Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling case for tackling this issue using an innovative change management model designed with sales teams in mind. Transforming Sales Management begins with an overview of sales management, sales transformation and change management. Showcasing the issues of organization-focused frameworks in today's current sales atmosphere, the book makes a case for a bottom-up change management model: SCARED SO WHAT. Transforming Sales Management takes readers through the implementation of the model used at various Fortune 100 groups, universities and institutions, detailing the framework in two parts: SCARED (Surprise, Champion/Conflicted, Action, Receptive/Rejective, Explore, Decide) and SO WHAT (Strategy, Options, Way forward, Hope, Actions, Taking ownership). The author explains the emotional impact of change and why it's important to critically reflect and focus on actions before making a decision and responding to it. The book applies the model to complex sales situations and provides useful support tools to help readers react when confronted with change. Readers will learn how to help their sales teams navigate corporate rollouts, changes to organizational design, the implementation of new technologies, rejection of sales opportunities and changing customer expectations.

This book provides entrepreneurs with a clear, specific road map to successful business and growth management, explaining the vital details of techniques for executing changes in day-to-day business operations to handle rapid business growth. For many entrepreneurs, the transition from start-up to rapid growth is the most difficult and risky time for them and their companies. Failure to manage business growth occurs not because entrepreneurs choose the wrong growth strategy; it's because leaders and employees fail to execute the right internal strategies to scale up business operations to handle market success. This book explains how to overcome the two fundamental challenges facing successful entrepreneurs as their businesses grow: how to develop the efficiency, reliability, and cost control of a successful company given the common constraints of too little time and too few resources, such as money and people, and how to achieve these essential attributes of business performance without losing the entrepreneurial creativity and spirit that made them successful in the first place. Readers will learn why so many smart entrepreneurs fail in managing business success and growth, as well as how to change day-to-day leadership approaches and techniques in moving from fledgling start-up to the rapid growth stage that involves many more expectations from employees, customers, and investors. The book serves as a "how-to" guide for leading growth that demonstrates how to execute internal growth strategies to develop the needed flexible systems, performance measures, management techniques, and rewards and risk management strategies.

The first graphology book written specifically for human resources professionals, this volume is designed to help those involved in the selection of new employees find out how handwriting analysis can help them learn more about the people they plan to hire and promote. As the author notes at the outset, handwriting analysis is beginning to enjoy widespread acceptance in the U.S. as a valuable adjunct to other pre-employment tests. Sackheim suggests how managers can best work with a professional graphologist, shows how to find a consultant with the proper credentials, and demonstrates how to evaluate the various traits revealed by handwriting analysis according to how they affect business situations. Numerous case studies and hundreds of handwriting samples are included to illustrate points made in the text.

Sackheim begins by placing graphology into historical perspective, tracing its development from the time of Aristotle to the present. Part I covers the process of graphology and moves from a general discussion of handwriting through such specifics as slant, rhythm, pressure, and size; spacing, writing speed, and style; and straight lines, circle letters, and i-dots. The second section presents case studies of sales people, managers, presidents, and other jobs and demonstrates how handwriting analysis can be an effective tool in evaluating candidates for various types of positions. In the third section, Sackheim provides the first complete survey of the graphology literature ever published. Her review encompasses virtually every study written in English since 1919 as well as over 50 articles in psychological journals. The final chapter addresses the legal issues involved and discusses discrimination laws and the right to privacy, U.S. Supreme Court decisions, and Equal Employment Opportunity Commission requirements. With the background provided here, human resource professionals will be able to add handwriting analysis to the tools they are already using for the selection and evaluation of employment candidates throughout the organization.

"Interactive Corporate Compliance"] is a creative contribution to the generally moribund business regulation literature. It makes compelling reading. American Business Journal, Winter 1990

This book describes a new approach to business-government interactions while giving business and government officials a new set of practical proposals for change. Throughout U.S. history, the relationship between business and government has fluctuated constantly under the influence of changing political conditions, rather than in response to a conscious design. The proper relationship between business and government in the United States remains an unsettled issue. However, the time has come, Sigler and Murphy assert, to reconsider some old assumptions with regard to this relationship and to examine some new alternatives to the benefit of both forces. Written by a respected political scientist and an attorney experienced in corporate compliance law, this book represents a review of the history of government regulation of business, showing where it has succeeded and where it has failed. Coining the phrase interactive compliance, the authors provide a new framework for corporate compliance--one that would be nonadversarial and cooperative in nature. Their book offers a novel, yet practical, approach by which business can comply with government regulation on the one hand, while government takes a nonadversarial stance in response to business on the other.

