Nonprofit mergers are on the rise. Executive directors and board members are discovering the advantages: comprehensive service delivery, better finances, more powerful fundraising, increased market share. Bottom line, mergers make more mission possible. From assessing reasons and readiness, to finding a partner, to negotiating the best path, to budgeting and implementation, author David La Piana guides you through the maze of options with a steady hand. Based on experience with more than sixty mergers, this handbook is the perfect starting point for any nonprofit exploring a possible merger and a basic resource for all nonprofit managers. You'll find: how to decide what kind of structure from collaboration to merger meets your goals; how to know your own motivation and keep your mission forefront; what kind of merger best fits your goals, structure, and financial situation; how to seek merger partners and objectively assess the pros and cons of each; how to manage the boards essential role in merger considerations; how to exercise due diligence and write the merger agreement; how to deal with the rumor mill; what you can do yourself, when to call in attorneys and consultants, and how to select them; typical roadblocks and how to beat them; how to move past old history and build new traditions as you integrate staff, management, boards, systems, and corporate cultures; how to budget for and raise funds to implement the merger; and much more! Full merger case studies, decision trees, twenty-two worksheets, checklists, tips, milestones, an extensive resource section and many samples including the minutes of a completed merger negotiation give you concrete assistance with your own merger plans and implementation. A special chapter written for nonprofit organizational consultants explains their roles and responsibilities in assisting clients interested in merger.

A step-by-step guide to reestablishing work-life balance Americans love a hard worker. The employee who toils eighteen-hour days and eats meals on the run between appointments is usually viewed with a combination of respect and awe. But for many, this lifestyle leads to family problems, a decline in work productivity, and, ultimately, physical and mental burnout. Intended for anyone touched by what Robinson calls “the best-dressed problem of the twenty-first century,� Chained to the Desk in a Hybrid World provides an inside look at the impact of work stress on those who live and work with workaholics—partners, spouses, children, and colleagues—as well as the appropriate techniques for clinicians who treat them. This groundbreaking book builds on the research included in three previous editions of Chained to the Desk from the best-selling author and widely respected family therapist Bryan E. Robinson. In the wake of the COVID-19 pandemic and the rise of working from home, Robinson finds that the agonies of work stress have only become more challenging. Recent years have seen an unprecedented shift to remote work, which has made it significantly harder to maintain the already delicate work-life balance, weakened as it is by smartphones and other technology. The result is that many workaholics are more stressed and burnt out than ever before in their work, despite being constantly in the presence of family. Chained to the Desk in a Hybrid World both counsels and consoles. It provides a step-by-step guide to help readers spot, understand, and ultimately recover from workaholism.

A helpful tool for business students studying turnaround management and corporate renewal.
"A Casebook on Corporate Renewal "spans a variety of business areas relevant to corporate renewal and turnaround management. Corporate renewal, as a topic taught and discussed in business schools, has surged in the past decade. The cases in this book were selected to cover the knowledge and skills needed by successful turnaround managers, including ethical and legal issues; developing a plan of reorganization; and defining problems and their solutions, including strategic, financial, and operating issues.
The cases challenge students to actively engage in the decision-making process in order to learn how corporate renewal is practiced in real business settings. The Casebook is meant to accompany the second edition of "Principles of Corporate Renewal" by Harlan D. Platt, but it can be adopted separately or used with other management textbooks.
Harlan D. Platt and Marjorie B. Platt are professors of business at Northeastern University in Boston.

FINALIST 2008 Book of the Year Awards, Career Category, ForeWord Magazine A must read for anyone hoping to launch a nonprofit career! Nonprofits need talented, creative people with all types of skills and experiences. The Nonprofit Career Guide will help you find the best opportunity for you and your interests. This hands-on guide is filled with practical advice from real people working at all levels of diverse nonprofits. In detailed profiles, you'll find out what their work is like, the career paths they followed, and what they look for when hiring new staff. Besides getting a sense of the scope and range of work opportunities, you'll find the most up-to-date information on how to: Prepare for a nonprofit career; Conduct targeted job searches and network effectively; Handle interviews with aplomb; Write persuasive cover letters and stellar resumes; Negotiate a competitive compensation package. With The Nonprofit Career Guide, you'll get the competitive edge you need to land a great first job and build a rewarding career in the nonprofit sector. Published by Fieldstone Alliance in collaboration with American Humanics.

