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Books > Business & Economics > General
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide – including, how to get started, domain name registration and protection, tools at brand owners’ disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online – including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.
An actionable strategy guide for busy professionals who want to level up their management game In The Manager's Handbook, Stanford Graduate School of Business faculty member, serial entrepreneur, and investor in over 100 companies, David Dodson, delivers an insightful work that describes, in highly practical detail, five skills every great manager needs to know if they want to get things done. Managers desperately want a crisp, how-to book that will show them—in one single title—the way to master the most important skills necessary to run an organization. The Manager's Handbook organizes the five essential skills of effective implementation into one, simple-to-read, easy-to-use, book. The Manager's Handbook is an essential playbook for managers, executives, board members, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty. In the book, you’ll learn how to get better at running any kind of organization by breaking down each essential skill into bite-sized sub-skills you can easily and quickly learn. You'll also find: Digestible tips and tactics for hiring the best people, onboarding, performance feedback, and improving the performance of underachievers A model script for how to begin an exit interview Ways to let people go from your organization gracefully, quickly, and with compassion The Manager's Handbook is an essential playbook for managers, executives, board members, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty.
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.
"Help me transform while performing!" Transforming While Performing is a book for decision-makers, entrepreneurs, innovators and change drivers that realise the old methods of building plans and strategies for the future no longer suffice. This book is a practical guide with real-life cases and stories that inspire, visuals that speak volumes and tools and best practices that allow readers to co-create their future. The book consists of three parts. Part one reveals how you can find your true North and build your vision, strategy and culture. Part two explain how you can co-create your strategy and engage your wider organisation. And in part three, you'll learn how to transform yourself and your organisation, offering you inspiration on the personal, the business and cultural aspects of transformation. In short the book will help you: * Find your North Star, develop your strategic plan and get everyone to act in days, not months. * Sense the world around you and transform while performing both as a person and a business. * Turn transformation into a strategic capability. * Unleash the power of 3: inspiration, visualisation and co-creation to spark imagination, maximise group genius and accelerate the process. * Get inspired by real life cases and the visual tools. The authors of the book worked for over twenty years at the headquarters of global technology giants and industry pioneers Hewlett-Packard and Microsoft. They have first-hand experience with the challenges of working in organisations that are constantly transforming. As independent entrepreneurs, they currently provide advice to start-ups and organizations in all major industries around the world.
Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. How can you deal with conflict at work in a way that is both professional and productive--where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to: Understand the most common sources of conflict Explore your options for addressing a disagreement Recognize whether you--and your counterpart--typically seek or avoid conflict Prepare for and engage in a difficult conversation Manage your and your counterpart's emotions Develop a resolution together Know when to walk away Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model. Distinguishing between innovation and related concepts, chapters detail how talent management, leader behaviors, organizational systems, and company culture must combine and interact to create environments that are innovative to the core. Innovative to the Core displays how most innovative countries and companies are led by visionary and entrepreneurial servant leaders and have agile cultures that feature psychological safety, open communication, and diversity.
The definitive history of the Porsche 981-series Boxsters and Caymans, with all major markets looked at in detail to cover all variants and to put the story into perspective. Illustrated throughout with contemporary photography sourced from the factory, this book serves as the perfect guide to this generation of open and closed cars in all its forms. Written by an acknowledged Porsche expert, with the full co-operation of the factory.
Globalization, increased economic and geopolitical uncertainty, technological advancements, and a rise in the number of regulations and legislations have led to a significant rise in the importance, volume, and complexity of modern contractual agreements. Yet, in spite of these profound changes, many organizations still manage the contracting process in a fragmented, manual, and ad-hoc manner, resulting in poor contract visibility, ineffective monitoring and management of contract compliance, and inadequate analysis of contract performance. The net effect of this has been a heightened interest in re-engineering and automation of Enterprise Contract Management (ECM) processes across industry sectors and geographies. Enterprise Contract Management: A Practical Guide to Successfully Implementing an ECM Solution addresses all the questions surrounding ECM, ECM solutions, and the project management, change management, and risk management considerations to ensure its successful implementation. This concise text will help your organization manage the challenges of the contract life cycle and the key success factors and pitfalls in a typical ECM solution. It is a must read for corporate executives, buyers, procurement and strategic sourcing specialists, contract administrators and procurement managers.
Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.
Do you want to achieve a long-held dream or reach a life-changing goal? That big promotion or fulfilling new job? That business you want to start? That exciting new life in the sun? That amazing idea you long to put into action? Are you held back by fears that you haven't got what it takes? You may not realise it but your personality, character, experiences, skills and even your personal circumstances are all fantastic tools and assets which you can use to create the life and career you've always wanted. All you need to do is identify and make use of them. In Already Brilliant, bestselling author Rachel Bridge will help you work out what you want to do, and show you how to get there by playing to the strengths you already possess. Packed with practical tips, ideas and interviews with successful people in all walks of life, and supported by academic research, Already Brilliant will show you how to find a way of working that suits you best, how to begin developing good habits and how to overcome any obstacles standing in your way. And even better, how to turn those obstacles into advantages that will help rather than hinder you. You don't have to stay stuck in your rut. You don't have to live with the choices you have made. With this book, you can start afresh and make the changes you need to get to where you want to be. It's time to get going.
Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience. The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series
This third edition of Collaboration: What Makes It Work—written nearly 25 years after the first edition was published—is an example of the enduring importance of collaboration. Reaction to the first edition, published in 1992, showed that researchers and practitioners alike found it a useful tool. They appreciated its emphasis on providing a practical reference for decision-making that built upon credible, research-based information. The 21st century has brought with it rapid changes and increasingly complex challenges. This third edition in large part responds to the complexity witnessed daily in the authors' work with community, nonprofit, and government organizations. It offers new research and insights paired with practitioner wisdom, adding a “how-to†perspective to help readers put the success factors to work. Nearly 25 years after the first edition was published, it is not just the "how" of collaboration that has changed—who we are collaborating with has changed as well. Today, nearly every collaboration involves some degree of working across difference. Bringing together diverse people, organizations, or sectors in a way that will foster collaborative success requires a unique set of skills. This third edition will ground you in the factors that support successful collaboration and assist you in incorporating those factors into your work.
How can businesses around the world incorporate the Sustainable Development Goals (SDGs) into their models, policies and practices? The editors of Business in the 21st Century help answer this by bringing together scholars from around the world with chapters examining various industries ranging from finance, hospitality, aviation, tourism, food production and more. With international perspectives, business concepts such as HRM, employee wellbeing, leadership and digitalisation are also researched within the framework of the SDGs. Insights from how to implement such policies in a post-pandemic world are introduced to help businesses navigate the biggest disruption they have faced in decades. Business in the 21st Century provides a valuable framework for scholars, managers, leaders and business stakeholders to help navigate the incorporation of SDGs into the business world, shape strategy, improve practices and create a better business future.
Become a courageous leader and learn how to take risks, defy limitations and inspire the extraordinary In Leadership Matters, celebrated humanitarian Peter Baines OAM shares remarkable stories and unique insights about leadership in challenging times. Drawing on more than 20 years of experience in leading others through crises and disasters, Peter demonstrates how great leaders rise above adversity. He unpacks how leadership skills such as courage, compassion, and integrity are essential for finding a way forward and triumphing against the odds. Leadership Matters shares the leadership lessons that have emerged from Peter's decades of work in international counterterrorism and disaster response. In particular, it reveals how the devastating aftermath of Thailand's Boxing Day Tsunami has shaped Peter's understanding of what it means to be a true leader. You'll learn how Peter founded a multi-million-dollar charity to help those he met along the way. And you'll learn the principles that have guided him in the decades since that transformative event: how to lead and inspire others as you work together to achieve the extraordinary, Leadership Matters will inspire you to: Stop making excuses and take action Find the unique solutions that are required by unique challenges Motivate your team by being present and fostering integrity Find courage for difficult decisions and compassion for hard conversations Leadership Matters: Stories and Insights for Leaders, Achievers and Visionaries shows how great leaders can find their purpose and make a real, vital impact on the world around them.
An introduction to Co-operatives is a programmed learning text
The South African economy has a secret weapon: stokvels. If harnessed correctly, investments in stokvels could significantly bolster the economy. The following statistics, provided by the National Stokvel Association of South Africa, are mind-blowing: at present there are 11.4 million South Africans who are members of stokvels; around R44 billion is pooled collectively by ordinary people in stokvels; and it is saved by 820 000 stokvels. A lot of ideas have been put forward on how these monies can be utilised by stokvels, but it is not really clear how these can be practically applied. This book will appeal to readers who are already in a stokvel, those who want to be in one, and even those who never thought of joining one. It contains all the necessary information you need about this form of investment, including:
Most importantly, it explains how an individual can make money by being part of a stokvel.
The Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and develop change management maturity within their organization. A single-volume learning resource covering the range of knowledge required, it includes chapters from established thought leaders on topics ranging from benefits management, stakeholder strategy, facilitation, change readiness, project management and education and learning support. Endorsed by the Change Management Institute and the official guide to the CMI Body of Knowledge, The Effective Change Manager's Handbook covers the whole process from planning to implementation, offering practical tools, techniques and models to effectively support any change initiative. The editors of The Effective Change Manager's Handbook - Richard Smith, David King, Ranjit Sidhu and Dan Skelsey - are all experienced international consultants and trainers in change management. All four editors worked on behalf of the Change Management Institute to co-author the first global change management body of knowledge, The Effective Change Manager, and are members of the APMG International examination panel for change management.
SHORTLISTED: Project Syndicate 2023 - Sustainability Book Award WINNER: Business Book Awards 2023 - Change & Sustainability Category The case for business sustainability has already been made; organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable. It is therefore time to shift the conversation from the 'why' of business sustainability to the 'how'. The Sustainable Business Handbook is a practical 'how-to' guide which aims to demystify jargon and provide practical tools and tips for busy managers. Rather than preaching the importance of sustainability, it cuts straight to how businesses can become more resilient and successful in the long term by becoming more sustainable. This indispensable book is based around twenty top tips for transforming your business and is interspersed with a range of individual profiles and case studies of organizations successfully embracing sustainability. With guidance on defining your organizational purpose, engaging stakeholders and creating the right culture, The Sustainable Business Handbook outlines how to shift Corporate Responsibility from being a bolt-on to business operations to being a source of innovation and new business, as well as societal good.
Do you supervise people? If so, this book is for you. One of a manager's toughest--and most important--responsibilities is to evaluate an employee's performance, providing honest feedback and clarifying what they've done well and where they need to improve. In How to Be Good at Performance Appraisals, Dick Grote provides a concise, hands-on guide to succeeding at every step of the performance appraisal process--no matter what performance management system your organization uses. Through step-by-step instructions, examples, do-and-don't bullet lists, sample dialogues, and suggested scripts, he shows you how to handle every appraisal activity from setting goals and defining job responsibilities to evaluating performance quality and discussing the performance evaluation face-to-face. Based on decades of experience guiding managers through their biggest challenges, Grote helps answer the questions he hears most often: * How do I set goals effectively? How many goals should someone set? * How do I evaluate a person's behaviors? Which counts more, behaviors or results? * How do I determine the right performance appraisal rating? How do I explain my rating to a skeptical employee? * How do I tell someone she's not meeting my expectations? How do I deliver bad news? Grote also explains how to tackle other thorny performance management tasks, including determining compensation and terminating poor performers. In accessible and useful language, How to Be Good at Performance Appraisals will help you handle performance appraisals confidently and successfully, no matter the size or culture of your organization. It's the one book you need to excel at this daunting yet critical task.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
The Robin Hood Foundation is a charitable organization focused on alleviating problems caused by poverty in New York City. Michael M. Weinstein is the Foundation's senior vice president, and Ralph M. Bradburd was a long-time consultant. Together, they worked to develop a metric-based approach called relentless monetization, which made sure the money they took in and granted out was used effectively and resulted in long-term change. In this book, Weinstein and Bradburd describe their method, explaining how to measure, track, and present a project so as to realize its full potential. They share examples from the Foundation's own experience with relentless monetization, opening the books on the obscure dynamics of a large grant-giving organization. The authors also show other nonprofit organizations how to implement their approach within their own fundraising and grant-giving strategies, and they discuss the best way to guarantee success in a variety of philanthropic endeavors.Drawing on their vast knowledge, the authors devote specific chapters to the difference between beneficial and detrimental philanthropic practices and their outcomes and provide targeted advice for funding smart nonprofit programs.
Graceful Leadership in Early Childhood Education is a book to turn to when there is a challenge that needs tackling, when you need a boost of inspiration, or when you just want to reflect on your own journey. |
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