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Books > Business & Economics > Industry & industrial studies > Manufacturing industries

The Modern American Wine Industry - Market Formation and Growth in North Carolina (Paperback): Ian M. Taplin The Modern American Wine Industry - Market Formation and Growth in North Carolina (Paperback)
Ian M. Taplin
R1,598 Discovery Miles 15 980 Ships in 12 - 17 working days

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

The Optical Munitions Industry in Great Britain, 1888-1923 (Paperback): Stephen C. Sambrook The Optical Munitions Industry in Great Britain, 1888-1923 (Paperback)
Stephen C. Sambrook
R1,608 Discovery Miles 16 080 Ships in 12 - 17 working days

Running counter to the general decline of technological industries in post-Victorian Britain, optical munitions provides an important, previously overlooked, study into the business of manufacturing.

The Clothing Trade in Provincial England, 1800-1850 (Paperback): Alison Toplis The Clothing Trade in Provincial England, 1800-1850 (Paperback)
Alison Toplis
R1,440 Discovery Miles 14 400 Ships in 12 - 17 working days

This detailed study is the first exploration of rural consumption of clothing in early nineteenth-century Britain. Drawing on evidence from a range of sources including newspapers, trade directories, court records, visual sources and surviving garments, Toplis investigates how the apparel of the mass of the British population was acquired.

Messiaen's Language of Mystical Love (Paperback): Siglind Bruhn Messiaen's Language of Mystical Love (Paperback)
Siglind Bruhn
R1,384 Discovery Miles 13 840 Ships in 12 - 17 working days

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

The New Domestic Automakers in the United States and Canada - History, Impacts, and Prospects (Hardcover): A. J Jacobs The New Domestic Automakers in the United States and Canada - History, Impacts, and Prospects (Hardcover)
A. J Jacobs
R4,771 Discovery Miles 47 710 Ships in 12 - 17 working days

Over the past forty years, state/provincial and local governments in the United States and Canada have provided foreign automakers with approximately $4.80 billion in incentives in order to lure light vehicles assembly plants to their areas. This has included tax abatements, infrastructure construction, land giveaways, job training programs, and other subsidies. As of early 2015, ten foreign vehicle makers operated 20 light vehicles in developed North America. Despite the fact that all ten of these automakers have pursued a similar pattern-first exporting vehicles into the United States and Canada before launching vehicle plants in developed North America-each has followed its own specific historical development path and has created its own unique growth trajectory. This book provides a unique historical and qualitative review of these ten vehicle makers, from their early beginnings to their export entry into the United States and/or Canada through early 2015. In addition, it chronicles the histories of more than a dozen former automakers and potential future foreign light motor vehicle assembly plants in the United States and Canada. This includes the first foreign automaker to build its cars in the United States, De Dion-Bouton of France in July 1900, the early 20th Century endeavors of Fiat, Mercedes, and Rolls Royce, and the present day hopes of Chinese and Indian automakers. In the process, the text also provides an assessment of the top competing states and sites for any future plants, the possible incentives packages governments may offer to attract such facilities, and an estimated incentive value for each automaker. Overall, the goal of this book is to expand the knowledge of policymakers at all tiers of government in the United States and Canada and to help them take a more holistic look at the pros and cons of attracting Automobile Manufacturing FDI. It is hoped that this will enable them to make more informed decisions when pursuing a new foreign motor vehicle assembly plant. Its findings should also prove informative to urban and regional planning, political science, sociology, economics, labor, and international development scholars and students in North America and worldwide.

