‘Stimulating, intelligent and enjoyable discussions of the most important issues of our day.’ STEVEN PINKER ‘From entrepreneurs to athletes, and world leaders to entertainers, this is a fascinating collection of interviews with some of the world’s most influential individuals.’ MARK CUBAN ‘Thought Economics is a fine rebuke to the soundbite culture; these interviews are driven by real curiosity, and there is a wealth of wisdom here.’ EDWARD STOURTON ________________________ Since 2007, entrepreneur and philanthropist Vikas Shah has been on a mission to interview the people shaping our century. Including conversations with Nobel prizewinners, business leaders, politicians, artists and Olympians, he has been in the privileged position of questioning the minds that matter on the big issues that concern us all. We often talk of war and conflict, the economy, culture, technology and revolutions as if they are something other than us. But all these things are a product of us – of our ideas, our dreams and our fears. We live in fast-moving and extraordinary times, and the changes we’re experiencing now, in these first decades of the twenty-first century, feel particularly poignant as decisions are made that will inform our existence for years to come. What started out as a personal interest in the mechanisms that inform our views of the world, and a passion for understanding, has grown into a phenomenal compilation of once-in-a-lifetime conversations. In this incredible collection, Shah shares some of his most emotive and insightful interviews to date.

Viele Managementansätze haben militärische Wurzeln, doch meist werden sie in der Wirtschaft - anders als beim Militär - nicht stringent angewendet oder nicht in bestehende Führungskonzepte integriert. Der Personalentwicklungsexperte und ehemalige Offizier Erwin Hoffmann sieht das Geheimnis funktionierender Führung gerade in der festen Verankerung einer Führungsphilosophie im Unternehmen, ihrer verbindlichen Umsetzung, verbunden mit der entsprechenden Ausbildung aller Führungspersonen. Das Buch vermittelt die 7 Leitsätze für Manager und die 7x7 Umsetzungsschritte.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.
"On Message" solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.
Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, "On Message "provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:
-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov’t administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying.     In addition to updated worksheets, case studies, and resources, new material in the second edition includes nonprofit civic engagement and voter mobilization; designing the Policy Committee that works for your nonprofit; utilizing social media in your communications strategies; administrative advocacy: working with governmental agencies; and understanding the why, what and how of collaboration.  

"Beat Your Competition - Increase Sales - Get More Customers in 90 Days "

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner--no matter their skills or budget--how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow

"Stand Out" includes clear, step-by step instructions opn how to:

1. Build a solid marketing foundation using the 5 M's of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel

2. Launch a simple but powerful website that creates an ideal user experience

3. Complete a "Google 101" crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility

4. Create compelling content that speaks directly to your clients' needs

5. Become a "digital citizen," with tools to help you connect with your audience wherever they hang out online

Power is not working—for women, for men, or for the world. We don’t need to remake women. We need to remake power. New York Times bestselling authors Katty Kay and Claire Shipman are on a mission to reclaim power for women. In the wake of sweeping changes in the way we work, the veteran journalists challenge pre­conceived notions of what power is and what it’s good for, along with the insidious, mostly hidden structures of the status quo that hold women back. What started as a straightforward examination of best practices has become a manifesto for a new form of power, a distinctly female version that is already emerging in workplaces, in politics, and on the home front. It’s a version that is more appealing to women (and most men as well). It offers women a blueprint for shaping their own professional futures, maximizing their impact for the benefit of others, and experiencing the real joy that comes from taking the reins and influencing outcomes. Writing from their own lived experiences, Kay and Shipman interviewed dozens of women of all ages, races, and backgrounds around the world, as well as cutting-edge academic researchers. Taken together, these per­spectives offer a clear-eyed and hopeful redesign of the workplace and our relationships at home, one that puts women in a remade and modernized seat of power. And now is exactly the right moment for women to step into their power. What’s at stake is much greater than the next job; it’s about the need for a new vision of what power can be, for a new code that focuses not simply on hierarchy, on having power over others, but also on purpose, on what power can achieve. Both a prescription for societal change and a pro-fessional guidebook for individual women, The Power Code shows you how to leverage the power you already have, find new sources of power in yourself and your community, and remodel your workplace and your home-life to produce less ego, more joy, and maximum impact.

The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end Complete the necessary planning and meet legal requirements, without the headache Get expert tips and tricks on funding your idea and bringing your product or service to market Build the foundation you need to keep your business thriving and growing Entrepreneurship For Dummies supports you as you travel along the road to success.