Relearning to E-Learn removes the 'noise and hype' surrounding the field of e-learning and encourages its strategic implementation within corporate and community settings. E-learning straddles the crossroads where the management of education, training, performance, knowledge, human resources and change collide. Relearning to E-Learn is the result of a 12-month international research project designed to better understand both e-learning and the impact of multiple disciplines and processes within an organisational context. Relearning to E-learn: • examines the 'second wave' of e-learning implementation • analyses recurring concerns about e-learning development by learners, instructors and organisations • promotes serious rethinking of learning strategies at individual, group and organisational levels • advocates the need for innovative approaches to the design and delivery of learning programs to accommodate individual learner differences • encourages the view that e-learning should not be an isolated activity, but a catalyst and enabler of far-reaching change • offers practical strategies for achieving effective and efficient e-learning.

Avoid data blunders and create truly useful visualizations Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation. Plenty of data tools exist, along with plenty of books that tell you how to use them but unless you truly understand how to work with data, each of these tools can ultimately mislead and cause costly mistakes. This book walks you step by step through the full data visualization process, from calculation and analysis through accurate, useful presentation. Common blunders are explored in depth to show you how they arise, how they have become so common, and how you can avoid them from the outset. Then and only then can you take advantage of the wealth of tools that are out there in the hands of someone who knows what they're doing, the right tools can cut down on the time, labor, and myriad decisions that go into each and every data presentation. Workers in almost every industry are now commonly expected to effectively analyze and present data, even with little or no formal training. There are many pitfalls some might say chasms in the process, and no one wants to be the source of a data error that costs money or even lives. This book provides a full walk-through of the process to help you ensure a truly useful result. * Delve into the "data-reality gap" that grows with our dependence on data * Learn how the right tools can streamline the visualization process * Avoid common mistakes in data analysis, visualization, and presentation * Create and present clear, accurate, effective data visualizations To err is human, but in today's data-driven world, the stakes can be high and the mistakes costly. Don't rely on "catching" mistakes, avoid them from the outset with the expert instruction in Avoiding Data Pitfalls.

The widening gap between the requirements of multinational organizations and the strategic and managerial abilities of their leaders, many of whose core experiences predated the globalization of business, has created the need for this book. Editors Mark E. Mendenhall, Torsten M. Kuhlmann, and Gunter K. Stahl have organized the results of their research--and that of their colleagues in the fields of leadership development, international management, and organizational psychology--for the benefit of scholars and practitioners alike. After surveying current practices to bring the reader up to speed on global leadership development as pursued by the United States, Germany, Japan, and with regard to women in leadership positions, the book's focus shifts to a discussion of effective organizational processes. In the third and final section, contributors analyze the research that has been done on extending human resource management functional practices--such as selection instrumentation, the use of assessment centers, multinational work groups, cross-cultural training programs, and repatriation policies--to global leadership development.

The editors define and analyze global leadership and, in their review of the research, clarify exactly what we know and don't know about developing global leadership skills and what it might be profitable to learn. Practitioners will benefit from the contributors well-grounded insights into such issues as the key distinctions between global and domestic corporations, which dimensions of competency transcend internal corporate leadership dimensions, and how global leadership competencies should be developed.

Great ideas don’t just happen. Innovation springs from creative thinking—a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how to spark your own ideas and what to do while waiting for inspiration to strike. They show that regardless of the field, innovations happen in the same way: examples from history, presence of mind, creative combination, and resolution to action. The Art of Ideas features case studies and exercises that explain how to break down problems, search for precedents, and creatively combine past models to form new ideas. It showcases how Picasso developed his painting style, how Gandhi became the man we know today, and how Netflix came to disrupt the movie-rental business. Lavishly illustrated in an appealing artistic style, The Art of Ideas helps readers unlock the secret to creativity in business and in life.

