thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others. Leaders from these companies share their tips and tricks for success, and warn you of the traps to avoid, while the programme of 11 Workouts is packed with practical tools and tips to raise your game in key areas including insight, brand positioning, innovation and internal engagement. The comprehensive programme covers four key stages of growth creation: . Brand-led Growth: focusing branding on driving profitable growth by 'Following the Money', not the latest marketing trends including pruning the portfolio to concentrate on fewer, bigger brands . Bring Your Vision to Life: blending the best of digital and human insight to create an inspiring and purposeful positioning that is then brought to life to align and engage the team delivering the brand . Grow the Core: driving distinctiveness through product, service, identity and communication including the use of digital technology to upgrade or even re-invent your core business. Expanding distribution, including harnessing exciting new digital routes to the consumer . Stretch from the Core: extending and then stretching the core using products and packaging, including innovative new ways to deliver your brand promise using digital technology. AUTHOR: David Taylor is founder and Group Managing Partner of the brandgym and has led the writing of this book. He has been named one of the world's 50 leading marketing thinkers by the CIM. He started his career in brand management with P&G before doing an MBA at INSEAD. He then started and successfully grew the Paris office of marketing consultancy Added Value, prior to starting the brandgym in 2002. The brandgym is a global network of senior-only brand coaches and the whole team has contributed to this fully updated and expanded 3rd edition of this book.

This book was originally published in 1882. This volume presents all improvements and discoveries in apiculture for the practical man and scientist. Much of the information is still of use to bee-keepers today. Many of the earliest books, particularly those dating back to 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original artwork and text.

With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this. The global financial crisis has highlighted major weaknesses in financial records, information, and data. These weaknesses have led to inadequacies in the access to financial records and information, higher operational risks, flawed bankruptcies, and foreclosure proceedings. The Lockdown due to the ongoing pandemic COVID-19 has increased the scope for criminals to exploit vulnerabilities and commit financial crimes. The increased online presence and homeworking have significantly expanded the attack surface for cybercriminals. Criminals are exploiting vulnerabilities, increasing the risks of cyber-attacks, money laundering and terrorist financing. Research is therefore needed to identify trends, tools and applications that will provide the needed records, information, and data to support more effective financial analysis and risk management. Financial Technology (FinTech) has become one of the most pioneering and cost-effective disruptive technologies. Initial adaptation of FinTech solutions has permitted several start-ups, financial service providers, and other assorted sectors to accomplish an augmented pace of growth. Contemporary Studies of Risks in Emerging Technology: Part B also highlights how emerging technologies are altering the subtleties of doing business for financial services benefactors, possibility of emerging technologies, advantages and disadvantages, technology linked issues/challenges in financial services, and also highlights drivers of this revolution.

Good managers do not simply get things done--they do the right things. They are ethical. Through an examination of the work of Charles S. Peirce, the American philosopher who coined the term pragmatism in 1872, Fontrodona emerges with important clarifications, as well as an innovative view of human action and the practice of management. Pragmatism, often misunderstood as a triumph of pure effectiveness, is actually a process by which people, through action, reveal and develop themselves using virtue and value.

In Part I, Fontrodona considers human action not only from the viewpoint of its effectiveness, but also from its purposefulness. In Part II, the study turns to Peirce's thought about the nature of science, which shows us that while management is eminently practical, it is also based on a scientific approach. Part III presents three principles for human action drawn from the three normative sciences: creativity based on logic; community based on ethics; and character based on aesthetics. Finally, Fontrodona questions the presence of these principles in the commonly accepted, current models of management.

Saving America from Itself is designed to arouse interest in reversing the many negative trends America has suffered since it reached a summit inglobal leadership, wealth, justice, culture, and influence in the world after World War II. It had not only become the champion of Western democraciesand free market economies, but also the world leader in science, technology, health care, and many areas of culture. Yet after all these successes, America has now slid into a trance of self-delusion, often misplaced sense of grandeur and over-indulgence. A change can only come from within andhopefully will.

With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this. The global financial crisis has highlighted major weaknesses in financial records, information, and data. These weaknesses have led to inadequacies in the access to financial records and information, higher operational risks, flawed bankruptcies, and foreclosure proceedings. The Lockdown due to the ongoing pandemic COVID-19 has increased the scope for criminals to exploit vulnerabilities and commit financial crimes. The increased online presence and homeworking have significantly expanded the attack surface for cybercriminals. Criminals are exploiting vulnerabilities, increasing the risks of cyber-attacks, money laundering and terrorist financing. Research is therefore needed to identify trends, tools and applications that will provide the needed records, information, and data to support more effective financial analysis and risk management. Financial Technology (FinTech) has become one of the most pioneering and cost-effective disruptive technologies. Initial adaptation of FinTech solutions has permitted several start-ups, financial service providers, and other assorted sectors to accomplish an augmented pace of growth. Contemporary Studies of Risks in Emerging Technology: Part A also highlights how emerging technologies are altering the subtleties of doing business for financial services benefactors, possibility of emerging technologies, advantages and disadvantages, technology linked issues/challenges in financial services, and also highlights drivers of this revolution.

