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Books > Business & Economics > General

Modern Organizations - Theory and Practice (Hardcover, 2nd edition): Ali Farazmand Modern Organizations - Theory and Practice (Hardcover, 2nd edition)
Ali Farazmand
R3,466 R3,192 Discovery Miles 31 920 Save R274 (8%) Ships in 10 - 15 working days

Farazmand and his contributors examine modern organization theory and behavior. They view organization in two ways: As an organization of society into public, private, and nonprofit sectors, and they examine the power structure and those power elites who determine policy choices and outcomes. They also look at organizing activity, such as creating institutional arrangements to perform certain functions or tasks, as well as organizational entities of all sizes. Using a balanced approach to analyze modern organizations' managerial expectations and individual/citizen expectations and demands, the book presents a succinct analysis of theoretical and conceptual perspectives on modern organizations, their management, and their interactions with other organizations in an environment that is becoming increasingly global and integrated worldwide. Although all organizations are covered, the emphasis is placed mainly on public organizations. The book also addresses key issues of organizational change, reform, and reorganization of governments in both theoretical and empirical ways. A key text and handbook for scholars, students, researchers, and practitioners of public administration and the management of nonprofit organizations.

Recession, Depression, Catastrophe - Ways to Survive (Hardcover): Yvonne Daily Recession, Depression, Catastrophe - Ways to Survive (Hardcover)
Yvonne Daily
R599 Discovery Miles 5 990 Ships in 18 - 22 working days

This book is meant to be uplifting and helpful throughout disastrous times, now and ahead. It serves as a guide to store necessities and replenish them, to create your own earth medicines, to grow a garden and use the produce. Within are ideas about how to cook nutritionally for a family while spending a very small amount of money. Additionally there are ideas for stretching your dollars or even doing without cash and still receiving goods or services. Other topics are mentioned, such as sun and wind as energy sources with excellent references for further study.

Design Thinking for Training and Development - Creating Learning Journeys That Get Results (Paperback): Sharon Boller, Laura... Design Thinking for Training and Development - Creating Learning Journeys That Get Results (Paperback)
Sharon Boller, Laura Fletcher
R536 Discovery Miles 5 360 Ships in 10 - 15 working days

Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.

Managing Impressions with Information Technology (Hardcover): Jon W. Beard Managing Impressions with Information Technology (Hardcover)
Jon W. Beard
R2,799 R2,533 Discovery Miles 25 330 Save R266 (10%) Ships in 10 - 15 working days

The contributors to this volume demonstrate the evolving ways in which impression management is conducted through the use of information technology. Whether consciously or unconsciously, individuals create and manage impressions of themselves when they use or interact with IT or in an IT environment. How? By managing the symbolism embedded in the technology. For example, technology is often the primary medium in interactions between a client and a work team, or virtual team, dedicated to servicing the needs of that client. The team itself may be geographically dispersed, lending a deeper layer to the management of impressions among members of the team via their use of technology, including e-mail, groupware, videoconferencing, and Intranet development. Researchers in the behavioral effects and consequences of information technology will find much of value here. This book is also of interest to information technology practitioners and professors alike who work with or study the broader organizational and individual signals, perceptions, and effects of IT-related decisions. Graduate students will find it appropriate as supplemental reading for courses on the organizational implications of IT, the behavioral effects of IT, the impact of IT on corporate strategy, and the impact of organizational design decisions.

Business Dynamics in the 21st Century (Hardcover): Chee-Heong Quah, Lin Dar Ong Business Dynamics in the 21st Century (Hardcover)
Chee-Heong Quah, Lin Dar Ong
R3,120 Discovery Miles 31 200 Ships in 18 - 22 working days
High Performance Teams - How to Make Them Work (Hardcover, Annotated Ed): Marc Hanlan High Performance Teams - How to Make Them Work (Hardcover, Annotated Ed)
Marc Hanlan
R2,064 Discovery Miles 20 640 Ships in 10 - 15 working days

A popular maxim states that the only constant in business today is change. Whether the result of growth opportunities, new competition, technological advances or other internal and external factors, every business enterprise must manage change. Since the 1980s, companies have experimented with a method for driving change—High Performance Teams (HPTs), work teams that achieve a quantum leap in results in less than a year. Drawing from over 25 years of experience with HPTs, Marc Hanlan traces their history in a wide variety of industries, analyzes the key factors that contribute to success—or failure—and offers a comprehensive guide to building and managing them successfully. Featuring dozens of case examples and a detailed template for translating plans into action, High Performance Teams shows you how to: prepare the organization, select team leaders and members, set goals, accelerate development times, overcome obstacles, and measure results. Including an extensive bibliography and glossary of key terms and concepts, High Performance Teams will become an indispensable resource for business executives and owners, team leaders and members, and facilitators, trainers, consultants, and coaches. For shareholders, customers, and students of organizational behavior, High Performance Teams offers unique insight into the dynamics of breakthrough business performance.

