Game Plan is not the typical, traditional, how-to business book. It is different in numerous ways from most business books that either bog you down with information overload or bore you to tears with text book techniques. The book is written from a lighthearted standpoint with simple examples and can be read in less than two hours. If a reader needs specific help with a concept, for no additional charge, they can check out gameplanbook.com for articles, examples and resources that address their specific issue.

The rapidly growing trend of higher education programs specially tailored for managers of nonprofit agencies is no more than fifteen years old, but now these programs include thousands of students at nearly one hundred universities and colleges worldwide. Business management education developed at the turn of the century, and public management began education in the 1930s; now nonprofit management education is emerging in a comparable way. This book charts the growth of and addresses the major issues and controversies surrounding this new field. The collection includes both academics and practitioners reporting their research findings and experiences with nonprofit management education. Major issues include the growth of nonprofit management as an academic field, the academic and political problems facing the field, curricular and instructional issues including new technologies such as distance learning, and the debate over whether such programs should be housed in schools of business, public administration, or in their own separate programs. The book also explores ways and means by which nonprofit management education can most effectively serve nonprofit practitioners.

The widening gap between the requirements of multinational organizations and the strategic and managerial abilities of their leaders, many of whose core experiences predated the globalization of business, has created the need for this book. Editors Mark E. Mendenhall, Torsten M. Kuhlmann, and Gunter K. Stahl have organized the results of their research--and that of their colleagues in the fields of leadership development, international management, and organizational psychology--for the benefit of scholars and practitioners alike. After surveying current practices to bring the reader up to speed on global leadership development as pursued by the United States, Germany, Japan, and with regard to women in leadership positions, the book's focus shifts to a discussion of effective organizational processes. In the third and final section, contributors analyze the research that has been done on extending human resource management functional practices--such as selection instrumentation, the use of assessment centers, multinational work groups, cross-cultural training programs, and repatriation policies--to global leadership development.

The editors define and analyze global leadership and, in their review of the research, clarify exactly what we know and don't know about developing global leadership skills and what it might be profitable to learn. Practitioners will benefit from the contributors well-grounded insights into such issues as the key distinctions between global and domestic corporations, which dimensions of competency transcend internal corporate leadership dimensions, and how global leadership competencies should be developed.

Learn how to maximize your potential in minimal time with this compact how-to book derived from No Limits by #1 New York Times bestselling author John Maxwell.

Many of us hold ourselves back because we firmly believe our abilities are finite. But what if our supposed limitations are just an illusion?

In THE POWER OF YOUR POTENTIAL John Maxwell identifies and examines the seventeen key capacities each of us possesses. Some we are born with, such as how we think or how we naturally relate to other people. The rest are choices, often unconscious, including our attitude or personal disciplines. All are expandable.

Maxwell gives clear and actionable advice on what we can do to improve in each of these areas.

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.  The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.   ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship� provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich

An effective Chief Technology Officer shapes almost every aspect of a modern business. This book shares the experience and advice of veteran CTOs and industry experts for handling IT crises, leading tech teams, and creating an inspiring vision for your company. In   Think Like a CTO  you will learn: Effective interaction and relationship building with other C-level executives Creating long term visions and executing on short term goals Interviewing, hiring, and terminating team members Negotiating salaries and managing promotions Architecting future proofed systems Handling security breaches and ransomware attacks Putting together budgets and working with your CFO Identifying and managing outsourced vendor opportunities Managing and communicating bad news by leading with data, not passion Being the kind of leader that employees want to follow and emulate Becoming a CTO is an incredible accomplishment. It’s also one of the hardest transitions a technologist can make. This high-power and high-pressure role demands skills that are rarely developed as a software engineer.   Think Like a CTO  shines a light on all the areas an aspiring CTO needs to master to succeed. You’ll learn how to build incredible working relationships with the rest of the C-suite, transform a company with private equity, and recruit and manage your development team. With this book as your guide, you’ll quickly become a trusted leader figure with an inspiring vision for your company. about the technology Every modern company is a technology company, and that makes the CTO one of the most important leaders in an organization. The CTO must plan a company’s technology vision, build and lead the team to get it done, and effectively interact with business leaders, clients, and investors. A highly effective CTO is vital for a company’s continued growth and success. This book will show you how to be that CTO. about the reader For technology leaders working in or aspiring towards a CTO role.

