Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

This textbook provides an overview of organisation models used in practice from over a century ago to the present day. It outlines the effects these models have on efficiency, learning, innovation and workers’ health and offers critical reflections for students. Some of the models covered are Taylorism, bureaucracy, the socio-technical school, process organisation such as lean production, learning organisations, knowledge management, project organising including agile, platform economy, professional organisations, new public management and sustainable organisations. Featuring learning objectives and reflective questions for students of organisation studies and design, this textbook has a pedagogical structure based on the division of work and the coordination of work. Conclusions are presented on contemporary work organisation models’ impact on working life, ultimately encouraging students to ask the question, how can we create more sustainable work organisations.

TAKE THE PAIN OUT OF PRESENTATIONS.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

• Win over tough crowds
• Organize a coherent narrative
• Create powerful messages and visuals
• Connect with and engage your audience
• Show people why your ideas matter to them
• Strike the right tone, in any situation

The book provides a revealing overview of the entire coaching process, examining the latest theoretical trends and cutting-edge theories and providing practical advice: from how to pursue your own professional development to drawing up a contract with clients. There is a handy, wide-ranging assessment of the bewildering array of coaching models, helpful clarifications about core competences, existential and experiential learning factors, and detailed advice on question frameworks. Here, too, is guidance on the need for supervision, and an examination of ethical dilemmas which face all coaches and mentors. Of particular interest to South Africa is the in-depth study by Marti Janse van Rensburg on diversity, personality and cultural complexity. Dr Stout Rostron also explores your clients' existential issues and discusses the crucial impact of the "coaching relationship." Dr Sunny Stout Rostron coaches at senior executive and board level, and has a wide range of experience in leadership development and business strategy. Director of Sunny Stout-Rostron Associates, she is a Research Mentor for the Institute of Coaching at Harvard/McLean Medical School, and a non-executive director with Resolve Encounter Consulting in Johannesburg.

Split into the core areas of managing yourself and others, transferable management skills and postgraduate study skills, this is an ideal textbook For CIPD Level 7 students and those on non-CIPD business masters degrees. Covering the theory and practice of the key topics needed for successful professional development and practice, Developing Skills for Business Leadership includes content on interpersonal and communication skills, managing information and projects, change management, decision making, managing financial resources and data analysis. This new edition has been fully updated throughout and now includes new material on leading ethically, managing virtually, working inclusively, developing the organization and managing stress. This book provides everything that students will need to manage teams in the workplace, make sound and justifiable business decisions and effectively lead, engage and influence others. Each chapter is supported by 'skills in practice' examples to help students with no prior business experience put the skills into context and see how they apply in the workplace as well as reflective questions to consolidate learning and case studies, activities and 'explore further' boxes to encourage learner engagement. Online supporting resources include a lecturer's manual, powerpoint slides, additional case studies, sample assignments and templates.

Moet ’n mens gewild wees om geld te maak uit sosiale media? Nee!

Daar ís egter ’n hele rits duur lesse wat verified influencers, of erkende meningsvormers (dáái met die blou regmerkies), almal op die harde manier geleer het.

Tradisionele media speel toenemend tweede viool vir digitale en sosiale media – ’n rewolusie wat aan inhoudskeppers ongekende (en lonende!) nuwe geleenthede bied. Elma Smit het in 2019 as aanbieder die hoogste sport bereik: sy is deur twee globale organisasies gekies om die verteenwoordiger van hul digitale inhoud by twee verskillende wêreldbekertoernooie in minder as ses maande te wees. Tóg het sy in dieselfde tydperk meer munt daaruit geslaan om ’n influencer te wees as uit enigiets anders.

In Word ’n Influencer laat een van SA se topinhoudskeppers en -influencers vir die eerste keer die aap uit die mou oor hoe ’n mens ’n lojale gehoor opbou, hoeveel jy vir geborgde veldtogte kan vra en hoe om die vele slaggate te vermy. Nadia Jaftha, Katinka die Kat, Bouwer Bosch en Rachel Kolisi tel onder die uitgelese geselskap van influencers wat ook hul geheime deel, terwyl plaaslike en oorsese bemarkingsghoeroes verduidelik waarna hulle op soek is wanneer daar op influencers vir veldtogte besluit word.