Materials and Technology for Sportswear and Performance Apparel (Hardcover): Steven George Hayes, Praburaj Venkatraman Materials and Technology for Sportswear and Performance Apparel (Hardcover)
Steven George Hayes, Praburaj Venkatraman
R5,309 Discovery Miles 53 090 Ships in 12 - 17 working days

Materials and Technology for Sportswear and Performance Apparel takes a close look at the design and development of functional apparel designed for high-performance sportswear. Implementing materials, performance, technology, and design and marketing, the book examines this rapidly emerging textile market and outlines future directions and growing trends. The book begins by explaining how a comfort-driven focus has led the industry to embrace knitted fabric as a popular choice of constructional material. Using examples of leading brands, it outlines the basic terminology, structural details, and essential properties appropriate for performance apparel, especially for sportswear. This book describes the differences between woven and knitted structures, provides an understanding of fabric behavior and the characteristics of a functional garment, and outlines the importance of garment fit and consumer perception of garment comfort in its design and development. The authors present key research outcomes on the design and development of functional apparel designed for high-performance sportswear that explore smart materials, impact-resistant fabrics and pressure sensing. They consider the use of 3-D body scanning and its influence on pattern engineering for apparel product development; highlight the widely used fiber types for sportswear and the importance of fiber blends and their performance, and discuss the relevance of fabric structure and its interaction with the human body. The book also presents research on moisture management and temperature regulation and analyzes the performance and development of smart sportswear intended for monitoring health and performance for a range of end uses. A definitive guide detailing the future of functional clothing and sportswear, this book: Describes how to design and develop functional clothing for sportswear Reflects current research outcomes and industry requirements Clarifies with visual illustration, practical examples, and case studies an understanding of techniques and concepts Explores specifics of garment design such as fit, shape, function, fashion and design Focuses on a commitment to designing ethical and sustainable products

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Paperback): Stuart St.P. Slatter Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Paperback)
Stuart St.P. Slatter
R1,384 Discovery Miles 13 840 Ships in 12 - 17 working days

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback): Geoffrey Jones, Nicholas J. Morgan Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback)
Geoffrey Jones, Nicholas J. Morgan
R1,328 Discovery Miles 13 280 Ships in 12 - 17 working days

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Westland and the British Helicopter Industry, 1945-1960 - Licensed Production versus Indigenous Innovation (Paperback): Matthew... Westland and the British Helicopter Industry, 1945-1960 - Licensed Production versus Indigenous Innovation (Paperback)
Matthew R. H. Uttley
R1,384 Discovery Miles 13 840 Ships in 12 - 17 working days

This study explains how Westland dominated British helicopter production and why government funding and support failed to generate competitive "all-British" alternatives. In doing so, the book evaluates broader historiographic assumptions about the purported "failure" of british aircraft procurement during the early post-war period and considers the scope and limitations of licensed production as a government-mandated procurement strategy.

Trade Liberalisation, Economic Growth and Environmental Externalities - An Analysis of Indian Manufacturing Industries... Trade Liberalisation, Economic Growth and Environmental Externalities - An Analysis of Indian Manufacturing Industries (Hardcover, 1st ed. 2017)
Hansa Jain
R1,938 Discovery Miles 19 380 Ships in 12 - 17 working days

The book examines the trade liberalization measures, which were initiated in India during 1991 and which focused on manufacturing industries. This industry was considered because of its strong inter-sectoral links and its capacity to stimulate the growth of other sectors. The resulting liberal trade policies, involving a reduction in trade barriers and inflows of FDI, capital and technologies, were adopted to increase the manufacturing output. However, these measures were most beneficial to those industries whose products have greater demand in developed countries. Against this backdrop, the book breaks down the overall effect of trade-induced manufacturing growth into scale, composition and technique effects to discuss the impact on environmental externality. In addition to manufacturing activity, it also investigates the effect of other factors that improve with economic growth and examines the extent to which India's trade-led economic growth allows production activities to move to cleaner technologies and whether India has achieved its economic growth by specializing in pollution-intensive (low technology) industries. The book also estimates the impact of these environmental externalities on society's wellbeing.

