Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20 year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will gain insight into why libraries need to tell their stories more effectively than they are today; be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; see why improvements to the structure of your marketing and communications team can lead to better results; learn practical methods for incorporating audience research into your planning; know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; receive guidance on preparing for potential crises; understand how to be more community-focused by forming and sustaining partnerships; and feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.

This new textbook of library administration provides an overview of all important aspects of the library business with emphasis on the demands made on the modern library: The central issue is library management, with other aspects covered including acquisition, cataloguing, lending and maintenance of the holdings, and public relations. It also contains chapters on training and further education, laws and regulations, electronic media and EDP. An index of topics and names completes the book. With contributions written by acknowledged specialists, this compendium is written primarily for students and professional librarians but is also a helpful reference work to many from other professional backgrounds.

Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. But, where can they turn to learn how to do that? Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to steps libraries can take to adopt the best practices of e-business to their own online operations. Donald A. Barclay has carefully examined business literature to identify the best customer service practices of online companies and shows readers how to adapt these to the library environment. Chapter coverage includes these critical areas: *Improving the Self-Service Experience *Bringing Reference Service to the Online Customer *Adding Libraries to the Distance Education Mix *Designing Library Websites for Both Trust and Pleasure *Implementing Recommendation Agents and Avatars into Online Services *Linking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users' experience and help bring new users to the library.

This encyclopaedia explains all the current specialist terminology from the fields of book studies, librarianship, information and documentation as well as 'new media'. The first edition has been updated and considerably enlarged in order to cover the latest developments, particularly in 'new media'. Among the areas concerned are the internet, automatic indexing methods, abstracting and electronic developments in librarianship such as virtual libraries and digital libraries. The encyclopaedia is both a useful introduction and a textbook for librarians, documentalists and information scientists.

Digital archives are transforming the Humanities and the Sciences. Digitised collections of newspapers and books have pushed scholars to develop new, data-rich methods. Born-digital archives are now better preserved and managed thanks to the development of open-access and commercial software. Digital Humanities have moved from the fringe to the centre of academia. Yet, the path from the appraisal of records to their analysis is far from smooth. This book explores crossovers between various disciplines to improve the discoverability, accessibility, and use of born-digital archives and other cultural assets.

The changing landscape of business information has created opportunities for business librarians to move beyond being reactive to business information needs to become proactive participants in business development and entrepreneurship instruction. Libraries are no longer only repositories of books but information -rich sources of business and economic data. The case studies presented within this book highlight a variety of examples on entrepreneurship education and local economic development. The examples presented serve as a catalyst for further entrepreneurial endeavours and highlight the growing need for effective value-added support in finding business information. Business librarians play a critical role in promoting the effective use of business information and in providing significant value-added services within university and community settings. This book was published as a special double issue of the Journal of Business & Finance Librarianship.

Freedom of information (FOI) is now an international phenomenon with over 100 countries from Albania to Zimbabwe enacting the right to know for their citizens. Since 2005, the UK’s Freedom of Information Act has opened up thousands of public bodies to unparalleled scrutiny and prompted further moves to transparency. Wherever the right to know is introduced, its success depends on the way it is implemented. In organisations worldwide, FOI only works because of those who oversee its operation on a day-to-day basis, promoting openness, processing requests and advising colleagues and the public. FOI is dependent on the FOI Officers. The Freedom of Information Officer’s Handbook is a comprehensive guide to FOI and its management. It is designed to be an indispensable tool for FOI Officers and their colleagues. It includes: a guide to the UK’s FOI Act, the right to know and the exemptions clear analysis of the most important case law and its implications for the handling of FOI requests pointers to the best resources to help FOI officers in their work explanations of how FOI interacts with other legislation, including detailed explorations of the Environmental Information Regulations 2004 and how the EU’s General Data Protection Regulation impacts on FOI a look at requirements to proactively publish information and the effect of copyright and re-use laws on FOI and open data comparisons of the UK’s Act with FOI legislation in other jurisdictions from Scotland to South Africa an exploration of the role of the FOI Officer: who they are, what they do, their career development and what makes them effective suggestions on how to embed FOI within an organisation using effective procedures, technology and training a stage-by-stage guide to processing requests for information. The Freedom of Information Officers’ Handbook includes the latest developments in FOI including amendments made to the UK’s FOI Act by the Data Protection Act 2018 and the revised s.45 code of practice published by the Cabinet Office in July 2018.

