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Books > Business & Economics > Business & management > Management & management techniques > Management decision making

Rational Decision Making for Managers - An Introduction (Paperback): MT Towler Rational Decision Making for Managers - An Introduction (Paperback)
MT Towler
R1,832 Discovery Miles 18 320 Ships in 18 - 22 working days

"Rational Decision Making for Managers" provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate. Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice.

"Rational Decision Making for Managers" features: separate chapters on robustness analysis and game theorya strong contextual discussion and clear structurea concise mathematical appendix

The book is essential reading for students studying business decision making, quantitative methods and business research methods.

Sviluppare Lean Leader a tutti i livelli - Una guida pratica (Italian, Hardcover): Jeffrey K. Liker Sviluppare Lean Leader a tutti i livelli - Una guida pratica (Italian, Hardcover)
Jeffrey K. Liker; Contributions by George Trachilis 1
R719 Discovery Miles 7 190 Ships in 10 - 15 working days
Change is Good...You Go First - 21 Ways to Inspire Change (Hardcover, Trade): Mac Anderson, Tom Feltenstein Change is Good...You Go First - 21 Ways to Inspire Change (Hardcover, Trade)
Mac Anderson, Tom Feltenstein
R404 R382 Discovery Miles 3 820 Save R22 (5%) Ships in 18 - 22 working days

How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change - from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Mission Economy - A Moonshot Guide to Changing Capitalism (Paperback): Mariana Mazzucato Mission Economy - A Moonshot Guide to Changing Capitalism (Paperback)
Mariana Mazzucato
R434 Discovery Miles 4 340 Ships in 10 - 15 working days
How to Solve Almost Any Problem (Paperback): Alan Barker How to Solve Almost Any Problem (Paperback)
Alan Barker
R345 Discovery Miles 3 450 Ships in 10 - 15 working days

Problems block and slow down your progress; here's how to overcome them-simply, efficiently and effectively. This book offers straightforward, empowering science-based solutions to problems, big and small, at work or in life. It takes a never before seen approach to problem solving, powerfully combining lessons from cognitive science, established problem-solving theory and vast practical experience. It includes a radical new approach to analysing problems: The Problem Matrix. This will transform your approach to problems, challenge your thinking and help you develop new, positive, solution-focussed mindsets for the long-term.

Evidence-Based Decision-Making - How to Leverage Available Data and Avoid Cognitive Biases (Paperback): Andrew D Banasiewicz Evidence-Based Decision-Making - How to Leverage Available Data and Avoid Cognitive Biases (Paperback)
Andrew D Banasiewicz
R1,294 Discovery Miles 12 940 Ships in 10 - 15 working days

Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases examines how a wide range of factual evidence, primarily derived from a variety of data available to organizations, can be used to improve the quality of business decision-making, by helping decision makers circumvent the various cognitive biases that adversely impact how we all think. The book is built on the following premise: During the past decade, the new 'data world' emerged, in which the rush to develop competencies around business analytics and data science can be characterized as nothing less than the new commercial arms race. The ever-expanding volume and variety of data are well known, as are the great advances in data processing/analytics, data visualization, and related information production-focused capabilities. Yet, comparatively little effort has been devoted to how the informational products of business analytics and data science are 'consumed' or used in the organizational decision-making processes, as the available evidence shows that only some of that information is used to drive some business decisions some of the time. Evidence-Based Decision-Making details an explicit process describing how the universe of available and applicable evidence, which includes organizational and other data, industry benchmarks, scientific studies, and professional experience, can be assessed, amalgamated, and funneled into an objective driver of key business decisions. Introducing key concepts in relation to data and evidence, and the history of evidence-based management, this new and extremely topical book will be essential reading for researchers and students of data analytics as well as those working in the private and public sectors, and in the voluntary sector.

Leading From The Jumpseat - How to Create Extraordinary Opportunities by Handing Over Control (Paperback): Peter Docker Leading From The Jumpseat - How to Create Extraordinary Opportunities by Handing Over Control (Paperback)
Peter Docker
R474 R448 Discovery Miles 4 480 Save R26 (5%) Ships in 18 - 22 working days

Everyone is capable of accomplishing extraordinary things. If you share this belief, then this book was written for you. In business and in life, handing over the reins to others is inevitable. Everyone will eventually leave their team, retire from being the CEO, or see their kids leave home and lead their own lives. Leading from the Jumpseat enables us to embrace this inevitability. Leading from the Jumpseat is a metaphor for how we can choose to lead. It's about the journey we take so we can hand over control to others, who are then equipped to continue forward. Peter Docker, co-author of Find Your Why and formerly a founding Igniter at Simon Sinek Inc., delivers the message that leadership is about lifting people up and giving them the space they need so that, when the time is right, they can take the lead. Drawing on his 25-year career in the Royal Air Force, and over 14 years spent partnering with businesses around the world, Peter's goal is to inspire others to Lead from the Jumpseat. Jumpseat Leadership is a way of interacting with people that will enhance performance in any given situation - during normal business, times of crisis, and life in general. Becoming a Jumpseat Leader takes practice and this book is your practical guide to handing over control.

