British economic performance over the last 150 years.

This book provides extensive insight into the impact of electro-mobility (e-Mobility) on traditional automobile manufacturers. The authors analyse the drivers of e-Mobility and develop a forecast model with the help of exclusive industry reports from leading investment banks and reveal the impact on the automotive value chain. Apart from empirical analysis of the reports, the book also presents insights based on expert interviews with the leading automobile supplier Continental, the consultancy firm KPMG, the market-leading leasing company Deutsche Leasing, and a VW-Audi car dealer.

Das Buch stellt die Entwicklung und Erprobung umweltvertraglicher Schmierstoffe und kohlenstoffbasierter Beschichtungen vor. Am Beispiel einer Werkzeugmaschine untersucht der Autor die tribologischen Systeme, also die Systeme, in denen Reibung und Verschleiss massgeblich auftreten. Die Erkenntnisse werden in Form von Prozessketten verknupft und die Neuentwicklungen unter realitatsnahen Bedingungen gepruft. Das Projekt wurde durch die Deutsche Forschungsgemeinschaft gefordert und erforscht neben den Grundlagen auch die industrielle Umsetzung."

How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.

Fort Dunlop, in the Erdington district of Birmingham, was the original tyre factory and main office of Dunlop Rubber which for many years was the jewel in the crown of the Dunlop empire. 'The Fort', as it was affectionately known locally, was built in 1916 and by 1954 the entire factory area employed 10,000 workers. At one time it was one of the largest factories in the world and employed a significant proportion of the local population, often whole families worked there. Gradually foreign imports led to Fort Dunlop's demise, large scale tyre production ceased and the factory finally closed in 2014 with production moved to Germany and France. This book, compiled by a former employee, is a look back at the history of Fort Dunlop through the recollections and memories of many other members of its workforce. What emerges is a very family orientated company which played a huge part in the lives of many people who worked there or lived nearby. The building itself still remains as an iconic landmark and reminder of 'The Fort' in its heyday.

This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence among robots, sensors, and 3D printing. The book tells a story based on data and indicators to compare the resilience to this transformation in some key manufacturing regions. As a specific case study, the book discusses in length the transformation of the manufacturing processes in the Italian automotive industry. The authors conclude the book by providing policy implications for regions and cities.

This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providing for their families. In the field of fashion, female entrepreneurs in resource-rich Africa have significant opportunities through knowledge of natural resources and cultural traditions, as the use of natural fabrics and original designs is one of the latest trends. This book provides a framework for how African women can develop sustainable fashion enterprises, offering an original and lasting contribution to the field of entrepreneurship.

Das in vierter Auflage erscheinende Buch widmet sich der Schweissmetallurgie mit ihren Besonderheiten. Die vielfaltigen Probleme der Eisenwerkstoffe und der nichteisenmetallischen Werkstoffe bei ihrer schweisstechnischen Verarbeitung werden ausfuhrlich dargestellt. Um Korrosionsschaden an geschweissten Konstruktionen vorzubeugen, wird die Metallurgie aller technisch bedeutsamen Werkstoffe, wie unlegierte und legierte Stahle, Eisen-Gusswerkstoffe, die wichtigsten NE-Metalle, ausfuhrlich besprochen. An den Kapitelenden findet der interessierte Leser Aufgaben zur Losung und weiteren Vertiefung des Stoffes. Ein Schwerpunkt der Neubearbeitung ist die Anpassung an neue europaische (EURO-Normen) und internationale Normen (bis Marz 2009), soweit sie fur Deutschland Bedeutung haben. Neu hinzugekommen sind u. a. Hinweise zu neueren Stahlnormen (Baustahle nach DIN EN 10025), Vergutungsstahlen nach DIN EN 10025-6 und DIN EN 10083, hochlegierten Stahlen nach DIN EN 10 088 und Zusatzwerkstoffen zum Schweissen von Stahlen nach DIN EN ISO 2560. "

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it further examines the interactive relationships between trade partnerships and industry competitiveness. In recent years, with decreasing strategic alliances among nations and less visibility of international governance mechanisms (e.g., WTO) and counter to globalization, preferential trade agreements and free-trade agreements have proliferated among nations. At the same time, industrial competitiveness is becoming a serious strategic policy priority of nations-both advanced and emerging economies. Theoretical discussion focuses on the practices of global network capabilities for the top of the pyramid (ToP) and base of the pyramid (BoP). Special focus is on trade partnerships and industry competitiveness in the Asian economies (China, Japan, South Korea, India, Indonesia), three ASEAN nations (Vietnam, Thailand, and Malaysia), and Mexico. Extensive industry and firm-level case studies discuss ToP and BoP interface capabilities in the form of manufacturing and services life-cycle management, which extends value creation and delivery of manufacturing and services. This extension integrates the cloud ecosystem, such as timely data/information/knowledge flows via the virtual world; and ground value chains, such as the flow of complex real goods and services in the visible world.

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.