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Books > Humanities > General

Responsible Journalism in Conflicted Societies - Trust and Public Service Across New and Old Divides (Paperback): Jake Lynch,... Responsible Journalism in Conflicted Societies - Trust and Public Service Across New and Old Divides (Paperback)
Jake Lynch, Charis Rice
R1,240 Discovery Miles 12 400 Ships in 10 - 15 working days

A comprehensive edited collection on the topic of responsible journalism in divided societies, drawing on a global range of contributions Contributors engage with longstanding questions and new challenges surrounding concepts of responsibility, trust, public service, and public interest in journalism Divided into three parts, the book explores the themes of local news, peace journalism, and audience relationships and how they relate to the practice of responsible journalism The book applies an inclusive concept of 'conflicted societies', going beyond those affected by violent conflict to include traditionally 'stable' but increasingly polarised democracies, such as the UK and the USA The studies also include societies often overlooked in media and journalism studies, such as Northern Ireland, Turkey, Cyprus, Pakistan, The Democratic Republic of Congo, and the Central African Republic Chapters also feature contemporary case studies, such as the Covid-19 pandemic, as a route into understanding the pertinent issue of fake news, and the 'local turn' in journalism The book will be a valuable resource for those studying conflict reporting and international journalism and will also appeal to any scholars working at the intersection of media, journalism, communication, peace, conflict, and security studies

Dante Alive - Essays on a Cultural Icon (Hardcover): Francesco Ciabattoni, Simone Marchesi Dante Alive - Essays on a Cultural Icon (Hardcover)
Francesco Ciabattoni, Simone Marchesi
R5,098 Discovery Miles 50 980 Ships in 10 - 15 working days

This volume collects original essays from a wide range of international scholars in the field of Dante Studies. All essays address the current persistence of Dante's presence in contemporary popular culture. Studied fields are as varied as the visual arts, the music scene (independent as well as experimental rock and pop music), film, theater and television productions (both high-brow and commercial), the political rhetoric of American and European personalities, commercial advertisements, video- and boardgames. The volume offers a large number of previously unpublished illustrations reacting to the Divine Comedy. The collection expands the scope of previous scholarship on the topic and updates the critical approach. It balances cutting-edge scholarly research with helpful insights and tools for teaching Dante in a variety of contexts. All source material is made available in English translation.

Socio-gerontechnology - Interdisciplinary Critical Studies of Ageing and Technology (Paperback): Alexander Peine, Wendy Martin,... Socio-gerontechnology - Interdisciplinary Critical Studies of Ageing and Technology (Paperback)
Alexander Peine, Wendy Martin, Louis Neven, Barbara Marshall
R1,393 Discovery Miles 13 930 Ships in 10 - 15 working days

Social change in the twenty-first century is shaped by both demographic changes associated with ageing societies and significant technological change and development. Outlining the basic principles of a new academic field, Socio-gerontechnology, this book explores common conceptual, theoretical and methodological ideas that become visible in the critical scholarship on ageing and technology at the intersection of Age Studies and Science and Technology Studies (STS). Comprised of 15 original chapters, three commentaries and an afterword, the book explores how ageing and technology are already interconnected and constantly being intertwined in Western societies. Topics addressed cover a broad variety of socio-material domains, including care robots, the use of social media, ageing-in-place technologies, the performativity of user involvement and public consultations, dementia care and many others. Together, they provide a unique understanding of ageing and technology from a social sciences and humanities perspective and contribute to the development of new ontologies, methodologies and theories that might serve as both critique of and inspiration for policy and design. International in scope, including contributions from the United Kingdom, Canada, the United States, Australia, Germany, Norway, Denmark, Austria, the Netherlands, Spain and Sweden, Socio-gerontechnology is an agenda-setting text that will provide an introduction for students and early career researchers as well as for more established scholars who are interested in ageing and technology.