Principles of Risk Analysis - Decision Making Under Uncertainty (Hardcover, 2nd edition): Charles  Yoe Principles of Risk Analysis - Decision Making Under Uncertainty (Hardcover, 2nd edition)
Charles Yoe
R6,812 Discovery Miles 68 120 Ships in 10 - 15 working days

In every decision problem there are things we know and things we do not know. Risk analysis science uses the best available evidence to assess what we know while it is carefully intentional in the way it addresses the importance of the things we do not know in the evaluation of decision choices and decision outcomes. The field of risk analysis science continues to expand and grow and the second edition of Principles of Risk Analysis: Decision Making Under Uncertainty responds to this evolution with several significant changes. The language has been updated and expanded throughout the text and the book features several new areas of expansion including five new chapters. The book's simple and straightforward style-based on the author's decades of experience as a risk analyst, trainer, and educator-strips away the mysterious aura that often accompanies risk analysis. Features: Details the tasks of risk management, risk assessment, and risk communication in a straightforward, conceptual manner Provides sufficient detail to empower professionals in any discipline to become risk practitioners Expands the risk management emphasis with a new chapter to serve private industry and a growing public sector interest in the growing practice of enterprise risk management Describes dozens of quantitative and qualitative risk assessment tools in a new chapter Practical guidance and ideas for using risk science to improve decisions and their outcomes is found in a new chapter on decision making under uncertainty Practical methods for helping risk professionals to tell their risk story are the focus of a new chapter Features an expanded set of examples of the risk process that demonstrate the growing applications of risk analysis As before, this book continues to appeal to professionals who want to learn and apply risk science in their own professions as well as students preparing for professional careers. This book remains a discipline free guide to the principles of risk analysis that is accessible to all interested practitioners. Files used in the creation of this book and additional exercises as well as a free student version of Palisade Corporation's Decision Tools Suite software are available with the purchase of this book. A less detailed introduction to the risk analysis science tasks of risk management, risk assessment, and risk communication is found in Primer of Risk Analysis: Decision Making Under Uncertainty, Second Edition, ISBN: 978-1-138-31228-9.

Jump Start Your Business Brain - Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate... Jump Start Your Business Brain - Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate (Hardcover)
Doug Hall; Foreword by Tom Peters
R973 R837 Discovery Miles 8 370 Save R136 (14%) Ships in 18 - 22 working days

Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Proceedings of the Fourth International Forum on Decision Sciences (Paperback, 1st ed. 2017): Xiang Li, Xiaofeng Xu Proceedings of the Fourth International Forum on Decision Sciences (Paperback, 1st ed. 2017)
Xiang Li, Xiaofeng Xu
R5,394 Discovery Miles 53 940 Ships in 18 - 22 working days

These conference proceedings focus on the topics of data-driven decision-making, stochastic decision-making, fuzzy decision-making and their applications in real-life problems. Beijing University of Chemical Technology organized IFDS2016, the 4th International Forum on Decision Sciences, with the theme "Data-Driven Decision-Making." The proceedings collect 84 selected papers presenting cutting-edge modeling and solution methods and include numerous practical case studies, making it a valuable resource for students, researchers and practitioners working in the fields of decision science, operations research, management science and engineering.

SAP Business Analytics - A Best Practices Guide for Implementing Business Analytics Using SAP (Paperback, 1st ed.): Sudipa... SAP Business Analytics - A Best Practices Guide for Implementing Business Analytics Using SAP (Paperback, 1st ed.)
Sudipa DuttaRoy
R1,322 Discovery Miles 13 220 Ships in 18 - 22 working days

Focus on SAP business analytics business gains, key features, and implementation. The book includes example implementations of SAP business analytics, the challenges faced, and the solutions implemented. SAP Business Analytics explains both the strategy and technical implementation for gathering and analyzing all the information pertaining to an organization. Key features of the book are: A 360-degree view of an organization's data and the methods to gather and analyze that data The strategies that need to be in place to gather relevant data from disparate systems Details about the SAP business analytics suite of products The technical implementations used to gather data from disparate systems such as ERP and CRM Real business cases as examples Analytics is the driving force in today's business, be it healthcare, marketing, telecommunications, or retail and hence the most vital part of any organization's strategy. What You'll Learn Gain an understanding of business analytics in general Absorb the technical details of the SAP business analytics suite of products Discover the challenges faced during an enterprise-level analytics project implementation Learn the key points to be kept in mind during the technical implementation of an SAP business analytics project Who This Book Is For Analytics strategists, BI managers, BI architects, business analysts, and BI developers.

