Why are your smartest and most successful employees often the worst learners? Likely, they haven't had the opportunities for introspection that failure affords. So when they do fail, instead of critically examining their own behavior, they cast blame outward--on anyone or anything they can. In Teaching Smart People How to Learn, Chris Argyris sheds light on the forces that prevent highly skilled employees for learning from mistakes and offers suggestions for helping talented employees develop more productive responses. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice-many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world-and will change how you think about the business world today.

Policymaking is of its very nature a people-centered business-a good reason why highly effective policy analysts display not only superb technical expertise but excellent people skills as well. Those "people skills" include the ability to manage professional relationships, to learn from others about policy issues, to give presentations, to work in teams, to resolve conflict, to write for multiple audiences, and to engage in professional networking. Training programs for policy analysts often focus on technical skills. By working to enhance their people skills, policy analysts can increase their ability to produce technical work that changes minds. Fortunately, this unique book fills the gaps in such programs by covering the "people side" of policy analysis.

Beyond explaining why people skills matter, this book provides practical, easy-to-follow advice on how policy analysts can develop and use their people skills. Each chapter provides a Skill Building Checklist, discussion ideas, and suggestions for further reading. "People Skills" is essential reading for anyone engaged in public policymaking and public affairs as well as all policy analysts. Completely changing how we think about what it means to be an effective policy analyst, "People Skills for Policy Analysts" provides straightforward advice for students of policy analysis and public management as well as practitioners just starting their professional lives.

Reap the benefits of a diverse workforce. If you read nothing else on promoting diversity and realizing its benefits, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you create a culture that seeks and celebrates difference. This book will inspire you to: Identify and address bias Short-circuit discrimination instead of unintentionally feeding it Attract, retain, and engage talented people who represent myriad identities Ensure that everyone has equal access to growth opportunities Trade outdated policies for practices that are proven to foster inclusion Harness employees' unique skills and perspectives to transform how your company operates This collection of articles includes "Making Differences Matter: A New Paradigm for Managing Diversity," by David A. Thomas and Robin J. Ely; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "'Numbers Take Us Only So Far,'" by Maxine Williams; "Race Matters: The Truth About Mentoring Minorities," by David A. Thomas; "Leadership in Your Midst: Tapping the Hidden Strengths of Minority Executives," by Sylvia Ann Hewlett, Carolyn Buck Luce, and Cornel West; "What Most People Get Wrong About Men and Women," by Catherine H. Tinsley and Robin J. Ely; "Hacking Tech's Diversity Problems," by Joan C. Williams; "Why Men Still Get More Promotions Than Women," by Herminia Ibarra, Nancy M. Carter, and Christine Silva; "When No One Retires," by Paul Irving; "Neurodiversity as a Competitive Advantage," by Robert D. Austin and Gary P. Pisano; "Managing Multicultural Teams," by Jeanne Brett, Kristin Behfar, and Mary C. Kern; and "7 Myths About Coming Out at Work," by Raymond Trau, Jane O'Leary, and Cathy Brown.

Do you think it's possible to truly enjoy your job? No matter what it is or where you are? Timothy Gallwey does, and in this groundbreaking book he tells you how to overcome the inner obstacles that sabotage your efforts to be your best on the job.

Timothy Gallwey burst upon the scene twenty years ago with his revolutionary approach to excellence in sports. His bestselling books The Inner Game of Tennis and The Inner Game of Golf, with over one million copies in print, changed the way we think about learning and coaching. But the Inner Game that Gallwey discovered on the tennis court is about more than learning a better backhand; it is about learning how to learn, a critical skill that, in this case, separates the productive, satisfied employee from the rest of the pack. For the past twenty years Gallwey has taken his Inner Game expertise to many of America's top companies, including AT&T, Coca-Cola, Apple, and IBM, to teach their managers and employees how to gain better access to their own internal resources.

