MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.

A comprehensive, up-to-the-minute approach to time management to help you stop feeling overwhelmed—and spend more time on the things that matters most Good time management skills have always been an important factor in professional success, but between ever-evolving collaboration apps and the more recent pandemic-related workplace shifts, the tools and even the principles behind them have changed. In Time Management Essentials, you'll get the comprehensive, up-to-date information you need to manage your time with a values-based approach. With years of experience in crisis communication and a dedication to helping clients stop feeling overwhelmed so they can spend time on what matters most, time management coach Anna Dearmon Kornick provides a step-by-step roadmap to taking charge of your time. In Part I: The Essentials, she covers everything from task batching and time blocking to avoiding common productivity pitfalls. In Part II: The Essentials Applied, she delivers practical advice on understanding values, creating ideal work weeks and establishing effective planning sessions. Finally, in Part III: Beyond the Essentials, you'll find practical tips to help you get organized, energized, focused and recharged. Filled with assessments, tool kits, actionable advice and more, you'll walk away from Time Management Essentials feeling fully prepared to put your skills into action right away. Key concepts you'll discover include: Time management doesn't begin on the pages of your calendar; it begins with getting clear on what matters to you An ideal week is "ideal" for a reason. It's not the end goal; it’s a way to create the best possibility for success How weekly planning sessions enable you to spot obstacles before they happen, identify possible solutions, catch communication breakdowns, and win your week before it starts

“In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach … An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.� —KIRKUS STARRED REVIEW A timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington. The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you’re presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes. Read this book to learn: Why you must rehearse over and over, so it looks like you’ve never done it before The science of why connecting and engaging online is harder—and exactly what to do about it Why you must understand the difference between authentic presence and strategic presence Why congruency matters and how to use it in your favor What happens to our voices in virtual realms—and how to effectively compensate How to produce like a pro—and become a pro in every aspect of your delivery And much more This Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged—and help you learn more in less time. Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations.  The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who’s in your audience, and no matter what your topic. Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

What does it mean to be yourself at work? As a leader, how do you strike the right balance between vulnerability and authority? This book explains the role of authenticity in emotionally intelligent leadership. You'll learn how to discover your authentic self, when emotional responses are appropriate, how conforming to specific standards can hurt you, and when you need to feel like a fake. This volume includes the work of: Bill GeorgeHerminia IbarraRob GoffeeGareth Jones This collection of articles includes: "Discovering Your Authentic Leadership" by Bill George, Peter Sims, Andrew N. McLean, and Diana Mayer; "The Authenticity Paradox" by Herminia Ibarra; "What Bosses Gain by Being Vulnerable" by Emma Seppala; "Practice Tough Empathy" by Rob Goffee and Gareth Jones; "Cracking the Code That Stalls People of Color" by Sylvia Ann Hewitt; "For a Corporate Apology to Work, the CEO Should Look Sad" by Sarah Green Carmichael; and "Are Leaders Getting Too Emotional?" an interview with Gautam Mukunda and Gianpiero Petriglieri by Adi Ignatius and Sarah Green Carmichael. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people&#8212and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools&#8212based on their work with companies such as Uber, Riot Games, WeWork, and others&#8212along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

Your business needs you to be brave when it comes to inclusion. David McQueen has coached leaders across all sectors to step up to inclusive leadership, transforming their processes, policies and ways of working to support diversity and reap the rewards. Many leaders are terrified of doing the wrong thing, so they do nothing. That is not an option. Discover how to think strategically about problem-solving and decision-making so that you embed inclusivity in your organization, no matter the pace of change you face, and future-proof your talent management, product development, customer experience and more. David McQueen is a leadership coach, international speaker and facilitator. He is the cofounder of professional development company Q Squared Ltd, the host of The BRAVE Leader podcast and a blogger on all things leadership and culture change.

Author and consultant Jennifer Garvey Berger has worked with all types of leaders—from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: "I know that complexity and uncertainty are testing my instincts, but I don't know which to trust. Is there some way to know what to do when I can't know what's next?" Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive "mind traps" to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.

Reclaim control of your workday with a proven time-saving method. Life is busier than ever before. We are working longer hours to keep up with longer to-do lists. Yet we’re experiencing more stress and seem to fall further and further behind. Our so-called leisure time is punctuated with interruptions, constantly pulling us back to work. We are led to believe we can prioritize our way out of this, but prioritization is broken. In Workday Warrior, productivity expert Ann Gomez presents a fresh approach that smashes today’s time challenges: too many priorities, too many interruptions, and too much complexity. We don’t need more willpower, discipline, or hours in our day. Instead, we need a straightforward approach to help us reclaim our time and upgrade our work habits. We need to concentrate our priori ties, protect our time, and simplify our work to amplify our results. This book will help you become a Workday Warrior. Find more time in your day, play at a higher level, and feel more in control of your time. Your work (and life!) will never be the same.

