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Books > Business & Economics > General
How can entrepreneurial thinking be applied to ventures in the
arts? What strategies can artists employ to build viable
professional careers? How can sustainable and thriving arts
organizations be created? Merging the worlds of business and the
arts, this engaging book of case studies of individuals and
organizations, written by experts spanning a broad range of fields
within the arts, offers insight into answering these key questions.
Bringing together nuanced details from across the arts to provide a
broad understanding of arts entrepreneurship, it also gives readers
the tools to apply insights from other artistic disciplines to
their own, synthesizing unique, targeted strategies from a myriad
of sources. Each chapter includes: engaging classroom activities
and discussion ideas teaching notes that allow material to be
easily incorporated into any course extraction of important
principles of arts entrepreneurship from each case study. Equally
applicable to formal and individual study, this book will prove an
invaluable and inimitable resource for not only educators,
researchers and scholars in arts entrepreneurship, management or
administration but also individuals pursuing careers in this highly
competitive industry.
This hands-on, self-coaching program helps aspiring leaders develop
their skills, understand themselves, and realize their dreams. In
Becoming Your Own Business Coach, Dr. George Watts helps readers
become their own "change agents." His core principle? Exceptional
executives possess the ability to hold deep conversations not just
with others, but with themselves. The core premise of this book is
straightforward: The deeper and better you understand yourself, the
more successful an executive you will become. Becoming Your Own
Business Coach offers clear, practical ways executives can grow
through introspection, self-knowledge, and self-awareness. Dr.
Watts employs the time-honored Socratic approach of asking guided,
open-ended questions, providing short personality tests, and
explaining straightforward concepts to make the reading journey
practical, simple, enjoyable—and productive. Self-coaching, done
right, can raise one's emotional intelligence, reveal new skills
and abilities, and help readers get from where they are in business
and life to where they want to be. His book, Watts says, is action
learning, challenging readers to become a partner in their own
professional journeys, bridging the gap from their current to their
ideal selves.
In our fame-crazed culture, she's known as a diva of domesticity,
entrepreneur, media magnate, and a living brand. She has legions of
fans and at the same time, many detractors. To her fans, Martha
Stewart is a homemaking maven, the do-it-yourself doyenne. To her
detractors, she's taken the American woman backwards, espousing an
unobtainable ideal. Love her or hate her, this much is true: Martha
Stewart is a self-made woman who has risen from her modest
upbringing to become one of the most successful and wealthiest
businesswomen in history. This intriguing biography provides a
balanced portrait of Martha Stewart's professional and personal
life, from her childhood as the oldest daughter in a family of six
children to her brief career as a securities trader, to becoming a
bestselling author in the 1980s and CEO of Martha Stewart Living
Omnimedia in the 1990s. At the height of her power, Stewart was
convicted of lying to investigators about a stock sale. Author
Joanne F. Price documents the twists and turns of the trial,
Stewart's five-month prison term, the highly publicized comeback
following her release from prison in March 2005. Each carefully
organized chapter examines the multiple facets of Stewart's life
and draws upon multiple sources, making this biography an ideal
research tool for students interested in knowing more about the
woman behind the media and merchandising empire. A timeline
chronicling important milestones, a rich bibliography of print and
electronic sources, and photographs enhance this life story of one
of the most controversial and intensely watched business icons of
our time.
This book is an essential weapon for anyone looking for funding in
the extremely competitive grantseeking world. It explains how and
why to approach both public and private sponsors with not just
information, but persuasion, for the best chance for success. How
do you present the right balance of logic, emotion, and
relationship-awareness to make a persuasive proposal? What is THE
most important thing to do before submitting a proposal to increase
your odds for funding success? What portion of the proposal must be
stressed even when it has a low point value assigned to it in the
reviewer's evaluation form? How can a site visit make or break the
fate of a meticulously prepared application? Models of Proposal
Planning & Writing: Second Edition answers all these critical
questions and more for grantseekers, documenting how to write a
proposal that will persuade a sponsor to invest in your projects
and organization—and just as importantly, explaining why a
properly persuasive application puts forth a seamless argument that
stands the test of reason, addresses psychological concerns, and
connects your project to the values of the sponsor. The book's
comprehensive annotations provide practical information that walks
readers step-by-step through a logical, integrated process of
planning and writing persuasive proposals.