What inner obstacles is Gallwey talking about? Fear of failure, resistance to change, procrastination, stagnation, doubt, and boredom, to name a few. Gallwey shows you how to tap into your natural potential for learning, performance, and enjoyment so that any job, no matter how long you've been doing it or how little you think there is to learn about it, can become an opportunity to sharpen skills, increase pleasure, and heighten awareness. And if your work environment has been turned on its ear by Internet technology, reorganization, and rapidly accelerating change, this book offers a way to steer a confident course while navigating your way toward personal and professional goals.

The Inner Game of Work teaches you the difference between a rote performance and a rewarding one. It teaches you how to stop working in the conformity mode and start working in the mobility mode. It shows how having a great coach can make as much difference in the boardroom as on the basketball court-- and Gallwey teaches you how to find that coach and, equally important, how to become one. The Inner Game of Work challenges you to reexamine your fundamental motivations for going to work in the morning and your definitions of work once you're there. It will ask you to reassess the way you make changes and teach you to look at work in a radically new way.

"Ever since The Inner Game of Tennis, I've been fascinated and have personally benefitted by the incredibly empowering insights flowing out of Gallwey's self-one/self-two analysis. This latest book applies this liberating analogy to work inspiring all of us to relax and trust our true self."
--Stephen R. Covey, author of 7 Habits of Highly Effective People

The best of Peter F. Drucker's articles on management, all in one place. That "management" exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers--and powerfully shaped the nature of business--with his iconic articles in Harvard Business Review. Through the lens of Drucker's broad vision, this volume presents an opportunity to trace the great shifts in organizations in the late twentieth and early twenty-first centuries--from manufacturing to knowledge work, from career-length employee tenures to short-term contract relationships, from command-and-control structures to flatter organizations that call for new leadership techniques. These articles also offer a firm and practical grasp of the role of the manager and the executive today--their responsibilities, their relationships, their decisions, and detailed processes that can make their work more effective. A celebrated thinker at his best, in this volume Drucker paints a clear and comprehensive picture of management thinking and practice--both as it is and as it will be. This collection of articles includes: "What Makes an Effective Executive," "The Theory of the Business," "Managing for Business Effectiveness," "The Effective Decision," "How to Make People Decisions," "They're Not Employees, They're People," "The New Productivity Challenge," "What Business Can Learn from Nonprofits," "The New Society of Organizations," and "Managing Oneself."

How do women leaders make it to the top of an organization? How can women stay at the top when most of their colleagues are men? What should women do to exercise leadership well? This book tells the stories of four powerful women who knew the answers to these three questions. Therefore, this book also explicitly identifies the key factors in these leaders’ career success, and it elucidates the competencies that enabled the women to exercise leadership effectively. The four success stories offer women who already serve in leadership roles and those who aspire to become great leaders both inspiration and practical lessons that can be applied to real-world challenges. “A wonderful selection of much-needed role models of powerful women who shaped their time with distinctively authentic styles, all their own. An inspiration for both men and women of what more gender balance in global political and economic roles has to offer the world.� Avivah Wittenberg-Cox, CEO 20-first and best-selling author of Why Women Mean Business and How Women Mean Business.  “We all know we can learn a lot from history. Leadership Strategies for Women does this in the unexpected context of gender diversity. Nicely written and original, the book is a powerful example of how looking back can help us moving forward.� Frank Uit de Weerd, Vice-President HR Innovation, Research & Development, Royal Dutch/Shell  “An inspiring narrative that creatively leverages lessons from four women from the past, each of whom had to play the cards she was dealt, and each a force of nature who prevailed against the odds and shaped her world. Today’s crop of aspiring women leaders, who often start from scratch and face a bewildering array of options and tough performance expectations, would do well to absorb this book’s tightly drawn lessons.� Ingo Walter, Seymour Milstein Professor of Finance, Corporate Governance and Ethics, NYU Stern School of Business