Sewing, Fighting and Writing - Radical Practices in Work, Politics and Culture (Paperback): Maria Tamboukou Sewing, Fighting and Writing - Radical Practices in Work, Politics and Culture (Paperback)
Maria Tamboukou
R1,189 Discovery Miles 11 890 Ships in 12 - 17 working days

Paris, along with New York, was one of the main centres of the fashion industry in the nineteenth and twentieth centuries. But although New York based garment workers were mobilized early in the twentieth century, Paris was the stage of vibrant revolutions and uprisings throughout the nineteenth century. As a consequence, French women workers were radicalized much earlier, creating a unique and unprecedented moment in both labour and feminist history. Seamstresses were central figures in the socio-political and cultural events of nineteenth and early twentieth century France but their stories and political writings have remained marginalized and obscured. Drawing on a wide range of published and unpublished documents from the industrial revolution, 'Sewing, Fighting and Writing' is a foucauldian genealogy of the Parisian seamstress. Looking at the assemblage of radical practices in work, politics and culture, it explores the constitution of the self of the seamstress in the era of early industrialization and revolutionary events and considers her contribution to the socio-political and cultural formations in modernity.

Food and Everyday Life (Paperback): Thomas M. Conroy Food and Everyday Life (Paperback)
Thomas M. Conroy
R1,219 Discovery Miles 12 190 Ships in 12 - 17 working days

Food and Everyday Life provides a qualitative, interpretive, and interdisciplinary examination of food and food practices and their meanings in the modern world. Edited by Thomas M. Conroy, the book offers a number of complementary approaches and topics around the parameters of the "ordinary, everyday" perspective on food. These studies highlight aspects of food production, distribution, and consumption, as well as the discourse on food. Chapters discuss examples ranging from the cultural meanings of food as represented on television, to the practices of food budgeting, to the cultural politics of such practices as sustainable brewing and developing new forms of urban agriculture. A number of the studies focus on the relationships between food, eating practices, and the body. Each chapter examines a particular (and in many instances, highly unique) food practice, and each includes some key details of that practice. Taken together, the chapters show us how the everyday practices of food are both familiar and, yet at the same time, ripe for further discovery.

Hammer's Blueprint Reading Basics (Paperback, 4th edition): Charles Gillis, Warren Hammer Hammer's Blueprint Reading Basics (Paperback, 4th edition)
Charles Gillis, Warren Hammer
R1,572 Discovery Miles 15 720 Ships in 10 - 15 working days

Warren Hammer's Blueprint Reading Basics has been a bestselling classic for nearly 2 decades, but it is out of date in terms of illustrations, inclusion of calculations for a global audience, and standards. With this historic revision, new author Charles Gillis will be updating the entire package, replacing ALL the figures with CAD-generated artwork, adding new illustrations, representing metric drawing equivalents alongside the imperial calculations, and, perhaps most importantly, including content from new and revised drawing standards, including Dimensioning, Tolerancing, Surface Texture and Metrology Standards, Undimensioned Drawings, Line Conventions and Lettering, Engineering Drawing Practices, Reference Designations for Electrical and Electronics Parts and Equipment, Composite Part Drawings, and other current ASME drawing standards. The new edition of this work will be a must-have for mechanical engineers, drafts people, manufacturers, machinists, and students learning the aforementioned trades. This edition will also feature a full and equal presentation of Metric drawing standards alongside the Imperial drawing standards currently included. An Instructor's Resource (to be sold separately) will include: PowerPoint presentations for presenting the textbook material in a classroom setting, intended for use with the textbook. The order of the presentations will mirror that of the text content and be customizable by the instructor, enabling the instructor to present the course material to his or her students in a meaningful, visually interesting manner. Blueprint Reading Course recommended Syllabus: A recommended course syllabus will also be included, which could be used as-is or customized to suit the instructor's needs. Individual PDF files for Review Questions & solutions. Individual PDF files for Worksheet Problems & solutions.

