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Books > Business & Economics > General
Offering an array of fresh innovations to remedy the most daunting
leadership challenges of today's complex and rapidly evolving
world, this practical how-to guide is for anyone who has ever had
qualms about his or her lack of leadership experience or imagined
limitations. Everyone in a leadership or management role wants a
quick and effective solution to the most severe problems. This book
enables even a novice to proactively work through the largest
challenges. Rather than providing clichés or superficial advice,
the authors leverage the most impactful examples of key elements of
leadership in a practical way that readers can translate to their
own situations, no matter if they are in charge of a for-profit,
not-for-profit, educational, religious, family, or social
organization. The questions for analysis in each chapter
specifically guide readers as they apply the material to their own
experiences and challenges, making the insights pragmatic,
relevant, and immediately useful. The book presents innovative
tools and techniques, such as the use of Pascal's Wager to make
momentous decisions despite gaps in relevant data and an uncertain
future, as well as a way to reduce or eliminate the career-ending
threat of any reader's most severe "Achilles' heel"
vulnerabilities. The time management chapter supplies dozens of
pragmatic ideas to do more in less time—and do it better; the
chapter on "Quicksand Quadrants" enables any leader to quickly
assess the optimal mix of approaches in any situation. It all adds
up to an essential—and user-friendly—manual for every leader at
every level.
Optimization is the act of obtaining the "best" result under given
circumstances. In design, construction, and maintenance of any
engineering system, engineers must make technological and
managerial decisions to minimize either the effort or cost required
or to maximize benefits. There is no single method available for
solving all optimization problems efficiently. Several optimization
methods have been developed for different types of problems. The
optimum-seeking methods are mathematical programming techniques
(specifically, nonlinear programming techniques). Nonlinear
Optimization: Models and Applications presents the concepts in
several ways to foster understanding. Geometric interpretation: is
used to re-enforce the concepts and to foster understanding of the
mathematical procedures. The student sees that many problems can be
analyzed, and approximate solutions found before analytical
solutions techniques are applied. Numerical approximations: early
on, the student is exposed to numerical techniques. These numerical
procedures are algorithmic and iterative. Worksheets are provided
in Excel, MATLAB(R), and Maple(TM) to facilitate the procedure.
Algorithms: all algorithms are provided with a step-by-step format.
Examples follow the summary to illustrate its use and application.
Nonlinear Optimization: Models and Applications: Emphasizes process
and interpretation throughout Presents a general classification of
optimization problems Addresses situations that lead to models
illustrating many types of optimization problems Emphasizes model
formulations Addresses a special class of problems that can be
solved using only elementary calculus Emphasizes model solution and
model sensitivity analysis About the author: William P. Fox is an
emeritus professor in the Department of Defense Analysis at the
Naval Postgraduate School. He received his Ph.D. at Clemson
University and has taught at the United States Military Academy and
at Francis Marion University where he was the chair of mathematics.
He has written many publications, including over 20 books and over
150 journal articles. Currently, he is an adjunct professor in the
Department of Mathematics at the College of William and Mary. He is
the emeritus director of both the High School Mathematical Contest
in Modeling and the Mathematical Contest in Modeling.
Accelerate your career and transform your skillset without the
commitment or cost of an MBA. This internationally bestselling book
distils the full insights of an MBA, providing a comprehensive and
engaging guide to success. This latest edition has been extensively
updated to reflect the evolving curriculums from leading business
schools, including new theories and insights on globalization and
entrepreneurism. The 30 Day MBA takes you beyond the basics as it
covers all 12 core disciplines of MBA courses, supported by
insightful case studies from world-leading organizations such as
Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive
academic and professional career to provide insights, guidance and
clarity that equals the teaching from the world's top business
schools. Look no further than The 30 Day MBA to broaden your mind
with all the knowledge and confidence you need to overcome the
competition and excel in your career.
From Marcus Collins, strategist to Apple, Nike and Beyoncé,
discover the powerful force behind what we buy, what we do, and who
we want to be . . . 'Compelling and vivid' – Robert Cialdini,
author of Pre-Suasian We all try to influence others in our daily
lives. We are all marketers, whether you are a manager motivating
your team, an employee making a big presentation, an activist
staging a protest or a company executive selling the next big
thing. In For the Culture, Marcus Collins argues that the most
powerful vehicle for influencing behaviour is true cultural
engagement. To inspire communities, we first need to think hard
about how we appeal to their values and what we will contribute to
their culture. With a deep perspective based on a century’s worth
of data, Collins breaks down the many ways in which culture
influences behaviour. Using captivating stories from his own life
as a top marketer – including spearheading digital strategy for
Beyoncé, working with iTunes and Nike+ on their collaboration, and
designing ads for McDonalds – he shows readers how they can do
the same. Full of memorable examples, from 1960s hippy culture to
the enduring success of Patagonia, For the Culture offers the
essential tools for creating lasting engagement and influence.
'Some people seem to intuitively ‘get it.’ Most do not. Collins
articulates ‘it’ for the rest of us and provides not just an
understanding, but a guide for how to actually engage and influence
culture' – Steve Huffman, co-founder and CEO, Reddit
Energy and Society (Revised) When first published in 1955, this
book was among the first interpretive treatments of the connection
between a society's energy conditions and evolution of its culture.