The Influential School Leader is a unique, accessible guide for any leader seeking to improve their vision and positively influence school communities in the face of adversity. A successful school today requires a nimble learning environment that is supportive, welcoming, and inspiring for teachers, students, and families. Based on numerous contributions from social and organizational psychology, this book provides a dynamic framework that prepares education stakeholders to examine problems from multiple perspectives and dimensions to create durable solutions. An ideal resource for principals, superintendents, department heads, school psychologists, and other educators in positions of leadership, this expansive toolkit is packed with pragmatic strategies and relatable vignettes.

The book introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative. It can be used by any professional and researcher who wants to develop creative inquiry and to promote social change. It integrates the theory of social construction with the tools of design thinking, challenging the concept of dualisms in research such as quantitative/qualitative and subjective/objective. The focus is on the complex relational achievement required to construct a worldview where different relational (research) processes construct different realities (knowledge). In this sense, all truths are contextual truths, co-created in a specific time and useful to a specific context.

Become more effective, efficient, and confident in your role as a school leader. This book provides tips, strategies, and inspirational stories to help you overcome common challenges, improve school culture, make deeper connections with parents and staff, and more. Appropriate for K-12 leaders in any type of setting, this updated edition includes new tips on handling difficult situations and being a connected educator. Each chapter presents key tips in quick, concise chunks so that you can easily implement one strategy at a time and survive and thrive in your leadership role. Take these tips and make them your own, so you can do your best for your students and staff!

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others. Leaders from these companies share their tips and tricks for success, and warn you of the traps to avoid, while the programme of 11 Workouts is packed with practical tools and tips to raise your game in key areas including insight, brand positioning, innovation and internal engagement. The comprehensive programme covers four key stages of growth creation: . Brand-led Growth: focusing branding on driving profitable growth by 'Following the Money', not the latest marketing trends including pruning the portfolio to concentrate on fewer, bigger brands . Bring Your Vision to Life: blending the best of digital and human insight to create an inspiring and purposeful positioning that is then brought to life to align and engage the team delivering the brand . Grow the Core: driving distinctiveness through product, service, identity and communication including the use of digital technology to upgrade or even re-invent your core business. Expanding distribution, including harnessing exciting new digital routes to the consumer . Stretch from the Core: extending and then stretching the core using products and packaging, including innovative new ways to deliver your brand promise using digital technology. AUTHOR: David Taylor is founder and Group Managing Partner of the brandgym and has led the writing of this book. He has been named one of the world's 50 leading marketing thinkers by the CIM. He started his career in brand management with P&G before doing an MBA at INSEAD. He then started and successfully grew the Paris office of marketing consultancy Added Value, prior to starting the brandgym in 2002. The brandgym is a global network of senior-only brand coaches and the whole team has contributed to this fully updated and expanded 3rd edition of this book.

Straightforward advice for navigating the challenges facing professionals who are underrepresented in the leadership of today's organizations Michael Hyter is one of the nation's highest regarded executives of color, and a widely respected thought leader in the area of talent development and leadership succession. To get there, he worked hard and made his work count through Efficacy. In The Power of Choice he reveals the lessons he learned along the way—putting you on the fast track to career success. This book provides answers to the questions you might face as you immerse yourself in an often confusing and challenging workplace culture. It is about how to take informed personal responsibility for your career. Inside, you'll find an open and frank discussion of how you can—and must, if you want to succeed!—make deliberate choices about who you are and how to represent yourself in your career. You'll learn how to open doors for yourself (rather than waiting for others to open them for you), choose what’s important to you, and decide how you will achieve your goals. Learn how to choose greatness by embracing efficacy to make the most of your time and energy Take your career into your own hands with inspiration from others who have made it Discover how embracing personal responsibility can create the opportunities you've dreamed of Gain deep insights into your own mind and make the right decisions to get where you're going Yes, for those of us who are underrepresented talent, there are tradeoffs to finding success in today's workplace culture. If you rise to the challenge, you stand a good chance of reaching your full potential—both professionally and personally.

A radical argument that we are living on the wrong clock, one that tells us time is money, and that embracing a new concept of time can open us up to bold, hopeful possibilities from the New York Times bestselling author of How to Do Nothing. Our daily experience, dominated by the corporate clock that so many of us contort ourselves to fit inside, is destroying us. It wasn't built for people, it was built for profit. This is a book that tears open the seams of reality as we know it-the way we experience time itself-and rearranges it, reimagining a world not centered around work, the office clock, or the profit motive. Explaining how we got to the point where time became money, Odell offers us new models to live by--inspired by pre-industrial cultures, ecological, and geological time--that make a more humane, more hopeful way of living seem possible. In this dazzling, subversive, and deeply hopeful reframing of time, Jenny Odell takes us on a journey through other temporal habitats. As planet-bound animals, we live inside shortening and lengthening days, alongside gardens growing, birds migrating, and cliffs eroding. The stretchy quality of waiting and desire, the way the present may suddenly feel marbled with childhood memory, the slow but sure procession of a pregnancy, or the time it takes to heal from injuries--physical or emotional. Odell urges us to become stewards of these different rhythms of life, to imagine a life, identity, and source of meaning outside of the world of work and profit, and to understand that the trajectory of our lives--or the life of the planet--is not a foregone conclusion. In that sense, "saving" time-recovering its fundamentally irreducible and inventive nature-could also mean that time saves us.

