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Books > Business & Economics > General

Born For This - How to Find the Work You Were Meant to Do (Paperback): Chris Guillebeau Born For This - How to Find the Work You Were Meant to Do (Paperback)
Chris Guillebeau 1
R299 R234 Discovery Miles 2 340 Save R65 (22%) Ships in 5 - 10 working days

The New York Times bestselling author of The $100 Startup, Chris Guillebeau shows us how to enjoy greater career success and personal fulfilment by finding the work we were born to do, whether within a traditional company or business, or by striking out on our own.

Born For This helps you create your own self-styled career with a practical, step-by-step guide to finding work that feels so right it doesn't even seem like work. Learn how to:

Launch a side job that turns a passion into a profitable business.

Win the career lottery by finding a dream position within a traditional organization.

Become a DIY rock star by fashioning an entirely new profession around your varied interests.

OR hack an existing humdrum job into work you will love.

Guillebeau offers an actionable method and framework for turning our passions into paychecks.

How to Work with (Almost) Anyone - Five Questions for Building the Best Possible Relationships (Paperback): Michael Bungay... How to Work with (Almost) Anyone - Five Questions for Building the Best Possible Relationships (Paperback)
Michael Bungay Stanier
R356 Discovery Miles 3 560 Ships in 12 - 17 working days

The secret to work relationships that sing from a top thought-leader in coaching Have you ever had the experience of working with someone . and they just didn't "get" you? For whatever reason, they do all the things that wind you up, put you off and drive you nuts. And have you ever had the experience of working with someone . and you just didn't "get" them? You couldn't figure out what made them tick, and you know you were underwhelming as a manager and leader for them. Of course, you have. We all have. And why, we wonder, do those experiences keep happening? Particularly when we've also experienced the opposite: great working relationships that soar. In How To Work with (Almost) Anyone, internationally bestselling, celebrated author Michael Bungay Stanier (MBS) shares a tested process that sets up working relationships for the best possible success. It shows you how to communicate about who you are and what brings out the best and the worst in you. It gives you the tools to talk with your colleagues about each of your operating manuals, and to set a social contract for how you'll work together (not just what you'll be working on). It teaches you how to keep relationships strong and healthy, clear and clean. Not every relationship can be rainbows and unicorns and free-flowing ginger beer. But everyone who relates can do a better job at amplifying the best of each other, navigating the dark spots, and staying resilient and generous. With How To Work with (Almost) Anyone, MBS reveals the secret to better, more successful relationships.

Managing Oneself - The Key to Success (Hardcover): Peter F. Drucker Managing Oneself - The Key to Success (Hardcover)
Peter F. Drucker
R388 R333 Discovery Miles 3 330 Save R55 (14%) Ships in 12 - 17 working days

Peter Drucker is widely regarded as the father of modern management, offering penetrating insights into business that still resonate today. But Drucker also offers deep wisdom on how to manage our personal lives and how to become more effective leaders. In these two classic articles from Harvard Business Review, Drucker reveals the keys to becoming your own chief executive officer as well as a better leader of others. "Managing Oneself" identifies the probing questions you need to ask to gain the insights essential for taking charge of your career, while "What Makes an Effective Executive" outlines the key behaviors you must adopt in order to lead. Together, they chart a powerful course to help you carve out your place in the world.

Foundations of Programming, Statistics, and Machine Learning for Business Analytics (Paperback): Ram Gopal, Dan Philps, Tillman... Foundations of Programming, Statistics, and Machine Learning for Business Analytics (Paperback)
Ram Gopal, Dan Philps, Tillman Weyde
R1,168 Discovery Miles 11 680 Ships in 12 - 17 working days