Information und Sprache contains contributions from well-known authors from the field of information science, computer linguistics, communication science, librarianship and related disciplines. It contains articles dealing on the one hand with current theoretical topics such as media theories and the Internet, the relationship of information to cultural memory, and information in museums. On the other, the contributions demonstrate practical usage such as automated indexing or knowledge representation. This Festschrift is dedicated to Professor Harald. H. Zimmermann. The final chapter focuses on his commitment to the field of language, information and literature both regionally in Saarland and Europe as a whole, and acknowledges his scientific work in the development of computer linguistics and information science over the last 40 years.

The Academic Teaching Librarian’s Handbook is a comprehensive resource for academic library professionals and LIS students looking to pursue a teaching role in their work and to develop this aspect of their professional lives in a holistic way throughout their careers. The book is built around the core ideas of reflective self-development and informed awareness of one’s personal professional landscape. Through engaging with a series of exercises and reflective pauses in each chapter, readers are encouraged to reflect on their professional identity, self-image, self-efficacy and progress as they consider each of the different aspects of the teaching role. This handbook will: provide a comprehensive resource on teaching, professional development and reflective practice for academic teaching librarians at all stages of their careers explore the current landscape of teaching librarianship in higher education, and highlight the important developments, issues and trends that are shaping current and future practice examine the roles and responsibilities of the academic teaching librarian in the digital era introduce the essential areas of development, skill and knowledge that will empower current and future professionals in the role inspire prospective and current academic teaching librarians to adopt a broad conception of the role that goes beyond the basic idea of classroom-based teaching, and provide practical tools to engage in personal development and career planning in this area. The Academic Teaching Librarian’s Handbook is an indispensable reference, suitable for early career professionals at the start of their teaching journey, as well as mid- or late-career librarians who may have moved into leadership and managerial roles and who wish to advance their teaching role to the next level.

This work examines the necessary organizational basis for holdings preservation management and offers recommendations for its integration in library organization, and the operational and organizational structure. It demonstrates possibilities of avoiding new damage and reducing expensive repeated measures. An up-to-date literature list for the individual points of focus and an index complete the presentation. In view of the cost situation in the library branch, the topic of damage prevention is of no small economic significance.

In recent years big data initiatives, not to mention Hollywood, the video game industry and countless other popular media, have reinforced and even glamorized the public image of the archive as the ultimate repository of facts and the hope of future generations for uncovering 'what actually happened'. The reality is, however, that for all sorts of reasons the record may not have been preserved or survived in the archive. In fact, the record may never have even existed - its creation being as imagined as is its contents. And even if it does exist, it may be silent on the salient facts, or it may obfuscate, mislead or flat out lie. The Silence of the Archive is written by three expert and knowledgeable archivists and draws attention to the many limitations of archives and the inevitability of their having parameters. Silences or gaps in archives range from details of individuals' lives to records of state oppression or of intelligence operations. The book brings together ideas from a wide range of fields, including contemporary history, family history research and Shakespearian studies. It describes why these silences exist, what the impact of them is, how researchers have responded to them, and what the silence of the archive means for researchers in the digital age. It will help provide a framework and context to their activities and enable them to better evaluate archives in a post-truth society. This book includes discussion of: enforced silences expectations and when silence means silence digital preservation, authenticity and the future dealing with the silence possible solutions; challenging silence and acceptance the meaning of the silences: are things getting better or worse? user satisfaction and audience development. This book will make compelling reading for professional archivists, records managers and records creators, postgraduate and undergraduate students of history, archives, librarianship and information studies, as well as academics and other users of archives.

This Festschrift, prepared and presented to Prof. Dr. Dr. h.c. Elmar Mittler on the occasion of his 65th birthday, honours his achievements and his influence in Germany and internationally, as a librarian in Freiburg, Karlsruhe, Heidelberg and GAttingen, as an honorary professor, honorary doctor and ordinary, as an author and editor, as an "inspirer, creative thinker and initiator." The list of authors reads like a who's who of both the German and international library worlds, with contributions from culture and academia. The contributions themselves are dedicated to current questions and focal points concerning books, libraries and universities. A list of Elmar Mittler's writings rounds the work off.

