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Books > Humanities > General

Art and Technology of Entertainment Computing and Communication (Hardcover, 2010): Adrian David Cheok Art and Technology of Entertainment Computing and Communication (Hardcover, 2010)
Adrian David Cheok
R2,698 Discovery Miles 26 980 Ships in 18 - 22 working days

Art and Technology of Entertainment Computing and Communication takes a blue sky research perspective on the field of interactive media for entertainment computing. Adrian David Cheok argues that entertainment as an end-product is useful for interactive play, however it is also a powerful tool for learning and communication and it is also a key driver for the development of information technology. This book explores the future of entertainment technologies used for communication and describes quantum step research. It will inform and inspire readers to create their own radical inventions and innovations that are not incremental, but which break through ideas and non-obvious solutions. One of the main explorations is the examination of how new forms of computer interaction can lead to radical new forms of technology and art for entertainment computing. Art and Technology of Entertainment Computing and Communication is an informative and inspirational text for students and the next generation of researchers. It s main aim is to provide information that will hopefully help change the world and society for the better, through new modes of entertainment and communication. Academics, researchers, engineers, game designers, and interaction designers, will find the content both interesting and valuable. Entertainment is the "engine" to inspire people and drive innovation in interactive digital media design. The pioneer of the field, Prof. Adrian David Cheok, takes you on an exciting tour of the future shaped by the Entertainment Technologies. Hiroshi ISHII, Muriel R. Cooper Professor of Media Arts and Sciences, MIT Media Laboratory."

Nanotechnology - Present Status and Future Prospects in Developing Countries/Nam S&T Centre (Hardcover): Harish & Aduda Bernard... Nanotechnology - Present Status and Future Prospects in Developing Countries/Nam S&T Centre (Hardcover)
Harish & Aduda Bernard O & Alwi Padh
R2,072 Discovery Miles 20 720 Ships in 18 - 22 working days
The Humanities Reader - Where Literary Cultures Meet (Paperback): Joanna Sanders Mann The Humanities Reader - Where Literary Cultures Meet (Paperback)
Joanna Sanders Mann
R2,904 R2,524 Discovery Miles 25 240 Save R380 (13%) Ships in 10 - 15 working days

The Humanities Reader: Where Literary Cultures Meet provides students with a collection of interdisciplinary readings from various genres that are not usually seen as interrelated, challenging readers to examine familiar readings with a new perspective. The anthology introduces students to the study of the humanities and its exploration of humankind. The book is organized into five distinct units. Unit 1 underscores the universality, longevity, and value of parables and fables. Unit 2 spotlights Middle English writing and the classic frame story with emphasis on the work of Geoffrey Chaucer. Unit 3 allows students to explore early short story writings by Washington Irving and Nathaniel Hawthorne. Unit 4 exposes readers to the genre of autobiography, with selections from two quintessential Black authors, Frederick Douglass and Langston Hughes. The final unit examines contemporary works and themes through Shirley Jackson's "The Lottery," Toni Cade Bambara's "The Lesson," and Zora Neale Hurston's "Sweat." Designed to help students evaluate their world and develop their free imagination of the mind, The Humanities Reader is an ideal resource for foundational courses within the discipline.

Generational Use of New Media (Hardcover, New Ed): Leslie Haddon, Enid Mante-Meijer Generational Use of New Media (Hardcover, New Ed)
Leslie Haddon, Enid Mante-Meijer; Edited by Eugene Loos
R4,640 Discovery Miles 46 400 Ships in 10 - 15 working days

Generational Use of New Media examines and contrasts how younger and older people, representing different generations, engage with the new media that they increasingly encounter in everyday life. Exploring the various assumptions about the degrees to which younger and older people are more or less willing to use, or are capable of using, new media, the social circumstances under which they do so and the very design of those media, this book critically examines the gap that is assumed to exist between younger users of new media and older non-users. Thematically organised and offering comparative analyses of the generational use of new media and technology, this timely volume presents the latest research and rich new empirical material gathered in the EU, USA and Hong Kong, to reflect on societal practices and the practical implications of building a more inclusive information society.