Business Analysts and Data Scientists are in huge demand, as global companies seek to digitally transform themselves and leverage their data resources to realize competitive advantage. This book covers all the fundamentals, from statistics to programming to business applications, to equip you with the solid foundational knowledge needed to progress in business analytics.  Assuming no prior knowledge of programming or statistics, this book takes a simple step-by-step approach which makes potentially intimidating topics easy to understand, by keeping Maths to a minimum and including examples of business analytics in practice. Key features: ·       Introduces programming fundamentals using R and Python ·       Covers data structures, data management and manipulation and data visualization ·       Includes interactive coding notebooks so that you can build up your programming skills progressively Suitable as an essential text for undergraduate and postgraduate students studying Business Analytics or as pre-reading for students studying Data Science. Ram Gopal is Pro-Dean and Professor of Information Systems at the University of Warwick. Daniel Philps is an Artificial Intelligence Researcher and Head of Rothko Investment Strategies. Tillman Weyde is Senior Lecturer at City, University of London.

Coaching & Mentoring For Dummies (Paperback, 2nd edition): Leo MacLeod, Marty Brounstein Coaching & Mentoring For Dummies (Paperback, 2nd edition)
Leo MacLeod, Marty Brounstein
R585 R418 Discovery Miles 4 180 Save R167 (29%) Ships in 9 - 15 working days

Inspire people to perform at their best in any workplace environment Coaching & Mentoring For Dummies is the playbook to help supervisors change their role from doer/manager to coach/mentor. Leadership and coaching expert Leo MacLeod, shares the secrets of motivating employees to find purpose in their work and grow as independent problem solvers—without micromanaging them. Written for today’s changing workplace, the book provides guidance on leading diverse teams, working with younger generations and working remotely. Business is built on relationships, especially in today’s global economy. Coaching and mentoring are more important than ever. This readable guide provides you with the skills to strengthen connections and pass on useful knowledge that will help teams elevate their productivity and quality of work. Gain or improve the coaching skills that drive employee performance and commitment in diverse workforces Encourage colleagues to deliver results and guide employees to think for themselves Motivate teams both in person and virtually, and navigate intergenerational issues Be a sounding board for others and get the best out of your teams Foster mentoring relationships that help employees grow and stay engaged in their careers. This is the perfect Dummies guide for anyone who wants to learn the best practices of coaching and mentorship in today’s diverse, digital world.

Resetting Our Future: A Global Playbook for the Next Pandemic (Paperback): Anne Kabagambe Resetting Our Future: A Global Playbook for the Next Pandemic (Paperback)
Anne Kabagambe
R241 R218 Discovery Miles 2 180 Save R23 (10%) Ships in 9 - 15 working days

The health and economic devastation caused by COVID-19 has revealed that most countries’ national health systems are inadequate to cope with pandemics. These are global challenges that call for global responses. At the heart of this book is a bold new proposal to create a global pandemic playbook that can be quickly deployed when the next pandemic strikes. Countries and their experts must collaborate to create early warning systems, preparedness, prevention, responses and containment. But who should pay the cost? Anne Kabagambe, a former Executive Board director for the World Bank Group, explores the options, and argues that to fail to learn from COVID-19 and neglect to create a global playbook now would cost far more when the next pandemic strikes.

Influencers and Creators - Business, Culture and Practice (Paperback): Robert Kozinets, Ulrike Gretzel, Rossella Gambetti Influencers and Creators - Business, Culture and Practice (Paperback)
Robert Kozinets, Ulrike Gretzel, Rossella Gambetti
R918 Discovery Miles 9 180 Ships in 12 - 17 working days

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Enterprisng Scot:Inv Americ V3 (Hardcover): W.Turrentine Jackson Enterprisng Scot:Inv Americ V3 (Hardcover)
W.Turrentine Jackson; Series edited by Mark Casson
R5,711 Discovery Miles 57 110 Ships in 12 - 17 working days

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Network Is Not a Verb - The Authentic Way to Build Meaningful Professional Relationships (Hardcover): Ellen Poole Network Is Not a Verb - The Authentic Way to Build Meaningful Professional Relationships (Hardcover)
Ellen Poole
R498 Discovery Miles 4 980 Ships in 12 - 17 working days
Empowering Students for the Future - Using the Right Questions to Teach the Value of Passion, Success, and Failure (Hardcover):... Empowering Students for the Future - Using the Right Questions to Teach the Value of Passion, Success, and Failure (Hardcover)
Eric Yuhasz
R3,753 Discovery Miles 37 530 Ships in 12 - 17 working days

