Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others -- and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help high stakes communicators find new ways to reach and persuade others -- but speak against deceit and subterfuge. They make clear that messages must be consistent with the facts, and that the most successful communicators share one special trait: integrity. A readable, research-based, up-to-date treatment of an important emerging field of study, and a carefully developed guide for practitioners and academics alike.

"Images That Work" is about emotions, desires, ideas, and the hard objects, events, and tensional relations in the common world of space and time. It is about creating and presenting words and pictures in ways that communicate genuine substance from real people to other real people. Oller and Giardetti begin with the foundations of integrity, the glory of supreme effort, and the weaknesses of fads, fashions, and untested gut feelings. They draw examples from high stakes messages in advertising, entertainment, and other communications industries. In doing so they make clear that not only are effective messages consistent with material facts, they are also comprehensive in how they convey facts and yet concise and simple enough to fit into the time and space that consumers will devote to the message. And along the way they give readers a solid grounding in the fascinating and relatively new field of semiotics, a field that has already become well established in the academic community and which has begun to spread its influence to the world outside.

Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. "Leading with Sense" offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valerie Gauthier outlines the tenets of savoir-relier: a framework for building sensible, trustworthy, and lasting relationships that enables leaders value difference, work across boundaries, and navigate complex systems.
Savior-relier teaches leaders to tap into their senses in the midst of strategizing, allowing them to act intuitively and rationally at once. Few leaders dare to claim that their "gut feelings" are critical to their decisions. But, by engaging their intuition, they are able to draw on experience, better appreciate their environment, build confidence, and summon the courage to tackle the task at hand.
"Leading with Sense" trains readers to be poets and translators in the business context. With savior-relier, we can write our own stories, deciphering the challenges that we face with acumen, humility, and respect. Using real-world examples of this pioneering approach, Gauthier provides readers with methods and tools for cultivating a savoir-relier mindset to build positives relationships, nurture diversity, drive mindful innovation, and foster success.

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism� and its philosophy is “community first, start-up second�. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.

This updated volume considers all aspects of security management in the lodging industry. The author provides a comprehensive background on hotel management security problems including security factors in the design and construction of hotels and motels, physical protection, and operation and its relation to protection, with all reference to which considerations determine and need for a formal security staff. A chapter has been added on the legal implications of lodging industry security, and appendices containing pertinent check lists are included.

As the 21st century nears, networked computing is becoming the essence of computing itself. Alternative phrases abound--collaborative work, computer supported cooperative work, simultaneous/concurrent engineering, multimedia real-time interactive work--but the neatest, shortest, and simplest catch-all term was coined in 1978: groupware. The two visionaries who coined the term, Peter and Trudy Johnson-Lenz, are among the 42 expert contributors to Groupware in the 21st Century. Other contributors to the volume include Microsoft's Bill Gates, professors Jay Nunamaker and Tom Malone, and management author Robert Heller. As with most technological sea-changes, the groupware revolution is having its impact first on business, where enhanced interaction between an organization's members, strategic allies, suppliers, and customers can help ensure that it remains dynamic and competitive. Anyone who wants to know about the future of information technology and group processes will want to read this book which brings perspective and clarity to these new technologies.

This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.

"Let Every Child Be Wanted," with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.

With downsizing, layoffs, and other retrenchment measures afflicting both public and private sectors, outplacement consulting has grown from a minor specialty among human resources (HR) firms and practitioners into an important industry. Meyer and Shadle explore changes that have occurred in the outplacement process--as well as its practice--to provide a clearer understanding of what it is and what it offers organizations and their employees. Clearly written and designed to assist management and their HR professionals, the book provides not only an insight into the meaning of job loss and its devastating impact on workers and the organization, but also a way to help lessen the blow to both.

Among the topics explored here are the seven dimensions of the new careerism, an inclusive definition of outplacement, a complete and objective review and analysis of the elements of the outplacement and career transition process, and a description of the different kinds of assessment typically offered as part of outplacement. It also provides an inside look into this multimillion-dollar industry, its organization and markets, trends, and the industry's burgeoning technology. The authors answer such questions as: Why does one need outplacement counseling? Why do corporations pay for it and how much? How do outplacement firms contact and contract with corporations? How can the outplacement firm provide consultation to downsizing corporations? This book is a well-researched practical resource for all organizations and their employees in this economically difficult decade.