Black Families and Recession in the United States - The Enduring Impact of the Great Recession of 2007-2009 (Paperback):... Black Families and Recession in the United States - The Enduring Impact of the Great Recession of 2007-2009 (Paperback)
Dorothy Smith Ruiz, Albert M Kopak
R1,369 Discovery Miles 13 690 Ships in 10 - 15 working days

Black Families and the Recession in the United States goes beyond the massive loss of property among African Americans during the Great Recession of 2007-2009. It connects the housing experience to broader systems of inequality in America. Following the Great Recession of 2007-2009, the US elections of 2008, the impact of COVID-19, and widespread demonstrations resulting from the murder of George Floyd by police, the sociopolitical and economic status of Blacks in the United States is at a critical point in history, with demand for major transformation. The authors reveal a history of racist practices against Blacks in many systems, including education, policing, incarceration, wealth transmission, voting restrictions, and housing segregation. The social costs of the recession are manifested in the daily lives of African American families. In addition to financial losses, African Americans are more likely to be plagued with issues related to poverty, chronic illnesses, and lack of trust of social and economic institutions. Research, policy, and practical implications of this research include identifying social and economic supports unique to African Americans and determining strategies to strengthen families; paramount to addressing racial disparities. The interdisciplinary focus of this book appeals to a wide audience and areas of study.

Media Linguistics in South Asia - Language, Culture and Communication (Hardcover): Ali R. Fatihi Media Linguistics in South Asia - Language, Culture and Communication (Hardcover)
Ali R. Fatihi
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

This book contributes to the emerging field of media linguistics. It provides a map of the discipline and broadens the theoretical and empirical scope. This will be of interest to scholars and researchers of linguistics, media studies, media sociology across the world.

Bias, Belief, and Conviction in an Age of Fake Facts (Hardcover): Anke Finger, Manuela Wagner Bias, Belief, and Conviction in an Age of Fake Facts (Hardcover)
Anke Finger, Manuela Wagner
R4,497 Discovery Miles 44 970 Ships in 10 - 15 working days

A highly relevant topic, given current discussions around fake news, fake facts, and misinformation in the media and public sphere This book offers a valuable contribution to how public discourse is impacted by personal bias, beliefs, and convictions Addresses the role and impact of conviction in the public sphere, education, and in political and cultural discourse It discusses where our convictions come from and whether we are aware of them, why they compel us to certain actions, and whether we can change our convictions when presented with opposing evidence that prove our personal convictions "wrong" It brings together scholars from multiple fields, such as philosophy, psychology, comparative literature, media studies, applied linguistics, intercultural communication, and education It will be of particular interest to scholars in communication and journalism studies, media studies, philosophy, and psychology It will contribute substantially to the study of conviction as an aspect of the self we all carry within us and are called upon to examine

Responsible Journalism in Conflicted Societies - Trust and Public Service Across New and Old Divides (Hardcover): Jake Lynch,... Responsible Journalism in Conflicted Societies - Trust and Public Service Across New and Old Divides (Hardcover)
Jake Lynch, Charis Rice
R4,497 Discovery Miles 44 970 Ships in 10 - 15 working days

A comprehensive edited collection on the topic of responsible journalism in divided societies, drawing on a global range of contributions Contributors engage with longstanding questions and new challenges surrounding concepts of responsibility, trust, public service, and public interest in journalism Divided into three parts, the book explores the themes of local news, peace journalism, and audience relationships and how they relate to the practice of responsible journalism The book applies an inclusive concept of 'conflicted societies', going beyond those affected by violent conflict to include traditionally 'stable' but increasingly polarised democracies, such as the UK and the USA The studies also include societies often overlooked in media and journalism studies, such as Northern Ireland, Turkey, Cyprus, Pakistan, The Democratic Republic of Congo, and the Central African Republic Chapters also feature contemporary case studies, such as the Covid-19 pandemic, as a route into understanding the pertinent issue of fake news, and the 'local turn' in journalism The book will be a valuable resource for those studying conflict reporting and international journalism and will also appeal to any scholars working at the intersection of media, journalism, communication, peace, conflict, and security studies

Social Media and the Law - A Guidebook for Communication Students and Professionals (Hardcover, 3rd edition): Daxton R. Stewart Social Media and the Law - A Guidebook for Communication Students and Professionals (Hardcover, 3rd edition)
Daxton R. Stewart
R4,079 Discovery Miles 40 790 Ships in 10 - 15 working days

- Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation; this guidebook is here to help them navigate social media's tricky legal terrain. - The book includes contributions from twelve experts in media law. - Each chapter summarizes the law in a particular area, providing detailed answers to the most common and pressing questions and concluding with best practices for practitioners and guidance for policy-makers.