Empowering Students for the Future: Using the Right Questions to Teach the Value of Passion, Success, and Failure arms educators with the tools to teach what we all wish we had learned in school. You will uncover how to help your students think deeper, redefine failure, and authentically create their definition of success. Author Eric Yuhasz offers a variety of practical ideas throughout, including rapid-fire questions and a bowl meeting structure to help students find their passions; activities to help students address negativity from social media plus negative, self-inflicted mantras they may unconsciously be following; a chart that enables students to see their progress toward achieving their definition of success; tips for discussing value, sacrifice, self-discipline, motivation, and the tyranny of low expectations; plus ideas for helping students embrace failure as a steppingstone toward learning and triumph. With clear strategies in each chapter, this unique book will show you how your learners can truly map out a happier, healthier, more successful future.

The Future of the Office - Work from Home, Remote Work, and the Hard Choices We All Face (Paperback): Peter Cappelli The Future of the Office - Work from Home, Remote Work, and the Hard Choices We All Face (Paperback)
Peter Cappelli
R449 Discovery Miles 4 490 Ships in 12 - 17 working days

A GLOBE & MAIL BEST BUSINESS BOOK OF 2021 The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of "new normal." Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees working from home or hybrid approaches are not so obvious. What should both groups do? In a prescient new book, The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face, Wharton professor Peter Cappelli lays out the facts in an effort to provide both employees and employers with a vision of their futures. Cappelli unveils the surprising tradeoffs both may have to accept to get what they want. Cappelli illustrates the challenges we face by in drawing lessons from the pandemic and deciding what to do moving forward. Do we allow some workers to be permanently remote? Do we let others choose when to work from home? Do we get rid of their offices? What else has to change, depending on the approach we choose? His research reveals there is no consensus among business leaders. Even the most high-profile and forward-thinking companies are taking divergent approaches:Facebook, Twitter, and other tech companies say many employees can work remotely on a permanent basis. Goldman Sachs, JP Morgan, and others say it is important for everyone to come back to the office.Ford is redoing its office space so that most employees can work from home at least part of the time, and GM is planning to let local managers work out arrangements on an ad-hoc basis. As Cappelli examines, earlier research on other types of remote work, including telecommuting offers some guidance as to what to expect when some people will be in the office and others work at home, and also what happened when employers tried to take back offices. Neither worked as expected. In a call to action for both employers and employees, Cappelli explores how we should think about the choices going forward as well as who wins and who loses. As he implores, we have to choose soon.

Rebel Talent - Why it Pays to Break the Rules at Work and in Life (Paperback): Francesca Gino Rebel Talent - Why it Pays to Break the Rules at Work and in Life (Paperback)
Francesca Gino 1
R280 R219 Discovery Miles 2 190 Save R61 (22%) Ships in 5 - 10 working days

'Great stories, great science, and great practical advice about how, when, and why to break the rules' - Angela Duckworth, international bestselling author of Grit.

Do you want to follow a script ― or write your own story?

Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives.

Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us.

Francesca Gino, a behavioral scientist and professor at Harvard Business School, has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace.

Gino argues that the future belongs to the rebel ― and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life.

Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed ― by breaking all the rules.

Effective Presenter, The - The Winning Formula for Business Presentations (Paperback): Ryan Warriner Effective Presenter, The - The Winning Formula for Business Presentations (Paperback)
Ryan Warriner
R397 R365 Discovery Miles 3 650 Save R32 (8%) Ships in 9 - 15 working days

This book serves as a presentation resource for everyone from interns to executives in the private sector. It centers around a proprietary presentation framework and outlines the complete formula to preparing, designing and delivering an effective professional presentation. The Effective Presenter combines information, research and first-hand experiences to offer unique insights and outline common misconceptions of professional presentations. It provides a blend of practical skills and advice to supplement the optimal presentation formula and build confidence.