Split into the core areas of managing yourself and others, transferable management skills and postgraduate study skills, this is an ideal textbook For CIPD Level 7 students and those on non-CIPD business masters degrees. Covering the theory and practice of the key topics needed for successful professional development and practice, Developing Skills for Business Leadership includes content on interpersonal and communication skills, managing information and projects, change management, decision making, managing financial resources and data analysis. This new edition has been fully updated throughout and now includes new material on leading ethically, managing virtually, working inclusively, developing the organization and managing stress. This book provides everything that students will need to manage teams in the workplace, make sound and justifiable business decisions and effectively lead, engage and influence others. Each chapter is supported by 'skills in practice' examples to help students with no prior business experience put the skills into context and see how they apply in the workplace as well as reflective questions to consolidate learning and case studies, activities and 'explore further' boxes to encourage learner engagement. Online supporting resources include a lecturer's manual, powerpoint slides, additional case studies, sample assignments and templates.

Our organizations are failing us. They're sluggish, change-phobic, and emotionally arid. Human beings, by contrast, are adaptable, creative, and full of passion. This gap between individual and organizational capability is the unfortunate by-product of bureaucracy--the top-down, rule-choked management structure that undergirds virtually every organization on the planet.

Invented in the nineteenth century with the goal of turning people into semi-programmable robots, bureaucracy is deeply dehumanizing. Today, only 13 percent of employees around the world are fully engaged in their work. The rest show up physically but leave much of their enthusiasm and ingenuity at home--hardly surprising given the tendency of bureaucrats to regard human beings as mere "resources."

By the authors' reckoning, bureaucracy costs the global economy more than $9 trillion in lost economic output each year. Worse, despite all the hype around flat organizations and agile processes, bureaucracy is growing, not shrinking.

In their provocative and practical new book, world-renowned business thinker Gary Hamel and expert coauthor Michele Zanini lay out a detailed blueprint for creating organizations that are fully human and free from the shackles of bureaucracy. Few leaders would admit to being champions of bureaucracy, but rarer still is the leader who has a plan for defeating it. Essential elements include:

- Calculating the hidden costs of "bureausclerosis"

- Ridding ourselves of toxic bureaucratic beliefs

- Drawing lessons from organizations that have excised bureaucracy

- Uprooting bureaucratic structures and processes while avoiding operational chaos

- Overcoming the resistance of those inclined to defend bureaucracy

- Learning to lead in an environment in which position and rank are no longer the keys to the kingdom

The ultimate goal: organizations that are infused with the spirit of entrepreneurship, where everyone thinks like an owner, and game-changing innovation is the rule rather than the exception.

Humanocracy brims with illuminating insights, real-world stories, and powerful tools. Both manifesto and manual, it shows you how to build an organization that's fit for the future by building one that's fit for human beings.

An actionable strategy guide for busy professionals who want to level up their management game In The Manager's Handbook, Stanford Graduate School of Business faculty member, serial entrepreneur, and investor in over 100 companies, David Dodson, delivers an insightful work that describes, in highly practical detail, five skills every great manager needs to know if they want to get things done. Managers desperately want a crisp, how-to book that will show them—in one single title—the way to master the most important skills necessary to run an organization. The Manager's Handbook organizes the five essential skills of effective implementation into one, simple-to-read, easy-to-use, book. The Manager's Handbook is an essential playbook for managers, executives, board members, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty. In the book, you’ll learn how to get better at running any kind of organization by breaking down each essential skill into bite-sized sub-skills you can easily and quickly learn. You'll also find: Digestible tips and tactics for hiring the best people, onboarding, performance feedback, and improving the performance of underachievers A model script for how to begin an exit interview Ways to let people go from your organization gracefully, quickly, and with compassion The Manager's Handbook is an essential playbook for managers, executives, board members, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty.

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations. Sponsored by the American Association of Retired Persons (AARP) and the Andrus Foundation, the project represents the most thorough treatment of the older consumer published to date. Marketing managers, direct marketing specialists, and retailers will find here the data they need to make informed decisions and develop appropriate marketing strategies for reaching a growing, and often relatively affluent, segment of the U.S. consumer population.