If you know your enemies and know yourself, you can win numerous battles without a single loss. – Sun Tzu, The Art of War Written in the 6th century BC, Sun Tzu’s The Art of War is still used as a book of military strategy today. Napoleon, Mae Zedong and Douglas MacArthur all claimed to have drawn inspiration from it. And beyond the world of war, modern-era business and management gurus have also applied Sun Tzu’s ideas to politics and corporate strategy. This pocket illustrated dual-language edition not only presents the original Chinese characters with James Trapp’s translation on the facing page, it also tests Sun Tzu’s ideas against history. Each of the 13 chapters includes a new commentary giving examples of how Sun Tzu’s wisdom has been borne out on the world’s battlefields. When, for example, has information provided by spies changed the course of a battle? How has history shown Sun Tzu’s ideas on the importance of terrain in conflict to be true? And where can we best find examples of strategic warfare being waged? From the ancient world to the 20th century, the battles featured will be illustrated with colour battle maps, paintings and artworks. Of immense influence to leaders across millennia, The Art of War Illustrated is a classic text richly deserving this illustrated and expanded dual-language edition.

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today's economy and an insightful exploration of the future of marketing to an international audience. You'll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today's global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Reinventing the Museum: Relevance, Inclusion and Global Responsibilities is the third edition following the 2004 and 2012 versions of the Reinventing series. More than a decade since the prior volume, this edition features all new content written since 2017 germane to this pivotal time for museums and the world. The book illuminates the complex external realities and shifts impacting museums, to spur and initiate relevant transformation in order to help define museum's most impactful role in the ecosystem of their diverse communities at the local, regional and global levels. The urgency for meaningful change is key for museums to emerge as central, more vital contributors in a world that requires new visionary leaders with strategies to make a difference. The anthology features leading thinkers from across the globe each probing a thread or topic that creates a look into the origins, realities and pressures marking this pivotal time for museums. The introduction frames the book, highlights the issues of our times and the structure of the articles compiled and sequential flow of the contents. Setting the stage for the book is an update to the Reinventing the Museum Tool. Five sections feature carefully selected articles that create a flow of topics and greater understanding of the issues of our times. Each section unfolds with a sequence of thinking that leads into the subsequent sections and chapters. From highlights of the realities from a global perspective to shifts in institutional mindset to the urgency to achieve inclusion and equity holistically in museums to fresh perspectives of practical approaches to actualize the reinvented museum - the range of topics unfolds an informed path forward. Whether a student, trustee, or staff member this volume is inspiring, informative, fresh, and a must read for any aspiring or active museum professional.

Reinventing the Museum: Relevance, Inclusion and Global Responsibilities is the third edition following the 2004 and 2012 versions of the Reinventing series. More than a decade since the prior volume, this edition features all new content written since 2017 germane to this pivotal time for museums and the world. The book illuminates the complex external realities and shifts impacting museums, to spur and initiate relevant transformation in order to help define museum's most impactful role in the ecosystem of their diverse communities at the local, regional and global levels. The urgency for meaningful change is key for museums to emerge as central, more vital contributors in a world that requires new visionary leaders with strategies to make a difference. The anthology features leading thinkers from across the globe each probing a thread or topic that creates a look into the origins, realities and pressures marking this pivotal time for museums. The introduction frames the book, highlights the issues of our times and the structure of the articles compiled and sequential flow of the contents. Setting the stage for the book is an update to the Reinventing the Museum Tool. Five sections feature carefully selected articles that create a flow of topics and greater understanding of the issues of our times. Each section unfolds with a sequence of thinking that leads into the subsequent sections and chapters. From highlights of the realities from a global perspective to shifts in institutional mindset to the urgency to achieve inclusion and equity holistically in museums to fresh perspectives of practical approaches to actualize the reinvented museum - the range of topics unfolds an informed path forward. Whether a student, trustee, or staff member this volume is inspiring, informative, fresh, and a must read for any aspiring or active museum professional.