English for Everyone is an exciting and comprehensive self-study course for adults learning English as a foreign language. This course is a unique new series with a visual, engaging, and easy to follow style to make the English language easy to learn. Learn business English by reinforcing key language skills, grammar rules, and vocabulary with listening, speaking, reading, and writing exercises. This unique course is easy to use, starting at beginner level and working up to advanced English to help you grow in confidence as you learn. This Business English Beginner Course Book introduces business topics such as meetings and presentations, telephone language, company history, and business lunches. Audio material is provided at every stage through the English For Everyone website and Android/iOS apps to provide vital experience of spoken English and make even tricky phrases easy to understand. Perfect for personal study or to support exams including TOEFL and IELTS, English for Everyone is suitable for all levels of English language learners.

Korea has been going through major changes since 1992, including a civilian government, opening of financial markets, restructuring of "chaebols," changing roles of women, and new relations with North Korea. There have also been cultural changes which reflect on the Korean way of doing business and of living. The knowledge and skills for coping with these changes need to be mastered by those who want to interact with Koreans. The need for interpersonal relationships and good communication should be emphasized. Case studies and examples are used to illustrate effective transcultural management and communications. This is a reference to understanding changing cultures and business practices in Korea for scholars, and a comprehensive guide to Korean business practice, protocol, and communications styles for professionals.

Western professionals doing business in Korea will find this material important in their business operations, communications, and interpersonal relations with Koreans. Other Asian business professionals will find the work useful in providing an insight to both the Western and Korean cultures. Scholars and students in Asian studies, Korean studies, and international business areas will find beneficial information.

How do we as individuals and organizations survive and thrive amid tremendous change? Why are efforts to improve falling so short in real results despite the millions of dollars in time, capital, and human effort being spent on them? How do we unleash the creativity, talent, and energy within ourselves and others in the midst of pressure? Is it realistic to believe that balance among personal, family, and professional life is possible?

Stephen R. Covey demonstrates that the answer to these and other dilemmas is Principle-Centered Leadership, a long-term, inside-out approach to developing people and organizations. The key to dealing with the challenges that face us today is the recognition of a principle-centered core within both ourselves and our organizations. Dr. Covey offers insights and guidelines that can help you apply these principles both at work and at home -- leading not just to a new understanding of how to increase quality and productivity, but also to a new appreciation of the importance of building personal and professional relationships in order to enjoy a more balanced, more rewarding, more effective life.

Before the passage of the Employee Polygraph Protection Act of 1988, thousands of companies used polygraph examinations to assess job applicants' predisposition to engage in dishonest activities. Despite the virtual outlawing of this procedure, screening alternatives are still needed in business. In this work, Dr. John Jones presents the current research on honesty, or integrity, tests, providing a thorough discussion of the available alternatives as well as a summary of the Model Guidelines to be used for honesty testing programs. The book covers the history of honesty testing, the current state-of-the-art research, and assessments of future trends and applications.

The work is divided into four separate sections. The first four chapters chronicle the 40-year history of integrity testing, summarize how companies attempt to control employee theft, and review research showing that the use of honesty tests yields a meaningful return-on-investment. The second section focuses on current research trends. Among the topics discussed are the psychometric properties of a leading integrity test, the theoretical foundation for overt honesty tests, the accuracy of tests and ways to reduce classification errors, applicants' reactions to tests, and the organizational climate of honesty. The five chapters in section three cover future directions in preemployment testing, including discussions of tests designed to predict productivity, turnover, drug use, violence, and accidents. The final section provides practical information for companies seeking to implement integrity testing, such as integrating tests into the selection process and maintaining applicants' privacy rights. This work will be a useful reference for professionals in the fields of security management, human resources, and organizational behavior and for courses in business management, as well as a valuable addition to both public and academic libraries.

This is the definitive sourcebook for collecting information required for corporate merger and acquisition research. A particular strength of the Guide is its focus on time-sharing online databanks for information retrieval. Readers can learn which databanks can be used for M&A research, and search examples and techniques are described. The authors use their research expertise to identify appropriate strategies, provide database tips and techniques, and point out unique features of the many M&A research tools discussed in the Guide. In addition, they discuss issues such as database cost and comprehensiveness and the currency of information delivery by identifying those databases offering current awareness capabilities. Examples of search sessions in electronic databases are provided to illustrate the creation and use of current awareness profiles.