The study was based on an 8-page questionnaire to which more than 2500 subjects nationwide responded and which yielded information on respondents' willingness to purchase from various direct sources, actual purchase behavior, preferences for purchasing from direct sources, likes and dislikes about in-home shopping, and the characteristics that influence purchasing decisions. The authors also compared shopping behaviors and attitudes of older consumers with younger groups and analyzed differences on the basis of demographic and psychological variables. A wide range of practical findings issued from the study, including the fact that many mature consumers associate high pressure sales tactics with in-home shopping and evince a high degree of distrust of direct selling techniques. In the final chapter, the authors present practical recommendations for formulating and maintaining a marketplace offering that is satisfying to the mature shopper. Numerous tables and figures illustrate the statistical conclusions drawn from the study.

A timely guidebook for discovering the massive drive already existing within you and just waiting to be assembled—from the host of the top-rated “Self-Helpful� podcast There’s a widespread yet ultimately disheartening belief that some people are just naturally driven towards success, while others are not. The truth is everyone has all the drive they need waiting inside them. What’s missing is knowing exactly how to reveal and unleash it. Additionally, many believe that drive alone is all you need to find joy and success. This could not be further from the truth. What Drives You reveals exactly you need to know about the realities of drive including how to discover your unique drive and use it to accelerate growth, achievement, and fulfillment in work and life. What Drives You walks you through the seven key areas of life fulfillment–not only in relationships and careers, but also in achievements, money, personal well-being, and more—all to discover and use the unique motivators that lead you to true joy and success, both professionally and personally.  Drawing on the 200+ discussions Kevin D. Miller has conducted with today’s most renowned thought leaders on his “Self-Helpful� podcast, he guides you to identify the roadblocks that have held you back and kept you from reaching your true potential. He gives practical steps for finding the elements that create our unique brand of happiness, and how to use those discoveries so you can become not just a professional success, but an overall more joyful, authentically successful person.

Reinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you’ll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you’ve been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You’ll also find: Strategies for eliminating negative, unproductive thoughts and replacing them with constructive new beliefs that drive incredible results in your personal and professional lives Ways to balance making an impact, earning a lucrative living, and cultivating a new mindset Methods for reimagining how you present yourself to other people The Reinvention Formula is a step-by-step walkthrough for anyone ready to put in the effort to completely reimagine how they relate to the world around them.

Look Within . Leap Beyond Close your eyes and envision yourself standing on the threshold of an open aircraft door over two miles above the earth. The cool turbulent air thunders inside the plane as you peer over the edge down through the mixture of blue sky and clouds to the patchwork of ground below. As you prepare to take the leap you look within yourself and are confronted by the intense anxiety of the unknown. Are you fully prepared and trained? Was your parachute packed properly? Will you actually summon the courage to jump from the airplane? Can we draw parallels from this experience to business? Is your organization facing significant challenges and obstacles? Are you and other co-workers required to step outside your comfort zone, to drive innovation and improvement? Does any of this sound familiar? What is holding you back? In this book you will examine and learn from the many unique and powerful parallels between business and skydiving. What limiting beliefs are ingrained in you and your corporate culture? What holds you back from taking the courageous jumps required to be a great company? Become a JUMPER A skydiver's perspective on . Driving Change, Improvement, and Creativity Pick Your Spot, Land on Target: Vision, Goals, and Action Plans Broken Suspension Lines Are a Malfunction: An Effective Culture Selecting a Parachute Packer: The Value of Effective Hiring Cut Away a Bad Canopy: Thoughts on Turnover and Retention Train Like a Skydiver: Effective Training and Coaching Fly the Parachute: The Role of Leadership in High-Performance Teams Choose Your Altitude: Effectively Confronting Obstacles and Challenges

Surveillance Capitalism in America offers a crucial historical perspective on the intimate relationship between surveillance and capitalism. While surveillance is often associated with governments, today the role of the private sector in the spread of everyday surveillance is the subject of growing public debate. Tech giants like Google and Facebook are fueled by a continuous supply of user data and digital exhaust. Surveillance is not just a side effect of digital capitalism; it is the business model itself, suggesting the emergence of a new and more rapacious mode of capitalism: surveillance capitalism. But how much has capitalism really changed? Surveillance Capitalism in America explores the historical development of commercial surveillance long before computers and suggests that surveillance has been central to American capitalism since the nation's founding. Managers surveilled labor, merchants surveilled consumers, and businesses surveilled each other. Focusing on events in the United States, the chapters in this volume examine the deep logic of modern surveillance as a mode of rationalization, bureaucratization, and social control from the early nineteenth century forward. Even more, business surveillance has often involved collaborations with the state, through favorable laws, policing, and information sharing. The history of surveillance capitalism is thus the history of technological, legal, and knowledge infrastructures built over decades. Together, the chapters in this volume reveal the long arc of surveillance capitalism, from the violent coercion of slave labor to the seductions of target marketing.