The Robin Hood Foundation is a charitable organization focused on alleviating problems caused by poverty in New York City. Michael M. Weinstein is the Foundation's senior vice president, and Ralph M. Bradburd was a long-time consultant. Together, they worked to develop a metric-based approach called relentless monetization, which made sure the money they took in and granted out was used effectively and resulted in long-term change. In this book, Weinstein and Bradburd describe their method, explaining how to measure, track, and present a project so as to realize its full potential. They share examples from the Foundation's own experience with relentless monetization, opening the books on the obscure dynamics of a large grant-giving organization. The authors also show other nonprofit organizations how to implement their approach within their own fundraising and grant-giving strategies, and they discuss the best way to guarantee success in a variety of philanthropic endeavors.Drawing on their vast knowledge, the authors devote specific chapters to the difference between beneficial and detrimental philanthropic practices and their outcomes and provide targeted advice for funding smart nonprofit programs.

Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

The role of Chief Operating Officer is clearly important. In fact, it's arguable that the number two position is the toughest job in a company. COOs play a critical part in executing the strategies developed by top management. And, in many cases, they are being groomed—or test-driven—as the firm's CEO-elect. Riding Shotgun provides unique insight into this little-understood role. The authors develop a framework that illustrates who the COO is, why a company should create this position, and what the challenges associated with this job entail. Drawing heavily on first-person accounts from top executives, the authors offer a set of strategies to inform individuals who aspire to serve as COO. With a new preface and conclusion, and even more interviews from some of the most established and important companies in today's economy, this book is a one-of-a-kind resource for the C-suite and the boardroom.

Examines the talent management problem through a radical new lens.

Drawing from state-of-the-art supply chain management and numerous company examples, he presents four new principles for ensuring that your organization has the skills it needs - when it needs them.

You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra--an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school--shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, she offers advice to help you: * Redefine your job in order to make more strategic contributions * Diversify your network so that you connect to, and learn from, a bigger range of stakeholders * Become more playful with your self-concept, allowing your familiar--and possibly outdated--leadership style to evolve Ibarra turns the usual "think first and then act" philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your outsight--the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become. Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It's time to learn by doing.

Employers are stepping in to innovate new approaches to training talent that increasingly operates independently of the higher education sector. The value proposition of the college degree, long the most guaranteed route to professional preparation for work, is no longer keeping pace with rapidly evolving skill needs that derive from technological advancements impacting today's work force. If the university system does not engage in responsive restructuring, more and more workplaces will bypass them entirely and, instead, identify alternative sources of training that equip learners with competencies to directly meet dynamic needs. The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Written primarily for managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, and General Assembly, to illustrate their innovative strategies for talent development across varying levels of individual education, age, and background. The book also addresses professionals on the university side, urging readers to consider the question: Will higher education pivot and adapt, or will it resist change and, therefore, be replaced?

Five days a week. Or six. Thirty, forty, sixty hours. 90,000 in a lifetime. An abundance of creative possibility. So much more than a means to a mortgage, our work is a gift from God. And he wants to see us flourish in it all, doing what we were made to do: creating value, building homes or businesses, teaching primary schoolers or training pilots, stitching up minor injuries or serving macchiatos. Being everyday servants and witnesses in the world he entrusted to each of us, giving glory to the One who made us and gave us work to do. And yet, how many of us feel equipped, spiritually? Prayed for? Prepared for the opportunities and the challenges, the joys and the trials? In this innovative, compelling, often funny, story-filled book, ex-adman Mark Greene explores what the Bible has to say about contemporary work. From dealing with the boss, to being the boss; from working with competitive co-workers, to the challenges of working alone, here’s an empowering, tried and tested guide towards a more fulfilling and fruitful working life. A special 25th anniversary edition of a contemporary classic that’s stood the test of time and has been joyfully revised and updated for the times we’re in.

Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team. This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.