Global Supply Chain - Using Systems Engineering Strategies to Respond to Disruptions (Hardcover): Adedeji B. Badiru Global Supply Chain - Using Systems Engineering Strategies to Respond to Disruptions (Hardcover)
Adedeji B. Badiru
R2,424 R2,035 Discovery Miles 20 350 Save R389 (16%) Ships in 9 - 15 working days

Illustrates the applicability of the DEJI systems model for supply chain design, evaluation, justification, and integration Introduces a newly developed food supply chain flowchart framework covering end-to-end flow Covers basic elements of supply chain from a systems perspective Highlights the global impacts of disruption cased by COVID-19 Leverages the Triple C Model of system communication, cooperation, and coordination

Broken Promises of Globalization - The Case of the Bangladesh Garment Industry (Paperback): Shahidur Rahman Broken Promises of Globalization - The Case of the Bangladesh Garment Industry (Paperback)
Shahidur Rahman
R1,479 Discovery Miles 14 790 Ships in 12 - 17 working days

Broken Promises of Globalization: The Case of the Bangladesh Garment Industry analyzes the consequences of the latest wave of globalization within the context of the Bangladesh garment industry's integration into world markets and production chains. Shahidur Rahman has found that although globalization has created opportunities, the process of globalization has also triggered a deformed development leaving Bangladesh increasingly vulnerable to shifts and tensions within the world trading regime. Bangladesh's vulnerability, experienced as a constraining framework by all the major actors in dependent industrialization, is of particular importance to the progress both of workers and of Bangladesh's industrializing modernizers in the garment industry. This book intends to respond to three questions. First, has the garment industry been able to counteract the vulnerability that women garment workers had experienced in their villages? Second, is the formation of a welfare committee a substitute model for unions when it comes to protecting women's rights? Finally, how is a Least Developing Country dealing with both domestic and external pressures in its response to globalization? Rahman argues that in spite of the opportunities created by the growth of the garment industry, the key actors such as workers, entrepreneurs, unions, and even the government have become vulnerable in the process of the global integration of this industry. This is an ethnographic study that tells the story of the rise, growth, and demise of a Bangladeshi garment company. From a broader approach, an internal force such as the government of Bangladesh is not alone in being responsible for pushing the workers into a vulnerable position; external pressure on the state is also responsible for intensifying the vulnerability of Bangladeshi institutions and actors. Broken Promises of Globalization exposes the crisis Bangladeshi garment companies face as a result of the momentous pressures emanating from the regime of neo-liberal globalization. This ethnographic study, exploring a wide range of contemporary and recent development issues, holds particular relevance for students and scholars of sociology, political science, political economics, labor, and development studies.

Technology of Integrated Circuits (Hardcover, 2000 ed.): D. Widmann, H. Mader, H. Friedrich Technology of Integrated Circuits (Hardcover, 2000 ed.)
D. Widmann, H. Mader, H. Friedrich
R4,855 R4,338 Discovery Miles 43 380 Save R517 (11%) Ships in 12 - 17 working days

This is the first book to comprehensively record the authors authoritative knowledge and practical experience of IC manufacturing, including the tremendous developments of recent years. With its strong application orientation, this is a must-have book for professionals in semiconductor industries.

Car Safety Wars - One Hundred Years of Technology, Politics, and Death (Paperback): Michael R. Lemov Car Safety Wars - One Hundred Years of Technology, Politics, and Death (Paperback)
Michael R. Lemov
R1,244 Discovery Miles 12 440 Ships in 12 - 17 working days