Built to Beat Chaos - Biblical Wisdom for Leading Yourself and Others (Hardcover): Gary Harpst Built to Beat Chaos - Biblical Wisdom for Leading Yourself and Others (Hardcover)
Gary Harpst
R448 Discovery Miles 4 480 Ships in 12 - 17 working days

“Exceptionally well reasoned, written, organized and presented, "Built to Beat Chaos: Biblical Principles for Leading Yourself and Others" is especially and unreservedly recommended for personal, professional, community, corporate, church, and academic library Leadership & Management collections.” – Midwest Book Review, June 2023 Apply timeless, biblical insights to overcome organizational chaos Over 47% of leaders say that chaos is pervasive in their organizations. Though disorder can feel overwhelming at times, human beings are actually designed to overcome and conquer chaos. In Built to Beat Chaos: Biblical Principles for Leading Yourself and Others, renowned teacher, coach, speaker, and best-selling author Gary Harpst delivers an insightful and practical discussion of how to transform chaos into order by relying on strategies drawn directly from the Bible. You’ll learn how to find fulfillment and success by leaning into your innate ability to calm the madness and control chaos by: Understanding the fundamental processes underlying how we put things together for a purpose Discovering why everyone is biblically called to leadership and the dynamics of self-leadership Applying biblical principles to transform your organization through action An invaluable roadmap for board members, executives, managers, pastors, and other organizational leaders, Built to Beat Chaos is the straightforward, practical, and biblically grounded business manual that every leader should read.

The Power of Conflict - Speak Your Mind and Get the Results You Want (Paperback): Jon Taffer The Power of Conflict - Speak Your Mind and Get the Results You Want (Paperback)
Jon Taffer
R284 Discovery Miles 2 840 Ships in 12 - 17 working days

Star and executive producer of the hit TV show Bar Rescue and New York Times bestselling author of Don't Bullsh*t Yourself, Jon Taffer reveals the transformational power of conflict, sharing his toolkit for arguing smarter—at home, at work, and in life. Most people try their best to avoid conflict. Bar Rescue host Jon Taffer understands that. Conflict can have negative results. It’s easy to think that the key to a happy workplace or marriage is to avoid conflict. In reality, that’s not the case—the key is to argue smarter. Enter the Toolkit for Getting Conflict Right. Taffer’s approach is focused on deliberate conflict—otherwise known as “conflict with a purpose.” There are selective and strategic ways to have difficult conversations, and when doing so, to stay aware of your objectives rather than escalating tension unnecessarily. As Taffer explains, “The key is to act affirmatively, constructively, and productively.” Eliminating conflict isn’t always the answer; inevitably there will be times when it will arise. Engaging in conflict can be a way to clear the air, and get to the bottom of issues that, once resolved, can strengthen friendships, ease tensions at work, and address problems before they have a chance to bubble over. With easy-to-follow advice that shows how to best engage in constructive discourse to get the results you want, The Power of Conflict provides you with the rules to argue smarter, uphold your values, and keep the conversation real. The step-by-step guide starts with the inception of the conflict and carries through the difficult conversation’s conclusion, arming readers with the skills and confidence to fight for their principles. 

The Unspoken Truths for Career Success - Navigating Pay, Promotions, and Power at Work (Paperback): Tessa White The Unspoken Truths for Career Success - Navigating Pay, Promotions, and Power at Work (Paperback)
Tessa White
R522 R433 Discovery Miles 4 330 Save R89 (17%) Ships in 10 - 15 working days