Groundbreaking communication techniques to help professionals increase their impact and influence  "Richard is the rockstar of communication! Not only is he a master at teaching these skills, I have seen his strategies turn ordinary people into superstars. It's remarkable!"—Di MacDonald, Former Head of Learning at Expedia, Apple and L'Oréal Richard Newman's research into non-verbal communication and influence revealed something groundbreaking: small changes in how you communicate can create a massive difference in the way you are perceived by those around you. You can say the same things in the same outfit one day, and on the next day—by adopting these changes—increase the number of people you're able to convince by a whopping 42%. In Lift Your Impact, he reveals how adopting these techniques can help you foster meaningful connections to create lasting success.  You'll learn to approach every interaction with the intention of lifting others to an elevated state where they can connect with a greater version of themselves—the key to human communication. You'll discover the techniques and methods that will help you transform your body language; adapt your style to the needs of different people, companies, and cultures; discover how to captivate your audience's emotions; and more, including: • LIFT YOURSELF: How to be more dynamic through stillness; ensure your hands help (and don't hinder) you; speak so that people naturally want to listen, and more • LIFT YOUR MESSAGE: Why you must put emotion first, logic second, and actions last; how to make complex information compelling, and more • LIFT YOUR MIND: How to have a peak performance mindset under pressure, handle objections and questions with ease, gain thinking time exactly when you need it, and more Packed with insights gleaned from research, helpful worksheets, and actionable information, Lift Your Impact will help you make the small changes you need to improve your relationships, feel more fulfilled, and gain the business results you deserve.

In this personal estimate of the methodological problems of determining human values, the author bases his thoughts on the idea that the greatest unsolved problem of exploration lies in the study of human's real wants. The book examines critically the distinction between science and ethics by outlining an approach to scientific verification of ethical judgments.

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Improve the Impact of Your Facilitation Facilitation is about mastering how to deliver an engaging learning experience, all in the effort of improving workplace performance. It's also about developing your unique approach and building confidence in it so you can achieve your facilitation goals. In Facilitation in Action, four master ATD facilitators open your eyes to the range of facilitation methods and techniques and help you find your authentic training style. Authors Carrie Addington, Jared Douglas, Nikki O'Keeffe, and Darryl Wyles provide tips, lessons, and stories rooted in hands-on application, from experiences leading ATD's education programs and delivering training in industries from government and healthcare to marketing and beauty. Learn how to develop a facilitation mindset that identifies what learners need to be successful before, during, and after training. Explore how to adapt your facilitation across various modalities and how to be prepared when you must pivot in the moment. And, dive into the importance of empathy, inclusion, feedback, and performance to facilitation. This guide takes both new and established facilitators on a journey of honing training delivery skills, and demonstrating agility for the benefit of the learners, the organization, and themselves. The chapters are structured around actual questions the authors have received over the years from learners in ATD Education's train-the-trainer sessions. Each chapter concludes with invitations and moments of reflection for the reader as they consider their own development as a facilitator.

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the relationship between human action and the environment. By analysing clear illustrative cases Marketing Interaction & Technology will explicate the complexity and contingency of social relationships. The cases in this volume examine discussions of technology used to facilitate and support marketing activities in networks, for the building of reputation, for the promotion of products and service and the engagement with consumers, the involvement of consumers in innovation and production as well as new developments in consumer research and their ethical implications and the opportunities offered by technology to conduct social marketing campaigns. Marketing Interaction & Technology then ends with a re-evaluation of the relationship between marketing and technology and how it can be reshaped in line with contemporary debates in other areas of the social sciences. Aimed at academics, researchers and policy makers in the fields of marketing, consumer behavior and psychology, the observations from the analysis will inform the development of new concepts of technology in marketing and consumer research and reinvigorate debate between sociology and marketing scholars.

This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade. 

This is a personal account of how years of grappling with information in many arenas has culminated in this effort to summarize the approach, process and skills used to unlock the value of information.

Strategy, tactics and templates to prepare for high-impact negotiations that result in successful long-lasting deals. The Financial Times Guide to High Impact Negotiation provides a comprehensive and strategic roadmap to the whole negotiation process from preparation to execution. Follow the practical steps to complete negotiation successfully, build relationships and finalise your deal.

Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.

This book provides a comprehensive analysis of the field of political economy. For this purpose, following a theoretical framework, basic information on political economy is presented, particularly by utilizing current international data. The relationships of political economy with processes ranging from regulatory actions of governments to international arbitration are also addressed. With a case study of US sugar markets, it is explained that it is not possible to understand economic problems and conduct realistic analyses without focusing on political policies. Another important feature of the book is that current topics are presented to the reader in a language that everyone can understand, with the inclusion of figurative representations and graphics. In this respect, the book stands out with its simple explanations and more innovative and original narration than that found in similar books.