How do we cooperate – in social, local, business, and state communities? This book proposes an Outcome-Based Cooperative Model, in which all stakeholders work together on the basis of trust and respect to achieve shared aims and outcomes. The Outcome-Based Cooperative Model is built up from an extensive analysis of behavioural and social psychology, genetic anthropology, research into behaviour and culture in societies, organisations, regulation, and enforcement. The starting point is acceptance that humanity is facing ever larger risks, which are now systemic and even existential. To overcome the challenges, humans need to cooperate more, rather than compete, alienate, or draw apart. Answering how we do that requires basing ourselves, our institutions, and systems on relationships that are built on trust. Trust is based on evidence that we can be trusted to behave well (ethically), built up over time. We should aim to agree common goals and outcomes, moderating those that conflict, produce evidence that we can be trusted, and examine our performance in achieving the right outcomes, rather than harmful ones. The implications are that we need to do more in rebasing our relationships in local groupings, business organisations, regulation, and dispute resolution. The book examines recent systems and developments in all these areas, and makes proposals of profound importance for reform. This is a new blueprint for liberty, solidarity, performance, and achievement.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

The impact of women's empowerment on the Sustainable Development Goals is exponential, as their contributions are essential in all domains relevant to our society and economy. As a society, we are facing a moral imperative to redesign, reshape, and recalibrate our global approach towards women's empowerment. A call to action and alternative pathways that can address some of the major challenges that fuel the global, social, and economic gender gap are required in order to further the empowerment movement. Impact of Women's Empowerment on SDGs in the Digital Era discusses global issues surrounding the gender gap and how women's empowerment can contribute to each of the 17 Sustainable Development Goals and highlights opportunities, challenges, drivers of success, and the importance of ethical leadership in order to successfully create a women's empowerment legacy for future generations. Covering a range of topics such as financial inclusion and digital identity, this reference work is ideal for policymakers, lawmakers, government officials, researchers, academicians, scholars, researchers, instructors, and students.

Exhausted? Strung out?

Shackled in your own invisible straitjacket of stress?

Seventy per cent of us spend most of our day in a state of stress, with our nervous systems in a position of fight, flight or freeze. Modern day stress has become pervasive in all aspects of our lives through constant pressure, the weight of perceived expectations and the drive to be always on.

Many live with an energy and nervous system that feels like a tightly clenched fist, rather than an easeful, gently unfurling hand. Staying shackled in a state of overwhelm and stress has far-reaching consequences on our health. We often only pay attention when illness strikes, having tuned out to all the messages our bodies were sending us along the way. Health whispers until one day it screams. Let’s not wait for the scream.

But how do we do this?

By having a nervous system in flow.

Everything we do transforms energy in our bodies into something supportive or destructive to us, emotionally or physically. What we need is a more easeful, beneficial energy in our lives.

In this book you will learn:

• What’s truly behind your stress
• How stress impacts your energy, hormones and nervous system
• How to move your nervous system into a state of flow
• How to make choices that support your energy, by living in harmony with your body

If you want to be the best, you have to have the right skillset.

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.

Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

This is your complete course in digital marketing.

Human Resource Development is a very important scientific topic in the world today and due to the globalization process, it will only become more important in the next decades. This happens because the effort to develop in a sustained way the world will need more and more talent. In this context, we do not believe robots or Artificial Intelligence and digitalization will decrease the need for Humans in organizations; quite on the contrary we consider that the so-called 4.0 revolution will only increase the need for more highly developed human potential. It is within this context that we believe a Handbook of Research on Human Resource Development will be important because it will help individuals, organization managers, and national deciders to invest in HRD. The book is needed because it fills a gap given that many disperse publications exist but no one that really covers in 25 chapters the essence of the topic. Researchers from all disciplines covering business sciences and social and human sciences working on a range possible topic of the project. This project will emphasize the importance of HRD in the current and future context. Learning and development are fundamental to the digital and technological world. Researchers will be encouraged to push the boundaries of their respective disciplines and to see how theories and methodologies can be used to design rich research projects to study the complex dynamics and interactions of HRD. This project is an opportunity to involve several stakeholders, including professionals from public and private companies, human resources professionals, specialists, academics, and researchers from several countries.

Even though terrorism poses an increasing threat to multinational companies, corporate leaders can thwart attacks by learning to navigate the complexities of foreign governments, social unrest, and cultural dissonance. Multinational corporations are on the front lines of terrorism and cyberattacks—two of the world's biggest threats to global security. How can corporate leaders mitigate their organizations' risks and develop an infrastructure that detects and deters a security menace before it happens? This timely reference lays out essential political context and historical background to help executives identify contemporary threats and understand the interconnections between threat dynamics in an increasingly dangerous international environment. This compelling work is organized into seven chapters. The beginning chapters profile the specific risks for multinational companies and detail which global—and regional—factors might propagate violence targeted at American-based businesses. Next, two historical case studies on terrorist assaults at Tigantourine and Mombasa illustrate how counterterrorism can successfully thwart potential attacks against business targets. The final part describes industrial espionage and criminal activity and then outlines a corporate counterterror blueprint to combat the prospect of terrorism, providing specific recommendations for preventative measures.

Crop diseases are known to be caused by various abiotic and biotic agents. Among the biotic agents, microbial plant pathogens u fungi, bacteria, phytoplasmas, viruses and viroids u accounts for significant quantitative and qualitative losses in agricultural and horticultural crops. It is essential to have adequate knowledge of various aspects of these plant pathogens. Information on precise identification of microbial plant pathogens, process of disease development, epidemiology, assessment of losses due to diseases, principles of disease management, their applications for containing the diseases and the possible ways of integrating the practices is required to develop and enhance the effectiveness of disease management systems suitable for different ecosystems. Basic plant pathological methods provided in the appendix and glossary of plant pathological terms presented in this book will help the students to have a clear understanding of the subject. Graduating students, researchers and teachers desirous of updating the information on different aspects of microbial plant pathogens and the diseases caused by them, will find this book to be useful.

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success. How do you present the right balance of logic, emotion, and relationship-awareness to make a persuasive proposal? What is THE most important thing to do before submitting a proposal to increase your odds for funding success? What portion of the proposal must be stressed even when it has a low point value assigned to it in the reviewer's evaluation form? How can a site visit make or break the fate of a meticulously prepared application? Models of Proposal Planning & Writing: Second Edition answers all these critical questions and more for grantseekers, documenting how to write a proposal that will persuade a sponsor to invest in your projects and organization—and just as importantly, explaining why a properly persuasive application puts forth a seamless argument that stands the test of reason, addresses psychological concerns, and connects your project to the values of the sponsor. The book's comprehensive annotations provide practical information that walks readers step-by-step through a logical, integrated process of planning and writing persuasive proposals.