Social Media and the Law - A Guidebook for Communication Students and Professionals (Paperback, 3rd edition): Daxton R. Stewart Social Media and the Law - A Guidebook for Communication Students and Professionals (Paperback, 3rd edition)
Daxton R. Stewart
R1,499 Discovery Miles 14 990 Ships in 10 - 15 working days

- Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation; this guidebook is here to help them navigate social media's tricky legal terrain. - The book includes contributions from twelve experts in media law. - Each chapter summarizes the law in a particular area, providing detailed answers to the most common and pressing questions and concluding with best practices for practitioners and guidance for policy-makers.

Ernest Hemingway and the Fluidity of Gender - A Socio-Cultural Analysis of Selected Works (Hardcover): Tania Chakravertty Ernest Hemingway and the Fluidity of Gender - A Socio-Cultural Analysis of Selected Works (Hardcover)
Tania Chakravertty
R4,495 Discovery Miles 44 950 Ships in 10 - 15 working days

Ernest Hemingway and the Fluidity of Gender presents fresh insight into the gender issues and sexual ambiguities that have always been present in Hemingway's work, utilising a variety of historical, socio-cultural and biographical contexts. Offering a close analysis of the gender issues and sexual ambiguities present in Hemingway's work, this book provides insight into the position of white middle-class women in America from the mid-nineteenth to the mid-twentieth century, illuminating Hemingway's androgynous impulses and the attitudinal changes that occurred during Ernest Hemingway's lifetime. Women and gender were Hemingway's steady concern; his fictional females are drawn with the same kind of complexity and individuality like his fictional males, manifesting endurance, stoic courage and grace under pressure. This volume highlights Hemingway's textual world's resistance of patriarchal phallocratism and his abolition of the binaries of masculinity/femininity, passivity/activity and the like, dismantling binary oppositions involving gender and sexuality. Exploring the metamorphosis of American social and cultural history, this volume unravels the stereotypical myths associated with womanhood and the complexity of women in Ernest Hemingway's novels. Tania Chakravertty is the Dean of Students' Welfare, Diamond Harbour Women's University, West Bengal, India. Chakravertty has a Ph.D. from Calcutta University on "Gender Representations in the Fiction of Ernest Hemingway". Chakravertty visited the US to participate in the academic group project "Strengthening and Widening the Scope of American Studies: The U.S. Experience" in 2010 as part of the prestigious International Visitor Leadership Program. Her monographs have appeared in national and international journals.

Visual Research Methods in the Social Sciences - Awakening Visions (Hardcover, 2nd edition): Stephen Spencer Visual Research Methods in the Social Sciences - Awakening Visions (Hardcover, 2nd edition)
Stephen Spencer
R4,517 Discovery Miles 45 170 Ships in 10 - 15 working days

Visual Research Methods in the Social Sciences: Awakening Visions is an indispensable resource for students, researchers and teachers seeking to use visual sources in their research and understand how images work. This fully updated edition adds questions and activities for studies and many new images and models as well as additional exploration of social and theoretical contexts and examples of current visual and multimodal research. Due to the proliferation of image-centric social media and the growing potential for 'fake news', being able to critically assess media and other visual messages is more important than ever. For researchers embarking on visual research this book offers useful practical guidance and real-world examples from seasoned researchers exploring cultures as varied as: religious cults in Venezuela, the Beer Can Regatta in Darwin, Mapuche Indians in Chile and graffiti artists in Sheffield. It offers an integrated approach to visual research, building compelling case studies using a wide range of visual forms, including: archive images, media samples, maps, objects, video, photographs and drawings alongside traditional qualitative approaches. Examples of the visual construction of 'place', representations of social identities and different approaches to analysis are explored in the first section of the book, whilst the essays in the second section highlight the creativity and innovation of four leading visual researchers. This new edition will prove valuable for both experienced visual researchers and those embarking on visual research in the social sciences for the first time.