Essays in the History of Heterodox Political Economy (Hardcover): Warren J. Samuels Essays in the History of Heterodox Political Economy (Hardcover)
Warren J. Samuels
R2,886 Discovery Miles 28 860 Ships in 18 - 22 working days

An essential addition to any economics library, these five volumes present the contributions and writings of an influential and prolific scholar.

Prisoners of Hope - How Engineers and Others Get Lift for Innovating (Hardcover): Lanny Vincent Prisoners of Hope - How Engineers and Others Get Lift for Innovating (Hardcover)
Lanny Vincent
R880 Discovery Miles 8 800 Ships in 10 - 15 working days

Prisoners of Hope opens a unique window into the minds and hearts of engineers, revealing two characteristics that every successful innovator must have--faith and hope.

Steering clear of spiritual cliches, Prisoners of Hope provides practical insights and fresh accounts of innovators doing what they do best.

Lanny Vincent writes his book from his thirty years' experience as facilitator, coach, and "midwife" of corporate innovating. He draws useful parallels between two seemingly different worlds of science and faith. Prior to working with companies like Hewlett-Packard, Sony Electronics, British Telecom, Rockwell, Weyerhaeuser or Whirlpool, Lanny was an ordained Presbyterian minister. From his early experiences within the research and development department of the company, Kimberly-Clark, the author saw familiar patterns among innovating scientists and engineers--faith patterns studied in a completely different context years before.

Prisoners of Hope is filled with firsthand accounts of what really happens in the messy, serendipitous process of innovation, and how engineers use faith as their "silent partner." Richly woven with the threads of current experience and ancient wisdom, Prisoners makes explicit what innovators do naturally to bring their vision to the marketplace--done largely on the wings of faith and hope. The author's reinterpretations of biblical stories such as David and Goliath, Moses' burning bush, and Abraham's aborted sacrifice of Isaac, will help you see the mysteries of faith in action.

This book is an inspiring description of how innovators use these patterns to get the lift they need for innovating, and a practical play on the power and potential of faith.

Find out how innovators get lift. You will get it too.

"A cohesive laminate of logic on innovation"

- Doug Gilmour, artist, advertising veteran, Clif Bar & Co.

" It] reconnected me with the fundamental power of faith and belief."

- Bruce Beihoff, inventor, technologist, systems modeler

Consumer Behavior - Practice Oriented Perspectives (Hardcover): Senay Sabah Consumer Behavior - Practice Oriented Perspectives (Hardcover)
Senay Sabah
R3,080 Discovery Miles 30 800 Ships in 18 - 22 working days
The Matrix Organization Reloaded - Adventures in Team and Project Management (Hardcover): Marvin R. Gottlieb Ph.D. The Matrix Organization Reloaded - Adventures in Team and Project Management (Hardcover)
Marvin R. Gottlieb Ph.D.
R2,218 R2,049 Discovery Miles 20 490 Save R169 (8%) Ships in 10 - 15 working days

"Matrix management" was introduced in the 1970s in the context of competition from Japanese manufacturers, computerization of many technical and administrative tasks, and a recognition among business leaders that cross-functional teams (comprised of people from different departments and specialties) were necessary to create and produce complex products rapidly. Ideally, this approach, in which people are assigned to projects, rather than department managers, encourages collaboration, flexibility, and knowledge sharing, but in reality, it can often cause confusion, friction, and excessive bureaucracy. It fell out of fashion in the 1990s, but has resurfaced in a much wider array of companies today, as the pressure to innovate on ever-faster schedules encourages experimentation in organizational design. Marvin Gottlieb, who has studied and applied the principles of matrix management for over 25 years, takes us on a tour of this phenomenon--its evolution, current practices, and future applications. He argues that most organizations are taking on characteristics of matrix structure, with fluid teams and "dotted-line" reporting relationships across departments and divisions. Featuring case studies of successes and failures, he shows readers how to harness the power of the matrix structure while minimizing the conflict, disorientation, and resistance that often accompany the approach. In an environment where every company--large or small, entrepreneurial or established--is wrestling with the question of how to organize for maximum performance in a harshly competitive world, this book will give leaders and managers valuable insights and tools for promoting cultures that reward creativity andteamwork while maintaining strong leadership and accountability.