Stryjan's notable study outlines a new theoretical perspective on self-managed organizations, which is also of considerable interest to students of conventional organizations. The work describes the functioning of, and the preconditions for, successful self-management and its reproduction. Examples deal primarily with worker cooperatives and, to a lesser extent, with worker-owned enterprises and Israeli kibbutzism. All three organizational types have clear, formally defined bodies of members who take part, actually or potentially, in making and implementing their organizations' decisions. Stryjan's perception is that, in this instance, theory-making should best proceed from organizational practices as they are applied in such organizations. The theoretical perspective he outlines is derived from a literal interpretation of the democratic model and assumes that superiors in self-managed organizations reside at the bottom, and have a permanent, hands-on commitment to shaping their organization. This is the starting point for a striking theoretical synthesis of elements taken from a variety of research traditions. The comprehensive introductory chapter provides a sound basis for the study, and the theoretical groundwork is laid for outlining a model organization capable of accommodating and being directed by what its members do. Chapter 2 surveys the limitations of the concept of worker ownership, and suggests a concept of membership as a more suitable core concept for a theory of self-management. Subsequent chapters review available theoretical tools within organizational research that can be of use in dealing with links between individuals and organizations, and between organizations and their environment. A simple static model of organizational reproduction in a formally democratic organization with stable membership is presented first. Stryjan gradually expands this model to accommodate implementation failures, dissent and conflict, demographic deterioration and regeneration. The task of refining the theoretical model to approximate reality-based scenarios is completed in a thorough discussion of the self-managed organization's interaction with its environment. Impossible Organizations is a distinguished and thought-provoking contribution to sociological literature; it will prove essential for students and researchers of organizations in general and of self-managed organizations in particular.

A growing number of nonprofit organizations have been created by immigrants and refugees to serve their communities in North America. These immigrant- and refugee-led organizations (IRLOs) work to provide services and meet a variety of needs, while at the same time building the infrastructure of these communities. Through a grant from the W. K. Kellogg Foundation Innovation Fund, Fieldstone Alliance initiated the two-year project in January 2004. The goal of Nexus was to enhance the knowledge and skills of capacity builders across North America in working with immigrant- and refugee-led organizations. The Nexus Project had two main components: research on capacity building with IRLOs and formation of a peer learning community among those who build the capacity of these organizations. This report draws three broad lessons for the capacity building field, with implications for the funding community, IRLOs, and capacity builders: effective capacity building takes time, which requires resources; more immigrant and refugee capacity builders are needed; and capacity builders need continuous learning and development. The Introduction describes the formation of the Nexus Project, its goals, and its working definitions. Chapter 1 describes the factors that result in effective capacity building with immigrant- and refugee-led organizations. Chapter 2 presents case studies from each of the Nexus partners. Each case study illustrates a practice used by Nexus partners when working with IRLOs. Chapter 3 details lessons Nexus partners learned through the course of this project. It further states implications of these lessons for those who fund work with IRLOs, for IRLO leaders, and for capacity building providers. The Appendices include a summary of IRLO research conducted by Wilder Research Center specifically for Nexus; a bibliography; and descriptions of the organizations and individuals who contributed to this report.

ADOPT THE LANGUAGE OF LEADERS Whether you’re new to the world or work, or you just want to brush up on your leadership lingo, Talk More. Say Less. Get Ahead. will have you leaping up the strategic staircase to Inspiration Boulevard in no time! Conveniently sized to fit the pockets of any power suit, soon you too will have the confidence to use the phrases of these pages without a hint of embarrassment or irony. Phrases like: Let’s fry some ideas in the thought wok and see what sizzles. Let’s look under the bonnet of this project to really get these wagons circling. Action that! (even if you’re not totally clear on what ‘that’ is…) So dive into these pages as if your career depends on it. Because it does.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Most of what passes for strategic planning is not strategic at all. It is long-range planning or comprehensive planning, or in some cases just program or project planning. The result is a relinquishment of control to external conditions and circumstances, the perpetuation of obsolete systems, and organizational fragmentation and internal conflict. The opportunity to create new possibilities and realities--the ultimate object of strategy--is lost. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking. Cook combines these three aspects of strategy into a coherent, powerful concept that reinvigorates strategy with its original forceful meaning: strategos--to lead an army. In this way strategy becomes the means by which communities continuously create artifactual systems to serve extraordinary purposes. His book contains sound, pragmatic theory, original insights into strategic issues, and detailed hands-on guidance on all phases of strategic thinking, planning, and action.

