The second edition of this popular textbook provides readers with a foundation in methods for analysing and understanding language from various theoretical perspectives within linguistics and language studies. Its novel approach introduces systemic functional linguistics, text and discourse analysis, and formal approaches to linguistics. It demonstrates applications of these approaches to reveal how we use language in society, how our brains process language, and how we learn language. The main language focused on is English, while other languages are also drawn on to illustrate the principles, models and theories. Learning outcomes, exercises (with answer key), ideas for project work, and questions for reflection are provided throughout. A final chapter gathers explanations of various fields of practice within linguistics, written by linguists from around the world. The second edition includes added explanations, examples and exercises, updated references and web links and an expanded number of entries in the glossary.It also provides a new configuration of the material related to syntax and lexico-grammar, giving readers the opportunity to see more clearly the contrasts between formal and functional analyses and to understand the differences in these views of language, leading to a stronger grasp of how language 'works' within the brain and within society. It includes new material on analysing texts for interpersonal and evaluative meanings, and on analysing multimodal texts for meaning provided from combinations of verbal language and visual modes, providing an increased range of text and discourse analytical tools.

Local history and folklore often inform the naming of people and places. Does eThekwini mean "place of the lagoon" or "place of the single testicle"? How are the names of dogs used to accuse a neighbor of witchcraft? What is the origin of Jamludi? Is the Zulu isibongo the same as a surname? Zulu Names explores the meanings of and metaphors behind more than a thousand Zulu names grouped into different categories: from personal names and nicknames to clan names and praises; from place, homestead and regimental names to school and shop names; and from domestic animal and bird names to the names of the Zulu lunar months. For the more serious scholar, Zulu Names also contains ground-breaking research and onomastic material. This is an indispensable guide for anyone interested in Zulu language or culture, or in naming practices generally.

Although US history is marred by institutionalized racism and sexism, postracial and postfeminist attitudes drive our polarized politics. Violence against people of color, transgendered and gay people, and women soar upon the backdrop of Donald Trump, Tea Party affiliates, alt-right members like Richard Spencer, and right-wing political commentators like Milo Yiannopoulos who defend their racist and sexist commentary through legalistic claims of freedom of speech. While more institutions recognize the volatility of these white men's speech, few notice or have thoughtfully considered the role of white nationalist, alt-right, and conservative white women's messages that organizationally preserve white supremacy. In Rebirthing a Nation: White Women, Identity Politics, and the Internet, author Wendy K. Z. Anderson details how white nationalist and alt-right women refine racist rhetoric and web design as a means of protection and simultaneous instantiation of white supremacy, which conservative political actors including Sarah Palin, Donald Trump, Kellyanne Conway, Sarah Huckabee Sanders, and Ivanka Trump have amplified through transnational politics. By validating racial fears and political divisiveness through coded white identity politics, postfeminist and motherhood discourse functions as a colorblind, gilded cage. Rebirthing a Nation reveals how white nationalist women utilize colorblind racism within digital space, exposing how a postfeminist framework becomes fodder for conservative white women's political speech to preserve institutional white supremacy.

Jeanne Pitre Soileau, winner of the 2018 Chicago Folklore Prize and the 2018 Opie Prize for Yo' Mama, Mary Mack, and Boudreaux and Thibodeaux: Louisiana Children's Folklore and Play, vividly presents children's voices in What the Children Said: Child Lore of South Louisiana. Including over six hundred handclaps, chants, jokes, jump-rope rhymes, cheers, taunts, and teases, this book takes the reader through a fifty-year history of child speech as it has influenced children's lives. What the Children Said affirms that children's play in south Louisiana is acquired along a network of summer camps, schoolyards, church gatherings, and sleepovers with friends. When children travel, they obtain new games and rhymes, and bring them home. The volume also reveals, in the words of the children themselves, how young people deal with racism and sexism. The children argue and outshout one another, policing their own conversations, stating their own prejudices, and vying with one another for dominion. The first transcript in the book tracks a conversation among three related boys and shows that racism is part of the family interchange. Among second grade boys and girls at a Catholic school another transcript presents numerous examples in which boys use insults to dominate a conversation with girls, and girls use giggles and sly comebacks to counter this aggression. Though collected in the areas of New Orleans, Baton Rouge, and Lafayette, Louisiana, this volume shows how south Louisiana child lore is connected to other English-speaking places: England, Scotland, Ireland, Australia, and New Zealand, as well as the rest of the United States.

This volume provides a comprehensive overview of the key issues shaping the language industry, including translation, interpreting, machine translation, editing, terminology management, technology and accessibility. By exploring current and future research topics and methods, the Companion addresses language industry stakeholders, researchers, trainers and working professionals who are keen to know more about the dynamics of the language industry. Providing systematic coverage of a diverse range of translation and interpreting related topics and featuring an A to Z of key terms, The Bloomsbury Companion to Language Industry Studies examines how industry trends and technological advancement can optimize best practices in multilingual communication, language industry workspaces and training.

People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizing we're using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors and what they can tell us about the human mind. And for this new edition, they supply an afterword both extending their arguments and offering a fascinating overview of the current state of thinking on the subject of the metaphor.