The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in 40 languages, and is used in 250 business schools around the world. The Strategyzer Box Set captures, in stunning 4-color visuals, the most important ideas and tools every leader needs to drive growth in the modern business world. If your mission involves leading people and teams, transforming business models, innovating products and services, testing exciting but risky new ideas, or leading your organization through a world full of chaos, competition, and change, The Strategyzer Box Set is the most valuable, highest-ROI advisor you will ever consult. Packaged in a sophisticated and subtly-designed box, the five-volume set is an attractive complement to any leader's desk or office, and a gift that communicates the highest respect. The Strategyzer Box Set includes: The Invincible Company explains how to reinvent your organization and make it last -- with inspiration from the world's best business models. High-Impact Tools for Teams describes powerful tools for aligning your people around a mission, getting accountability and delivering results in fast-paced, uncertain and complex projects. Testing Business Ideas explains how to increase the success of any venture through rapid experimentation. Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. Business Model Generation teaches you how to systematically understand, design and differentiate your business model.

How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling case for tackling this issue using an innovative change management model designed with sales teams in mind. Transforming Sales Management begins with an overview of sales management, sales transformation and change management. Showcasing the issues of organization-focused frameworks in today's current sales atmosphere, the book makes a case for a bottom-up change management model: SCARED SO WHAT. Transforming Sales Management takes readers through the implementation of the model used at various Fortune 100 groups, universities and institutions, detailing the framework in two parts: SCARED (Surprise, Champion/Conflicted, Action, Receptive/Rejective, Explore, Decide) and SO WHAT (Strategy, Options, Way forward, Hope, Actions, Taking ownership). The author explains the emotional impact of change and why it's important to critically reflect and focus on actions before making a decision and responding to it. The book applies the model to complex sales situations and provides useful support tools to help readers react when confronted with change. Readers will learn how to help their sales teams navigate corporate rollouts, changes to organizational design, the implementation of new technologies, rejection of sales opportunities and changing customer expectations.

As a follow-up to the bestseller Visual Thinking and the second book Visual Doing, the author is releasing two workbooks. These books are great tools to help you kick-start your visual journey and gain the confidence to produce amazing, compelling drawings. The books are crammed with tons of visual exercises, ranging from tracing illustrations to drawing hacks. It will inspire you to design and share your own icons! The Visual Thinking Workbook: Drawing people and interactions, highlights simple ways of drawing people, emotions and interactions. It will hone your drawing skills and give you the confidence to use them in meetings or whenever you want to explain something or visualise a situation.

THE INSTANT TOP 10 BESTSELLER Can YOU guess who killed Jamie Lawrence? 'Impossible to put down' HELEN FIELDING international bestselling author of Bridget Jones's Diary 'I adored it' GILLIAN MCALLISTER Sunday Times bestselling author of That Night 'Totally gripping . . . Nicole Kidman TV miniseries is written all over it' SUNDAY TELEGRAPH 'The final twist genuinely blindsided me' Reader Review 'Immensely entertaining' LOUISE CANDLISH Sunday Times bestselling author of Our House 'A runaway train ride of a thriller' SUN 'Cracking . . . [Payday] rips along, full of tension and drama' DAILY MAIL 'A must read' JANE CORRY Sunday Times bestselling author of My Husband's Wife 'Prepare to be wrong-footed at every turn' CAZ FREAR Number One bestselling author of Sweet Little Lies 'Highly recommended, I cannot fault it' Reader Review ______________________ Late one night, three women share secrets. They barely know each other, but they all know Jamie Lawrence. They know what he's guilty of. And they agree something must be done. But as their plan spirals out of control, they begin to doubt themselves . . . and each other. Then Jamie is found dead. And suddenly everything is at stake. As lies are unravelled and truths exposed, two urgent questions emerge: Who is really guilty? And who will have to pay? ______________________ 'This year's most electrifying ride' CHANDLER BAKER New York Times bestselling author of Whisper Network 'Sensational' TONY PARSONS Number One bestselling author 'Ratchets up the tension until the final couldn't-see-it-coming twist' ELLERY LLOYD author of People Like Her, a Richard & Judy bookclub pick 'I absolutely loved it. It's unputdownable, a great mystery and a fantastic read' BARBARA TAYLOR BRADFORD international bestselling author 'An intelligent, thought-provoking story with some great twists' ALLIE REYNOLDS author of Shiver 'Gripping from the start' Reader Review 'I inhaled it' JESSICA FELLOWES international bestselling author of The Mitford Murders 'Crackles with energy and the plot whipped me along' EMMA CURTIS bestselling author of One Little Mistake 'I could not put it down' Reader Review 'Really compelling . . . the characterisation is excellent' Reader Review 'A page turner that will provoke many a debate' C.J. COOPER bestselling author of The Book Club