Game Plan is not the typical, traditional, how-to business book. It is different in numerous ways from most business books that either bog you down with information overload or bore you to tears with text book techniques. The book is written from a lighthearted standpoint with simple examples and can be read in less than two hours. If a reader needs specific help with a concept, for no additional charge, they can check out gameplanbook.com for articles, examples and resources that address their specific issue.

African American entrepreneurship has been an integral part of the American economy since the 1600s. On the eve of the Civil War, the collective wealth of free blacks was approximately $50 million. In 2006, African Americans earned a whopping $744 billion, a figure that exceeds the gross domestic product of all but 15 nations of the 192 independent countries in the world. As W. Sherman Rogers so ably demonstrates, African Americans have achieved these economic gains under difficult circumstances. Slavery, segregation, and legally limited access to property, education, and other opportunities have taken a heavy toll, even to this day. Besides providing a penetrating glimpse into the world of black entrepreneurship both past and present, this book urges African Americans to gain financial independence as entrepreneurs. Business ownership, Rogers argues, will bring security, wealth that can be passed to successive generations, and educated offspring with much greater earning power.

"The African American Entreprenuer: Then and NoW" explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination. Its main purpose is to shine a light on the legal, historical, sociological and political factors that together help to explain the economic condition of black people in America from their arrival in America to the present. In the process, the book spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Profiles of business people from the Post-civil War period through today include Booker T. Washington, pioneer banker and insurer A.G. Gaston, hair care entrepreneur Madame C.J. Walker, Ebony publisher John H. Johnson, Black Entertainment Television founder Robert L. Johnson, publisher Earl Graves, music producer Damon Dash, rapper Sean Combs, former basketball stars Dave Bing and Magic Johnson, food entrepreneur Michelle Hoskins, broadcast personality Cathy Hughes, former Beatrice Foods head Reginald Lewis, Oprah Winfrey, and many more. As Rogers points out, reading about remarkable African American entrepreneurs can inspire readers to adopt an entrepreneurial mindset. To further that goal and help readers take the plunge, he outlines many of the skills, tools and information necessary for business success-success that can help chart a new path to prosperity for all African Americans.

The world can be an amazing place if you know the right questions to ask: How much does a ghost reduce a house's value? How are winemakers responding to climate change? How much should you tip your Uber driver? Should your dog fear Easter more than fireworks? The keen minds of The Economist love to look beyond everyday appearances to find out what really makes things tick. In this latest collection of The Economist Explains, they have gathered the weirdest and most counter-intuitive answers they've found in their endless quest to explain our bizarre world. Take a peek at some Unconventional Wisdom - and pass it on! The world only gets more amazing when discoveries are shared.

The rapidly growing trend of higher education programs specially tailored for managers of nonprofit agencies is no more than fifteen years old, but now these programs include thousands of students at nearly one hundred universities and colleges worldwide. Business management education developed at the turn of the century, and public management began education in the 1930s; now nonprofit management education is emerging in a comparable way. This book charts the growth of and addresses the major issues and controversies surrounding this new field. The collection includes both academics and practitioners reporting their research findings and experiences with nonprofit management education. Major issues include the growth of nonprofit management as an academic field, the academic and political problems facing the field, curricular and instructional issues including new technologies such as distance learning, and the debate over whether such programs should be housed in schools of business, public administration, or in their own separate programs. The book also explores ways and means by which nonprofit management education can most effectively serve nonprofit practitioners.

Learn how to maximize your potential in minimal time with this compact how-to book derived from No Limits by #1 New York Times bestselling author John Maxwell.

Many of us hold ourselves back because we firmly believe our abilities are finite. But what if our supposed limitations are just an illusion?

In THE POWER OF YOUR POTENTIAL John Maxwell identifies and examines the seventeen key capacities each of us possesses. Some we are born with, such as how we think or how we naturally relate to other people. The rest are choices, often unconscious, including our attitude or personal disciplines. All are expandable.

Maxwell gives clear and actionable advice on what we can do to improve in each of these areas.

The widening gap between the requirements of multinational organizations and the strategic and managerial abilities of their leaders, many of whose core experiences predated the globalization of business, has created the need for this book. Editors Mark E. Mendenhall, Torsten M. Kuhlmann, and Gunter K. Stahl have organized the results of their research--and that of their colleagues in the fields of leadership development, international management, and organizational psychology--for the benefit of scholars and practitioners alike. After surveying current practices to bring the reader up to speed on global leadership development as pursued by the United States, Germany, Japan, and with regard to women in leadership positions, the book's focus shifts to a discussion of effective organizational processes. In the third and final section, contributors analyze the research that has been done on extending human resource management functional practices--such as selection instrumentation, the use of assessment centers, multinational work groups, cross-cultural training programs, and repatriation policies--to global leadership development.

The editors define and analyze global leadership and, in their review of the research, clarify exactly what we know and don't know about developing global leadership skills and what it might be profitable to learn. Practitioners will benefit from the contributors well-grounded insights into such issues as the key distinctions between global and domestic corporations, which dimensions of competency transcend internal corporate leadership dimensions, and how global leadership competencies should be developed.