American Business (Hardcover): Lloyd M. Taplett American Business (Hardcover)
Lloyd M. Taplett
R1,196 Discovery Miles 11 960 Ships in 18 - 22 working days
The Future of Business and Human Rights - Theoretical and Practical Considerations for a UN Treaty (Paperback): Jernej Letnar... The Future of Business and Human Rights - Theoretical and Practical Considerations for a UN Treaty (Paperback)
Jernej Letnar Cernic, Nicolas Carrillo-Santarelli; Contributions by Jernej Letnar Cernic, Nicolas Carrillo-Santarelli
R2,508 Discovery Miles 25 080 Ships in 10 - 15 working days

It is an undeniable fact that corporations participate in human rights abuses throughout the world. Yet there is disagreement among scholars, politicians and business actors about the best approaches to preventing and responding to those abuses and whether it would be feasible to adopt a treaty on the matter.This book explores the potential adoption of a treaty on business and human rights, first proposed by Ecuador and South Africa. Would such a treaty be practicable and what should its content be - should it regulate direct corporate obligations or extraterritorial obligations? How can experiences of other international legal regimes and developments in regional systems inform the global debate on business and human rights?The Future of Business and Human Rights informs the reader - academics, practitioners and policy makers - about the current debate that is at centre of legal and diplomatic discussion.

An English - French Digest of Social Terms (Hardcover): Bill St Amour An English - French Digest of Social Terms (Hardcover)
Bill St Amour
R869 Discovery Miles 8 690 Ships in 10 - 15 working days

This dictionary is the "greatest hits" compilation of more than 100 books, journals, papers, and articles. It contains more than 15,000 key French economic, legal, medical, military, political, sociological, and colloquial terms. It also contains important abbreviations and a short historical outline. One look will convince you of the value of this work

Long-Term Unemployment and Reemployment Policies (Hardcover): Laurie J Bassi, Stephen A Woodbury Long-Term Unemployment and Reemployment Policies (Hardcover)
Laurie J Bassi, Stephen A Woodbury
R3,101 Discovery Miles 31 010 Ships in 10 - 15 working days

Research in Employment Policy

The Art of War - Bilingual edition (Paperback): Sun Tzu The Art of War - Bilingual edition (Paperback)
Sun Tzu; Translated by James Trapp; Commentary by James Trapp
R286 R260 Discovery Miles 2 600 Save R26 (9%) Ships in 9 - 17 working days

If you know your enemies and know yourself, you can win numerous battles without a single loss. – Sun Tzu, The Art of War Written in the 6th century BC, Sun Tzu’s The Art of War is still used as a book of military strategy today. Napoleon, Mae Zedong and Douglas MacArthur all claimed to have drawn inspiration from it. And beyond the world of war, modern-era business and management gurus have also applied Sun Tzu’s ideas to politics and corporate strategy. This pocket illustrated dual-language edition not only presents the original Chinese characters with James Trapp’s translation on the facing page, it also tests Sun Tzu’s ideas against history. Each of the 13 chapters includes a new commentary giving examples of how Sun Tzu’s wisdom has been borne out on the world’s battlefields. When, for example, has information provided by spies changed the course of a battle? How has history shown Sun Tzu’s ideas on the importance of terrain in conflict to be true? And where can we best find examples of strategic warfare being waged? From the ancient world to the 20th century, the battles featured will be illustrated with colour battle maps, paintings and artworks. Of immense influence to leaders across millennia, The Art of War Illustrated is a classic text richly deserving this illustrated and expanded dual-language edition.

A Business in Risk - Jardine Matheson and the Hong Kong Trading Industry (Hardcover): Carol M. Connell A Business in Risk - Jardine Matheson and the Hong Kong Trading Industry (Hardcover)
Carol M. Connell
R2,049 Discovery Miles 20 490 Ships in 10 - 15 working days

Jardine Matheson & Company is perhaps best known through James Clavell's Taipan. The firm played an important role in the founding of Hong Kong, but its growth in the 20th century, through acquisition and divestiture, has never been adequately explored until now. This is not only the first study of Jardine Matheson to systematically uncover the industrial logic of its growth strategy; it is also among the first studies of the Hong Kong trading industry as an adaptive "ecosystem" based on trade, equity, and debt relationships that reduced business risk. Understanding the experience of Jardine Matheson will prove valuable to anyone who is eager to learn the lessons of adaptation and survival that marked not only the first period of globalization, but its current incarnation as well.