Monitoring M&A activity, researching specific deals, using Securities and Exchange Commission filings, researching with specialized M&A transaction databases, using electronic databanks to find acquisition candidates, tracking complex corporate relationships and international M&As are the primary subjects of coverage. The database categories--both print and electronic sources--include: filings databases, transaction databases, directory databases, monitoring databases, financial databases, legal databases and bibliographic databases. The Guide is a tool for the users of corporate change information that include economists, accountants, attorneys, financial analysts and officers, managers, academics, and students of business.

A successfully managed project is a carefully planned and organized effort. A critical and essential skill for any art service manager is project management—the ability to organize resources--labor, budgets, materials-- and handle constraints so that a project’s goals are successfully accomplished. Learn the essentials of project management for planning and executing collections management projects. This book will discuss developing and managing multi-faceted projects from the project manager’s point-of-view, including: estate moves, exhibition planning for preparers, storage setup, planning and maintenance, storage movement and planning, collection relocations, traveling exhibitions, art fairs, and prioritizing overlapping projects. This book will discuss every day matters such as: ·Identifying your stake holders and foreseeing potential stake holder conflicts, ·Identifying the project’s goals and parameters, ·Outlining goals for initial and follow-up site visits, ·Guidelines for conducting a site visit, ·Planning for art and material staging, ·Estimating and quoting time, labor, and materials, ·Understanding and estimating hard and soft costs in your budget, ·Planning for contingencies, ·Developing budgets and timelines, ·Scheduling overlapping tasks, ·Creating daily goal sheets and project punch lists, ·Training and staffing your crew, ·Assigning crew leaders, ·Delegating project responsibilities, ·Managing quality control and industry standards, ·Understanding project completion, post completion, and follow up, and ·Managing multiple projects. Over 50 graphics help to make this a book you’ll use every day

Most decision-making methods in use today are flawed and result in less than optimal results. Choosing By Advantages (CBA) is a tested and effective system for determining the best decision by looking at the advantages of each option. It is an easy to use process that will be valuable to businesses, government agencies, engineers, and individuals.

Not only will the CBA system allow you to make the best decision in any scenario, it will also make it easy to show why the decision was the correct one. CBA is suprisingly simple to follow and will improve one's ability to create the best possible results in any given situation.

Common Pool Resources include, for instance, fishing grounds, irrigation systems, forests and the atmosphere. Now more than ever, how we responsibly share and use those goods is a vital issue. This textbook introduces students of economics, business and policy studies to the key issues in the field. It uses a game-theory approach to help readers understand the mathematical representation of how to find equilibrium behavior in CPRs, how to identify the socially optimal appropriation, and how to measure the inefficiencies that arise. Algebra and calculus steps are clearly explained, so students can more easily reproduce the analysis and apply it in their own research. Finally, the book also summarizes experimental studies that tested theoretical results in controlled environments, introducing readers to a literature that has expanded over the last decades, and provides references for further reading.

This book gathers original, empirical and conceptual papers that address the complex challenges of conducting responsible research in the business and management professions. It includes contributions related to, and reflecting on, the vision of the Responsible Research in Business and Management (RRBM) network, which proposes that business can help provide a better world if it is informed by responsible research. The responsible research agenda requires new methods of scholarly assessment that include criteria for measuring impact, systemic solutions and practitioner relevance. Theories greatly influence business and management practices, and as the late Sumantra Ghoshal warned, bad management theories are destroying good management practices. The authors of this book believe that good management theories can help to create new and better business practices.

Repair & Do-It-Yourself Aktivitäten auf der einen Seite und Diskussionen über die Kreislaufwirtschaft auf der anderen Seite gelten aktuell als vielversprechende Beispiele, wie derzeitige Konsumtions- und Produktionsweisen im Sinne einer nachhaltigen Gesellschaft reorganisiert und umgestaltet werden können. Der Band diskutiert sowohl aus wissenschaftlicher als auch aus praxisbezogener Perspektive die Relevanz, die Wechselwirkungen wie auch die Möglichkeiten und Grenzen der genannten Phänomene des Reparierens, Selbermachens und Länger Nutzens einerseits und des Kreislaufwirtschaftens andererseits.

Die Organisationsform des Konzerns hat nur dann eine Existenzberechtigung, wenn sie mehr Wert schafft als es die einzelnen Konzerntochter ohne vereinendes Konzerndach konnten. Dieses Buch zeigt auf, was Mehrwert fur den Konzern bedeutet und welche massgebliche Rolle Synergien dabei spielen. Dazu wechseln die Autorinnen von der Organisations- in eine Ressourcenperspektive. Sie entwickeln ein neues Analyseinstrumentarium fur das Konzernmanagement: das Spektrum an Corporate Commons. Das sind konzernspezifische Kollektivressourcen als die entscheidende Grundlage zur Ausschopfung von Mehrwertpotenzialen. Die Herausforderung besteht darin, Strategien fur die Bereitstellung, Teilung und Nutzung dieser Corporate Commons zu gestalten. Zahlreiche praktische Fallbeispiele illustrieren verschiedene Formen von Corporate Commons. Konkrete Gestaltungsempfehlungen geben neue Impulse fur ein zeitgemasses Konzernmanagement."