The Power of Authenticity: Three Principles of Leadership Success is a fascinating and candid account of the obstacles and triumphs that Dr Raja Al Gurg faced on her path to becoming one of the most influential businesswomen in the Arab world. Dr Al Gurg is the Chairperson and Managing Director at the Easa Saleh Al Gurg Group, an eminent family business in the UAE. In The Power of Authenticity she gives invaluable insight into the lessons she learned first as a secondary school principal before climbing the ladder of a diversified conglomerate that represents businesses ranging from retail to real estate. As a respected business leader in the region, Dr Al Gurg has defied conventional understandings about women in the Middle East, acknowledging that it was her handling of these all-too-pervasive challenges that ultimately shaped her leadership style and fostered her drive for success. Turning setbacks into strategies, she shares with readers the tactics and tools that she has gleaned from her illustrious career that will inspire the next generation of business leaders. Perfect for fans of Sheryl Sandberg, Indra Nooyi and Kashmir Maryam, Dr Al Gurg's lessons, and how they relate to her background and broader business philosophy, are a unique and essential contribution to literature on an increasingly competitive and diverse corporate world. By harnessing the emotional, intellectual, and spiritual energy that resides within each person, Dr Al Gurg explains how a leadership style based on personal authenticity can lead to business success. Along the way she considers What does it take to steer a company? How can a failure be turned into an advantage? How can women business leaders break down barriers and make a difference in the corporate world? Confident and encouraging, The Power of Authenticity answers these questions, and many more.

"Managing People at Work" is a comprehensive guide to the latest theory and research in the area of industrial and organizational psychology. Written for managers as well as business students, it presents easily understood concepts without using technical business jargon. The book focuses on both day-to-day and strategic problems in areas such as management styles, group decision making and organizational change. Information is enhanced with case studies, questionnaires, and exercises throughout the book. "HR Magazine"

"Managing People at Work" is both a practical guide for managers and a valuable introduction to management issues for students in business, professional, and technical programs. Comprehensive in scope but easily accessible to a wide audience, the volume distills the latest theory and research in industrial and organizational psychology, presenting workable concepts and techniques with a minimum of jargon. The authors place particular emphasis on helping managers deal successfully with day-to-day and strategic problems in the workplace, examining issues such as appropriate management styles, group decision-making, organizational change, and more. Exercises, case studies, and questionnaires are included throughout to help managers further develop their skills.

Divided into three principal parts, the volume moves from the micro aspects of managing people to the macro or organizational aspects of people management. In the first section, the authors concentrate on dealing with individuals by exploring personality and individual differences, motivation, leadership potential, and management styles. Part Two focuses on people working in groups and addresses questions about the differences between group and individual decision making, the effects of group decision making processes on individual motivation, the causes of intergroup conflict, and the ways in which conflict can be minimized. Organizational problems and the effects of organizational change are treated in Part Three, while a final chapter considers an important, yet usually neglected aspect of management: how to manage your boss. Numerous explanatory figures and tables accompany the text.

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want.  Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to:  Clarify the action you want Pinpoint who you want to take action Discover what your audience wants, hopes for, and desires Find the shared desires between your organization and your audience Convey your message effectively The ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations.  Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.

This guide takes you on a tour of the “home of the brick,� the official LEGO® House, so you can experience it for yourself at home! With photos, interviews, essays, and art from the LEGO archives, The Secrets of LEGO House explores the visual wonders and the themed “zones�—yellow for emotions, blue for problem solving, green for social interaction, and red for creativity—within the iconic LEGO House in Billund, Denmark. The Secrets of LEGO House offers an insider’s look at the creative philosophy behind the iconic brand. On each page, discover the true “secret� hidden among the 25 million LEGO bricks—that everything in the house is purposefully designed around nine core principles of learning through play. A joy for those who aren’t able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colorful celebration of the endless experiences possible with LEGO bricks. •    EXCLUSIVE CONTENT: This book is a perfect gift or self-purchase for avid collectors and super fans seeking new, never-before-published content. •    BROAD APPEAL: This book is not only perfect for longtime LEGO collectors, but also a broader audience of fans looking to explore the history of the toy they know and love. •    BELOVED BRAND: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand’s core ethos and ideals.