Codependency in the Workplace - A Guide for Employee Assistance and Human Resource Professionals (Hardcover, New): Seth Allcorn Codependency in the Workplace - A Guide for Employee Assistance and Human Resource Professionals (Hardcover, New)
Seth Allcorn
R2,805 R2,539 Discovery Miles 25 390 Save R266 (9%) Ships in 10 - 15 working days

Codependency is an important psychological aspect of the workplace that adversely affects both those who experience codependency and those who are the subject of the codependent's compelling agenda of interpersonal control. In this important book, Seth Allcorn explores codependency in the workplace beginning with its origins in the family. Many new insights are provided about the characteristic self-defeating and paradoxical patterns of thinking, feeling, and action that also impoverish those who work with the codependent. The author develops important new theoretical perspectives and models of codependency by drawing upon psychoanalytic theory. The three faces of codependency are described for the first time and a sophisticated psychodynamic model of the psychological gridlock of codependency explains the codependent's self-defeating and interpersonally destructive agenda of control. Allcorn concludes his book with ideas about how managers can deal more effectively with the presence of codependency in their organization.

The author begins by defining codependency and uses a model to explain how it arises in pathological families of origin. He then describes three faces of codependency and relates them to fourteen common behavior attributes and the workplace. Allcorn explores how this disorder manifests itself in different genders and situations, outlines a learning model and a Family Pathology Matrix, and shows how different pairings of parental behavior contribute to the development of the three faces of codependency. The difficulties which codependency introduces into the workplace is a primary focus, and the book concludes with a search for solutions within the organizational culture that may alleviate the need for codependent defenses and lead to one-on-one interventions at work. This book will be of interest to employee assistance staff, training personnel, counselors and therapists, consultants, and students of the psychodynamics of organizational life.

Progress in Communication Sciences, Volume 10 (Hardcover): Brenda L. Dervin Progress in Communication Sciences, Volume 10 (Hardcover)
Brenda L. Dervin
R2,811 R2,545 Discovery Miles 25 450 Save R266 (9%) Ships in 10 - 15 working days
Supersize Your Small Business Profits! - How to Survive the Current Recession and Manage Your Small Business Profitably During... Supersize Your Small Business Profits! - How to Survive the Current Recession and Manage Your Small Business Profitably During Turbulent Economic Times (Hardcover)
Frank T. Kasunic
R575 Discovery Miles 5 750 Ships in 10 - 15 working days

WARNING This book is not your average business college text filled with theories, unworkable ideas, citations, notations, and appendices. It is experiential by design, and is chock full of workable solutions for the problems faced by small business owners and managers. I have dealt with most of the business problems described in this book personally and have resolved them successfully. Ideally, the book will fill some of the gap in the literature regarding the profitable management of your small business in turbulent economic times. In this book, I have provided a considerable number of practical no-nonsense ideas and suggestions that should help you, as a small business owner or manager, to profitably manage your business. You should be able to implement at least a few of these suggestions to increase your sales and gross margins, decrease your expenses, and implement sensible controls that will enhance your profitability. If you are successful in achieving this, then the purpose of my book will be fulfilled

Take the Lull By the Horns! - Closing the Leadership Gap (Hardcover): Lee E Meadows Take the Lull By the Horns! - Closing the Leadership Gap (Hardcover)
Lee E Meadows
R630 Discovery Miles 6 300 Ships in 18 - 22 working days

Sam Brown thought it was just another day like any of the other days he'd had of late. Most of what was happening inside his place of work had little to do with him and everything to do with external events. Sam Brown represents the global employee fighting to stay ahead while trying to stay afloat. He knew he was in the midst of tremendous change and for once, sought solace, in his evening MBA course. He just wanted time to breathe and relax away from the job. He would get his wish, but not in the way he hoped. Take the Lull by the Horns is a modern day story that is taking place in the business sector and captures the true issues being confronted by thousands of managers across a spectrum of industries. When things are, seemingly, out of control, the tendency is to grab on, hunker down and hold on for dear life. However, in a global business environment, hunkering down means that the organization and its leaders missed the lull that preceded the competitive storm. It is the facts within the fable that make Take the Lull by the Horns such a wonderful addition to the business mind. It will serve as a reminder to thousands that the real answers for many business issues are swirling around us all the time. This book dares us to look within before we look beyond.