Impact is the new global currency. Everyone is talking about “impact,� but how do you make it happen? And how do you turn your impact into income in any industry, regardless of economic conditions? And how do you run your impact-driven business so you never burn out and love your life 24/7? Just ask internationally recognized impact strategist and leading authority on business development, Wendy Lipton-Dibner. In her game-changing book "Focus On Impact" Wendy walks you step-by-step through the only comprehensive model ever developed, tested and proven to increase profitability as a direct result of making a measurable difference in people’s lives. Through paradigm-shifting strategies, clarity-producing activities and ethical-influence formulas, you’ll discover your customized map to optimize your unique assets so you can maximize and capitalize on your impact through one-of-a-kind messaging, marketing, products and services that grow your business exponentially. You’ll get * Strategic Sequencing * Step-by-Step Instructions * Practical Templates * Follow-Up Action Steps * Valuable Online Resources and * Ongoing access to Wendy in her Focus On Impact Online Forum. Never before has there been a greater opportunity for impact-driven entrepreneurs, executives and experts than right now! Whether you’re just starting out, a driven entrepreneur, small business owner, credentialed professional, non-profit leader or CEO of a multi-national corporation---now is the time to take control over the shape of your impact, the size of your impact and the rewards you reap as a result of your impact.

At a time of corporate downsizing and bone-crushing international competition, how can executives reconcile their individual personalities and human needs with the equally compelling needs of the hard-driving organization? It is an existential dilemma, say Joe and Louise Kelly, and one with critical implications, not only for executives but for their organizations as well. The Kellys, by no means blithe theorists, take a hard look at this hard-edged problem by positing a three-pronged model for analysis based upon structure, process, and values. They synthesize these elements under an overarching concept of existentialism, in which the emphasis is on a search for meaning. And with that, they provide a clear-headed look at organizational behavior--its contributions to our understanding of how organizations work but, also its failures and, indeed, its frequent self-deceptions. A well-written, vigorous, far-ranging examination, not only for executives who need the kind of help the Kellys offer in their daily combats on the job, but also for their colleagues in the academic community who have their own organizational problems to deal with.

The Kellys make clear that their book reflects a movement away from the academic-purist position, where the sole concern is with theoretically significant research, to a position which recognizes that organizational behavior is a crossroads subject where traffic that comes] mainly from behavioral science, computer technology, and economics coalesces with the ideas streaming out of organizational practice. Aimed at professional managers and students, both undergraduates as well as those on the M.B.A. level, this book assumes little prior knowledge of behavioral science or organizational theory. Readers will get what they need of those subjects here, enough to follow Kelly's argument. They will see how behavioral and organizational research has helped (but sometimes hindered) executives as they attempt to deal with critical happenings in their jobs. With case study material woven into the text and with observations from his own experiences with business as well as academic organizations, the Kellys' book is a readable, engrossing argument for and against the orthodoxies of organizational behavior studies--and the assurance that whatever else it may or not be, organizational behavior is certainly not static.

Breakthrough methods to solve for the unknown on the path to innovation, creativity, and business growth, while avoiding bureaucracy and stagnation What sits above any person, project, function, or strategy in your organization? What impacts your company’s performance for years and decades? What shows up in nearly every interaction and decision in your organization? Like it or not, there are systems at work in your organization that standardize how people think, collaborate, and make decisions. These systems affect everything, yet they’re rarely discussed, managed, or even thought about. In Decision Sprint, innovation and growth expert Atif Rafiq argues that while talent is critically important to any company’s success, the systems through which collaboration and decision-making happen are what separate industry leaders from the rest—and that systems designed to embrace unknowns are quickest and most enduring way to foster growth, continuous innovation, and realization of strategy. This groundbreaking guide walks readers through the process of embracing unknowns from the start of a bright idea, strategic project, or new initiative through the steps of alignment and decision making with sponsors and executives. He distills his knowledge into 13 “superpowers� that rewire how people think, collaborate, and decide in order to foster fearless interaction with the unknown, constructive questioning, team-based problem solving, and a collective IQ lift for everyone involved in strategic or innovation initiatives. These superpowers include: Moving Upstream—to feed and smooth the way for downstream execution Establishing Decision Sprints—to tap into the power of questioning, gather the right input and defeat the fear of unknowns Crafting Workflows—to bring decision sprint to life and streamline meetings and collaboration Socializing Knowledge—to solidify buy-in, creating alignment and “drama� free decision-making for important initiatives Landing and Expanding to Achieve Adoption—to drive change one initiative at a time, starting at the team level Leveraging Digital Tools—to utilize game changing software to enable decision sprints and pave the way for a goldmine of data about upstream work Preparing for AI—to assist leader and management with new level of radar and signal about the momentum or lack of it when it comes to translating strategy into action Distilling years of experience working in the upper echelons of both long-established corporations and Silicon Valley organizations, Atif Rafiq has learned that when a system works to embrace the unknowns that come with new growth and market opportunities, the results can be extraordinary. Leverage Rafiq’s superpowers to make innovation and creativity part of your company’s DNA—and build your organization into an industry leader that constantly makes the leap from identification of whitespaces, innovation, and growth opportunities to taking decisive action on them.