Black Business Woman, Claim Your Power! “Learn from one of the most powerful women in the USA, who has been blazing trails and creating sustainable million-dollar wealth from Washington DC to the sands of Abu Dhabi.� ―Natascha Faye Saunders, associate director at Harvard University Winner NAACP Image Award for Outstanding Instructional Literary Work If you’re a Black business woman and feeling stuck or trapped by other people’s expectations of what you can achieve, it’s time to stop playing small and start redefining what success means for you. It’s time to get that upgrade. Channel your black girl magic.  Karen Arrington―author of Your Next Level Life, founder of the Miss Black USA Pageant, creator of the Next Level Women’s Summit, and mentor to thousands of confident, successful young black women―is your guide to getting to your next level life. Build a legacy of black excellence. How big do you want to live? With the seven simple rules in Your Next Level Life, you’ll learn how to bring your career, income, and lifestyle to that next level. Don’t settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve. Give the gift of confidence. Looking for inspirational black gifts for aspiring black women in business? Your Next Level Life is unlike other self-help books for women. It’s a guide to opportunity that recognizes and celebrates the true magic of ambitious black women. Adopt the 7 rules of power, confidence, and opportunity and you can find success: Create all the money you need Position yourself like a star Connect with other powerful women Give a gift of confidence. If you have read books such as Pussy Prayers, Be Unapologetically You, Lead from the Outside, or The Little Black Book of Success, you’ll love Your Next Level Life.

Most strategy is, let’s face it, bullsh*t. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive. What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun. Ideal for the young entrepreneur and accessible to anyone, if you're wanting to demystify strategy and apply it instantly, No Bullsh*t Strategy is the book for you.

Should companies care about climate change? Should they be vanquishing the gender pay gap? Should they be advancing human rights in their supply chains? And if we think they should - can we, as ordinary people, bring about these sorts of changes? The answer is, technically, yes. In the UK, the majority of us now own shares in listed companies - whether that be through a stocks and shares ISA, a self-invested portfolio or a workplace pension scheme. What few people know is that every share comes with a vote in company decisions, over everything from executive pay to corporate strategy. The technology exists to allow us to vote - all we need to do is learn how to use it. In Share Power, Merryn Somerset Webb, Editor-in-Chief of MoneyWeek, takes us deep into the world of corporate capitalism - from the privatisation of state-owned companies in the 1980s to the financial crash of 2008 and the growth of the modern multinational - to show us how capitalism went wrong and how, with six simple recommendations, every one of us now has the power to make it work for us.

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey new conversations and experiences from an alumni of data leaders compiled over the past three years new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

This third edition of Collaboration: What Makes It Work—written nearly 25 years after the first edition was published—is an example of the enduring importance of collaboration. Reaction to the first edition, published in 1992, showed that researchers and practitioners alike found it a useful tool. They appreciated its emphasis on providing a practical reference for decision-making that built upon credible, research-based information. The 21st century has brought with it rapid changes and increasingly complex challenges. This third edition in large part responds to the complexity witnessed daily in the authors' work with community, nonprofit, and government organizations. It offers new research and insights paired with practitioner wisdom, adding a “how-to� perspective to help readers put the success factors to work. Nearly 25 years after the first edition was published, it is not just the "how" of collaboration that has changed—who we are collaborating with has changed as well. Today, nearly every collaboration involves some degree of working across difference. Bringing together diverse people, organizations, or sectors in a way that will foster collaborative success requires a unique set of skills. This third edition will ground you in the factors that support successful collaboration and assist you in incorporating those factors into your work.