"A terrific read for the new generations rising in the workforce—and for their leaders." — Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire   STOP SPINNING YOUR WHEELS AND TAKE CONTROL OF YOUR CAREER FUTURE TODAY. Building a successful career in the world of remote work, hybrid schedules, and a lack of work/life balance is not easy. In fact it’s difficult and often seems impossible. But, it doesn’t have to be that way. By confronting the lies we are told about building a career, this book will bring you one step closer to the epiphany that will change your life. This workplace manual lays out the truth behind the lies that are fueling the most common career frustrations, including: The truth about pay. Hard work doesn’t always lead to more money. Learn how to leverage your position to maximize your salary. The truth about promotions. If you want to be considered for a better job title with better pay, you need to be better than your job description. Understand how to build the skills you need to be considered for a promotion. The truth about loyalty. Companies are not designed to return the loyalty you give them. Stop waiting for the praise you’ve earned and start focusing on your future. The truth about burnout. Work/life balance doesn’t have to mean taking a step back. Learn to work with your brain and not against it. The truth about office politics and power. You may hate office politics, but they are in every company in every industry. Learn to use the political landscape of your workplace to your advantage.      Master these unspoken truths for greater recognition, increased opportunities for pay and promotions, and to provide a path to greater influence and power. The truth can indeed set you free.  

How to Get Lucky - 13 techniques for discovering and taking advantage of life's good breaks (Paperback): Max Gunther How to Get Lucky - 13 techniques for discovering and taking advantage of life's good breaks (Paperback)
Max Gunther
R327 Discovery Miles 3 270 Ships in 12 - 17 working days

Max Gunther's lost classic, now in a new Classics edition. Some people think you're either born lucky or not. But what if you could actively get lucky? As Max Gunther shows in this page-turning classic, some people really are luckier than others - and not by accident. Lucky people arrange their lives in characteristic patterns. They tend to position themselves in the path of onrushing luck; they tend to go where events are moving fastest and where they can find their lucky break Lucky people take risks but not silly ones. They stick with a cause, a job, or a partner, but not when all hope is lost. In short, they move with life, not against it. This book gives you 13 different techniques by which you can discover and take advantage of life's good breaks, while minimising the effects of its bad ones.

Dear Work - Something Has to Change (Paperback): Sara Ross Dear Work - Something Has to Change (Paperback)
Sara Ross
R668 R543 Discovery Miles 5 430 Save R125 (19%) Ships in 9 - 15 working days

Don't burn out-stand out. Do you find yourself striving for big goals but running on fumes? Are you ever stuck in the frustrating cycle of overworking and under-living? Do you love the work you do-or at least used to-but feel overwhelmed by it? When it comes to work and our relationship with it, something has to change. This doesn't mean you need to bound out of bed every day in love with your work, nor do you need to settle for dragging yourself out of bed surviving your way through it, but you can feel a greater sense of aliveness engaging in it. Dear Work transforms traditional advice by using the power of brain science to show you how to boost your Work Vitality Quotient so you stand out, bringing your best, most energized self-without burning out. Sara Ross, chief vitality officer and leadership expert, will show you how to: - Identify the four "success traps" that limit your potential by luring you into thinking you're doing what it takes when really what you're doing is taking from you. - Adopt a "yes, and" mindset to work better with stress and feel fueled and fulfilled in the process. - Expand your approach to self-care to strategically identify when slowing down is needed and when accelerating in a different direction is even better. In a world that refuses to let up, reigniting your take-on-the-day vitality will be your competitive advantage at work and your path to pursuing a fully lived life outside of it as well.

Go Fund Yourself - What Money Means in the 21st Century, How to be Good at it and Live Your Best Life (Paperback): Alice Tapper Go Fund Yourself - What Money Means in the 21st Century, How to be Good at it and Live Your Best Life (Paperback)
Alice Tapper 1
R277 R227 Discovery Miles 2 270 Save R50 (18%) Ships in 9 - 15 working days

As heard on BBC Radio 4's Start The Week. Tired of struggling to make ends meet at the end of the month? Got no clue where to begin with savings and investments? Want to start your own business? It isn't about cutting back on coffee or walking to work, and it definitely isn't about becoming a bazillionaire overnight (sorry). This book isn't going to tell you what you should and shouldn't spend your money on and, sadly, get rich quick schemes are a load of BS. Instead, it combines time-tested, expert advice with fresh insights into how money works today and how you can earn, spend and invest your way towards living your best life. Praise for Alice Tapper: 'The millennial financial guru' Independent 'A brilliant voice in modern finance' Stylist 'A financial game changer' Marie Claire 'Full of practical exercises' Moneywise 'Tapper makes budgeting and getting out of debt seem fun' Daily Telegraph