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.

Robert Kiyosaki ― author of the #1 Personal Finance book of all time ― has built a legacy around simplifying complex and often-confusing subjects like money and investing. He continues to challenge conventional wisdom and asks the questions that will help readers sift through today's information overload to uncover ways to assess what's real… and what isn't. And use truth and facts as a foundation for taking control of their financial lives.

In this new book―that will be released, by chapter, online to invite reader feedback and questions that will be included in the print and e-book editions―Robert fights what’s ‘fake’ and helps readers differentiate between what’s real…and what isn’t.

Robert pulls no punches in his assessment of what is passed off as ‘fact’ or conventional wisdom and believes that a strong foundation―for anything we want to build―needs to start with solid, true information. In today’s uncertain times, creating a secure financial future and the peace of mind that comes with it starts with taking action and taking control.

In FAKE: Fake Money, Fake Teachers, Fake Assets, Robert delivers insights and answers that help ordinary people―who probably haven’t had a lot of financial education―determine what’s ‘real’ and relevant to their financial lives.

Every day we are bombarded with news reports and information and opinions…

How do we decipher fact from fiction? How do we differentiate between truth and lies? And determine what’s real… from what isn’t? Kiyosaki believes that it starts with education, financial education designed to make us smarter with our money―and able to fight what’s fake and use what isn’t to secure our financial future.

Toxic Ivory Towers seeks to document the professional work experiences of underrepresented minority (URM) faculty in U.S. higher education, and simultaneously address the social and economic inequalities in their life course trajectory. Ruth Enid Zambrana finds that despite the changing demographics of the nation, the percentages of Black and Hispanic faculty have increased only slightly, while the percentages obtaining tenure and earning promotion to full professor have remained relatively stagnant. Toxic Ivory Towers is the first book to take a look at the institutional factors impacting the ability of URM faculty to be successful at their jobs, and to flourish in academia. The book captures not only how various dimensions of identity inequality are expressed in the academy and how these social statuses influence the health and well-being of URM faculty, but also how institutional policies and practices can be used to transform the culture of an institution to increase rates of retention and promotion so URM faculty can thrive.  

Olmstead writes from an open systems perspective--a viewpoint of organizations that adapt quickly to turbulent, uncertain business environments--offering an integrated, understandable, and highly practical way to analyze, assess, and improve organization performance. He demonstrates how organizations actually function, and shows how they can identify and overcome obstacles by creating organizational competence-the critical elements that give organizations the ability to perform effectively in the modern business world.

Upper level students, scholars, and teachers will find Olmstead's book an important addition to their academic reading lists. For practitioners, particularly those in rapid response organizations, this book will be an indispensable aid in the struggle to keep their organizations up to date and abreast of the competition.

Organizations can accelerate the pace of quality improvements by ensuring that Total Quality efforts are driven from organizational strategy. In the process of doing this, a success paradigm can be created that allows different units of an organization to work more effectively toward a shared purpose. The significant examples presented here are the result of almost a decade of direct research and application in a very diverse set of organizations, including Fortune 500 manufacturing and services firms, non-profit organizations, health care organizations, and public education. The result is a specific process with enough detail for professional managers to read the book and implement the process in their own organizations. CEOs and NPO professionals, as well as business academics and upper level students, should find significant examples in an array of industries and situations that make this reading especially worthwhile.

The approach described in this book centers around Critical Success Factors which Rockart introduced in 1979. It is a learning-oriented approach to planning that the authors have implemented in a variety of settings, including Boeing, Air Midwest, and Conway Hospital. The important relationship between management control and strategic planning styles is discussed in several interesting chapters. Another topic that the authors address is the reinventing of government and the feasibility of applying the process in that environment. . Several examples of governments who attempted the task are offered along with discussion of their level of success. The approach described in this book is a powerful tool that can be used to develop a common vision in any organization.