Empowering Students for the Future: Using the Right Questions to Teach the Value of Passion, Success, and Failure arms educators with the tools to teach what we all wish we had learned in school. You will uncover how to help your students think deeper, redefine failure, and authentically create their definition of success. Author Eric Yuhasz offers a variety of practical ideas throughout, including rapid-fire questions and a bowl meeting structure to help students find their passions; activities to help students address negativity from social media plus negative, self-inflicted mantras they may unconsciously be following; a chart that enables students to see their progress toward achieving their definition of success; tips for discussing value, sacrifice, self-discipline, motivation, and the tyranny of low expectations; plus ideas for helping students embrace failure as a steppingstone toward learning and triumph. With clear strategies in each chapter, this unique book will show you how your learners can truly map out a happier, healthier, more successful future.

Provides Social Sciences PhD students with a set of roadmaps to follow to find a career path outside of academia Introduces sectors, businesses and types of positions available to those with a PhD in social sciences and describes the pros and cons of each to clarify what your options are and enable you to make clear-eyed decisions about your preferences Provides a guide to the methodologies you will put into place in the roles described, to help you understand what the role might involve and how to carry out projects successfully Designed to help Social Sciences PhDs to choose the right career for their personalities, skill sets and preferences.

Discusses replacement, repair, and inspection Offers estimation and statistical tests Covers accelerated life testing Explores warranty analysis manufacturing Includes service reliability

Paulina Tenner presents a unique perspective on emergent social change in the world of work, and a method to achieve a balance of wholeness and profitability in a commercial organisation. As the #metoo movement has swept over the globe, it's time to begin a discussion of how feminine and masculine principles can be integrated together safely, in organisations of all kinds, and in commercial organisations in particular. This books begins that conversation.

Overwhelmed by the sheer volume of work you need to accomplish? Being pulled in different directions by competing priorities? Getting Work Done runs you through the basics of being more productive at work. You’ll learn to: Align your schedule with your prioritiesFocus your attention and avoid distractionsCreate effective daily routinesSet boundaries and learn to say no Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone.

This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses.

This volume includes the work of:

- Daniel Goleman

- Robert Steven Kaplan

- Susan David

HOW TO BE HUMAN AT WORK.

The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Supercharge your business or career by staying true to your authentic self In Originate, Motivate, Innovate: 7 Steps to Building a Billion Dollar Network, accomplished entrepreneur Shelly Omilâdé Bell and author Sheena C. Howard deliver an honest and engaging discussion of how to think differently about getting your business funded as a female entrepreneur of color. In the book, you’ll find the mindsets, tools, tactics, and strategies you need to succeed in a venture capital environment that is largely designed by—and for—white males. You’ll learn how to apply your own unique story and background and prioritize valuable relationships to create your own pathway to a fully funded business. You’ll also discover: An acknowledgment and highlighting of those obstacles that remain in place and stand in the way of women of color in business How to break through those obstacles while doing things your own way Strategies for achieving your next goal, whether that’s building a business, creating social impact, or looking for a raise An essential and insightful resource for entrepreneurs, founders, and other business leaders of color, Originate, Motivate, Innovate is the no-nonsense, hands-on book that professional women of color have been waiting for.

Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model. Distinguishing between innovation and related concepts, chapters detail how talent management, leader behaviors, organizational systems, and company culture must combine and interact to create environments that are innovative to the core. Innovative to the Core displays how most innovative countries and companies are led by visionary and entrepreneurial servant leaders and have agile cultures that feature psychological safety, open communication, and diversity.

Humorous anecdotes, poignant encounters, and touching narratives breathe life into lessons on character, leaving a legacy, true greatness, personal integrity, and overcoming adversity.

In "Something Else to Smile About," Ziglar shares stories of: "the country lawyer who won case after case by understanding his opponent's point of view""mediocre college athlete's who became legends in the professional ranks""a Catholic sister whose "tough love" motivates teh chemically additced to take personal responsibility""countless individuals who've learned that failure is an event, not a person"

Whether you need a morning shot of ambition or a refreshing thought before a good night's sleep, "Something Else to Smile About "is a daily source of motivation and encouragement you'll turn to again and again and enthusiastically share with others.