In a society that deeply values productivity, speed, and external rewards, we often find ourselves with less of what we really long for: space, clarity, connection with others, and a sense of well-being. Our attempts to improve our lives and bottom lines by adding more to our calendars, expanding our to-do lists, and constantly being plugged in to technology is backfiring. Instead of getting more done, our minds are spinning, leaving us stressed, disconnected, and unable to focus. Drop In challenges our assumptions about the effectiveness of our busy lives and offers a compelling alternative approach to living and leading by inviting people to “drop in� to the present moment. Deepening our awareness of the present moment, asserts Sara Harvey Yao, is the most efficient and sustainable way to navigate the complexities of work and life and to access our clarity, connection, and courage so we can lead your life more powerfully. Full of practical tools, Drop In will help busy professionals get out of the spin cycle of their minds—and tune in to their already-existing wisdom and clarity that resides within all of us.

In this personal estimate of the methodological problems of determining human values, the author bases his thoughts on the idea that the greatest unsolved problem of exploration lies in the study of human's real wants. The book examines critically the distinction between science and ethics by outlining an approach to scientific verification of ethical judgments.

Our extraordinary world makes more (and sometimes less) sense when you wonder: What's driving the international turkey-meat boom? How does a cannonball determine a maritime boundary? Where can you wed your mobile phone? Why do septuagenarians have a better chance of summiting Mount Everest than ever? The ever-keen minds of The Economist Explains solve all these riddles and more in their latest encyclopaedic excursion around the globe. Baffle your friends and colleagues with unconventional headscratchers that shed surprising light on science, culture, world affairs and more. From the underground trade in hair to Hollywood's role in the creation of the snow globe, Truly Peculiar takes a walk on the weird side.

An essential resource for managers at every level of any organization A management book written by managers for front-line managers, The Effective Manager, 2nd edition, is a concise, practical, and incisive take on what to do and say to get the best results possible from your co-located or remotely distributed team. The book's concrete advice will improve your relationships with your team members, increase your chances of being promoted, and generate trust amongst those you lead. You'll learn why managing remote teams is so much harder than managing one in a single location and how to meet that challenge head-on. You'll also discover how to introduce your ideas to your team, counter their concerns and pushback, and ensure your instructions are followed. In the place of vague bromides about being "impactful" or "candid," you'll get hands-on guidance on how to behave in the situations that managers find themselves in on a daily basis. The authors also offer: Data- and evidence-driven advice that's been proven to work in the real world over the last 30 years Ground-level, real-world tips on getting the best work out of your team without burning them out Four critical manager behaviors that build success: Know your people, talk about performance, ask for more, and push work down A book for every manager at every level, The Effective Manager shows you what you can do now, today, with your team members to improve their performance, increase personnel retention, and get better results.

This is a personal account of how years of grappling with information in many arenas has culminated in this effort to summarize the approach, process and skills used to unlock the value of information.

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.  The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.   ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship� provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich

Educating in Ethics for the Professions: A Compendium of Research, Theory, Practice, and an Agenda for the Future offers a state-of-the-art discussion on the part of applied ("professional") ethics educators who describe the teaching of ethics for their professions and who collectively represent a wide-ranging array of professions. The volume begins with an overview of the topics, contested ideas, and challenges confronting applied ethics educators, across the generations, providing a foundation from which the concept of ethics education as an integral formation frames each contributor's historical overview identifying how research, theory, and practice have evolved in each profession to this day. These discussions then turn to the topics, contested ideas, and challenges emerging in contemporary discourse. Each discussion culminates with suggestions regarding what ethics educators must consider for the future. The volume closes with a synthesis of the commonalities among and differences between the discussions representing diverse professional perspectives, yet framing this history as well as identifying an agenda for teaching applied ethics in the future.

Improve the Impact of Your Facilitation Facilitation is about mastering how to deliver an engaging learning experience, all in the effort of improving workplace performance. It's also about developing your unique approach and building confidence in it so you can achieve your facilitation goals. In Facilitation in Action, four master ATD facilitators open your eyes to the range of facilitation methods and techniques and help you find your authentic training style. Authors Carrie Addington, Jared Douglas, Nikki O'Keeffe, and Darryl Wyles provide tips, lessons, and stories rooted in hands-on application, from experiences leading ATD's education programs and delivering training in industries from government and healthcare to marketing and beauty. Learn how to develop a facilitation mindset that identifies what learners need to be successful before, during, and after training. Explore how to adapt your facilitation across various modalities and how to be prepared when you must pivot in the moment. And, dive into the importance of empathy, inclusion, feedback, and performance to facilitation. This guide takes both new and established facilitators on a journey of honing training delivery skills, and demonstrating agility for the benefit of the learners, the organization, and themselves. The chapters are structured around actual questions the authors have received over the years from learners in ATD Education's train-the-trainer sessions. Each chapter concludes with invitations and moments of reflection for the reader as they consider their own development as a facilitator.