Ever come away from a coaching session feeling it didn’t quite hit the mark, despite your skills and knowledge? It’s not just the words we use, it’s the music, the lyrics and the dance of the conversation that make a difference to the quality of the outcome, and getting these right demands not just skill but humanity. Explore the human qualities that great coaches need to develop - humility, vulnerability, courage, and more - based on research from thousands of real coaching sessions, with stories, reflections, practical examples and tips on how to develop yourself and your work. This is a book for anyone who wants to deepen their work without adding more tools and techniques, and who is willing to do some deeper work in service of having more transformational conversations.

How do I balance delivery of the HR strategy with the needs of the business? How can I solve key people issues while also becoming a true strategic HR business partner? This book has the answers. Packed with expert advice, The HR Business Partner Handbook explains how HR Business Partners can be both the go-to people expert needed by employees and the trusted strategic ally needed by the business. This book covers how to develop an authoritative knowledge of HR practice as well as deep understanding of what the organization does and its business goals. It includes guidance on all the people fundamentals needed as well as the importance of empathy, humility and how to demonstrate leadership on moral and ethical issues. It also covers how to adapt advice and activity for different stakeholders. This book explains how to identify the root of an HR issue and not just treat the symptoms and most importantly, how to develop solutions that work for an organization and its people. There is practical guidance on how to develop a strategic mindset, learn what to start doing and what to stop. It also features an assessment of the common pitfalls and intra-profession challenges and how HR business partners should seek to approach them. Written by an HR Business Partner, for HR Business Partners, this is an indispensable guide for everyone wanting to excel in this role and drive improvement in an organization, its leaders and HR. Finally, a 'how-to' guide for HR business partners at every stage of their career!

Ask any manager today and they will say their biggest concern is the competition for talent, good employees. The business costs and impact of employee turnover can be grouped into four major categories: costs resulting from a person leaving, hiring costs, training costs, and lost productivity costs. The estimated cost to replace an employee is at least 150 percent of the person's base salary. As you can see managers must learn to hire, train, and keep your employees highly motivated Every organization needs a system for hiring, training and keeping superb employees and that is exactly what you'll get from this new book. You will learn to create a workplace full of self-motivated employees who are highly -purpose-driven.

You will learn the fundamentals of sound hiring, learn how to identify high-performance candidates, and how to spot evasions and even out well let's call it what it is, lies. The book contains a wide assortment of carefully worded questions that help make the process more effective. Innovative step-by-step descriptions of how to recruit, interview, hire, train and KEEP the best people for every position in your organization. The book is filled to the brim with innovative and fun training ideas (that cost little or nothing) and ideas for increasing employee involvement and enthusiasm. When you get your employees involved and enthused you will keep them interested and working with you, not against. With the help of this book get started today on building your work place into one that inspires employees to do excellent work because they really want to Numerous case studies and examples show how you can create an environment in which employees feel passionate about their jobs. The companion CD Rom contains dozens of employee training and human resource forms including: unique employment applications, interview questions and analysis, reference checks, work schedules, rules to live by, reporting forms, confidentially agreement, and an extensive human resource audit form. Simply print out any form you need when you need it. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Achievement almost killed him. Fulfillment saved him. Grant Muller was nearly killing himself – quite literally. A desperate quest to get rich had made him a millionaire before the age of 30 but then taken him to the brink: homeless, living on drugs and hustle. If his lifestyle didn’t end him, one of the thugs he owed money to would surely do the job. So when he finally got off the streets and got clean, he knew everything had to change. He reinvented himself, and along the way came to understand that real success in sales isn’t just about the hustle, about being top of mind. It’s about the human connections you create. In transforming his own life, he transformed his understanding of business. Today he earns his millions as a realtor, living and working with a ‘Top of Heart’ philosophy, the true source of authentic connection, fulfillment and success. His remarkable story is a call to a new, more human approach to business that might just save YOUR life, too. ‘Real-world urgency… A must read.’ Robert Reffkin, Founder & CEO, Compass Real Estate