Car Safety Wars is a gripping history of the hundred-year struggle to improve the safety of American automobiles and save lives on the highways. Described as the "equivalent of war" by the Supreme Court, the battle involved the automobile industry, unsung and long-forgotten safety heroes, at least six US Presidents, a reluctant Congress, new auto technologies, and, most of all, the mindset of the American public: would they demand and be willing to pay for safer cars? The "Car Safety Wars" were at first won by consumers and safety advocates. The major victory was the enactment in 1966 of a ground breaking federal safety law. The safety act was pushed through Congress over the bitter objections of car manufacturers by a major scandal involving General Motors, its private detectives, Ralph Nader, and a gutty cigar-chomping old politician. The act is a success story for government safety regulation. It has cut highway death and injury rates by over seventy percent in the years since its enactment, saving more than two million lives and billions of taxpayer dollars. But the car safety wars have never ended. GM has recently been charged with covering up deadly defects resulting in multiple ignition switch shut offs. Toyota has been fined for not reporting fatal unintended acceleration in many models. Honda and other companies have-for years-sold cars incorporating defective air bags. These current events, suggesting a failure of safety regulation, may serve to warn us that safety laws and agencies created with good intentions can be corrupted and strangled over time. This book suggests ways to avoid this result, but shows that safer cars and highways are a hard road to travel. We are only part of the way home.

Global Issues in Pharmaceutical Marketing (Hardcover): Lea Prevel Katsanis Global Issues in Pharmaceutical Marketing (Hardcover)
Lea Prevel Katsanis
R4,722 Discovery Miles 47 220 Ships in 12 - 17 working days

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry's current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Nanotechnology and Sustainable Development (Paperback): Claire Auplat Nanotechnology and Sustainable Development (Paperback)
Claire Auplat
R1,372 Discovery Miles 13 720 Ships in 12 - 17 working days

Public institutions, academic researchers and financial analysts among others hail nanotechnologies as one of the most promising sectors of social and economic development. Calculations predict that it will become a trillion euro industry by 2015 and that it will bring about economic change of at least the same magnitude as the industrial revolution. Nanotechnology is recent, younger by some thirty years than biotechnology, but it appears at a point in time in human history where there is a convergence between the globalization of access to information and increasing awareness of the importance of sustainable development. Nanotechnology and Sustainable Development explores the ways in which this convergence leads to a change in the management of innovation - and ultimately a reshaping of technological democracy. The scope of the study is global, with a particular focus on Europe and the United States, utilizing several case studies of stakeholders including entrepreneurs, commentators, end users, scientists, and policy makers.

The Dirty Side of the Garment Industry - Fast Fashion and Its Negative Impact on Environment and Society (Hardcover): Nikolay... The Dirty Side of the Garment Industry - Fast Fashion and Its Negative Impact on Environment and Society (Hardcover)
Nikolay Anguelov
R2,534 Discovery Miles 25 340 Ships in 12 - 17 working days

When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmental damage. The Dirty Side of the Garment Industry: Fast Fashion and its Negative Impact on Environment and Society exposes how clever marketing tactics designed to increase demand skillfully hide this reality. An in-depth examination of the international fashion trade and related goods, this book raises visibility of the ethical aspects of promoting overconsumption through explaining the ecological damage resulting from the high rate of discarding old clothes. It focuses on the promotion, globalization, and integration of the apparel sector into our social and political landscape. It presents an expert overview of the garment industry, highlighting the harsh realities of the environmental and labor problems associated with it. It tracks the commercial and cultural factors that have led to the growth of fast fashion retail and its dominance of the entire industry. The book covers current regulatory policies, both national and international, on production and labor, and the author does not shy away from making recommendations for change. He examines marketing, business, and economic models to explain how assumptions of traditional economic theory on industrial growth and prosperity fall short in addressing the high social costs of promoting the overconsumption of cheap and readily disposable clothes. You will come away with a detailed, holistic understanding of the garment industry as well as clarity regarding the larger issue of finding balance when it comes to the ethics of consumption.