Knowledge management is the process of creating value from an organization's intangible assets. It is generally concerned with four major types of capital: human, the brainpower of the employees; structural, such as intellectual property rights or databases; social, knowledge acquired from customers and stakeholders; and competitive, knowledge learned about or from an organization's competitors. This concise, easy-to-read book provides guidance on the value and importance of knowledge management for organizations. Many organizations are reluctant to invest in knowledge management (KM) and competitive intelligence (CI) initiatives for their company's use. In his newest book, Jay Liebowitz discusses how value-added benefits can be derived from such efforts, with concepts and cases presented. Making Cents Out of Knowledge Management focuses on demonstrating ways to show the value of knowledge in organizations and discusses methods to measure knowledge management outcomes. Reinforcing these concepts are representative cases from leading practitioners and educators of how organizations have been doing this worldwide.

Suchmaschinen erschliessen Nutzern die Informationsvielfalt des Internets und sind deshalb seit langem das meistgenutzte Angebot im Netz. Technische Neuerungen wie die Autovervollstandigungs- oder Personalisierungsfunktion uben dabei einen wachsenden Einfluss auf Rezipienten aus. Zudem findet der Grossteil der Nutzer seinen Weg ins Netz durch ein und dieselbe Suchmaschine, namlich Google. Gleichwohl ist die dahinterstehende Firmenpolitik nicht in den Rechenschaftsstrukturen des Mediensystems verankert- was ein Gefahrenpotenzial fur den freien Informationszugang darstellt. Der Band beleuchtet erstmals interdisziplinar die veranderte Gatekeeperposition von Suchmaschinen sowie die Auswirkungen fur Nutzer und Gesellschaft: Eine Bestandsaufnahme des Nutzerverhaltens und des damit verbundenen Wirkungspotenzials bildet die Basis fur eine Analyse moeglicher Regulierungsoptionen und eine Einordnung aus medienpadagogischer Sicht.

The sale of authors' papers to archives has become big news, with collections from James Baldwin and Arthur Miller fetching record-breaking sums in recent years. Amy Hildreth Chen offers the history of how this multimillion dollar business developed from the mid-twentieth century onward and considers what impact authors, literary agents, curators, archivists, and others have had on this burgeoning economy.The market for contemporary authors' archives began when research libraries needed to cheaply provide primary sources for the swelling number of students and faculty following World War II. Demand soon grew, and while writers and their families found new opportunities to make money, so too did book dealers and literary agents with the foresight to pivot their businesses to serve living authors. Public interest surrounding celebrity writers had exploded by the late twentieth century, and as Placing Papers illustrates, even the best funded institutions were forced to contend with the facts that acquiring contemporary literary archives had become cost prohibitive and increasingly competitive.

This collection of enlightening and stimulating articles, written by some of the most important figures in school librarianship, demonstrates how teacher-librarians, classroom teachers, and administrators can work together to create a 21st century school library media program. With topics that emphasize student success, leadership, partnerships, curriculum design, collaborative planning and teaching, literacy, 21st century skills, emerging technologies, and so much more, this compendium brings together the best of the best discussions. The practicing teacher-librarian, as well as the student seeking to expand his or her knowledge of the field, will find this compilation especially beneficial in providing an overview of the most critical issues related to the role the teacher-librarian plays in their school. The articles, previously published in the peer-reviewed Teacher Librarian: The Journal for School Library Professionals with several included from the magazine VOYA: Voice of Youth Advocates, reveal how school libraries and teacher-librarians are moving forward to meet the challenges of this new century.

American Sign Language is more than just an assortment of gestures. It is a full-fledged unique language, with all the characteristics of such. This helpful and user-friendly guide for librarians and other library personnel involved in library programming demonstrates everything from how to set up programming involving sign language for all ages to dealing with and paying interpreters. The book also discusses how to publicize programs to the public and within the deaf community and how to evaluate and improve the library's sign language collection. Kathy MacMillan's impressive understanding and knowledge of the deaf community and the importance of sign language_as well as her exceptional handling of the numerous erroneous myths about deafness and sign language that are, unfortunately, still often current_make this handbook an indispensable tool for all library personnel looking to reach out to the deaf and hard-of-hearing community.