Help your company adapt to the new rules of competition. If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)&#8212or defend your company against these formidable opponents. This book will inspire you to: Assess the threat of disruption from platforms in your industry Decide whether and how to play with increasingly powerful platform businesses Choose the right strategy for transforming your product into a platform Harness network effects to maximize value for the partners in your ecosystem Shift from managing products to managing interactions Learn when moving first and growing fast will work&#8212and when it won't Manage winner-take-all dynamics This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

In this personal estimate of the methodological problems of determining human values, the author bases his thoughts on the idea that the greatest unsolved problem of exploration lies in the study of human's real wants. The book examines critically the distinction between science and ethics by outlining an approach to scientific verification of ethical judgments.

Despite the volumes of information they contain, few libraries know how to prepare for, endure, and survive any type of disaster. This completely updated second edition of Emergency Preparedness for Libraries provides library management with a comprehensive guide to planning and executing emergency procedures. Emergency Preparedness for Libraries provides library personnel with detailed instructions for protecting staff, patrons, and the facilities themselves, including: ·Steps to take now, before disaster strikes ·People and procedures to include in an emergency/disaster action plan ·Practical ways to turn written plans into an instinctual team response ·Safety considerations to take into account when caring for people on-site during an emergency ·Information to provide to the umbrella organization and the media after a disaster ·Key things to do the first few days after an event ·Tips for getting back to business

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

How we recruit future healthcare professionals is critically important, as the demand for high quality healthcare increases across the globe. This book questions what the evidence tells us about how best to select those most suited to a career in healthcare, ensuring that the approaches used are relevant and fair to all who apply. The editors of this collection take a comprehensive look at the latest research surrounding recruitment and selection into healthcare roles. Each chapter is authored by leading experts and, using international case material, the practical implications for workforce policy are explored. They review the key stages in designing effective selection systems and discuss how best to evaluate the quality of selection processes. Evidence from role analysis studies as well as the effectiveness of different selection methods including aptitude and situational judgment tests, personality assessment and interviews are examined. Chapters also cover approaches to student selection and recruitment for postgraduate trainees through to senior appointments. Finally they highlight contemporary issues in recruitment, including the use of technology, selecting for values, candidate perceptions, coaching issues and how best to promote diversity and widening access.

A growing number of nonprofit organizations have been created by immigrants and refugees to serve their communities in North America. These immigrant- and refugee-led organizations (IRLOs) work to provide services and meet a variety of needs, while at the same time building the infrastructure of these communities. Through a grant from the W. K. Kellogg Foundation Innovation Fund, Fieldstone Alliance initiated the two-year project in January 2004. The goal of Nexus was to enhance the knowledge and skills of capacity builders across North America in working with immigrant- and refugee-led organizations. The Nexus Project had two main components: research on capacity building with IRLOs and formation of a peer learning community among those who build the capacity of these organizations. This report draws three broad lessons for the capacity building field, with implications for the funding community, IRLOs, and capacity builders: effective capacity building takes time, which requires resources; more immigrant and refugee capacity builders are needed; and capacity builders need continuous learning and development. The Introduction describes the formation of the Nexus Project, its goals, and its working definitions. Chapter 1 describes the factors that result in effective capacity building with immigrant- and refugee-led organizations. Chapter 2 presents case studies from each of the Nexus partners. Each case study illustrates a practice used by Nexus partners when working with IRLOs. Chapter 3 details lessons Nexus partners learned through the course of this project. It further states implications of these lessons for those who fund work with IRLOs, for IRLO leaders, and for capacity building providers. The Appendices include a summary of IRLO research conducted by Wilder Research Center specifically for Nexus; a bibliography; and descriptions of the organizations and individuals who contributed to this report.

