A breakthrough framework for outperforming revenue growth - from the world's leading pricing consultancy Leading executives say their top concern is achieving and sustaining, profitable growth. Yet many CEOs report that their growth levels are stuck frustratingly below what they know their company is capable of, and that they often investing in growth initiatives without seeing the returns they were hoping for. Others achieve astonishing growth for a while, only to come crashing back to earth. Why? Companies lack the right framework to find true product-market-price fit - not just in the short term, but sustainably. Coming to the rescue, Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers offers a roadmap for business leaders seeking consistent, sustainable improvement to their sales numbers. By putting price strategy at the center of their efforts, executives will find a far more effective way to attract new customers, optimize sales, and promote greater loyalty and lifetime value. Readers will find hard-won lessons from the field brought together as a unified, intuitive framework that will allow you to make immediate improvements to your growth roadmap. Written with the CEO in mind, Unlocking Growth is your manual to the alchemy of successful growth - learning from the best the right way to acquire, monetize, and retain. Discover how to specifically diagnose the areas where your company's growth strategy is falling short Learn how to combine winning price models with magic price points to power customer acquisition, with special attention to the use of "free" Identify a better approach to penetrating more deeply with your customer base by differentiating your offering and innovating your product the right way Keep more customers, keep them happy, and keep them longer, by employing "the science of stickiness" and fighting churn before it happens Be informed by first-hand accounts of successful growth pricing initiatives at well-known companies in the US and beyond With Unlocking Growth, you can avoid the pitfalls, leverage a wealth of client data, and maximize profitability and success in the marketplace.

It is an undeniable fact that corporations participate in human rights abuses throughout the world. Yet there is disagreement among scholars, politicians and business actors about the best approaches to preventing and responding to those abuses and whether it would be feasible to adopt a treaty on the matter.This book explores the potential adoption of a treaty on business and human rights, first proposed by Ecuador and South Africa. Would such a treaty be practicable and what should its content be - should it regulate direct corporate obligations or extraterritorial obligations? How can experiences of other international legal regimes and developments in regional systems inform the global debate on business and human rights?The Future of Business and Human Rights informs the reader - academics, practitioners and policy makers - about the current debate that is at centre of legal and diplomatic discussion.

This dictionary is the "greatest hits" compilation of more than 100 books, journals, papers, and articles. It contains more than 15,000 key French economic, legal, medical, military, political, sociological, and colloquial terms. It also contains important abbreviations and a short historical outline. One look will convince you of the value of this work

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians—ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

Codependency is an important psychological aspect of the workplace that adversely affects both those who experience codependency and those who are the subject of the codependent's compelling agenda of interpersonal control. In this important book, Seth Allcorn explores codependency in the workplace beginning with its origins in the family. Many new insights are provided about the characteristic self-defeating and paradoxical patterns of thinking, feeling, and action that also impoverish those who work with the codependent. The author develops important new theoretical perspectives and models of codependency by drawing upon psychoanalytic theory. The three faces of codependency are described for the first time and a sophisticated psychodynamic model of the psychological gridlock of codependency explains the codependent's self-defeating and interpersonally destructive agenda of control. Allcorn concludes his book with ideas about how managers can deal more effectively with the presence of codependency in their organization.

The author begins by defining codependency and uses a model to explain how it arises in pathological families of origin. He then describes three faces of codependency and relates them to fourteen common behavior attributes and the workplace. Allcorn explores how this disorder manifests itself in different genders and situations, outlines a learning model and a Family Pathology Matrix, and shows how different pairings of parental behavior contribute to the development of the three faces of codependency. The difficulties which codependency introduces into the workplace is a primary focus, and the book concludes with a search for solutions within the organizational culture that may alleviate the need for codependent defenses and lead to one-on-one interventions at work. This book will be of interest to employee assistance staff, training personnel, counselors and therapists, consultants, and students of the psychodynamics of organizational life.