Modeling in Medical Decision Making - A Bayesian Approach (Hardcover): G Parmigiani Modeling in Medical Decision Making - A Bayesian Approach (Hardcover)
G Parmigiani
R3,212 Discovery Miles 32 120 Ships in 18 - 22 working days

Medical decision making has evolved in recent years, as more complex problems are being faced and addressed based on increasingly large amounts of data. In parallel, advances in computing power have led to a host of new and powerful statistical tools to support decision making. Simulation-based Bayesian methods are especially promising, as they provide a unified framework for data collection, inference, and decision making. In addition, these methods are simple to implement and can help to address the most pressing practical and ethical concerns arising in medical decision making.

  • Provides an overview of the necessary methodological background, including Bayesian inference, Monte Carlo simulation, and utility theory.
  • Driven by three real applications, presented as extensively detailed case studies.
  • Case studies include simplified versions of the analysis, to approach complex modelling in stages.
  • Features coverage of meta-analysis, decision analysis, and comprehensive decision modeling.
  • Accessible to readers with only a basic statistical knowledge.
Primarily aimed at students and practitioners of biostatistics, the book will also appeal to those working in statistics, medical informatics, evidence-based medicine, health economics, health service research and health policy.

Practical Decision Making using Super Decisions v3 - An Introduction to the Analytic Hierarchy Process (Paperback, 1st ed.... Practical Decision Making using Super Decisions v3 - An Introduction to the Analytic Hierarchy Process (Paperback, 1st ed. 2018)
Enrique Mu, Milagros Pereyra-Rojas
R2,059 Discovery Miles 20 590 Ships in 18 - 22 working days

This book offers a simple introduction to the theory and practice of the Analytic Hierarchy Process (AHP) without a pre-requisite for a sophisticated mathematical background. AHP is an intuitive and mathematically simple methodology in the field of multi-criteria decision making in Operational Research (OR). Using Super Decisions v3, the newly developed software by the Creative Decisions Foundations, this book provides a quick and intuitive understanding of AHP using spreadsheet examples and step-by-step software instructions. Super Decisions v3 marks a drastic departure from the previous version 2 in terms of interface and ratings model development. In addition to a concise guide, instructional videos are also available to demonstrate how to use the different features of Super Decisions v3. Most AHP books assume the reader has basic OR mathematical background; however, AHP was developed with the goal that decision makers can take advantage of this methodology without struggling with the mathematics behind it. For this reason, only basic arithmetic knowledge is required from the readers. In conclusion, this book delivers a quick and practical understanding of the AHP methodology that can be useful for corporate executives and decision-makers in all fields.

Go Long - Why Long-Term Thinking Is Your Best Short-Term Strategy (Hardcover): Dennis Carey, Brian Dumaine, Michael Useem,... Go Long - Why Long-Term Thinking Is Your Best Short-Term Strategy (Hardcover)
Dennis Carey, Brian Dumaine, Michael Useem, Rodney Zemmel
R1,402 Discovery Miles 14 020 Ships in 10 - 15 working days

800-CEO-READ BESTSELLER Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is "mandatory reading for the CEOs and boards of all public companies," according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Why did CEO Larry Merlo allow CVS to take a $2 billion hit-on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy. "Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices."-Kirkus Reviews "A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year ... this book is for you."-Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.