Immigrant Women's Lives - Weaving Garment Work and Legislative Policy (Paperback): Ruth A. Charles Immigrant Women's Lives - Weaving Garment Work and Legislative Policy (Paperback)
Ruth A. Charles
R1,368 Discovery Miles 13 680 Ships in 12 - 17 working days

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

The Green Factory - Creating Lean and Sustainable Manufacturing (Hardcover): Andrea  Pampanelli, Neil Trivedi, Pauline Found The Green Factory - Creating Lean and Sustainable Manufacturing (Hardcover)
Andrea Pampanelli, Neil Trivedi, Pauline Found
R1,333 Discovery Miles 13 330 Ships in 12 - 17 working days

This book proposes a new model, the Lean and Green Business Model (L&GBM), where the environmental aspect of sustainability is integrated with Lean thinking in order to create a way of thinking that contributes to and balances the three sustainability dimensions of people, profit, and planet. The model presented uses a kaizen approach that will help readers improve mass and energy flows in manufacturing environments that already possess a deployment level in applying Lean. The Green Factory: Creating Lean and Sustainable Manufacturing tells the story of how GKN, a major British multinational corporation with operations in more than 30 countries, developed and implemented a Lean and Green Business Model in two of its automotive facilities in Brazil. It provides practical insight into how GKN was able to develop and deploy Lean and Green in a manner that resulted in environmental and cost benefits in the automotive facilities that operated in Brazil's high-inflation environment. Detailing proven concepts and sustainable models derived from the first-hand experiences, the book supplies information against the backdrop of GKN's automotive manufacturing environment. The authors take an inside-out approach, describing the real issues Environmental Health & Safety professionals face when implementing sustainable manufacturing policies. The book covers the corporate issues of balancing profit with environmental concern and the behavioral issues of engaging the workforce to identify and reduce environmental waste. All the concepts and models presented in the book have come about through the authors' real life experiences in live kaizen events as well as their extensive academic research in the subject area.

Supplies Management for Health Services (Hardcover): Stanley Hyman Supplies Management for Health Services (Hardcover)
Stanley Hyman
R3,049 Discovery Miles 30 490 Ships in 12 - 17 working days

First published in 1979, Supplies Management for Health Services looks at the characteristics and problems of hospital suppliers and examines the way in which the hospital and the National Health Service deal with supplies problems and relations with suppliers. Beginning with a description of the National Health Service and its supplies' organisations and the role of the Department of Health and Social Security in this field, the book then reports on the detailed studies made over two years of the supplies' problems of ten London area health authorities and ten London manufacturers of medical equipment. The NHS situation is then contrasted with the supplies' situation in three non-health organisations and with the health supplies situation in France and West Germany. The final part of the book analyses the information obtained, proposes a means of assessing supplies systems, and evaluates the NHS situation. This is followed by the realistic proposals for reform, advocating a system similar to that used in British defence services, based on a central procurement agency, close cooperation with private manufacturers, and manufacture by government where necessary. This book will surely interest students of economics and global health.

Pharmaceutical Industry and Public Policy in Post-reform India (Hardcover): Reji K. Joseph Pharmaceutical Industry and Public Policy in Post-reform India (Hardcover)
Reji K. Joseph
R4,154 Discovery Miles 41 540 Ships in 12 - 17 working days

This book examines the impact of economic reforms in India on the pharmaceutical industry and access to medicines. It traces the changing production and trade pattern of the industry, research and development (R&D) preferences and strategies of Indian pharmaceutical firms, patent system alongside pricing policy measures and their shortcomings. It also analyses the public health financing system in India driven largely by out-of-pocket expenditure - about 60 per cent - and characterised by very high share of medicines in total health expenditure. A masterful insight into a topical area, the work will be indispensable to those working on pharmaceutical industry and public policy. It will be of interest to researchers, scholars, students, and policy-makers of economics, industrial policy, public policy, intellectual property rights and health financing.

Global Issues in Pharmaceutical Marketing (Paperback): Lea Prevel Katsanis Global Issues in Pharmaceutical Marketing (Paperback)
Lea Prevel Katsanis
R2,252 Discovery Miles 22 520 Ships in 12 - 17 working days

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry's current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

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