"a provocative new book" -- The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Employers are stepping in to innovate new approaches to training talent that increasingly operates independently of the higher education sector. The value proposition of the college degree, long the most guaranteed route to professional preparation for work, is no longer keeping pace with rapidly evolving skill needs that derive from technological advancements impacting today's work force. If the university system does not engage in responsive restructuring, more and more workplaces will bypass them entirely and, instead, identify alternative sources of training that equip learners with competencies to directly meet dynamic needs. The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Written primarily for managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, and General Assembly, to illustrate their innovative strategies for talent development across varying levels of individual education, age, and background. The book also addresses professionals on the university side, urging readers to consider the question: Will higher education pivot and adapt, or will it resist change and, therefore, be replaced?

John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. Questions have literally changed Maxwell's life. In GOOD LEADERS ASK GREAT QUESTIONS, he shows how they can change yours, teaching why questions are so important, what questions you should ask yourself as a leader, and what questions you should be asking your team. Maxwell also opened the floodgates and invited people from around the world to ask him any leadership question. He answers seventy of them--the best of the best--including . . . What are the top skills required to lead people through difficult times? How do I get started in leadership?How do I motivate an unmotivated person?How can I succeed working under poor leadership?When is the right time for a successful leader to move on to a new position?How do you move people into your inner circle?No matter whether you are a seasoned leader at the top of your game or a newcomer wanting to take the first steps into leadership, this book will change the way you look at questions and improve your leadership life.

Becoming Transnational Youth Workers contests mainstream notions of adolescence with its study of a previously under-documented cross-section of Mexican immigrant youth. Preceding the latest wave of Central American children and teenagers now fleeing violence in their homelands, Isabel Martinez examines a group of unaccompanied Mexican teenage minors who emigrated to New York City in the early 2000s. As one of the consequences of intractable poverty in their homeland, these emigrant youth exhibit levels of agency and competence not usually assigned to children and teenage minors, and disrupt mainstream notions of what practices are appropriate at their ages. Leaving school and family in Mexico and financially supporting not only themselves through their work in New York City, but also their families back home, these youths are independent teenage migrants who, upon migration, wish to assume or resume autonomy and agency rather than dependence. This book also explores community and family understandings about survival and social mobility in an era of extreme global economic inequality.

The Robin Hood Foundation is a charitable organization focused on alleviating problems caused by poverty in New York City. Michael M. Weinstein is the Foundation's senior vice president, and Ralph M. Bradburd was a long-time consultant. Together, they worked to develop a metric-based approach called relentless monetization, which made sure the money they took in and granted out was used effectively and resulted in long-term change. In this book, Weinstein and Bradburd describe their method, explaining how to measure, track, and present a project so as to realize its full potential. They share examples from the Foundation's own experience with relentless monetization, opening the books on the obscure dynamics of a large grant-giving organization. The authors also show other nonprofit organizations how to implement their approach within their own fundraising and grant-giving strategies, and they discuss the best way to guarantee success in a variety of philanthropic endeavors.Drawing on their vast knowledge, the authors devote specific chapters to the difference between beneficial and detrimental philanthropic practices and their outcomes and provide targeted advice for funding smart nonprofit programs.

This volume reports the results of a series of investigations of the properties of writing tasks, their authors' intentions, and the responses that these tasks evoked in student-writers and teacher-raters. The volume explains how both student-writers and teacher-raters, in their reading of the same topic/text, can arrive at different meanings. The investigations undertaken led the authors to make a number of recommendations about selecting subjects, specifying audience and mode, formulating instructions, and wording the topic. These recommendations are presented in non-technical language in a comprehensive set of Guidelines for Designing Topics for Writing Assessments.

The journey of a business-from a small start-up to a large company ready for an initial public offering (IPO)-is fraught with pitfalls and landmines. To scale a company, one needs to do more than just expand distribution and ramp up revenue. Scale entails a long-term vision that includes putting in place a timeline to achieve anticipated milestones, hiring and managing the right talent, sourcing capital to support expansion and building in simple yet effective processes as well as technology. Scaling requires the founders and the leadership team to understand the different pieces of the puzzle of scale and the components of organization-building. From Pony to Unicorn lucidly describes the X-to-10X journey that every start-up aspiring to become a unicorn has to go through. The book effortlessly narrates the fundamental principles behind scaling. Peppered with anecdotes, insights and practical wisdom, the book is a treasure trove of lessons derived from the authors' rich personal experiences in both building and guiding several start-ups that went on to attain the 'unicorn' status and became public-listed companies. Guaranteed to make for a very interesting read, the book will be useful to entrepreneurs, leaders and investors involved in scaling start-ups.