‘Together, these two have created a flourishing business’ -
Vogue Ditch your day job or set up your side project with this
ultimate guide to starting and running your own creative business.
The Art of Starting guides you from the first step right through to
the everyday running of a successful creative business. Whether
your passion is in craft, photography, food, fashion or design,
this book is full of indispensable advice. Iona Mathieson and Romy
St Clair are two entrepreneurs who learnt the hard way and are here
to share everything they wish they’d known at the start. Their
practical advice helps you to use what you already know and develop
future proof skills in a fulfilling job that works for you. In The
Art of Starting you will: – Discover your strengths, foster
community and create meaningful client relationships – Learn how
to value yourself, your product and negotiate fees – Find out
what school didn’t teach; from tax and accounting to social media
management and developing community Iona and Romy started their
floristry business SAGE Flowers with no formal training and less
than £1,000. In a few short years, they grew a floristry empire,
have been lauded as London's go-to florists, and have an enviable
client list including Mercedes, Nike, Glossier and Fenty. In The
Art of Starting they share tips and secrets from experts and
entrepreneurs so that your creative business will succeed too.
An essential resource for managers at every level of any
organization A management book written by managers for front-line
managers, The Effective Manager, 2nd edition, is a concise,
practical, and incisive take on what to do and say to get the best
results possible from your co-located or remotely distributed team.
The book's concrete advice will improve your relationships with
your team members, increase your chances of being promoted, and
generate trust amongst those you lead. You'll learn why managing
remote teams is so much harder than managing one in a single
location and how to meet that challenge head-on. You'll also
discover how to introduce your ideas to your team, counter their
concerns and pushback, and ensure your instructions are followed.
In the place of vague bromides about being "impactful" or "candid,"
you'll get hands-on guidance on how to behave in the situations
that managers find themselves in on a daily basis. The authors also
offer: Data- and evidence-driven advice that's been proven to work
in the real world over the last 30 years Ground-level, real-world
tips on getting the best work out of your team without burning them
out Four critical manager behaviors that build success: Know your
people, talk about performance, ask for more, and push work down A
book for every manager at every level, The Effective Manager shows
you what you can do now, today, with your team members to improve
their performance, increase personnel retention, and get better
results.
Minority women who have made it to the top offer tips and advice to
others who wonder what it takes to succeed in careers in both the
for-profit and nonprofit worlds. To gain the invaluable insights in
Advice from the Top: What Minority Women Say about Their Career
Success, Valencia Campbell reviewed research on career success,
then interviewed 14 extraordinary minority women, each of whom
shared stories about the path(s) to the top of her field. But this
book goes beyond the usual superficial profiles of women achievers.
Rather, it shares their views on what constitutes success, the
factors they consider important to their success, and the obstacles
they encountered and overcame. The book also provides concrete
action steps designed to help readers vault the hurdles encountered
by the women profiled, and to do so with aplomb. And it offers
insider advice on how to overcome bias to reach goals. Perhaps most
important, Advice from the Top will inspire minority women who want
to advance their careers, leaving a lasting legacy for all those
who care about improving the status of women in our society.
Travel to virtually any African country and you are likely to find
a Coca-Cola, often a cold one at that. 'Bottled' asks how this
carbonated drink became ubiquitous across the continent, and what
this reveals about the realities of globalisation, development and
capitalism. 'Bottled' is the first assessment of the social,
commercial and environmental impact of one of the planet's biggest
brands and largest corporations, in Africa. Sara Byala charts the
company's century-long involvement in everything from recycling and
education to the anti-apartheid struggle, showing that Africans
have harnessed Coca-Cola in varied expressions of modernity and
self-determination: this is not a story of American capitalism
running amok, but rather of a company becoming African, bending to
consumer power in ways big and small. In late capitalism,
everyone's fates are bound together. A beverage in Atlanta and a
beverage in Johannesburg pull us all towards the same end
narrative. This story matters for more than just the local reasons,
enhancing our understanding of our globalised, integrated world.
Drawing on fieldwork and research in company archives, Byala asks a
question for our time: does Coca-Cola's generative work offset the
human and planetary costs associated with its growth in the
twenty-first century?
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