Cook explains that stragetics can be expressed as thinking, planning, and action. Strategic thinking will always embrace five arenas: the definition of strategy, the meaning of leaders and leading, the distinction between condition and cause, the nature of systems, and the characteristics of organizations. Strategic planning, as a currently popular management practice, is not what it was originally. The definition has changed. The only definition that captures the original intent is: the means by which a community of people create artifactual systems to serve extraordinary purposes. Dr. Cook points out that strategic action is seldom included in any contemporary intepretation or application of strategy, yet action is both the realization of strategy and the creation of new possibilities beyond strategy. In that sense, strategic action is the end and the beinning of strategics. Thus, Cook takes the traditional idea of strategic planning, infuses it with strategic thinking, and carries it to strategic action. Instead of merely improving what already exists, organizations can create new systems that are capable of what he calls constant emergence--always vital, always creative.

This book looks at the real and perceived differences between women and men in organizations. Unlike most books on organizations, it attempts to integrate the theories of feminism and organizational behavior. In so doing it demonstrates why the issues of sex and gender are central to understanding organizational behavior. It finds that despite advances made in recent years, women and men still work in sex-segregated occupations. Women workers on the average earn lower pay than men and have fewer opportunities to acquire power and status. Men workers, on the other hand, receive less support than women in their efforts to balance work and family conflicts. Efforts to help women to adapt to a work environment dominated by masculine values have proved less than successful because they fail to address the broader issues. Organizations that hope to maximize their use of all employees must bring about cultural change through a broad, top down approach.

**The Instant Top Ten Bestseller** 'Utterly indispensable.' Lorraine Kelly 'A must-read.' Tim Harford TV and radio money-agony-aunt Claer Barrett is the voice of reason in the cost of living crisis, teaching us what we need to know about money, in an accessible way that anyone can understand. By unpicking our emotional relationship with money, she gets to the heart of how our financial habits are formed - and reveals seven powerful yet easy ways to transform how we manage our money for good. If you struggle to understand where you're going wrong with your money but don't know where to start, What They Don't Teach You About Money has all the answers you've been searching for. There's no shaming finger-wagging or headache-inducing jargon, just hundreds of practical tips showing how to get money working for you. The financial world can be an intimidating place, but Claer will banish any lack of confidence, demystifying money matters to help you regain control of your finances - and she'll even make you laugh along the way. You will learn: - why your 'financial personality' is key to unlocking your money habits - the secrets of successful budgeting (takeaway coffee is still allowed) - how to deal with your debts, and understand student finance - how to harness the power of digital banking to make your life easier, and save more - how to plan for your financial future and set yourself achievable goals along the way - how to talk about money and make uncomfortable conversations a thing of the past - easy lessons to help everyone understand tax, pensions and investing (yes, really!) - what you need to know before you buy your first property - how to grow your income and get that pay rise Claer expertly debunks the myths that keep us stuck in financial paralysis. It's time to regain control of your bank balance and get your money working for you!

As founder of much-loved The White Moustache Yogurt company, Homa Dashtaki employs the same traditionally Iranian methods of making yoghurt that her family has for generations in her kitchen today. Her passion culminates in inspiring the use of a new ingredient: whey, the liquid gold extracted from straining homemade yoghurt. Across 100 recipes ranging from ancient see-rogh to rum cocktails, ghormeh sabzi to lemon meringue pie, Dashtaki weaves in and out of nostalgic and innovative dishes. The result of years of obsessively making yoghurt results in a love for every drop of whey that she passes onto home cooks in these recipes. Embrace whey’s bright tang in a summer gazpacho or a pitcher of pineapple margaritas. Enjoy the crispy edges it lends to creamy pancakes. Enlivened by hand-drawn illustrations and dreamy photographs, Yogurt & Whey is a beautiful homage to Iranian yogurt traditions—past, present and future.