Typical leadership training never seems to 'move the needle' in terms of creating more effective leaders. That's because the system that supports leadership hasn't changed. To get true improvement in leadership, organizations need to focus on accountability. There must be an asset management system that defines and assigns accountability. Then individual leaders can learn and apply productive leadership. The author has coined and trademarked the Productive Leadership System (PLS) which includes:A Productive Leadership Policy The Organizational Reliability Model(ORM). The Productive Leadership Model(PLM) A Productive Leadership Development Program The ORM overtly defines and assigns accountability across each leadership level. The PLM identifies the leadership roles, attributes, skills, sources of power and other aspects that productive leaders must master. The development program creates a leadership pipeline for professional development of current leaders and prospective leaders, and on-boarding the right people for leadership positions. The author includes a chapter on the human brain to show that leaders and followers are capable of learning throughout their lives, and the science behind creating habits and cultures. The book has several tools and exercises to help reinforce important concepts. Appendices include details on the Team Effectiveness and Motivation Survey (used in the 2015 Alidade MER/Plant Services Magazine Leadership Survey), an ISO 55000 overview and the Guidance and Execution Model, an example for developing processes and procedures. FEATURES: Recommendations for a full Productive Leadership Development Program and training, including: Characteristics of individual leaders: The desire to be responsible and having a personal mission, vision, and values that align with the leadership position. Leadership roles: Expert/technician, manager/administrator, coach, systems thinker, and visionary. Leadership attributes: Consistent, attentive, respectful, motivational, and assertive. Leadership skills: Time management, communication, empowerment, giving and receiving feedback, and conflict management.

Corporate Social Responsibility Across the Globe demonstrates many ways that CSR can be applied by law to overcome regulation and governance challenges around the world. Using interdisciplinary and comparative models and perspectives, the book challenges dominant understandings of CSR, such as neoliberal voluntarism, and demonstrates the regulatory and governance implications of an interdependent relationship between CSR and the law. The book identifies substantive and procedural barriers for CSR in national, public, and private international law. By analyzing, deconstructing, and reframing CSR in these contexts, the book underlines opportunities for more effective application of CSR as a governance mechanism. Chapters investigate relevant regulation concepts, paradigms and approaches for CSR; methods for infusing CSR in corporate governance; and ways to facilitate private regulation of CSR in more developed, emerging, and developing jurisdictions.

Awarded bronze by ForeWord Magazine in the Book of the Year Awards 2007, Business & Economics category Quietly seething...secretly resenting...an dultimately affecting performance, employees' negative feelings toward their managers can lurk beneath the surface of even the most pleasant-seeming work relationships. These issues, if gone unchecked, can result in organizational catastrohpe. To find out what's really going on, the authors surveyed more than 50,000 employees in 65 organizations of all types and sizes, and discovered the 30 main causes of ill will. This book provides solutions for these fundamental symptoms of employee-manager discomfort, including employees' sense that: they're being treated like children / their contributions aren't respected / their manager doesn't listen to them / senior managers are incompetent / they lack the resources and training they need to do their jobs well / they get insufficient feedback / their pay isn't linked to job performance / they are burdened by heavy workloads or inflexible schedules Featuring real-life examples, this eye-opening book empowers managers to make their workplaces more productive, congenial, and satisfying for their people and for themselves.

When women readers finish Embracing Your Power, they will feel confident, supported, and seen. They will think I am enough; I've got this. Focusing on greater self-awareness as a woman, a leader, and as a powerful and authentic woman leader, Marsha Clark's book also explores interpersonal relationships based on a foundation of mutual trust, setting and maintaining boundaries, and managing conflict. Embracing Your Power is a leadership book targeted to professionally minded women across all sectors. Women in for-profit, non-profit, education, healthcare, military, religion, government-and homemakers-will benefit from Clark's advice. Clark doesn't just tell us what to do: She effectively shows us how and provides tools and language for practical applications with research, stories, and practice, including reflection questions and exercises. The book provides guidance and a structure for the reader to develop a vision statement, encompassing both their personal and professional lives. With this toolkit, women will be more effective leaders, and they will be able lead from their best, most authentic place. They will also be able to live their best lives and pay it forward. This book is written so that it can be used by an individual, a book club, mentoring circles, organizational resource groups (focused on women) and potentially even on an organization level to develop curriculum (in conjunction with a subscription service with tool availability). Male readers will also learn how to better work with, for, and around women, as many of the valuable tools and resources are gender-neutral.