Children Communicating - The First 5 Years (Paperback): Beth Bonniwell Haslett, Wendy Samter Children Communicating - The First 5 Years (Paperback)
Beth Bonniwell Haslett, Wendy Samter
R1,592 Discovery Miles 15 920 Ships in 10 - 15 working days

Offering a unique focus on the development of human communication, this book integrates and synthesizes a more comprehensive array of research than most investigations of communicative development. As such, it incorporates materials dealing with the development of nonverbal communication, language, and cognition, and examines how they are integrated in the growing child's everyday interaction. This information is distilled into a set of key principles and practices--culled from a variety of fields including developmental and social psychology, sociolinguistics, psycholinguistics, and communication--for parents or adults interested in child development. While this book does not offer an in-depth view in any one area, it provides a comprehensive overview of the various components of human communicative development and its significance for the child's cognitive and emotional growth. It is quite clear that developmental processes are constrained by multiple influences whose interactions have just begun to be uncovered. Examining the diverse facets of communicative development will enable professionals to garner further insights into the mystery of human communication.

The Monstrous-Feminine - Film, Feminism, Psychoanalysis (Paperback, 2nd edition): Barbara Creed The Monstrous-Feminine - Film, Feminism, Psychoanalysis (Paperback, 2nd edition)
Barbara Creed
R1,275 Discovery Miles 12 750 Ships in 9 - 17 working days

The Monstrous Feminine is one of the most influential books to emerge in the early 90s In this new edition, Creed does it again, recontextualizing the conception of the monstrous-feminine to track many of the evolutions in the horror genre This updated edition includes an entirely new section examining contemporary feminist horror films in relation to nonhuman theory Barbara Creed’s classic remains as relevant as ever

The Cultural Leadership Handbook - How to Run a Creative Organization (Hardcover, New Ed): Robert Hewison, John Holden The Cultural Leadership Handbook - How to Run a Creative Organization (Hardcover, New Ed)
Robert Hewison, John Holden
R4,502 Discovery Miles 45 020 Ships in 10 - 15 working days

Leadership has never been more important to the cultural industries. The arts, together with museums and heritage sites, play a vital part in keeping economies going, and, more importantly, in making life worth living. People in the sector face a constant challenge to find support for their organizations and to promote the value of culture. Leadership and management skills are needed to meet the mission of creative arts and cultural organizations, and to generate the income that underpins success. The problem is, where can you learn these essential skills? The Cultural Leadership Handbook written by Robert Hewison and John Holden, both prime movers in pioneering cultural leadership programmes, defines the specific challenges in the cultural sector and enables arts leaders to move from 'just' administration to becoming cultural entrepreneurs, turning good ideas into good business. This book is intended for anyone with a professional or academic interest anywhere in the cultural sector, anywhere in the world. It will give you the edge, enabling to you to show creative leadership at any level in a cultural organization, regardless of whether your particular interest is the performing arts, museums and art galleries, heritage, publishing, films, broadcasting or new media.

Transgender Identities - A Contemporary Introduction (Paperback): Alessandra Lemma Transgender Identities - A Contemporary Introduction (Paperback)
Alessandra Lemma
R787 Discovery Miles 7 870 Ships in 9 - 17 working days

This book is aimed at an introductory level, reviews relevant research literature about outcomes and has a clear clinical emphasis. It covers both working with adolescents and adults and adopts a broadly object-relational approach.

The People's Book of Human Sexuality - Expanding the Sexology Archive (Paperback): Bianca I Laureano The People's Book of Human Sexuality - Expanding the Sexology Archive (Paperback)
Bianca I Laureano
R862 Discovery Miles 8 620 Ships in 9 - 17 working days

This collection aims to fill in the deep gaps of vital contributions that have been erased from the sexuality field, illuminating the historical and current work, strategies, solutions, and thoughts from sexologists that have been excluded until now. Historically, the US sexuality field has not included the experiences and wisdom of racialized sexologists, educators, therapists, or professionals. Instead, sexuality professionals have been trained using a color-free narrative that does an injustice by excluding their work as well as failing to offer a fuller examination of how they have expanded the field and held it accountable. The result of this wholesale erasure is that today many sexuality professionals understand these contributions as extra or tangential, and not part of the full vision and history of the field of sexology. Highlighting the voices and experiences of those who have been racialized and thus excluded, isolated, erased, and yet have still emerged as vital contributors to the North American sexuality field, this text offers a significant shift in the way we learn and understand sexuality, one that is expansive and committed to liberation, healing, equity, and justice. Divided into three sections addressing safety, movement, and oral narratives, the contributors offer insightful and provoking chapters that discuss reproductive justice, LGBTQ themes, racial and social justice, and gender, and disability justice, demonstrating how these sexologists have been leaders, past and present, in change and progression. This futuristic textbook includes correction, engaged reading, and lesson plans which offers community workers and trainers an opportunity to use the text in their non-traditional learning environments. Creating a path forward that many believed was impossible, this accessible book is for all who work in and around sexuality. It welcomes inquiry and celebrates our humanity for the worlds we are building now and for the future.