The Scout Mindset - Why Some People See Things Clearly and Others Don't (Hardcover): Julia Galef The Scout Mindset - Why Some People See Things Clearly and Others Don't (Hardcover)
Julia Galef
R659 R597 Discovery Miles 5 970 Save R62 (9%) Ships in 10 - 15 working days
Una vision de la investigacion empresarial en Tampico. (Spanish, Hardcover): Javier Chavez Melendez Una vision de la investigacion empresarial en Tampico. (Spanish, Hardcover)
Javier Chavez Melendez
R774 Discovery Miles 7 740 Ships in 10 - 15 working days
Collaboration - How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results (Hardcover): Morten Hansen Collaboration - How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results (Hardcover)
Morten Hansen
R893 R648 Discovery Miles 6 480 Save R245 (27%) Ships in 10 - 15 working days

In Collaboration, author Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized. In fact, most cross-unit collaborative efforts end up wasting time, money, and resources. How can managers avoid the costly traps of collaboration and instead start getting the results they need? In this book, Hansen shows managers how to get collaboration right through "disciplined collaboration"-- a practical framework and set of tools managers can use to: * Assess when--and when not--to pursue collaboration across units to achieve goals * Identify and overcome the four barriers to collaboration * Get people to buy into the larger picture, even when they own only a small piece of it * Be a "T-Shaped Manager," collaborating across divisions while still working deeply in your own unit * Create networks across the organization that are not large, but nimble and effective Based on the author's long-running research, in-depth case studies, and company interviews, Collaboration delivers practical advice and tools to help your organization collaborate--for real results.

Farsighted - How We Make the Decisions that Matter the Most (Paperback): Steven Johnson Farsighted - How We Make the Decisions that Matter the Most (Paperback)
Steven Johnson 1
R326 R299 Discovery Miles 2 990 Save R27 (8%) Ships in 9 - 17 working days

Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war. Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are living in an age of short attention spans, but we've actually learned a lot about making long-term decisions over the past few decades. Johnson makes a compelling case for a smarter and more deliberative decision-making approach. He argues that we choose better when we break out of the myopia of single-scale thinking and develop methods for considering all the factors involved. There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively, and how we can appreciate the subtle intelligence of choices that shaped our broader social history.

The Rhetoric of PNoy - Image, Myth, and Rhetorical Citizenship in Philippine Presidential Speeches (Paperback, New edition):... The Rhetoric of PNoy - Image, Myth, and Rhetorical Citizenship in Philippine Presidential Speeches (Paperback, New edition)
Gene Segarra Navera
R1,059 Discovery Miles 10 590 Ships in 10 - 15 working days

Political speeches don't just mirror what transpires in the world; they have the potential to change people's minds, move them into action, reinforce existing assumptions, and reshape cultures. They define public participation and are the 'nexus points' of disparate discourses, both nationally and globally. Because of their power to sustain the status quo or effect change, speeches warrant public attention and careful study. To examine them is to understand how they are crafted, what elements they possess, and how these elements come together to affect their audience. This volume analyzes selected speeches delivered by Benigno 'Noynoy' Simeon C. Aquino III, President of the Republic of the Philippines from 2010 to 2016. They are speeches that have been used to shape public perception, gain support, and build identification between Aquino's presidency and his audience. By mobilizing the concepts of presidential image, myth, metaphors, and rhetorical citizenship, readers are guided through a process of examining the rhetorical trajectory of the Philippine presidency, how a president's discourse has attempted to shape Philippine socio-political reality, and how the evolving milieu the president has found himself in shapes his discourse. The essays in this volume will hopefully generate a discussion not only on the place of President Benigno Aquino's rhetoric in Philippine presidential history, but also of how rhetorical practices in an evolving democratic society in Asia can extend and expand theorizations of presidential rhetoric and political communication at large.

Advanced Decision Making Methods Applied to Health Care (Hardcover, 2012): Elena Tanfani, Angela Testi Advanced Decision Making Methods Applied to Health Care (Hardcover, 2012)
Elena Tanfani, Angela Testi
R2,669 Discovery Miles 26 690 Ships in 18 - 22 working days

The most difficult part of making decisions in the health care field on all levels (national, regional, institutional, patient) is linked to the very complexity of the system itself, to the intrinsic uncertainty involved and its dynamic nature. This requires not only the ability to analyze and interpret a large amount of information but also arrange it so that it becomes a cognitive base for appropriate decision-making. Moreover, decisions in the health care field are subjected to many challenges and constraints: fast change and uncertain outcomes, aging population, increasing citizen expectations, equity considerations and limited resources. Operations research, statistical and economic-related quantitative methods supply these decisions making tools and methodology. The contributed book presents a collection of applications to concrete situations detailing the problem area, the methodology employed, the implementation and results. Each topic addressed in the book will be structured in such a way that an interdisciplinary and wide audience will be able to use the materials presented. As an example the book chapters will address health policies issues, planning health services, epidemiology and disease modelling, home-care modelling, logistics in health care, capacity planning, quality and appropriateness.