Become a digital-first organization&#8212and avoid disruption. If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world. This book will inspire you to: Devise an industry-transforming business model Minimize risk using discovery-driven transformation Leverage torrents of data more strategically Prepare your employees for the future of work Prioritize the right initiatives Compete in the age of AI This collection of articles includes "Discovery-Driven Digital Transformation," by Rita McGrath and Ryan McManus; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Digital Doesn't Have to Be Disruptive," by Nathan Furr and Andrew Shipilov; "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "Building the AI-Powered Organization," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "How Smart, Connected Products Are Transforming Companies," by Michael E. Porter and James E. Heppelmann; "The Age of Continuous Connection," by Nicolaj Siggelkow and Christian Terwiesch; "The Problem with Legacy Ecosystems," by Maxwell Wessel, Aaron Levie, and Robert Siegel; "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar; "How Apple Is Organized for Innovation," by Joel M. Podolny and Morten T. Hansen; and "Digital Transformation Comes Down to Talent in Four Key Areas," by Thomas H. Davenport and Thomas C. Redman. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever�changing business environment.

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: Who you are What you sell How you sell If you are new to sales or a veteran If your sales cycle is long or short - complex or transactional For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections. What you won't find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers' resistance. Instead, you'll learn a new psychology for turning-around objections and proven techniques that work with today's more informed, in control, and skeptical buyers. Inside the pages of Objections, you'll gain deep insight into: How to get past the natural human fear of NO and become rejection proof The science of resistance and why buyers throw out objections Human influence frameworks that turn you into a master persuader The key to avoiding embarrassing red herrings that derail sales calls How to leverage the "Magical Quarter of a Second" to instantly gain control of your emotions when you get hit with difficult objections Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation How to easily skip past reflex responses on cold calls and when prospecting How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale Rapid Negotiation techniques that deliver better terms and higher prices As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.

BASED ON THE NO 1 HIT PODCAST 'The Lazarus Heist' 'You'll never see North Korea the same way again' Oliver Bullough, author of Moneyland 'One of the most incredible cyber-espionage stories I've ever heard' Jamie Bartlett, author of The Missing Crypto Queen 'Pacy and eye-popping' - Tom Burgis, author of Kleptopia They have been accused of causing mayhem in Hollywood with 2014's infamous Sony hack. They're allegedly behind WannaCry, a cyber-attack which brought NHS hospitals to a dangerous standstill. And it has been claimed that they have stolen more than $ 1bn in an international crime spree. They are the Lazarus Group, a shadowy cabal of hackers accused of working on behalf of the North Korean state. From the streets of Dhaka to the casinos of Macau to the secretive capital of Pyongyang, this shocking story uncovers the secret world of the Lazarus Group, their victims and those who have tried - and so far, failed - to stop them. 'Madly intriguing' Guardian

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal." In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

The newest entry in the multi-million-copy-selling 'No F*cks Given Guides' series from New York Times best-selling author Sarah Knight, showing how taking a little more responsibility can bring a lot more satisfaction to life.

Best-selling author Sarah Knight returns with her latest collection of hard-hitting advice for the modern adult who doesn't quite know how they got here. Whether you're searching for your ideal adult form, or just beginning to bridge the gulf between being fully dependent and gloriously independent, Sarah Knight has the hard-earned wisdom to get you from total helplessness to reliable resourcefulness.

Packed with key life hacks such as Communication, Personal Responsibility, and Life Experience, Grow the F*ck Up puts all the advice your parents tried to give you in one handy package that will help you get your life firing on all cylinders. Blissfully free of judgment and packed with the tools to identify mindset minefields and correct puerile proclivities that prevent one from becoming a truly mature, responsible, independent individual, this toolkit provides everything you need to succeed at being a fully-fledged, capital-a Adult.

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.