Managing by Accountability - What Every Leader Needs to Know about Responsibility, Integrity--and Results (Hardcover): Milton... Managing by Accountability - What Every Leader Needs to Know about Responsibility, Integrity--and Results (Hardcover)
Milton D. Dealy, Andrew R Thomas
R2,039 Discovery Miles 20 390 Ships in 10 - 15 working days

At its core, accountability is the responsibility to act. It is the commitment to do the right thing and stand by your decisions. Perhaps most importantly, it is a quality that must come from within; dishearteningly, even as legislators, shareholders, customers, and community activists are demanding greater accountability from corporate leaders, too many are waiting for some third party to take action. Whatever the endeavor, it is ultimately the individual who must hold himself to the highest standard first. Those who manage by accountability viscerally know that external rules cannot substitute for character. And they know that accountability is a quality that can be developed, honed through practice, and encouraged in others. Using stories drawn from David Dealy's experiences on the front lines, as well as examples from other successful leaders, Managing by Accountability demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with the qualities of integrity and responsibility. In their down-to-earth style, the authors identify the five great accountability mistakes and offer a wealth of practical suggestions for overcoming them to achieve outstanding results throughout the organization. In some cases it may be Congress (e.g., Sarbanes-Oxley legislation), the media, the company's legal or communications department, Wall Street, disgruntled customers, or angry community activists. This is not to say that formal accountability programs are useless; they do play an important role. Nevertheless, it is ultimately the individual who must hold himself to the highest standard first—without waiting to be told, pushed, or prodded. Those who manage by accountability viscerally know that external rules cannot substitute for character. And they also know that accountability can be developed, honed through practice, and encouraged in others. Managing by Accountability demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with the qualities of integrity and responsibility. Using stories drawn from David Dealy's experiences on the front lines, as well as examples from other successful leaders, the book provides concrete examples of accountability in action. In their down-to-earth style, Dealy and Thomas identify the five great accountability mistakes and offer a wealth of practical suggestions for overcoming them to achieve outstanding results throughout the organization.

Inside the Indian Business Mind - A Tactical Guide for Managers (Hardcover): Katherine C. Zubko Ph.D., Raj R Sahay Inside the Indian Business Mind - A Tactical Guide for Managers (Hardcover)
Katherine C. Zubko Ph.D., Raj R Sahay
R2,051 Discovery Miles 20 510 Ships in 10 - 15 working days

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians—ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

Economic Development Under Crises - An Econometric Analysis (Hardcover): Henry Akintunde Economic Development Under Crises - An Econometric Analysis (Hardcover)
Henry Akintunde
R724 Discovery Miles 7 240 Ships in 10 - 15 working days

The current socio-economic situation in Africa as a continent is precarious. The continent faces multiple crises that include those of religion, politics, and economics. Each crisis is significant in its own right and together they are mutually reinforcing. One begins to wonder if the leaders have the will and/or the means to put the continent on a growth trajectory and once and for all address the wide spectrum of inextricably linked development issues. While the significance of politics on religion, or vice versa is recognized, what is more crucial is the impact of politics on economy, and vice versa. This book examines the direction of causality and finds that political instability perpetuates underdevelopment among other things. It is also interesting to discover that the deleterious effect of political instability is different across sectors. The reader will also observe that a few countries may have benefited from some degree of instability.

The Successful Management of Independent Business (Hardcover): Jr. Bill Dieruf The Successful Management of Independent Business (Hardcover)
Jr. Bill Dieruf
R563 R517 Discovery Miles 5 170 Save R46 (8%) Ships in 18 - 22 working days

"At the University of Louisville, Bill Dieruf's popularity came from his significant business experience and his commitment to helping translate theory into action. Bill's classroom was a true learning laboratory." Dr. Robert L. Taylor Dean, College of Business and Public Administration, University of Louisville Can an independent business service in today's competitive environment? YES On June 1, 1946-long before the arrival of Wal-Mart, K-Mart, HQ, and Home Depot-Bill Dieruf opened a hardware store in suburban Louisville, Kentucky. Since that time, the huge competitors have arrived, some opening megastores just minutes away from Dieruf Hardware. But the store that Bill built has not only survived, but prospered, serving three generations of customers. Bill Dieruf shares the secrets of his success in this book, secrets that apply to the management of any independent business: retail, wholesale, or manufacturing. In straightforward, easy-to-read language, Bill bypasses textbook principles and management theory, concentrating instead on proven techniques that can help you start a business or manage one better. If you follow the principles in this book, you will be successful.

Growing a Business (Paperback): Paul Hawken Growing a Business (Paperback)
Paul Hawken
R407 R379 Discovery Miles 3 790 Save R28 (7%) Ships in 18 - 22 working days

Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

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