Get Rich or Lie Trying - Ambition and Deceit in the New Influencer Economy (Paperback, Main): Symeon Brown Get Rich or Lie Trying - Ambition and Deceit in the New Influencer Economy (Paperback, Main)
Symeon Brown
R260 R208 Discovery Miles 2 080 Save R52 (20%) Ships in 5 - 10 working days

'Compelling.' Reni Eddo-Lodge A 'must-read book for 2022', as picked by Stylist More than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood? But as Symeon Brown explores in this searing expose, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles. Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.

Six Batteries of Change - Energize Your Company (Hardcover): Peter Prins, Geert Letens, Kurt Verweire Six Batteries of Change - Energize Your Company (Hardcover)
Peter Prins, Geert Letens, Kurt Verweire
R1,065 R815 Discovery Miles 8 150 Save R250 (23%) Ships in 12 - 17 working days

Managing change has become an increasingly critical capability for today's turbulent and disruptive environment. Nevertheless, research indicates that failure rates of change initiatives remain high. In Six Batteries of Change, the authors propose a new model and a measurement tool that help managers to deal with this challenging topic in a more effective way. The model and the tool track to what extent your organisation possesses the energy to successfully complete your change programs. The book identifies six batteries of change that organisations and managers need to charge for change to become effective, and offers insights in how to charge each of the six batteries. The role of a change manager is to ensure that all six batteries are charged, in order to generate the amount of energy necessary in successfully completing change. If the batteries of change remain empty, the success rate of the change will be limited. Six Batteries of Change shows managers how to develop transformation competencies by creating a more energised organisation capable of dealing with faster and more complex change. The book presents new frameworks and uses numerous cases to illustrate what this approach is all about in practice.

From Science to Business - How Firms Create Value by Partnering with Universities (Hardcover): G. Haour, L. Mieville From Science to Business - How Firms Create Value by Partnering with Universities (Hardcover)
G. Haour, L. Mieville
R1,809 Discovery Miles 18 090 Ships in 10 - 15 working days

In today's knowledge-based society universities and firms must learn to engage more effectively. Universities focus on generating new knowledge, while firms are increasingly drawing on external collaborations to add value to their offerings. This book shows managers how to work with universities to boost their competitive position and revenue.

Marketing und Sales Automation - Grundlagen – Umsetzung – Anwendungen (Paperback, 2., aktualisierte u. erw. Aufl. Aufl.... Marketing und Sales Automation - Grundlagen – Umsetzung – Anwendungen (Paperback, 2., aktualisierte u. erw. Aufl. Aufl. 2021, Die 1. Auflage ist 2017 unter dem Titel Marketing und Sales Automation erschienen)
Uwe Hannig
R1,620 Discovery Miles 16 200 Ships in 12 - 17 working days