The New Heroines in Film and Television - Post-Jungian Perspectives on Contemporary Female Characters (Paperback): Helena... The New Heroines in Film and Television - Post-Jungian Perspectives on Contemporary Female Characters (Paperback)
Helena Bassil-Morozow
R1,052 Discovery Miles 10 520 Ships in 9 - 17 working days

- by veteran Routledge author whose books always sell well - first book in our Jungian film and media studies 'sub-list' that examines anything as contemporary as Netflix

Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Paperback): Ann Hollifield, Amy Jo Coffey Media Analytics - Understanding Media, Audiences, and Consumers in the 21st Century (Paperback)
Ann Hollifield, Amy Jo Coffey
R1,811 Discovery Miles 18 110 Ships in 9 - 17 working days

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Viewing Art with Babies - First Encounters (Paperback): Kathy Danko-McGhee Viewing Art with Babies - First Encounters (Paperback)
Kathy Danko-McGhee
R1,122 Discovery Miles 11 220 Ships in 9 - 17 working days

Viewing Art with Babies demonstrates how to facilitate quality art viewing experiences with babies from as young as two months old. Such experiences can help to nurture early literacy and receptive language skills, sensory stimulation, and early brain development. Based on the author's research with babies in New Zealand, Australia, Romania, England, and the U.S., the book provides the reader with information about early brain, vision, sensory and language development, as well as the aesthetic preferences of babies. Danko-McGhee provides details about the type of art that babies like, how to display art in the learning environment, and how to interact with a baby when viewing art. Case studies of international museums, national museums and community agencies that have had success with engaging babies in art viewing experiences will be included in the book as a way to demonstrate how theory and research can be successfully put into practice. Viewing Art with Babies details practical ways that museum practitioners, early childhood and community educators and parents can provide art-viewing experiences in the museum, early childhood classroom or even their own home. It will be of interest to practitioners and parents around the world, as well as those engaged in the study of museum education.

The Video Games Textbook - History • Business • Technology (Paperback, 2nd edition): Brian J. Wardyga The Video Games Textbook - History • Business • Technology (Paperback, 2nd edition)
Brian J. Wardyga
R1,906 Discovery Miles 19 060 Ships in 9 - 17 working days

Explores the history, business, and technology of video games, including social, political, and economic motivations Facilitates learning with clear objectives, key terms, illustrative timelines, color images, tables and graphs Highlights the technical specifications and key titles of all major game consoles, handhelds, personal computers, and mobile platforms Reinforces material with market summaries, reviews of breakthroughs and trends, as well as end-of-chapter activities and quizzes New content in every chapter, from the PC-98, MSX, Amstrad, and ZX Spectrum to expanded coverage on mobile gaming, virtual reality, Steam Deck, Nintendo Switch, Xbox Series X|S, and PlayStation 5

Experimenting with Emerging Media Platforms - Field Testing the Future (Paperback): Dan Pacheco Experimenting with Emerging Media Platforms - Field Testing the Future (Paperback)
Dan Pacheco
R1,161 Discovery Miles 11 610 Ships in 9 - 17 working days

Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarise yourself with current technology including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years' experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation and Media Startups. For additional resources, please see the companion website: https://www.emergingmediaplatforms.com/

Analysing Practical and Professional Texts - A Naturalistic Approach (Hardcover, New Ed): Rod Watson Analysing Practical and Professional Texts - A Naturalistic Approach (Hardcover, New Ed)
Rod Watson
R4,910 Discovery Miles 49 100 Ships in 10 - 15 working days

Analysing Practical and Professional Texts focuses on texts as constituents of human usage, showing how written documents and other 'texts' are integral to social organization. It reveals social organization itself to be not only textually-mediated in nature, but also textually-constituted, showing how texts - professional, technical or otherwise - as well as various social-scientific methodologies employ the resources of ordinary language. Theoretically sophisticated and illustrated with empirical examples, this book will be of interest not only to those with interests in ethnomethodology and conversation analysis, but also to social scientists and anthropologists concerned with text analysis, textual sense and the 'linguistic turn' in the methods of their own disciplines.