You Lead - How Being Yourself Makes You a Better Leader (Hardcover): Minter Dial You Lead - How Being Yourself Makes You a Better Leader (Hardcover)
Minter Dial
R1,946 R1,563 Discovery Miles 15 630 Save R383 (20%) Ships in 18 - 22 working days

WINNER: Business Book Awards 2022 - Leadership Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work? There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose. With practical advice, real-life stories and a simple framework, this book shows you how you can: - Be yourself, lead by example and merge the professional and personal - Stand for something and allow people to develop true purpose at work - Allow a community to flourish through the right kind of governance model - Radiate your purpose through employees and customers alike for long-term performance

Handbook of Methods in Leadership Research (Paperback): Birgit Schyns, Rosalie J. Hall, Pedro Neves Handbook of Methods in Leadership Research (Paperback)
Birgit Schyns, Rosalie J. Hall, Pedro Neves
R1,618 Discovery Miles 16 180 Ships in 10 - 15 working days

This Handbook brings together experts in the field of leadership to provide insights into methods for leadership research. It serves to motivate them to use new research methods to further our knowledge of the leadership field. Illustrating novel approaches to research with sample questions and applications to the field of leadership, this comprehensive and accessible Handbook covers key methodologies in leadership research today, as well as introducing methods that will be invaluable in the future. With chapters written by established leadership scholars, the Handbook of Methods in Leadership Research is arranged to cover three core areas of research: measurement and design, quantitative analytic approaches, and qualitative analytic approaches. The book provides an accessible overview and starting point to discover new methods. All chapters are well researched and provide references for those who want to delve deeper into the topics covered. The volume ends with a summary of tips for each method presented. This book will be an indispensable resource for leadership students, scholars, and practitioners alike, to inspire their future research but also to support their understanding of the quality of research carried out by others. Contributors: C.-H. Chang, S.H. Chong, A.R. Cook, A.J. Dixon, E. Djurdjevic, R.J. Foti, V. Gochmann, J. Gooty, R.J. Hall, R. Ilies, R.E. Johnson, M. Jokisaari, R.B. Kline, M. Lewis, W.-D. Li, R.G. Lord, M.E. McCusker, B. Meyer, P. Neves, S. Ohly, M. Pina e Cunha, A. Rego, E.F. Rietzschel, D. Rus, J. Schilling, B. Schyns, W.K. Smith, S. Trichas, W. Wang, J.M. Webb, B. Wisse, F.J. Yammarino

Analise de Investimentos Facil - As 5 tecnicas mais utilizadas pelos administradores financeiros para avaliar investimentos... Analise de Investimentos Facil - As 5 tecnicas mais utilizadas pelos administradores financeiros para avaliar investimentos (Portuguese, Paperback)
Flavio Moita
R379 Discovery Miles 3 790 Ships in 18 - 22 working days
Modeling Markets - Analyzing Marketing Phenomena and Improving Marketing Decision Making (Paperback, Softcover reprint of the... Modeling Markets - Analyzing Marketing Phenomena and Improving Marketing Decision Making (Paperback, Softcover reprint of the original 1st ed. 2015)
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels
R4,086 Discovery Miles 40 860 Ships in 18 - 22 working days

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Decide and Conquer - 44 Decisions that will Make or Break All Leaders (Hardcover): David Siegel Decide and Conquer - 44 Decisions that will Make or Break All Leaders (Hardcover)
David Siegel
R674 Discovery Miles 6 740 Ships in 10 - 15 working days

Success boils down to one thing: making good decisions. Learn the right framework now that can make all the difference later when faced with terrible options, deep anxiety and fear of failure. Access the decision framework David Siegel used when he took over as CEO of Meetup, the world's leading platform for making connections and finding your community. Let David's success during one of the most tumultuous times in his company's history help guide you on your own path. Decide and Conquer helps all leaders navigate the big decisions that will impact their future and make their organizations a success. David outlines the 44 challenges leaders face when starting a new position, then shows you the decision framework he applied to overcome challenges in his own role. David takes you on an epic journey of corporate and personal survival that includes industry titans like Adam Neumann, Barry Diller, Jack Welch, Bill Ackman, and other leaders. In Decide and Conquer, you will learn to: Apply principles like open communication, transparency, and kindness to inform great decision making. Set yourself up to succeed, even before you start, by removing potential roadblocks before they become a problem. Be a bold and decisive leader and not succumb to fear. By applying the principles he had learned in previous leadership positions, David was able to make the many critical decisions that would mean life or death for Meetup when WeWork decided to sell the company. From deciding to accept the position and negotiating terms to managing a seemingly endless series of crises during the sale and global pandemic, Decide and Conquer walks readers through the key decisions they will face with invaluable advice for each one.

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