At its core, accountability is the responsibility to act. It is the commitment to do the right thing and stand by your decisions. Perhaps most importantly, it is a quality that must come from within; dishearteningly, even as legislators, shareholders, customers, and community activists are demanding greater accountability from corporate leaders, too many are waiting for some third party to take action. Whatever the endeavor, it is ultimately the individual who must hold himself to the highest standard first. Those who manage by accountability viscerally know that external rules cannot substitute for character. And they know that accountability is a quality that can be developed, honed through practice, and encouraged in others. Using stories drawn from David Dealy's experiences on the front lines, as well as examples from other successful leaders, Managing by Accountability demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with the qualities of integrity and responsibility. In their down-to-earth style, the authors identify the five great accountability mistakes and offer a wealth of practical suggestions for overcoming them to achieve outstanding results throughout the organization. In some cases it may be Congress (e.g., Sarbanes-Oxley legislation), the media, the company's legal or communications department, Wall Street, disgruntled customers, or angry community activists. This is not to say that formal accountability programs are useless; they do play an important role. Nevertheless, it is ultimately the individual who must hold himself to the highest standard first—without waiting to be told, pushed, or prodded. Those who manage by accountability viscerally know that external rules cannot substitute for character. And they also know that accountability can be developed, honed through practice, and encouraged in others. Managing by Accountability demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with the qualities of integrity and responsibility. Using stories drawn from David Dealy's experiences on the front lines, as well as examples from other successful leaders, the book provides concrete examples of accountability in action. In their down-to-earth style, Dealy and Thomas identify the five great accountability mistakes and offer a wealth of practical suggestions for overcoming them to achieve outstanding results throughout the organization.

Microsoft PowerPivot is a free add-on to Excel from Microsoft that allows users to produce new kinds of reports and analyses that were simply impossible before, and this book is the first to tackle DAX formulas, the core capability of PowerPivot, from the perspective of the Excel audience. Written by the world's foremost PowerPivot blogger and practitioner, the book's concepts and approach are introduced in a step-by-step manner tailored to the learning style of Excel users everywhere. The techniques presented allow users to produce, in hours or even minutes, results that formerly would have taken entire teams weeks or months to produce. The "pattern-like" techniques and best practices contained in this book have been developed and refined over two years of onsite training with Excel users around the world, and the key lessons from those seminars costing thousands of dollars per day are now available within the pages of this easy-to-follow guide. This updated edition covers new features introduced with Office 2015.

It's Robert Kiyosaki's position that, 'It is our educational system that causes the gap between the rich and everyone else.' He laid the foundation for many of his messages in the international best-seller Rich Dad Poor Dad - the #1 personal finance book of all time - and in Why the Rich Are Getting Richer, he makes his case... In this book, the reader will learn why the gap between the rich and everyone else grows wider; why savers are losers; why debt and taxes make the rich richer; why traditional education actually causes many highly educated people - such as Robert's poor dad - to live poorly. In this book, the reader will find out why going to school, working hard, saving money, buying a house, getting out of debt, and investing for the long term in the stock market is the worst financial advice for most people. In this book, the reader will find out why real financial education may never be taught in schools. In this book, Robert shares the answers found on his life-long search, after repeatedly asking the question, 'When will we learn about money?' In this book, the reader will find out 'What financial education is... really.'

WARNING This book is not your average business college text filled with theories, unworkable ideas, citations, notations, and appendices. It is experiential by design, and is chock full of workable solutions for the problems faced by small business owners and managers. I have dealt with most of the business problems described in this book personally and have resolved them successfully. Ideally, the book will fill some of the gap in the literature regarding the profitable management of your small business in turbulent economic times. In this book, I have provided a considerable number of practical no-nonsense ideas and suggestions that should help you, as a small business owner or manager, to profitably manage your business. You should be able to implement at least a few of these suggestions to increase your sales and gross margins, decrease your expenses, and implement sensible controls that will enhance your profitability. If you are successful in achieving this, then the purpose of my book will be fulfilled

Sam Brown thought it was just another day like any of the other days he'd had of late. Most of what was happening inside his place of work had little to do with him and everything to do with external events. Sam Brown represents the global employee fighting to stay ahead while trying to stay afloat. He knew he was in the midst of tremendous change and for once, sought solace, in his evening MBA course. He just wanted time to breathe and relax away from the job. He would get his wish, but not in the way he hoped. Take the Lull by the Horns is a modern day story that is taking place in the business sector and captures the true issues being confronted by thousands of managers across a spectrum of industries. When things are, seemingly, out of control, the tendency is to grab on, hunker down and hold on for dear life. However, in a global business environment, hunkering down means that the organization and its leaders missed the lull that preceded the competitive storm. It is the facts within the fable that make Take the Lull by the Horns such a wonderful addition to the business mind. It will serve as a reminder to thousands that the real answers for many business issues are swirling around us all the time. This book dares us to look within before we look beyond.

The current socio-economic situation in Africa as a continent is precarious. The continent faces multiple crises that include those of religion, politics, and economics. Each crisis is significant in its own right and together they are mutually reinforcing. One begins to wonder if the leaders have the will and/or the means to put the continent on a growth trajectory and once and for all address the wide spectrum of inextricably linked development issues. While the significance of politics on religion, or vice versa is recognized, what is more crucial is the impact of politics on economy, and vice versa. This book examines the direction of causality and finds that political instability perpetuates underdevelopment among other things. It is also interesting to discover that the deleterious effect of political instability is different across sectors. The reader will also observe that a few countries may have benefited from some degree of instability.

Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

"At the University of Louisville, Bill Dieruf's popularity came from his significant business experience and his commitment to helping translate theory into action. Bill's classroom was a true learning laboratory." Dr. Robert L. Taylor Dean, College of Business and Public Administration, University of Louisville Can an independent business service in today's competitive environment? YES On June 1, 1946-long before the arrival of Wal-Mart, K-Mart, HQ, and Home Depot-Bill Dieruf opened a hardware store in suburban Louisville, Kentucky. Since that time, the huge competitors have arrived, some opening megastores just minutes away from Dieruf Hardware. But the store that Bill built has not only survived, but prospered, serving three generations of customers. Bill Dieruf shares the secrets of his success in this book, secrets that apply to the management of any independent business: retail, wholesale, or manufacturing. In straightforward, easy-to-read language, Bill bypasses textbook principles and management theory, concentrating instead on proven techniques that can help you start a business or manage one better. If you follow the principles in this book, you will be successful.

Maximize your family child care (daycare) program's enrollment and income with proven tips from Tom Copeland. Whether you are just starting out or have an established business, this resource provides the best marketing strategies for promoting your program and filling it to capacity - even during tough economic times. This second edition of Family Child Care Marketing Guide includes information to help you Identify and communicate the benefits of your program to prospective, current, and former clients Market your business using low-cost promotions, the Internet, and social media Network with professional organization and agencies Determine what rates you should charge Resolve common marketing issues and evaluate your marketing plan This guise also contains checklists, worksheets, and forms to complement your marketing plan.

"Organizational Transformation" is the first book to analyze how organizations make it through difficult periods. Based on case studies drawn from a variety of industries, such as mental hospitals, schools, manufacturing companies, and the American Wildlife Society, this book offers practical advice on development strategies for managers and organization consultants. The book is divided into four sections, the first of which describes in detail the different approaches that have been developed to transform organizations. The second section describes and compares some of the basic strategies used in transforming organizations. The third provides the reader with a variety of theories and research on the topic, and the final section conceptualizes and integrates these theories.

According to an ad agency CEO, .,."the best advice you'll ever get, sitting in your desk drawer, available 24/7...Its like a series of 3 minute inspirational talks from someone who knows every angle of the ad business inside out."

Talk to anyone about Diversity, Equity and Inclusion (DEI) and it sparks a whole range of emotions. Why? Because DEI, at its very core, is about values and beliefs, and it’s about change. So it is no surprise then, that despite putting in place a DEI strategy and multiple initiatives, so many organizations get stuck. Beyond Discomfort reveals a new model with four leadership belief systems and associated emotional responses to DEI. Discover: Real life stories to help deepen your understanding of why leaders find DEI so hard Self-insight from the accompanying diagnostic tool to help you assess and better connect with your current leadership perspective Practical tools and activities to help expand your thinking, with specific actions to be more inclusive Nadia Nagamootoo is a Chartered Psychologist, accredited coach, MBA and Founder of Avenir, a DEI consultancy. Through her multiple keynotes and popular podcast show, Why Care?, Nadia has become a profound thought leader in DEI, guiding organizations on an accelerated path to creating inclusion and belonging.

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the company are inseparable, and that realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company's products are based on the right answers to two mutually reinforcing questions: What do customers value and what does the company do best in relation to what the customers want? The tools to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Not just for marketing directors, strategy planners and executive policy makers will also find this to be an essential resource in their quest to increase market leadership and to enhance the bottom line.

Through their integrated brand model, LePla and Parker discuss both organization drivers and brand drivers. They see the process as a research-driven one that gets everyone in the organization contributing to the effectiveness of its brands. With brand tools accepted throughout the company, people can determine more easily and accurately whether their decisions and actions will actually further the brand. The authors show how different companies apply their model in different ways. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

Critiques and solutions offered by social changemakers from all walks of life The United States is living through a period of polarization and upheaval. We hunger for answers, yet too often turn to the same people and institutions, expecting different outcomes. How can this be? This book takes a different angle. It features award-winning social innovators from all walks of life with decades of experience of working in and with their communities across America. In twenty-two deep, idea-packed conversations, they share their analyses, practical insights, and policy recommendations—on how to gain common ground, get the country unstuck, and increase prosperity and well-being for all. These narratives share a common thread: They see community members—workers, young people, parents, neighbors, from Appalachia to Silicon Valley, from the Gulf Coast to the Great Lakes— as creative, resourceful, and strong, with unique expertise and lived experience of the problem at hand, whose changemaking energy can be tapped to build a better future for all of us.

Are they lying to you or not? For the first time a business professional explores deception in the workplace, providing both insight and advice on how to survive today's environment.