In vielen Branchen können echte Wettbewerbsvorteile nur noch über das Verhalten der Mitarbeiter erzielt werden. „Internal Branding“, das das markenorientierte Verhalten der Mitarbeiter sicher stellen soll, wird somit zum zentralen Erfolgfaktor. Im Mittelpunkt dieses Buches stehen zum Teil völlig neue und im Markt noch relativ unbekannte Instrumente des Internal Branding. Zahlreiche Case Studies bieten die Möglichkeit, die Anwendung der Instrumente im Gesamtzusammenhang von umfassenden Internal-Branding-Projekten zu bewerten und hieraus zu lernen.

Der Wandel der unternehmerischen Rahmenbedingungen hat in den letzten Jahren deutlich an Dynamik und Komplexitat gewonnen. Gerade in turbulenten Zeiten ist das konsequente Management von Personalrisiken unabdingbar, um den Unternehmenserfolg nachhaltig zu sichern. Weitblickende Unternehmen erkennen die Bedeutung des Personals als zentralen Wettbewerbsfaktor, richten ihr Personalmanagement auf wertschopfende Aktivitaten aus und binden das Personalressort in die strategische Fuhrung ein. Martin Klaffke stellt in diesem Praktiker-Handbuch Konzepte, Instrumente und Best-Practice-Ansatze fur ein Aktionsprogramm zur Fruherkennung, Steuerung und Bewaltigung personalwirtschaftlicher Risiken vor. Bei den Beitragsautoren handelt es sich um Entscheider aus dem Personalbereich namhafter Unternehmen und Institutionen (u.a. Deutsche Lufthansa, Bundesagentur fur Arbeit, ThyssenKrupp, Commerzbank) sowie um Berater mit Spezialisierung im Arbeitsrecht bzw. im Personalmanagement."

Familienunternehmen sehen sich in der Frage der Nachfolgeregelung einer Aufgabe gegenüber, die das System Familie, Unternehmen und Eigentum stark herausfordert. Oftmals scheitert die erfolgreiche Übergabe an die nächste Generation daran, dass der Gründer/Unternehmer nicht von seinem Führungsanspruch ablassen kann. Das Buch zeigt, wie die Unternehmensnachfolge vor allem bei fortgeschrittenem Alter des Gründers/Unternehmers geplant und erfolgreich gestaltet werden kann und wie das Loslassen funktioniert. Mit einem praxiserprobten Übungsteil und Vier-Stufen-Erfolgsmodell.

Do you ever find yourself losing sight of the important things in life-work and stress can become overwhelming at times. Such is the situation where CEO Roger Kimbrough finds himself in this business parable.

"The Janitor" was inspired by Todd Hopkins's personal experiences of interviewing overqualified retired businessmen for evening shift janitorial positions. Todd's applicants consistently would say they simply needed something to do. In this fable, janitor Bob Tidwell helps Roger to reevaluate how he is leading his business and his life. Bob's counsel is based upon six principles that Todd and coauthor Ray Hilbert discovered have the most impact on succeeding in business while holding together a personal life. Their insightful advice is delivered in a real-to-life story that inspires you to find greater fulfillment in your life.

Like so many CEOs in the corner office, still working when the janitor arrives to do the nightly cleaning, Roger is having a difficult and stressful evening when he spills his guts to the older janitor. As their relationship develops, Bob, a retired businessman, promises help that will turn Roger's business and personal life around. The story follows not only their weekly meetings at the office but also the application of each principle: Recharge vs. Discharge View Family as a Blessing, Not a Responsibility Pray, Don't Pout Pass It Around Don't Spend, Invest Leave a Legacy

"The Janitor"'s message will capture your mind and heart; stimulate meaningful, lasting life-changes; and show you how to influence your family, neighbors, and coworkers while experiencing business and life to the fullest.

"Take a few minutes and devour this little book by Todd Hopkins and Ray Hilbert. It's going to be a motivational classic, and you'll be in on the first wave of inspired readers." - Pat Williams, Senior Vice President, Orlando Magic; and Author, "The Warrior Within"