Cinema Studies - The Key Concepts (Hardcover, 6th edition): Susan Hayward Cinema Studies - The Key Concepts (Hardcover, 6th edition)
Susan Hayward
R4,558 Discovery Miles 45 580 Ships in 10 - 15 working days

A one-stop-shop that introduces students to the field and provides an essential guide to key terms and concepts. Ideal summer reading for students before their degree course and an essential reference to keep to hand throughout the degree program. This new edition includes updated and expanded material on digital cinema studies and more contemporary and international film examples throughout the book, especially from contemporary Asian cinema.

Public Relations Cases - International Perspectives (Paperback, 3rd edition): Danny Moss, Barbara DeSanto Public Relations Cases - International Perspectives (Paperback, 3rd edition)
Danny Moss, Barbara DeSanto
R1,399 Discovery Miles 13 990 Ships in 10 - 15 working days

Contains a variety of in-depth, international case-studies covering real-world organizational settings Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, help bring the discussion to life A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals

Journalism and Foreign Policy - How the US and UK Media Cover Official Enemies (Paperback): Jesse Owen Hearns-Branaman, Tabe... Journalism and Foreign Policy - How the US and UK Media Cover Official Enemies (Paperback)
Jesse Owen Hearns-Branaman, Tabe Bergman
R1,239 Discovery Miles 12 390 Ships in 10 - 15 working days

This edited collection brings together critical and up-to-date assessments of how mainstream American and British media cover their respective foreign policies, paying special attention to 'official enemies'. In the age of the internet and social media, the reporting and commentary on world events by mainstream Western media remains tightly bound by the way in which Western governments promote their framing. This book explores the extent to which historical and recent Western media coverage has reflected and continues to reflect the foreign policies of the United States and the United Kingdom towards ten non-Western countries: Afghanistan, China, Cuba, Haiti, Iran, Palestine, Russia, Serbia, Syria, and Vietnam. Chapters analyse media coverage before, during and after war and geo-political and economic conflicts. Drawing from diverse perspectives and methods, including historical analysis, content analysis, critical discourse analysis, and critical linguistics, Journalism and Foreign Policy offers original insight into the Western media's representation of important global events and developments, as well as the key scholarly issues of propaganda and digital media, across a wide range of recent coverage. This volume is key reading for academics and students in the areas of foreign policy and international politics, international communication, media content analysis, and journalism.

A Cognitive Psychology of Mass Communication (Paperback, 8th edition): Fred Sanborn A Cognitive Psychology of Mass Communication (Paperback, 8th edition)
Fred Sanborn
R2,612 Discovery Miles 26 120 Ships in 10 - 15 working days

Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives. In-text pedagogy such as chapter questions is complimented by instructor and student online resources including chapter abstracts and sample discussion questions.

A Cognitive Psychology of Mass Communication (Hardcover, 8th edition): Fred Sanborn A Cognitive Psychology of Mass Communication (Hardcover, 8th edition)
Fred Sanborn
R4,543 Discovery Miles 45 430 Ships in 10 - 15 working days

Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives. In-text pedagogy such as chapter questions is complimented by instructor and student online resources including chapter abstracts and sample discussion questions.

The Paradox of Transgression in Games (Paperback): Kristine Jorgensen, Torill Mortensen The Paradox of Transgression in Games (Paperback)
Kristine Jorgensen, Torill Mortensen
R1,381 Discovery Miles 13 810 Ships in 10 - 15 working days

The Paradox of Transgression in Games looks at transgressive games as an aesthetic experience, tackling how players respond to game content that shocks, disturbs, and distresses, and how contemporary video games can evoke intense emotional reactions. The book delves into the commercial success of many controversial videogames: although such games may appear shocking for the observing bystander, playing them is experienced as deeply rewarding for the player. Drawing on qualitative player studies and approaches from media aesthetics theory, the book challenges the perception of games as innocent entertainment, and examines the range of emotional, moral, and intellectual experiences of players. As they explore what players consider transgressive, the authors ask whether there is something about the gameplay situation that works to mitigate the sense of transgression, stressing gameplay as an aesthetic experience. Anchoring the aesthetic game experience both in play studies as well as in aesthetic theory, this book will be an essential resource for scholars and students of game studies, aesthetics, media studies, philosophy of art, and emotions.