How the autonomous digital forces jolting our lives - as uncontrollable as the weather and plate tectonics - are transforming life, society, culture, and politics. David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China's Social Credit System and India's Aadhaar. As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them. Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. And they constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities. Auerbach's analysis of these gargantuan opaque digital forces yield important insights such as: - The conventional wisdom that the Googles and Facebook of this world are tightly run algorithmic entities is a myth. No one is really in control. - The efforts at reform - to get lies and misinformation off meganets - run into a brick wall because the companies and executives who run them are trapped by the persistent, evolving, and opaque systems they have created. - Bitcoin and other cryptocurrencies are uncontrollable and their embrace by elite financial institutions threatens the entire economy - We are asking the wrong questions in assuming that if only the Facebooks of this world could be better regulated or broken up that they would be better, more ethical citizens - Why questions such as making algorithms fair and bias-free and whether AI can be a tool for good or evil are wrong and misinformed Auerbach then comes full circle, showing that while we cannot ultimately control meganets we can tame them through the counterintuitive measures he describes in detail.

Il testo fornisce un'attenta disanima delle principali nozioni economiche e giuridiche dei processi di finanza straordinaria e offre un'analisi comparativa delle principali operazioni di fusione ed acquisizione (M&A) rilevate nel 2007 nel nostro paese, con una particolare attenzione ai processi di governance. Il volume propone anche un sintetico modello di valutazione delle operazioni, fruibile sia a livello didattico sia di business. Conclude l'elaborato un'attento glossario tecnico. Prefazione a cura di Monica Ortolani. La postfazione a cura di Emiliano Ippoliti approfondisce tematiche legate ad alcune conseguenze economiche e sociali delle M&A.

It's Robert Kiyosaki's position that, 'It is our educational system that causes the gap between the rich and everyone else.' He laid the foundation for many of his messages in the international best-seller Rich Dad Poor Dad - the #1 personal finance book of all time - and in Why the Rich Are Getting Richer, he makes his case... In this book, the reader will learn why the gap between the rich and everyone else grows wider; why savers are losers; why debt and taxes make the rich richer; why traditional education actually causes many highly educated people - such as Robert's poor dad - to live poorly. In this book, the reader will find out why going to school, working hard, saving money, buying a house, getting out of debt, and investing for the long term in the stock market is the worst financial advice for most people. In this book, the reader will find out why real financial education may never be taught in schools. In this book, Robert shares the answers found on his life-long search, after repeatedly asking the question, 'When will we learn about money?' In this book, the reader will find out 'What financial education is... really.'

Aimed at front-line and senior managers faced with ongoing reorganization and an increasingly reluctant workforce, this book examines what it takes to facilitate problem solving, decision-making, and workforce retention and commitment. Gottlieb explains that managers can most effectively facilitate by adopting a hands-on strategy for processes rather than tasks. This book describes the skills and tools needed for leading and managing groups with consistency, commitment, and courage.

Six core skills essential to facilitating group processes are presented: DEGREESL DEGREESDBL Initiating DEGREESL DEGREESDBL Questioning DEGREESL DEGREESDBL Active Listening DEGREESL DEGREESDBL Responding DEGREESL DEGREESDBL Resolving DEGREESL DEGREESDBL Closing/Committing DEGREESL Gottlieb discusses the most helpful tools a manager can use for facilitation, including planning, organizing, and directing group processes. Ethical guidelines are provided in conjunction with a discussion of the manager's role

"I hope these insights will encourage and enlighten you on your way to excellence," says Baggett. "Consider Dare to Lead your leadership compass, always available to help you get back on track when you find yourself veering off in the wrong direction." Some of his pearls of wisdom include:
- First and foremost, a good leader serves others.
- Enthusiasm is a way of life, not an emotion.
- Surround yourself with talent better than your own and carefully nurture it.
- Trust your judgment and be willing to act on it.
- Have a genuine concern for those you lead.
- Good leaders know how to help others achieve their full potential.
- Offer incentives that encourage others to take risks.
- A group of people committed to a shared vision can accomplish the impossible.

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.