Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

ESOP FOREVER is a book about success. It is a book that is not only designed to help an ESOP-owned company achieve sustainability, (the continuation as an ESOP-owned company), but also to help it achieve success and greatness This book discusses a wide range of sustainability challenges and solutions, as well as best practices for ESOP-owned companies. The term ESOP stands for employee stock ownership plan. A key emphasis within the book is the need for an ESOP-owned company to develop a Long Range Strategic Financial Plan. The book outlines a step-by-step approach for the development of such a plan. A very key process in the development of such a financial plan is a modeling methodology entitled Interactive Modeling. The purpose of Interactive Modeling is to tie together, in a very systematic manner, a companys repurchase obligation study and its financial projections. The book builds upon the concepts presented chapter by chapter. One chapter explains why the repurchase obligation should generally not be a problem for those companies that create and execute a sound Long Range Strategic Financial Plan. The book also addresses certain ESOP myths and a wide range of best practices for an ESOP-owned company. Comments from Book Contributors and Associates This book does an excellent job of walking through the planning process, especially with its emphasis on the need to understand the mutually dependent relationship between the repurchase obligation and a companys other financial parameters. Luis L. Granados, III, Attorney McDermott Will & Emery Washington, DC We have basically executed the Interactive Modeling process that Tom King has described in this book, and we believe in theprocess. We believe in the need to develop a Long Range Strategic Financial Plan. Mark Danisewicz Chief Financial Officer American Systems Corporation Chantilly, VA

Sell or Sink delivers the sales coaching and professional advice you need to keep your business afloat. Business leaders and sales executives need sales sense - the ability to understand and apply consistent, reliable sales growth strategies to attain solid results. Sell or Sink explains a key strategy, and then provides structured questions and actions to help you apply the strategy to your own organization. Each strategy is short and direct so you can move through them quickly while extracting value, developing insight about your organization and providing meaningful information that you can implement right away. At the end of each chapter, diagnostics questions help you apply the foregoing strategies to your own organization. The diagnostics reveal what you need to put your organization's sales team and their results on a sustainable, healthy, upward trajectory. The purpose here is to help you to think constructively about your sales organization, what it is presently and what it can become in the future.Michael Krause wrote Sell or Sink to give you the basics of selling, then show you how to put the lessons to work to achieve your organization's sales goals. Without a basic understanding of selling strategies, you won't sell productively and, ultimately, you and your organization will sink. With a committed focus on these important areas of business basics and adherence to Krause's plan, any company can turn the tide of weak sales and loss of market share in their core line of business.

Packed with cutting-edge cases and hands-on applications, Walsh's EMPLOYMENT LAW FOR HUMAN RESOURCE PRACTICE, 7E explains major issues and rules of employment law behind each step of the employment process -- all in understandable terms. You learn how law impacts your career, as a manager or employee. Current news, typical situations and real cases help you understand how legal concepts apply to each stage of employment -- from hiring and managing to firing. Each chapter begins with new learning objectives and ends with a summary of practical advice for today's managers. Updates addresses the latest topics in employment law, from discrimination based on sexual orientation and "gig workers" to COVID-19, pay equity and other pressing issues. This edition provides insights to help you prevent discrimination and harassment, accommodate employees with disabilities, comply with wage and hour laws, and avoid wrongful terminations and other common legal issues.

Over 9 million people want to work full-time but can only find part-time employment. According to a Yahoo survey, a third of American workers are anxious about their job security. Breaking Organizational Ties provides practical strategies for employees attempting to cope in jobs or environments which they hate. While most managers are only concerned with the bottom-line, they leave their employees vulnerable to the casualties of competitive markets. This book will enable readers to (a) learn how to survive and even enjoy your time at work even in a hostile environment, (b) gain greater confidence in your ability to grow while in a downsizing organization, and (c) discover the insight to go beyond your limitations by breaking the barriers of your self-doubt.

You've no doubt heard the last thing you want to do in a bad economy is start a business...WRONG! Some of the largest most successful companies have had their start in past recessions and even during the great depression. When creative people are unemployed or underemployed, their talents must have an outlet and starting their own business is often their way of making use of their abilities. Expanding Your Borders is your guide to starting and operating your own successful business without spending months of your time and thousands of dollars on a business degree. Learn business plan basics giving you a competitive edge when it comes to dominating your marketplace and seeking the limited financing available today. A sample business plan included in the appendix can be customized to apply to your business. You will also learn how to build business relationships that can lead to strategic alliances and joint ventures that will help build your business into an economic powerhouse.

Why I Love Money runs boldly, brazenly and assertively against the grain of conventional (and religious) wisdom on money and wealth. Religious belief, the author asserts, has conditioned the Faithful to be poor by the negative and aggressive assaults on money, wealth and the wealthy from the pulpit. The author demonstrates that money can buy life, health, respect, happiness, fulfillment, freedom, salvation and a host of other intangible benefits. Wealth is good. Poverty is evil. God is Life and Abundance and as long as people, religious or not, are hostile to the idea of wealth they will remain poor. Why I Love Money reveals in brazen and biting frankness why the author loves money (with much apology to the apostle Paul, of course).

From the world-renowned chess teacher, a guide to applying the principles of the game to beating the competition in any endeavor.

Fluid and elegant, yet rigorous and rule-bound, chess is a game that seduces, confounds, and hooks. Now, world-renowned chess master and Fortune 500 business consultant Bruce Pandolfini shows readers how chess principles can be simply and logically applied to any business or life situation. No specific chess knowledge is needed, but after reading Every Move Must Have a Purpose, you will share with the most astute chess players the secret to thinking on your feet.