Dieses Buch klärt, was man über Marketing und Sales Automation wissen muss, wie man Projekte zu deren Umsetzung steuert, Werkzeuge auswählt und implementiert und welche Ergebnisse man erzielen kann. Zudem werden die erwartbaren Entwicklungen in der Zukunft aufgezeigt. Über die Hälfte der Inhalte dieser zweiten Auflage wurden im Vergleich zur Vorauflage erneuert. Das Themenspektrum spannt den Bogen von der Schaffung einer validen Datengrundlage über die Auswirkungen der Datenschutzgrundverordnung bei der Ansprache von Kunden und Interessenten bis hin zu Empfehlungen zur Auswahl und Implementierung der notwendigen IT-Systeme. Experten berichten von ihren Erfahrungen und geben Tipps und Hilfestellungen. Dabei wird ein besonderer Fokus auf die Verzahnung von Marketing und Vertrieb und das Management der Customer Journey sowie die Verbesserung der Customer Experience gelegt. Der Inhalt Digitalisierung von Marketing und Vertrieb Status Quo und Entwicklung von Marketing und Sales Automation Automation als Wachstumstreiber Entwicklung von Buyer Personas  Datenschutz und rechtskonforme Marketing Automation Roadmap zum Einsatz von Automationslösungen   Evaluation von Automation Tools Lead Management Automation Evaluierung der Touchpoint-Performance entlang der Customer Journey Funnel Performance Management Account-based Marketing Künstliche Intelligenz in Marketing und Vertrieb Mit Beitragen von Gerrit Ahlers, A.T. KearneyManfred Aull, Aull Sales SuccessJan Beco, BeConsulting Marc Bernrath, Wendero GmbH Prof. Dr. Nikolas Beutin, PwC DeutschlandProf. Dr. Simone Braun, Hochschule Offenburg Philipp Baron von der Brügen, leadtributor GmbHProf. Dr. Claudia Bünte, SRH Berlin University of Applied Sciences und Kaiserscholle GmbHDr. habil. Roland Burkholz, chain relations GmbHThomas Foell, Kommunikationsagentur wob AG Thomas Geiger, Market Data Analyst in einem internationalen Technologiekonzern Melanie Gipp, Adobe Deutschland Fabienne Halb, leitet das globale Customer Relationship Management in einem internationalen TechnologiekonzernDr. Martin Handschuh, eco2nomy GmbHDr. Klaus Heinzelbecker, Instituts für Sales und Marketing AutomationTorsten Herrmann, chain relations GmbHSabine Heukrodt-Bauer, Kanzlei RESMEDIA in Mainz und BerlinUlrich Hoffmann, ByteConsult Alexander Körner, b.relevant - Agile Digital Marketing Agency GmbH Dennis Krieger, SNP Schneider-Neureither & Partner SE Vivien Kupplmayr, Cisco SystemsPhilipp Moder, Phocus Direct Communication GmbHSteffen Oder, A.T. Kearney Martin Philipp, SC-Networks GmbHAndrew Sanderson, Ansaco Norbert Schuster, Strategieberater bei strike2Dr. Uwe Seebacher, Executive Advisor Thorsten Sydow, SALT Solutions GmbH Tobias Voigt, markenmut AGRoger Voland, t-systems Tony Vormelcher, ByteConsult Alexander Woelke, Cloudbridge Consulting

The Gender Bias - The Barriers That Hold Women Back, and How to Break Them (Hardcover): Dr Sabrina Cohen-Hatton The Gender Bias - The Barriers That Hold Women Back, and How to Break Them (Hardcover)
Dr Sabrina Cohen-Hatton
R584 R477 Discovery Miles 4 770 Save R107 (18%) Ships in 9 - 15 working days
The 30 Day MBA - Your Fast Track Guide to Business Success (Paperback, 6th Revised edition): Colin Barrow The 30 Day MBA - Your Fast Track Guide to Business Success (Paperback, 6th Revised edition)
Colin Barrow
R432 R392 Discovery Miles 3 920 Save R40 (9%) Ships in 12 - 17 working days

Accelerate your career and transform your skillset without the commitment or cost of an MBA. This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism. The 30 Day MBA takes you beyond the basics as it covers all 12 core disciplines of MBA courses, supported by insightful case studies from world-leading organizations such as Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive academic and professional career to provide insights, guidance and clarity that equals the teaching from the world's top business schools. Look no further than The 30 Day MBA to broaden your mind with all the knowledge and confidence you need to overcome the competition and excel in your career.

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R265 R212 Discovery Miles 2 120
FOREsight - Awaken Curiosity. Cultivate…
John Sanei Paperback R285 R223 Discovery Miles 2 230
Black Like You - An Autobiography
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R290 R227 Discovery Miles 2 270
The ANC's Last Decade - How The Decline…
Ralph Mathekga Paperback R335 R288 Discovery Miles 2 880
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R355 R305 Discovery Miles 3 050

 

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