The book begins with a basic discussion of the earliest forms of
energy uses and evolves through a discussion of how the evolution
of alternative energy converters has impacted the growth of
civilization. Dr.Cottrell takes us from food gathering societies up
through the beginning of the industrial revolution into the age of
nuclear power. With each step of change, he discusses how society
has changed and the impact these changes have had on economic,
moral and social issues. Today, more than any time in history, the
questions of energy sources, energy conversion, energy uses and
energy distribution are among the greatest challenges faced by
civilization. In this book, Dr. Cottrell does not give you answers
or predictions but takes you through the thought processes
necessary to overcome the multible barriers we face in moving into
the future.
It is with great pleasure and enthusiasm that I present to you
"Unleash The Billionaire Within." UTBW is the nuclear modern day
"Think and Grow Rich" for our times and times to come. UTBW was
created by modeling the results of studying men and women who have
studied the wealthiest and most successful people in the world,
people such as Napolean Hill, Andrew Carnegie, Anthony Robbins,
Warren Buffet, and Bill Gates to mention a few. UTBW teaches it's
reader to think into the unimaginable and to realize that they
already possess the power within themselves to turn this knowledge
into abundant power for acquiring anything they so desire. Each and
every one of us is standing right over our own abundant avalanche
of successes ready to be reaped. We all have dreams, desires, and
passions that need not go unfullfilled in our lifetime. The book
also helps the reader to see how he or she may obtain success
without violating the rights of god or other people by aligning his
or her values and beleifs intelligently. UTBW also teaches how
adversities may be overcome in the pursuit of any goal. An Napolean
Hill said, "Don't be afraid of a little opposition, Remember that
the "kite" of success generally rises against the wind of adversity
- not with it." Like a martial arts expert if one masters the skill
of repetition of a successful skill he or she will reach their
sought after treasure no matter how large or small. The book also
helps the reader to answer questions such as, If I daily have a
billion dollar vision as a definite goal and take massive action
towards obtaining my billion dollar vision will I become a
billionaire ? Enjoy the adventerous read of your life as you
discover it's not just how having a billion dollar vision, it's who
you become in the process of that billion dollar vision that
creates true fullfillment and happiness in life. So please give
yourself permission to start your journey into the future of
tommorrow now, by purchasing your copy of "Unleash The Billionaire
Within" now.God Bless
Sales are transversal to various economic sectors and are the
engine of organizations regardless of their size. It is mainly
through sales that the enterprise tends to achieve revenues that
allow its operation and its growth. For enterprises to be able to
maximize sales, there is a need to have an integrated vision at the
various levels of management – strategic, tactical, operational
– but also to tune the commercial area with the other functional
areas existing in the organization. With the development of
marketing, especially of the digital component, the alignment
between sales and marketing assumes increasing importance to expand
the possibilities of conversion. The evolution of technology has
also been promoting changes in the sales process, which provides
new opportunities for enterprises, but also challenges with
implications at various levels, including processes and human
resources. The main purpose of the book is to provide knowledge and
skills to allow readers the ability to understand and apply
different concepts, techniques, and tools in the sales area. It is
also intended to highlight the influences of management, marketing,
and technology on sales. Another objective is to present trends in
sales, namely with the digital transformation that is taking place
in organizations. The audience of this book is management and
marketing academics and their students, researchers, and general
managers, sales managers, sales personnel teams, and marketers who
need to obtain more knowledge and skills to optimize the potential
of organization sales.
Presenting the firsthand account of an American woman working
several jobs in Egypt over a four-year period, this book analyzes
the cross-cultural business environment between the United States
and the Middle East and North Africa. It provides recommendations
to enable anyone—male or female—to successfully navigate
commercial activities in the region. As the American workforce
evolves and more women seek leadership roles in business, a growing
number of women—and men—are seeking international business
experiences to advance their careers and set themselves apart from
their competition. Conducting business in the Middle East and North
Africa (MENA region) requires an in-depth understanding of the Arab
mindset and cultural standards of that region. Authored by one of
few women who have pioneered working in the region, this book
delves deeply into business culture in the Middle East and North
Africa and addresses how women in particular can be successful,
especially Western women whose business culture is different,
offering insights that will help deepen one's ability to function
in business across the MENA region as well as throughout the world.
Readers will learn the truth about living in the Middle East and
North Africa and what a Western woman will likely face, from
cultural customs, business practices, and socio-economic challenges
that exist in these emerging markets to the realities of potential
sexual harassment to the lack of rule of law. The book describes
aspects of the crosscultural experience, such as the importance of
the collectivist mentality in the office and the role of
maintaining one's honor not only in business relationships but also
in MENA culture in general. It also explains the four main elements
of international business negotiations and identifies the reasons
that more American women should consider working internationally,
particularly in the Middle East and North Africa, but also in other
collectivist cultures, namely in Asia, Africa, and Latin America.
The author illustrates the unique cultural context in the Middle
East and North Africa for Westerners and supplies a breadth of
recommendations and insights that will serve anyone—male or
female—seeking to successfully navigate business in the region.
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