Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Focused on two networks, Al-Jazeera and BBC Arabic, this study provides an in-depth quantitative and qualitative analysis of different media strategies employed in the coverage of Covid-19. The author draws primarily from Critical Discourse Analysis, supplemented by an analysis of corpora from both Al-Jazeera and BBC, comprising news items, documentaries and discussion shows. An array of key topics are examined for their language and lexis, including political leaders and governments, the public and victims of Covid-19. The two networks' coverage of these topics are closely compared and contrasted, with both employing strategies of exemplification, nominalisation, functionalisation, naming and labelling. The analysis shows that the two networks have displayed a solidarity discourse throughout the pandemic, emphasising the need to fight the disease. In addition, the networks have consistently stressed the gravity of the pandemic, urging adherence to local regulations. It is ultimately argued that examining the coverage of Covid-19 from a dialectical perspective will enable us to unravel the social, cultural, political, and ideological motives behind the production of pandemic media discourse. The book will appeal to students and researchers in linguistics, media and communications, and Middle Eastern studies, as well as to general readers interested in conflict and pandemic response.

This book reviews the development and performance of the global film industry during the COVID-19 pandemic and examines new trends in film production, distribution and consumption through a global lens. The COVID-19 pandemic has had a substantial impact on the global film industry since the beginning of 2020. There has been significant transformation in terms of film production, distribution and consumption. Hollywood as well as many national cinemas across the globe have suffered the most significant impact at all levels: the interruption of new film productions, shutdowns of movie-theatres in many countries and the delay of new films' release among them. Many movies made for cinemas were forced to move from theatrical release to various streaming platforms and non-traditional production companies continued to grow their market share. This book places the global film industry in a post-Pandemic context. It provides detailed analyses of specific systems of film production, distribution and consumption in national cinemas as well as Hollywood, whilst also engaging with the key theoretical and methodological questions from the film studies literature. This volume is a critical reference for students and scholars of film studies and general readers who are interested in the new trends and transformation of the global film industry in a post-Pandemic era.

This book traces the contribution of Punjabis born before the Partition of India in 1947 to Indian cinema. It examines the story of their contributions at three centres of Hindustani-language films: Bombay, Calcutta and Lahore. This book is co-published with Aakar Books. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Social change in the twenty-first century is shaped by both demographic changes associated with ageing societies and significant technological change and development. Outlining the basic principles of a new academic field, Socio-gerontechnology, this book explores common conceptual, theoretical and methodological ideas that become visible in the critical scholarship on ageing and technology at the intersection of Age Studies and Science and Technology Studies (STS). Comprised of 15 original chapters, three commentaries and an afterword, the book explores how ageing and technology are already interconnected and constantly being intertwined in Western societies. Topics addressed cover a broad variety of socio-material domains, including care robots, the use of social media, ageing-in-place technologies, the performativity of user involvement and public consultations, dementia care and many others. Together, they provide a unique understanding of ageing and technology from a social sciences and humanities perspective and contribute to the development of new ontologies, methodologies and theories that might serve as both critique of and inspiration for policy and design. International in scope, including contributions from the United Kingdom, Canada, the United States, Australia, Germany, Norway, Denmark, Austria, the Netherlands, Spain and Sweden, Socio-gerontechnology is an agenda-setting text that will provide an introduction for students and early career researchers as well as for more established scholars who are interested in ageing and technology.

Climate Change Temporalities explores how various timescales, timespans, intervals, rhythms, cycles, and changes in acceleration are at play in climate change discourses. It argues that nuanced, detailed, and specific understandings and concepts are required to handle the challenges of a climatically changed world, politically and socially as well as scientifically. Rather than reflecting abstractly on theories of temporality, this edited collection explores a variety of timescales and temporalities from narratives, experience, popular culture, and everyday life in addition to science and history - and the entanglements between them. The chapters are clustered into three main sections, exploring a range of genres, such as questionnaires, interviews, magazines, news media, television series, aquariums, and popular science books to critically examine how and where climate change understandings are formed. The book also includes chapters historising notions of climate and temporality by exploring scientific debates and practices. Climate Change Temporalities will be of great interest to students and scholars of humanistic climate change research, environmental humanities, studies of temporality and historicity, cultural studies, cultural history, and popular culture.

Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that present rhetorical analysis of the discoursal practice in different cultural settings. Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature and so on, the handbook offers something to everyone interested in knowing how language works to guide listeners' interpretations, alter their perceptions and shape their worldviews. The outcome will be a huge number of publications describing the rhetorical conventions and innovations in many walks of life in the global setting. Eventually, a body of knowledge and theory about rhetoric will be formed as a result of increasingly pervasive descriptive rhetorical studies around the globe. The end result is a knowledge database, a solid foundation for rhetorical studies to become an essential discipline in arts and humanities from which to develop formidable theory and applications in areas such as linguistics, literature, history, cultural studies, political science, and sociology. This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science, and arts and humanities in general. This book will also be useful to social science, educational, business, law, science and engineering departments, due to its coverage of rhetoric in a multidisciplinary and multilingual context.

An accessible introduction to understanding the current media environment and the culture it contains, this book provides an indispensable guide to dynamic media literacy in the digital environment. Katherine G. Fry draws from philosophies of technology and communication, from media ecology, critical cultural theory, and critical pedagogy to explain the dimensions of media environments. Fry introduces an essential dynamic media environment model that can be used as a framework for understanding global social challenges. The model extends media literacy education and practice by de-centering media messages, instead explaining media as environments-as cultures created by and within our dominant form of communication. Exploring progressive education philosophies that advocate inclusion, independence, empathy, and critical thinking toward problem-solving in a rapidly changing world, this book includes media literacy examples, global case studies, exercises, and learning tools to facilitate learning the full scope of the current media environment. This book explores how the digital communication environment operates on many dimensions so that we, as citizens, as players within the shifting digital environment, can act to shape it. Essential reading for students and scholars of media and communication studies, media literacy and media education, as well as other disciplines where media is used as a lens to examine issues within society.

An accessible introduction to understanding the current media environment and the culture it contains, this book provides an indispensable guide to dynamic media literacy in the digital environment. Katherine G. Fry draws from philosophies of technology and communication, from media ecology, critical cultural theory, and critical pedagogy to explain the dimensions of media environments. Fry introduces an essential dynamic media environment model that can be used as a framework for understanding global social challenges. The model extends media literacy education and practice by de-centering media messages, instead explaining media as environments-as cultures created by and within our dominant form of communication. Exploring progressive education philosophies that advocate inclusion, independence, empathy, and critical thinking toward problem-solving in a rapidly changing world, this book includes media literacy examples, global case studies, exercises, and learning tools to facilitate learning the full scope of the current media environment. This book explores how the digital communication environment operates on many dimensions so that we, as citizens, as players within the shifting digital environment, can act to shape it. Essential reading for students and scholars of media and communication studies, media literacy and media education, as well as other disciplines where media is used as a lens to examine issues within society.

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability and age. The author also takes into account today's rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. Mixed Media is key reading for students of all branches of Media and Communication Ethics. The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

- author-organized Visible Evidence conference slated to be held in August 2022, which offers a great pre- or post-pub promotional opportunity – utilizes interesting autobiographical approach

- author-organized Visible Evidence conference slated to be held in August 2022, which offers a great pre- or post-pub promotional opportunity – utilizes interesting autobiographical approach

Lee, Chan and their contributors analyse the different kinds of soft power deployed by Taiwan in its bid to strengthen its relations with its neighbours in Southeast Asia. Despite not having formal diplomatic relations with Southeast Asian countries after their diplomatic recognition of the People’s Republic of China decades ago, Taiwan continues to be a key economic and socio-cultural partner for the region at large. Successive administrations in Taiwan from the Chen to Tsai eras have circumvented the long-standing absence of diplomatic recognition with the diffusion of soft power ─ shaping what others want with attractiveness ─ through the utilization of its existing economic and socio-cultural links with Southeast Asian countries. While such soft power diffusion contributes to Taiwan’s triple quests for legitimacy as a member of international community, status as a constructive actor in the region and long-term economic prosperity for the island-state, the emergence of China as an economic superpower in the 21st century has significantly challenged such quests from Taipei. The contributors to this volume examine both the intentions and the reception of Taiwan’s approach to the nations of ASEAN. An essential read for students and researchers investigating the impact and limitations of soft power in foreign policy.