Re-scheduling Television in the Digital Era (Paperback): Hanne Bruun Re-scheduling Television in the Digital Era (Paperback)
Hanne Bruun
R770 Discovery Miles 7 700 Ships in 10 - 15 working days

This book explores how the television industry is adapting its production culture and professional practises of scheduling to an increasingly non-linear television paradigm, a testing ground where different communicative tools are tried out in a volatile industry. Based on four case studies the book argues that a new television paradigm is being produced from within the multiplatform television organisations themselves in order to adapt to changing viewer habits and the tensions between digital and broadcast television. Drawing on a unique genre and production studies approach that cuts across the humanities and sociology in television studies, chapters cover in-depth studies of: * The communicative changes to the on-air schedule as a televisual text phenomenon in the digital era, and how the conceptualisations of the audience are changing in scheduling and curation for multiplatform portfolios * The changing production culture of scheduling in companies for their multiplatform portfolios * The dilemmas of curation in multiplatform portfolios. Situated at the intersection of the humanities and sociology in media production studies, this book will be of key interest to scholars and students of television studies, media production studies and cultural studies and to researchers and media professionals and management in the television industry.

Intercultural Communication, Identity, and Social Movements in the Digital Age (Paperback): Margaret U. D'Silva, Ahmet Atay Intercultural Communication, Identity, and Social Movements in the Digital Age (Paperback)
Margaret U. D'Silva, Ahmet Atay
R1,400 Discovery Miles 14 000 Ships in 10 - 15 working days

This book examines the complex and multidimensional relationship between culture and social media, and its specific impact on issues of identity and social movements, in a globalized world. Contemporary cyber culture involves communication among people who are culturally, nationally, and linguistically similar or radically different. Social media becomes a space for mediated cultural information transfer which can either facilitate a vibrant public sphere or create cultural and social cleavages. Contributors of the book come from diverse cultural backgrounds to provide a comprehensive analysis of how these social media exchanges allow members of traditionally oppressed groups find their voices, cultivate communities, and construct their cultural identities in multiple ways. This book will be of great relevance to scholars and students working in the field of media and new media studies, intercultural communication, especially critical intercultural communication, and academics studying social identity and social movements.

The Effects of Intellectual Property Law in Writing Studies - Ethics, Sponsors, and Academic Knowledge-Making (Paperback):... The Effects of Intellectual Property Law in Writing Studies - Ethics, Sponsors, and Academic Knowledge-Making (Paperback)
Karen J. Lunsford, James P. Purdy
R1,411 Discovery Miles 14 110 Ships in 10 - 15 working days

This book documents the intellectual property experiences of writing studies scholars and challenges naturalized ways of responding to intellectual property concerns. Analyzing results of a nationwide survey and semi-structured interviews to examine ways decisions about intellectual property (IP) during academic knowledge-making are mediated by histories of enculturation, ethical lenses, and IP sponsors, the book: Identifies and illustrates a range of ethical stances that academics might adopt in regard to IP and the range of human, institutional, and technological sponsors that can mediate IP decisions; Provides evidence that IP affects all of the processes of academic knowledge-making, not just the final product; Offers heuristic questions that academics can and should ask throughout their teaching, research, and editing to make proactive IP decisions. The book is an essential read for academics working in writing studies and the humanities as well as those interested in IP. This text could also be used in graduate student training in writing studies and related disciplines.

Artificial Intelligence and Playable Media (Paperback): Eric Freedman Artificial Intelligence and Playable Media (Paperback)
Eric Freedman
R1,205 Discovery Miles 12 050 Ships in 10 - 15 working days

- Centers artificial intelligence as a pathway for media studies students, scholars and practitioners to navigate the broad terrain of software practice. - Examines the impact of software on everyday life as it traces the industrial development and migrations of AI and the connectedness of play to broader cultural, social and economic forces. - Connects history and theory to practice through a number of illustrative, culturally relevant media objects and case studies that will be familiar and engaging to many students. - With its focus on applied artificial intelligence in popular and public culture, it bridges the fields of software studies, science and technology studies, and video game studies.