The Broadcast News Toolkit - Inside the Digital Newsroom (Paperback): Kirsten Johnson, Jodi Radosh The Broadcast News Toolkit - Inside the Digital Newsroom (Paperback)
Kirsten Johnson, Jodi Radosh
R1,158 Discovery Miles 11 580 Ships in 9 - 17 working days

Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way. Covering a range of different story forms in broadcast news (RDR, FS, VO, VO/SOT, PKG and Liveshots), this book illustrates basic audio/video shooting and editing techniques through straightforward examples, including online video tutorials that can be accessed via a QR code within the book. Specific issues relating to online content, social media, and audience engagement are discussed in detail, and the authors further explore why trust in news media is declining, the impact that fake news and deep fake videos have on media credibility, diversity and inclusion in newsrooms, and what can be done to increase the perceived credibility of the news. Students will also learn how to write leads and teases that will keep viewers engaged. This is an ideal text for undergraduate and graduate students of Broadcast and Multimedia Journalism who are looking for a clear and concise guide to the modern digital newsroom

Science Communication in a Crisis - An Insider's Guide (Paperback): Christopher Reddy Science Communication in a Crisis - An Insider's Guide (Paperback)
Christopher Reddy
R880 Discovery Miles 8 800 Ships in 9 - 17 working days

Science Communication in a Crisis: An Insider's Guide identifies the principal challenges that scientists face when communicating with different stakeholder groups and offers advice on how to navigate the maze of competing interests and deliver actionable science when the clock is ticking. If a scientist's goal is to deliver content and expertise to the people who need it, then other stakeholder groups-the media, the government, industry-need to be considered as partners to collaborate with in order to solve problems. Written by established scientist Christopher M. Reddy, who has been on the front lines of several environmental crisis events, the book highlights ten specific challenges and reflects on mistakes made and lessons learned. Reddy's aim is not to teach scientists how to ace an interview or craft a sound bite. Rather, through exploring several high-profile case studies, including the North Cape oil spill, Deepwater Horizon, and the 2021 Sri Lanka shipping disaster, he presents a clear pathway to effective and collaborative communication. This book will be a great resource for junior and established scientists who want to make an impact, as well as students in courses such as environmental and science communication.

50 Movie Music Moments (Paperback): Vasco Hexel 50 Movie Music Moments (Paperback)
Vasco Hexel
R1,247 Discovery Miles 12 470 Ships in 9 - 17 working days

Provides a wide range of case studies of music in film scenes, allowing instructors to pick and choose examples to focus on. Each case study is accessibly written and follows the same format, breaking down elements of the scene for students in a clear manner that invites comparisons. Organized by the type of musical use, allowing instructors to readily find examples of different types of music functions, and compare across different films.

The Desire and Passion to Have a Child - Psychoanalysis and Contemporary Reproductive Techniques (Paperback): Patricia... The Desire and Passion to Have a Child - Psychoanalysis and Contemporary Reproductive Techniques (Paperback)
Patricia Alkolombre
R1,044 Discovery Miles 10 440 Ships in 9 - 17 working days

** This book provides proposes an entirely new term: the passion for child, which was recently included in the Argentinean Dictionary of Psychoanalysis. ** This book provides a theoretical and clinical approach to the desire to have a child, based on the author's own clinical observation. ** This book includes an analysis of the novel Yerma (Federico Garcia Lorca) from the author's idea of 'the passion for the child'. ** It also offers a cutting edge approach to maternities/paternities and their relationship with reproductive techniques and new origins of birth.

How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Paperback, 2nd edition):... How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Paperback, 2nd edition)
Alison Baverstock, Susannah Bowen, Steve Carey
R1,165 Discovery Miles 11 650 Ships in 9 - 17 working days

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands! Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

Black Cinema & Visual Culture - Art and Politics in the 21st Century (Paperback): Artel Great, Ed Guerrero Black Cinema & Visual Culture - Art and Politics in the 21st Century (Paperback)
Artel Great, Ed Guerrero
R1,153 Discovery Miles 11 530 Ships in 9 - 17 working days