From the celebrated "chairman of the board" comes the secrets of strategy that everyone will find useful.

• Be aggressive, but don't take unnecessary chances
• Answer all threats with a counterthreat
• When exchanging, always get at least as much as you give up

Crisply and engagingly written, with entertaining examples and chess anecdotes, Every Move Must Have a Purpose will improve your strategic thinking so you'll never again debate your next move.

Would you like to guarantee a zero loss on your investments, get a better return, safeguard, and control your savings or pension plans? You will discover how easy it is to learn: How to become a millionaire by investing $1,000 How to take control of your investments How to guarantee a zero loss of investment principal How to build wealth via your 401(k), IRA, Keogh, regular, Roth IRA, and future no-tax plans How to build wealth in Bull and Bear Markets How to counteract the good ol' boys network How to eliminate the psychological effects--anxiety and greed--of wealth creation "The #1 INVESTMENT STRATEGY is the easiest step-by-step investment method for students and small investors..." "The author's twenty-five years of investment research has produced an effective and simplified approach to investing." "Baby Boomers, Generation X, and retirees will benefit greatly from the hindsight-insight-foresight approach to successful investing in the geopolitical stock market that is engulfed in malfeasance..."

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy—including how to empower salespeople to overcome their resistance to change.

In the very competitive security alarm business, companies are finding themselves more and more burdened with the responsibility of preparing corporate mission statements, paradigm analyses, and corporate reengineering plans. Surviving in the Security Alarm Business will help explain their importance, how to perform them, and what the expected result will be.

Teaches alarm professionals how to recreate their business "from scratch" for greater selling success
Illustrates how to do business in the future in response to market changes and trends
Suggests techniques for willing recurring revenue rather than single-sale profit

Globalization has, within academic, political and business circles alike, become the buzz word of the 1990s, conjuring an ever growing diversity of associations, connotations and attendant mythologies. In this volume an array of international academics assess the contribution of the globalization thesis, in its various guises, to our understanding of social, political and economic change in contemporary societies. They expose, challenge and demystify many of the exaggerated and over-generalized claims made about globalization, whilst developing a distinctive "third wave" perspective on the world we inhabit and the processes currently reconfiguring it.

When Joseph Sedulus, son of a Bill Gates figure, enters graduate school at Stanford University, his father introduces him to a dark corrupt underground society. Comprised of extremely wealthy investors called "The Elite" and professional hackers known as "The Guys Upstairs," this secretive organization works in concert to control the world's financial and political destinies. This journal-formatted collection of ideas is a contemporary-fiction book that depicts a world in which a massive mega corporation called Maxion, often referred to as M$, gradually takes over the globe through a series of large business mergers. Joe's father, Dr. Sedulus, is the CEO of Maxion as well as richest man on earth. There are several blatant similarities between M$, the company in Pushing the Envelope, and Microsoft. This same mechanic is applied to other entities throughout the novel to give it a very realistic perception. For example, Wally World and Maxion join in the middle of the book to create Maxion Online, a massive distribution and telecommunications conglomerate. In a few short years, M$ releases several popular devices such as the WebTVo+, SmartScreen, and Model C#. Joe discusses how these technologies and globalization come together to redefine the world economy using a technique called "Monopolistic Socialism." The repercussion of Maxion's success leads to a jealous Elite who eventually setup a coup to take down the Sedulus Empire.

This is a must-read book for inquisitive minds, those with big ideas in the collaborative foundations of Democratic Governance, Public Administration and Capacity Building. It is a book of building and improving public service, current issues and best practices in managing transformational trends in governance and democracy, employee empowerment citizen participation and the rampant culture of corruption in the Nigerian system of government. It is a book of learning from the practice of Democratic Governance in a civic society; a practical example of Nigerian inept leadership in management of the Public Administrative sector that includes thought-provoking normative arguments; a book that creates a powerful learning instrument for students of research methodology; a reference book for adult learners and researchers; a book that can bring each person's life experiences to share, and allow them to open their minds as they read the book with innovative public leadership development in mind.

On-line analytical processing (OLAP) is clearly a new approach to information system technology--offering a much-needed way to make informed decisions better and faster. One of its most important characteristics is multidimensional analysis--analysis that goes beyond the conventional two-dimensional analysis and provides users with rapid retrieval of data from organizational databases, data warehouses, or both. Not only that, but most importantly, says Dr. Thierauf, it allows users to look at different dimensions of the same data, thus enabling them to do analyses across departmental and even corporate boundaries. How it works and OLAP's many benefits to aid users in the public and private sectors is spelled out here, comprehensively yet concisely, and with the author's customary well-developed examples and clear prose. His book will be important reading for people at all levels of management and in all types of organizations.

Another way of viewing OLAP is getting a typical company out of the custom-report-writing business and into the data-cube-server building business. An OLAP data structure can be thought of as a Rubik's Cube of data that users can twist and twirl in different ways to work through what-if and what-happened scenerios to get at the "whys" of the situation. Within an OLAP environment, the focus is on performing dictionary definition and maintenance as well as mapping flat files or relational columns to dimensions and measures. Although this may sound like a lot of work, managing one data cube is more efficient than writing a number of custom reports. Currently, some vendors provide administrative tools to get the data into the cubes in the first place, in the proper form, and on a regular basis. Hence, the job of managing data has been simplified for users.