Artificial Intelligence and Playable Media (Hardcover): Eric Freedman Artificial Intelligence and Playable Media (Hardcover)
Eric Freedman
R4,490 Discovery Miles 44 900 Ships in 10 - 15 working days

- Centers artificial intelligence as a pathway for media studies students, scholars and practitioners to navigate the broad terrain of software practice. - Examines the impact of software on everyday life as it traces the industrial development and migrations of AI and the connectedness of play to broader cultural, social and economic forces. - Connects history and theory to practice through a number of illustrative, culturally relevant media objects and case studies that will be familiar and engaging to many students. - With its focus on applied artificial intelligence in popular and public culture, it bridges the fields of software studies, science and technology studies, and video game studies.

Journalistic Practices in Restrictive Contexts - A Sociological Approach to the Case of Iran (Hardcover): Banafsheh Ranji Journalistic Practices in Restrictive Contexts - A Sociological Approach to the Case of Iran (Hardcover)
Banafsheh Ranji
R4,485 Discovery Miles 44 850 Ships in 10 - 15 working days

This book discusses how it is possible for journalism to exist and function in a restrictive context such as that of Iran It is based on fieldwork conducted with Iranian journalists in Iran The book brings together a range of structural, organizational, and individual processes to analyse journalistic practice in a politically restrictive setting The author develops an explanatory framework for how Iranian journalists navigate the daily "minefield" of their professional environment The book sheds light on the everyday reality of journalism in Iran, addressing factors that hinder journalists' work while also showing how journalists use a set of double game strategies to simultaneously circumvent constraints and avoid retaliation Moving beyond notions of censorship and repression that accompany discussions of journalism in such settings, the book instead focuses on how we may think of critical journalism, professionalism, and journalistic power, agency, and autonomy, in restrictive contexts Offering powerful insights into the realities of journalism in a tightly controlled environment, this book will be a key resource for scholars and students of journalism, media and communication studies, political science, sociology, Iranian studies, and Middle East studies

Accomplishing Cultural Policy in Europe - Financing, Governance and Responsiveness (Hardcover): Christopher Mathieu, Valerie... Accomplishing Cultural Policy in Europe - Financing, Governance and Responsiveness (Hardcover)
Christopher Mathieu, Valerie Visanich
R4,497 Discovery Miles 44 970 Ships in 10 - 15 working days

This book investigates the activities undertaken by the variety of actors that contribute to accomplishing cultural policy in Europe. These range from policy formulation and administration at the national and local levels, to artistic and cultural production activities to institutional governance. Arts and culture are an essential component to individual and collective quality of life. States, regions and municipalities increasingly recognize this intrinsic importance, as well as the instrumental values of the arts and culture. This has led to an increased interest in cultural policy, usually focusing on the policy process and policy effects. How cultural policy is accomplished is a matter of correspondingly increased importance, but less researched and understood. This volume shows how accomplishing cultural policy encompasses a vast expanse of activities, all unique but bound together as part of the continuous process of producing publicly subsidized art and culture for social and aesthetic purposes. The chapters also explore a range of thematic tensions that commonly arise in accomplishing cultural policy, such as the commercialization of arts and culture and counter-reactions; the challenges and means of promoting inclusiveness; the politics and effects of funding of the arts and culture; and good governance and vested interests in the arts and culture. Read together, these vivid case studies present a broad and unique picture of the wider and interconnected accomplishing process by expounding on the middle-ground between the policy formulation process and artistic and cultural production. Adding a novel conceptual formulation to studies of cultural policy, this book will appeal to practitioners, scholars and advanced students with interests in the sociology of the arts and culture, arts and culture management, cultural policy and cultural governance.

Social Media Marketing for Book Publishers (Paperback): Miriam J. Johnson, Helen A. Simpson Social Media Marketing for Book Publishers (Paperback)
Miriam J. Johnson, Helen A. Simpson
R1,347 Discovery Miles 13 470 Ships in 18 - 22 working days

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

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