The book proposes a new perspective on avant-garde cinema, utilising approaches from intermediality to explore how the spirit of experimentation, a hallmark of historical avant-garde and post-war artistic movements, is still present in contemporary filmmaking today. The volume explores how contemporary avant-garde filmmakers have brought innovation to modern cinema. Filmmakers, such as, Jean-Luc Godard, Lars von Trier, and Alexander Sokurov and their contemporary works will be analyzed, reflecting on their experimentation with cinematic techniques and the mixing of the film medium with other media, such as literature, theatre, and painting. Important research questions considered throughout the book include: How do intermedial experiments convey meaning in films? What is the impact on the spectator of the mixing of various media forms in cinema? And how are the contemporary films of Jean-Luc Godard, Lars von Trier, and Alexander Sokurov innovative and experimental? The book is devoted to all these themes and provides a thorough analysis of contemporary films examined through an intermedial perspective. Providing a comprehensive analysis of contemporary avant-garde filmmaking from an intermedial perspective, this book will be of interest to graduate students and scholars working in intermedial studies, film and media studies, and cultural studies.

Originally written in the 1990s, this book remains a key resource for women in heterosexual marriages who discover, or are coming to terms with, their lesbianism or bisexuality. This classic edition includes a new foreword from Ann Northrop, veteran journalist, activist, and co-host of Gay USA that reflects on the changes in language, intersectionality, and understandings of gender since first publication. Celebrating 25 years since first publication, this book shares the author’s personal story, as well as the descriptive experience of others, to provide validation and empowerment to multitudes of women in their search for their true identities. The author gives women ways in which to structure and restructure their lives and their families after they realize their same-gender sexuality. Chapters consider questions such as how women make this discovery, reactions from loved ones, and the outcomes for marriages and families. Updated throughout with contemporary understandings of sexuality and gender, as well as updated language, this book includes a wealth of information, fresh narratives, and stories offering insight into women’s experiences across the country. This is an essential read for women and their partners who are discovering their true identity, as well as therapists, helping professionals, and students of women’s studies, gender studies, sexuality studies, and LGBTQ studies programs.

First published in 1992, The Creatures Time Forgot examines the representation of disabled people - in advertising, particularly that produced by disability charities, and in the work of photographers such as Diane Arbus and Gary Winogrand. He shows how such images construct disabled people as 'creatures,' the tragic-but-brave objects of photographic gaze, or as the ''appy 'andicapped' of 'positive imagery' advertising. As a disabled photographer and writer, David Hevey has been a pioneer in challenging such visual representations of disabled people. His work advocates a move away from medical, charity or impairment-fixated imagery towards a visual equivalent of 'Rights not Charity'. The book outlines David Hevey's own photographic practice and includes wide-ranging selections from his work to create a visual form which reflects the new social presence of disabled people. This book will be of interest to students of media studies, cultural studies, and disability studies.

Viewing Art with Babies demonstrates how to facilitate quality art viewing experiences with babies from as young as two months old. Such experiences can help to nurture early literacy and receptive language skills, sensory stimulation, and early brain development. Based on the author's research with babies in New Zealand, Australia, Romania, England, and the U.S., the book provides the reader with information about early brain, vision, sensory and language development, as well as the aesthetic preferences of babies. Danko-McGhee provides details about the type of art that babies like, how to display art in the learning environment, and how to interact with a baby when viewing art. Case studies of international museums, national museums and community agencies that have had success with engaging babies in art viewing experiences will be included in the book as a way to demonstrate how theory and research can be successfully put into practice. Viewing Art with Babies details practical ways that museum practitioners, early childhood and community educators and parents can provide art-viewing experiences in the museum, early childhood classroom or even their own home. It will be of interest to practitioners and parents around the world, as well as those engaged in the study of museum education.

Museums, Art and Inclusion in a Climate Emergency considers the impact of the Anthropocene on history and memory, approaches to objects and agency, and the incommensurability of western and Indigenous ontologies. Drawing on Indigenous knowledge, humanities and museological literature, continental philosophy, contemporary art and popular culture, Baker acknowledges the autonomous agency of geological forms, including soils, minerals and fossil fuels. Demonstrating that this has implications for an expanded idea of an 'inclusive' museum and its relationship to entities beyond 'life' and living species, the book argues that the 'inclusion' paradigm needs to include non-life actors. Gesturing to a geontological 'turn' through developing notions of geo-inclusion, the mineralhuman, and approaches to object agency that connect with Aboriginal 'heritage', Baker exposes the ongoing destruction of Country by mining interests in Western Australia and elsewhere. By addressing the need for urgent change through the artifice of the museum, the book identifies an expanded approach to inclusion beyond the limits imposed by the politics of identity. Museums, Art and Inclusion in a Climate Emergency theorises the potential of an expanded idea of the museum and will be of interest to scholars and students engaged in the study of museums and heritage, environmental humanities and geo-humanities, ecological art history and contemporary art.