This culturally and politically timely collection examines new Black films and moving images that have, once again, excited and possibly shifted the global media landscape. At a moment some scholars have described as post-post-racial, Black Cinema & Visual Culture provides new, urgent definitions and theories for Black cinema and furthers the development of its critical discourses. Gathering some of the leading scholars and critics in the field, this book enriches and advances the study of Black film and media and its social and political implications at a breakthrough period of expansion in the twenty-first century. This anthology tackles a wide-range of topics from social justice, new media, and Afrofuturism, to race, gender, sexuality, mass incarceration, cultural memory, and Afrosurrealism, exploring the current climate of Black cinematic art that has proven wildly popular with domestic and global audiences, including hit films like Get Out and Marvel's Black Panther. Together, these essays deepen understandings of Black visual culture, its creative imagemakers, the political economy of Hollywood, and the cultural politics at the intersection of modern cinema, streaming platforms, and digital technologies. Black Cinema & Visual Culture will serve as an important learning tool for university courses spanning topics in film studies, American film and television, cultural studies, American studies, African Diaspora studies, media activism, social analysis, and African-American studies. This volume will also provide a benchmark in popular and intellectual circles for anyone interested in popular culture, Black-American cinema, media, issues of race in Hollywood, or Black culture and the conditions that shape both its art and politics.

Political Pathologies from The Sopranos to Succession - Prestige TV and the Contradictions of the "Liberal" Class (Paperback):... Political Pathologies from The Sopranos to Succession - Prestige TV and the Contradictions of the "Liberal" Class (Paperback)
Robert Samuels
R1,155 Discovery Miles 11 550 Ships in 9 - 17 working days

Political Pathologies from The Sopranos to Succession argues that highly praised prestige TV shows reveal the underlying fantasies and contradictions of upper-middle class political centrists. Through a psychoanalytic interpretation of The Sopranos, Breaking Bad, The Wire, House of Cards, Dexter, Game of Thrones, and Succession, Robert Samuels reveals how moderate "liberals" have helped to produce and maintain the libertarian Right. Samuels' analysis explores the difference between contemporary centrists and the foundations of liberal democracy, exposing the myth of the "liberal media" and considers the consequences of these celebrated series, including the undermining of trust in modern liberal democratic institutions. Political Pathologies from The Sopranos to Succession contributes to a greater understanding of the ways media and political ideology can circulate on a global level through the psychopathology of class consciousness. This book will be of great interest to academics and scholars considering intersections of psychoanalytic studies, television studies and politics.

Queering Gestalt Therapy - An Anthology on Gender, Sex & Relationship Diversity in Psychotherapy (Paperback): Ayhan Alman, John... Queering Gestalt Therapy - An Anthology on Gender, Sex & Relationship Diversity in Psychotherapy (Paperback)
Ayhan Alman, John Gillespie, Vikram Kolmannskog
R1,043 Discovery Miles 10 430 Ships in 9 - 17 working days

- addresses market need for books about diversity in gender and sexuality in therapy – impressive assemblage of diverse contributors

Historicizing Myths in Contemporary India - Cinematic Representations and Nationalist Agendas in Hindi Cinema (Paperback):... Historicizing Myths in Contemporary India - Cinematic Representations and Nationalist Agendas in Hindi Cinema (Paperback)
Swapna Gopinath, Rutuja Deshmukh
R1,185 Discovery Miles 11 850 Ships in 9 - 17 working days

This book examines cinematic practices in Bollywood as narratives that assist in shaping the imagination of the age, especially in contemporary India. It examines historical films released in India since the new millennium and analyses cinema as a reflection of the changing socio-political and economic conditions at any given period. The chapters in Historicizing Myths in Contemporary India: Cinematic Representations and Nationalist Agendas in Hindi Cinemas also illuminate different perspectives on how cinematic historical representations follow political patterns and market compulsions, giving precedence to a certain past over the other, creating a narrative suited for the dominant narrative of the present. From Mughal-e-Azam to Padmaavat, and Bajirao Mastani to Raazi, the chapters show how creating history out of myths validate hegemonic identities in a rapidly evolving Indian society. The volume will be of interest to scholars of film and media studies, literature and culture studies, and South Asian studies.

Imagining Marketing - Art, Aesthetics and the Avant-Garde (Paperback): Stephen Brown, Anthony Patterson Imagining Marketing - Art, Aesthetics and the Avant-Garde (Paperback)
Stephen Brown, Anthony Patterson
R1,503 Discovery Miles 15 030 Ships in 10 - 15 working days

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.

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