Exploring education policy through newspapers and social media offers an original, theorised, and empirically-based account of contemporary (re)presentations, (re)articulations, and (re)imaginings of education policy through news and new media. In its thorough exploration of the uses and effects of newspapers and Twitter in education policy, the book provides a detailed, research-based account of media influences, and opens up multiple future research agendas in media sociology and policy sociology in education. The authors place an important, analytical focus on mediatisation and social mediatisation or deep mediatisation, and how both have effects and affects in education policy and politics. Their analyses situate these, sociologically, within changing societies, changing media, and changing education policy. The book also explores the effects of datafication and digitalisation of the social in all forms of media and their manifestations in morphing imbrications between the global, the national, and the local in education policies. This book will be of great interest to researchers, scholars, and higher degree research students in the domains of media sociology and policy sociology of education. It also will be of interest to policy makers and politicians in education, teacher unions and education activists, journalists, and those concerned about the impacts of the decline in legacy media and the surveillance and commercialisation possibilities of new media.

Exploring education policy through newspapers and social media offers an original, theorised, and empirically-based account of contemporary (re)presentations, (re)articulations, and (re)imaginings of education policy through news and new media. In its thorough exploration of the uses and effects of newspapers and Twitter in education policy, the book provides a detailed, research-based account of media influences, and opens up multiple future research agendas in media sociology and policy sociology in education. The authors place an important, analytical focus on mediatisation and social mediatisation or deep mediatisation, and how both have effects and affects in education policy and politics. Their analyses situate these, sociologically, within changing societies, changing media, and changing education policy. The book also explores the effects of datafication and digitalisation of the social in all forms of media and their manifestations in morphing imbrications between the global, the national, and the local in education policies. This book will be of great interest to researchers, scholars, and higher degree research students in the domains of media sociology and policy sociology of education. It also will be of interest to policy makers and politicians in education, teacher unions and education activists, journalists, and those concerned about the impacts of the decline in legacy media and the surveillance and commercialisation possibilities of new media.

1. Analyzing the conflicting meanings of the term 'cultural heritage', this book outlines a framework that will allow the reader to better grasp the theoretical and practical complexities of this fascinating notion. 2. Gathering together a range of existing views on cultural heritage and summarizing the strong and weak points of the current discourse in a clear, direct way, the book will be accessible to academics and students, as well as heritage professionals. 3. There are a large number of books out there about heritage, but many are quite dated and very few provide a coherent and structured view of the theoretical tenets behind the notion of cultural heritage and its practices, as the proposed book will.

** This book provides proposes an entirely new term: the passion for child, which was recently included in the Argentinean Dictionary of Psychoanalysis. ** This book provides a theoretical and clinical approach to the desire to have a child, based on the author's own clinical observation. ** This book includes an analysis of the novel Yerma (Federico Garcia Lorca) from the author's idea of 'the passion for the child'. ** It also offers a cutting edge approach to maternities/paternities and their relationship with reproductive techniques and new origins of birth.

Bringing together the diverse perspectives of over 20 leading journalism scholars, this collection provides an original insight into the history of American journalism and issues that exist and have existed within the industry for decades. The culture of journalism is in constant flux, with both individual journalists and the news industry as a whole regularly finding themselves at the center of controversy. While heightened in recent years, such controversy is not new and could in fact be considered a hallmark of the profession. With this in mind, this book presents original perspectives into issues and debates regarding the role of journalism in America, journalistic objectivity and ethics, diversity and representation, war and conflict reporting, local news, fake news, and hostility towards journalists. Each of the seven sections begins with a topical overview and ends with a short essay written by a leader in the field. Issues in Contemporary American Journalism is recommended reading for anyone studying the history and evolution of journalism in the US at an advanced level.

This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format - number of episodes, melodrama influence, and influence of the audience on future writing - to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience's power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.